new from mcgraw hill

NFTMHAUGUST 2011

à Science, Engineering & Mathematics

à Business & Economics

à Humanities, Social Sciences & Languages

à School

à Test Prep

à Business & General Reference

à Science & Technology

à Computing

à Medical

New From Tata McGraw Hill

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Publishing SCIENCE ENGINEERING & MATHEMATICS

`450.00

Discount Class: CISBN : 9780071333115556 Pages Softcover

This book offers in-depth treatment for the fundamentals concepts in systems program-ming and different kinds of system software. It stresses on the use of system program-ming concepts in designing various system softwares. It provides an overview of contemporary trends in system software. This book is designed for undergraduate and post-graduate courses offered on Systems Programming.

Systems ProgrammingD M Dhamdhere, Institute Chair Professor, Department of Computer Science and Engineering, Indian Institute of Technology, Bombay

Overview:

ë Dedicated chapters on Interpreters, Scanners and Parsersë Detailed coverage of topics such as Assemblers, Macro Processors, Java

Language Environment and Operating Systems

Salient Features:

Market: UG Students of CS, IT

`550.00

Discount Class: C1ISBN : 9780070681880998 Pages Softcover

The book lays emphasis on mathematical reasoning, combinatorial analysis, algorith-mic thinking, and applications and modeling. One of the most accepted books in use, it gives a presentation of the subject in great depth. The text is strengthened with illustrations of variety of real-world applications from different arenas and a host of pedagogical tools which makes it easy to comprehend.

Discrete Mathematics and Its Applications, 7/e (SIE)Kenneth H Rosen, Visiting Research Professor, Monmouth University, New Jersey

Overview:

ë New chapter on Algebraic Structures Coding Theory ë Addition of topics such as-Validity problem and Godel’s incompleteness

theorem, Exponential generating function, Domain transformation/Range transformation, Platonic solid, Cut set and Circle

Salient Features:

Market: UG Students of CS, IT, MCA, BCA

`399.00


This book provides a solid overview of electrical engineering principles geared for both electrical as well as non-electrical engineering students. With the liberal use of practical illustrations and numerous exercises, it offers an unparalleled exposure to Electricity Fundamentals, Network Theory, Electromagnetism, Electric Machines, Transformers and Measuring Instruments.

Basic Electrical EngineeringRevised First Edition

D C Kulshreshtha, Professor of Electronics and Communication Engineering, Jaypee University of Information Technology, Solan, Himachal Pradesh

Overview:

ë Covers entire spectrum of Basic Electrical Engineering from the fundamentals to measuring instruments in a single volume

ë Special focus on step-by-step and tutorial approach for solved examples

Salient Features:

Market: UG Students of all Engineering Branches

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`350.00


The functioning of a power system depends significantly on efficient and reliable protection schemes. With enhanced course coverage and refreshed pedagogy, the revised edition of Power System Protection and Switchgear discusses the contempo-rary protection system, now infused with new and innovative technology.

Power System Protection and Switchgear, 2/e

Badri Ram, Former Professor and Head, PG Dept of Electrical Engineering, Bihar College of Engineering, PatnaD N Vishwakarma, Professors, Dept of Electrical Engineering, Institute of Technology-Banaras Hindu University, Varanasi

Overview:

New chapters on Topical additions onë Current and Voltage ë Gas Actuated Relays

Transformers ë Motor Protectionë Fault Analysisë Differential Protectionë Modern Trends in Power System

Protection

Salient Features:

Market: UG Students of Electrical Engineering

`395.00


This book provides the reader with a good foundation to understand fluid mechanics and apply that knowledge in the proliferating world of engineering science. The content has been rearranged and rejuvenated in such a way that each chapter introduces the topic and then familiarises the readers with all the associated principles and applica-tions in a systematic manner.

Introduction to Fluid Mechanics & Fluid Machines, 3/eS K Som, Professor, Department of Mechanical Engineering, Indian Institute of Technology, KharagpurGautam Biswas, Director and J C Bose National Fellow, Central Mechanical Engineering Research InstituteS Chakraborty, Professor, Department of Mechanical Engineering, Indian Institute of Technology, Kharagpur

Overview:

ë Introduction to fundamental concepts through elementary principles of contin-uum mechanics

ë Expanded coverage of Fluid Kinematics with detailed description (both analytical and physical) of irrotational flows, circulation, velocity potential and vortex flows

Salient Features:

Market: UG Students of Mechanical, Civil and Chemical Engineering

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ISBN AUTHOR TITLE Price (`) QuantityEditionDiscount

Class

WBUT 2011 Titles

WBSCTE 2011 Titles

RGPV 2011 Titles

GTU 2011 Titles

UPTU 2011 Titles

Anna University 2001 Titles

Pune University 2011 Titles

Mumbai University 2011 Titles

JNTU 2011 Titles

C 9780071330152 Bhattacharya Advanced Engineering Physics 1 310.00

C 9780071329002 Chakrabarti Basic Electrical & Electronics Engineering - I 2 310.00

C 9780071330084 Lipschutz Data Structure and Algorithms (With CD) 1 375.00

C 9780071330091 J P Singh Operating Systems 1 325.00

C 9780071329040 Ghosh Circuit Theory and Networks 3 350.00

C 9780071330213 Balagurusamy Programming in C 1 295.00

C 9780071330176 Basak Physics - I 1 225.00

C 9780071330169 Roy Choudhury Engineering Mechanics 1 290.00

C 9780071329828 Mishra Engineering Mathematics-I 1 299.00

C 9781259001420 Sivakumar Energy, Environment, Ecology and Society 1 165.00

C 9780071329811 Agrawal Engineering Graphics 1 225.00

C 9780071333238 Nag Basic Mechanical Engineering 4 225.00

C 9780071329910 Singh Elements of Electrical Engineering 2 300.00

C 9788182093041 Leon Database Management System 1 300.00

L 9780071329842 Salivahanan Electronics Engineering 1 295.00

L 9781259001383 Ram Engineering Mechanics 1 275.00

L 9780071329835 Chakraborty Network Analysis & Synthesis 1 350.00

D1 9780071329972 Singh Engineering Mathematics-I 1 375.00

D1 9780071328760 Tamilarasan Engineering Physics-I 2 299.00

D1 9780071328777 Veeraranjan Engineering Mathematics 3 399.00

D1 9780071328753 Krishnamoorthy Engineering Chemistry-I 1 300.00

D1 9780071328746 Rajendran Engineering Physics 2 350.00

C 9780071329132 Singh Engineering Mathematics-I 1 325.00

C 9780071329125 Singh Applied Mathematics-I 1 325.00

R 9780071328876 Rajendran Engineering Physics (JNTU Anantapur) 3 225.00

R 9780071328852 Jayaveera Engineering Chemistry (JNTU Anantapur) 3 199.00

R 9780071328845 Balagurusamy C Programming (With CD) (JNTU Kakinada) 2 250.00

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`395.00


Artificial Neural Networks brings together an identifiable core of ideas, techniques, and applications that characterize this emerging field. The text is intended for beginning graduate/advanced undergraduate students as well as practicing engineers and scientists.

Artificial Neural NetworksRobert J Schalkoff, Clemson University

Overview:


`325.00


This is an introductory text, a successor volume to the authors' previous book Software System Development: A Gentle Introduction. It follows the software development process, from requirements capture to implementation, using an object-oriented approach.

Orject-Oriented Systems DevelopmentCarol Britton, University of HertfordshireJill Doake, Anglia Polytechnic University

Overview:


ë Written in a clear, friendly style and provides a simple, step by step, develop-ment of the subject matter

ë Contains case studies, examples and exercises with solutions

Salient Features:

Reprint SCIENCE ENGINEERING & MATHEMATICS

`450.00


Heath 2/e, presents a broad overview of numerical methods for solving all the major problems in scientific computing, including linear and nonlinear equations, least squares, eigenvalues, optimization, interpolation, integration, ordinary and partial differential equations, fast Fourier transforms, and random number generators. The treatment is comprehensive yet concise, software-oriented yet compatible with a variety of software packages and programming languages.

Scientific Computing, 2/eMichael T Heath, University of Illinois, Champaign

Overview:


ë Practical techniques for problem solving are emphasized over formal analysis, allowing the student to develop skills for handling real-world situations

ë Applications are shown for the most popular computational software, including MATLAB, IMSL, and NAG

Salient Features:

Orject-Oriented Systems

Development

Carol BrittonJill Doake

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`410.00


This text gives clear explanations of both process-oriented topics of thermal energy engineering and system-oriented practices. The Third Edition is thoroughly updated, reflecting the impact of micro-computers on engineering, and including a greater emphasis on linear programming.

Design of Thermal Systems, 3/e

Wilbert Stoecker, University of Illinois, Champaign

Overview:

Market: UG Students of Mechanical Engineering

ë Improved material on project planningë Improved sections on Design for the Environment and Design for Sustainability

Salient Features:

`410.00


This edition builds on the earlier editions’ reputation for being concise, direct and for logically developing the design method with detailed how-to instructions while remain-ing easy and enjoyable to read.

Mechanical Design Process, 4/e

David G Ullman, Oregon State University

Overview:

Market: UG Students of Mechanical, Production & Industrial Engineering

`550.00


This text, by a leading authority in the field, presents a fundamental and factual development of the science and engineering underlying the design of combustion engines and turbines. An extensive illustration program supports the concepts and theories discussed.

Internal Combustion Engine Fundamental

John Heywood, Professor of Mechanical Engineering, Massachusetts Institute of Technology

Overview:

Market: UG and PG Students of Mechanical Engineering

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`599.00


This book provides a broad and comprehensive coverage of the theoretical, experimen-tal, and numerical techniques employed in the field of stress analysis. It is designed to provide a clear transition from the topics of elementary to advanced mechanics of materials.

Advanced Strength and Applied Stress Analysis, 2/eRichard G Budynas, Rochester Institute of Technology

Overview:

Market: UG Students of Mechanical and Civil Engineering

ë Completely revised finite element methods (FEM) chapter with improved notation and many new topics

ë Major revision of advanced mechanics of materials topics such as unsymmetri-cal beams, single- and multi-celled thin-walled tubes in torsion, shear center, curved beams, plates, and contact stresses

Salient Features:

`575.00


The Engineering of Foundations presents the subject of foundation engineering in a logical framework, in a natural sequence and in as simple a presentation as possible. The text emphasizes conceptual understanding and avoids and over simplistic treatment of the subject. Estimation of soil parameters for use in design is given high priority.

Engineering of FoundationsRodrigo Salgado, Purdue University-West Layfayette

Overview:

Market: UG and PG Students of Civil Engineering

ë Emphasizes conceptual understanding of the subjectë Unique topics are presented in detail, such as limit states design, load and

resistance factor design (LRFD), the construction of shallow foundations and the installation of deep foundations

Salient Features:

`450.00


This edition retains the conceptual strengths of the Peurifoy approach and organization from the previous edition but the new problems and computer-based examples and new up-to-date construction data make it the only choice in academia or industry.

Estimating Construction Costs, 5/eRobert L. Peurifoy (deceased)Garold D. Oberlender, Oklahoma State University, Stillwater

Overview:


ë Numerous example problems have been added to illustrate new construction methods and the various techniques of preparing cost estimates

ë Three new chapters have been added: "Contract Documents," "Estimating Process," and "Computer Estimating," which offer a wealth of information

Salient Features:

Engineering of

Foundations

Rodrigo Salgado

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`550.00


This book is well known and well respected in the civil engineering market and has a following among civil engineers. As with all previous editions this 10th edition is extraordinarily accurate, and its coverage of open channel flow and transport is superior. There is a broader coverage of all topics in this edition of Fluid Mechanics with Engineering Applications.

Fluid Mechanics with Engineering Applications, 10/eE. John Finnemore, Santa Clara UniversityJoseph B. Franzini, Stanford University

Overview:


ë An increased number of exercises and problemsë 110 figures added to help present exercises, problems and solutions

Salient Features:

`400.00


This book takes a non mathematical looks at the principles and processes of hydrology. Now in its fourth edition, this well established book preserves the essential structure, clarity and style which have ensured its continued international popularity over more than three decades. The thematic treatment of the main phases of the hydrological cycle i.e. precipitation, interception, evaporation, subsurface water and stream flow, has been retained, together with the chapter on water quality.

Principles of Hydrology, 4/eR C Ward, Emeritus Professors of Geography, University of HullM Robinson, Principal Scientific Officer, Institute of Hydrology, Wallingford

Overview:


ë Fully updated and revised text and diagramsë Balanced overview of conflicting ideas and theories

Salient Features:

`475.00


This book is accurate, conceptually strong, and contains excellent problem sets. Many of the problems are new to this third edition. The references found in the text have been updated and reflect the most current information available.

Viscous Fluid Flow, 3/eFrank M White, University of Rhode Island, Kingston

Overview:

Market: UG and PG Students of Mechanical Engineering

ë Contains modern information on technological advances, such as Micro- and Nano-technology, Turbulence Modeling, Computational Fluid Dynamics (CFD), and Unsteady Boundary Layers

ë New material has been added on microflows, slip in liquids, gas slip flow in tubes and channels, and a novel micro-pump

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`375.00


Open Channel Hydraulics is intended for advanced undergraduates and first-year graduate students in the general fields of water resources and environmental engineer-ing. The purpose of the text is to present modern numerical techniques for the solution of open channel flow problems in the current personal computing environment, as well as to emphasize recent experimental results and their application in free surface flows.

Open Channel Hydraulics, 2/eTerry W Sturm, Georgia Institute of Technology

Overview:


ë New chapter on Computational Fluid Dynamics ë Expanded and updated material on turbulent flow resistance, grass lining of

channels for stability, and hydraulic jump in rough channels

Salient Features:

`525.00


Fluid Mechanics for Chemical Engineers, third edition retains the characteristics that made this introductory text a success in prior editions. It is still a book that emphasizes material and energy balances and maintains a practical orientation throughout.

Fluid Mechanics for Chemical Engineers, 3/eNoel De Nevers, University of Utah-Salt Lake City

Overview:

Market: UG and PG Students of Chemical Engineering

ë New chapters on computational fluid dynamics (CFD) and Mixingë Many new examples and homework problems that are suitable for computer

solution are included

Salient Features:

`650.00


The fifth edition of Plant Design and Economics for Chemical Engineers is a major revision of the popular fourth edition. There are new chapters on process synthesis, computer-aided design, and design of chemical reactors. A traditionally strong feature of the text, economic analysis, has been revamped and updated. Another strength, equipment sizing and cost estimation, is updated and expanded as well.

Plant Design and Economics for Chemical Engineers, 5/eMax Peters, University of Colorado, BoulderKlaus Timmerhaus, University of Colorado-boulderRonald West, University of Colorado-boulder

Overview:

Market: UG and PG Students of Chemical Engineering

ë A new chapter is offered on computer-aided design, geared to the newer design paradigms, and software is incorporated throughout the text

ë SI units are now the primary units

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`450.00


This book has stood the test of time as one of the classic textbooks of physics. "Funda-mentals of Optics" covers all of the main points of optics in a very consistently clear and concise manner. The book is well-illustrated. Each chapter has a set of largely numeri-cal problems with answers provided for the odd numbered problems.

Fundamentals of Optics, 4/e

Francis A. Jenkins (deceased)Harvey E. White, University of California, Berkeley

Overview:

Market: UG and PG Students Physics

Publishing BUSINESS & ECONOMICS


The third edition of Financial Accounting for Management continues to focus on building the concepts in financial accounting from a decision-making perspective. As in previous editions, it prepares managers ability to understand and evaluate accounting reports with the help of real-world examples and cases. This book introduces financial state-ments to the students and takes them through the process of recording and processing accounting transactions. This new edition’s key highlight is the updated status on Indian Accounting Standards as well as it also summarizes the key places of difference between Ind AS and IFRS.

Financial Accounting for Management, 3/eN Ramachandran, Management Consultant. Formerly Professor, Indian Institute of Management, CalcuttaRam Kumar Kakani, Professor of Finance, SP Jain Centre of Management, Singapore

Overview:

`425.00

Market: Students of Management


The sixth edition of Khan: Financial Services, the leading text book on financial services, is aimed at reflecting the current regulatory and policy developments in the financial sector in India. It continues to integrate theory and business practices of the contemporary Indian financial services sector. Along with the general updates, the main focus of this revision is to make the book more current by incorporating discussion on regulatory framework for core investment companies, NHB guidelines on change in or takeover of management of business of borrowers as well as inclusion of IRDA’s corporate governance guidelines for insurance companies. This edition also discusses issue of specified securities by small and medium enterprises.

Financial Services, 6/eM Y Khan, Formerly Professor of Finance, Department of Financial Studies, University of Delhi

Overview:

`550.00


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Publishing BUSINESS & ECONOMICS


This book provides a comprehensive coverage on security analysis as well as portfolio

management with a student-friendly approach. With discussion on latest topics,

numerous examples, rich pedagogy, as well as exercises, it will adequately meet the

requirements of business management students.

Security Analysis and Portfolio ManagementK Sasidharan Dean, School of Asset Management, CochinAlex K Mathews, MD, Manathara Advisory Services (P) Ltd., Kollam

Overview:

`350.00



This book discusses the fundamental concepts of management and organisational behaviour in an integrated manner. With appropriate examples and rich pedagogy, it will serve as a student-friendly text-book for various courses in commerce and manage-ment stream. It will also be useful for students in other streams having a course on these areas.

Management & Organisational Behaviour

R B Rudani, faculty of N.R.V. Institute of Business Management Studies, Commerce and BBA College, Junagadh.

Overview:

`350.00



This book has been developed to cater to the requirements of the undergraduate

students. It maintains the basic approach to the subjects. Appropriate coverage of

theory with lucid presentation, and numerous solved examples, makes it an ideal text

book for the teachers and students of commerce stream.

Business Mathematics and Statistics(Late) N G Das, Formerly, Prof in charge, Dept. of Statistics, St. Xavier’s College, Kolkata Dr. J K Das, Associate Prof., Dept. of Commerce, University of Calcutta

Overview:

`299.00

Market: Students of Commerce

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This book covers advanced level topics in financial reporting within the International

Accounting Standards (IAS) and International Financial Reporting Standards (IFRS)

reporting framework. While the book is aimed at advanced level accounting degree

students in tertiary institutions, it is a useful primer for practitioners who wish to reinforce

their knowledge of rapidly changing accounting standards.

Advanced Financial AccountingPearl TanPeter Lee

Overview:

`550.00



International Management: Managing the Global Corporation by Ashok Som offers a

concise European approach to the subject, ideal for MBA students. It first considers

management theory and moves on to apply it to European companies in an integrated,

user-friendly style.

International ManagementAshok Som

Overview:

`550.00


Reprint BUSINESS & ECONOMICS


Strategic Human Resource Management: Building Research-Based Practice is a challenging and engaging student-focussed text written by a team of world-class researchers and experienced HRM tutors at Aston University. It is ideal for students taking a HRM or Strategic HRM module at postgraduate and upper-undergraduate level. Structured around contemporary and emerging issues this critical text is designed to encourage students to think analytically about Strategic HRM and builds real-world practice on the basis of solid research evidence.

Strategic Human Resource ManagementPaul Boselie

Overview:

`399.00


Advanced Financial

Accounting

Pearl TanPeter Lee

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The primary aim of this book is to provide a text for economics students which gives a good balance between statistics and econometrics.The intention is to prepare students for an introductory course in econometrics, while instilling a clear understanding of statistics. It is suitable for first or second year courses in Introductory Statistics or Introductory Statistics and Econometrics on economics degrees. The book is charac-terized by Leighton Thomas? clear style of explanation, gained through 35 years of teaching experience.

Using Statistics in EconomicsLeighton Thomas

Overview:

`550.00



The text aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations.

E-Business StrategyPaul Phillips

Overview:

`450.00



This text addresses the synergy between quantitative and qualitative approaches to

research in business in one textbook. Accessible discussions it takes students from the

simple beginnings of descriptive statistics through to the advanced level of multivariate

techniques.

Applied Research Design for BusinessCaroline Page

Overview:

`425.00


Publishing HUMANITIES, SOCIAL SCIENCES & LANGUAGES


General Psychology is an introductory textbook designed for undergraduate and

postgraduate students of Psychology courses offered by Indian universities. The

pedagogically rich text provides a refreshing blend of theory and concepts. It also

contains references to major researches in the subject area.

General PsychologyAmit Abraham is head of the postgraduate department of psychology at St. John's College, Agra.

Overview:

`450.00

Market: Students of Psychology

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Discount Class: GISBN : 9781259002427288 Pages Softcover

A Manager's Guide to Self-Development has become the indispensable guide for building management skills Now in its fifth edition the book details a self-development programme aimed at helping readers improve their managerial performance, advance their careers and realise their full potential.

Manager's Guide to Self Development, 5/eMike PedlerJohn BurgoyneTom Boydell

Overview:

`399.00

Market: Self help book for budding managers, practicing managers

Reprint HUMANITIES, SOCIAL SCIENCES & LANGUAGES

DiscountClass TITLE Price (`)

C 9781841695563 Molen Communication in Organizations 325.00

C 9781848728332 Schminke Managerial Ethics 395.00

C 9780415442732 Fennis & The Psychology of Advertising 525.00

Stroebe

C 9780415472289 Thornton Group and Team Coaching 425.00

C 9780415207744 Page & Supervising the Counsellor 425.00

Wosket

C 9781841695334 Pawlik Psychological Concepts 525.00

C 9780415196246 Dwyer Interpersonal Relationships 350.00

C 9780415046886 Bull Communication Under the Microscope 350.00

C 9780415191081 Jarvis Theoretical Approaches in Psychology 425.00

C 9780415432016 Richards Psychology: The Key Concepts 399.00

C 9780415274104 Hinton SPSS Explained 550.00

C 9780415227766 Hayes Interpersonal Skills at Work 450.00

C 9780415208727 Doyle Work and Organizational Psychology 550.00

C 9781848728219 Mone Employee Engagement Through

Effective Performance Management 399.00

C 9781841698731 Vaughn Psychology & Culture 415.00

C 9781841691923 Harris Development Psychology 495.00

C 9780415473347 McMohan 101 Coaching Strategies & Techniques 495.00

C 9781841693187 Esgate An Introduction to Applied

Cognitive Pyschology 425.00

C 9780415226653 Argyle The Psychology of Happiness 399.00

ISBN Author

Taylor & Francis Imprints for Psychology & Management


Discount Class: GISBN : 9781259000898

ë A comprehensive manual on Indian Geography

ë Plenty of maps, diagrams, tables

ë Important entries on mountains, passes, rivers, mining & industrial centers etc.

ë Documented with latest data

ë Includes all the new topics of the revised syllabus of the UPSC

Geography of India, 3/e

Majid Husain, Retd. Prof. Jamia Millia Islamia, Central University, New Delhi

Salient Features:

`395.00(T)

Market: Aspirants appearing for Civil Service Main Examination

Discount Class: GISBN : 9780071074490

ë Provide a simple, lucid, systematic and non intimidating presentation of

Mole Concept

ë Systematic flow of topics, sections and sub-sections

ë Includes different type of questions viz. matrix match type questions, integer

answer type questions, assertion reason type questions, etc.

ë Includes a list of reactions and properties of inorganic and organic compounds

ë Includes a new method of problem solving in science

Mole Concept for IIT-JEEShishir Mittal, Vice President, Resonance, Kota

Salient Features:

`195.00

Market: Aspirants appearing for IIT Examination

16

ë Divided into four sections in accordance with the GATE

syllabus for Mechanical Engineering students

ë Arrangement (sequence as well as a length) of chapters as

per their weightage in the examination

ë Comprehensive but concisely presented theory, supported by

sufficient practice material

ë Authored by a subject expert who has been coaching

students for GATE examinations for the last eight years and

has a sound academic background and industry experience

ISBN : 9780071074698 Price : `650.00(T) Discount Class : G

Market : Aspirants appearing for GATE mechanical, M.Tech entrances & PSU’s

Salient Features:

Vikas Slaria Vikas Slaria Director, Engineering Solutions, Chandigarh

www.tatamcgrawhill.com www.tmhshop.com

17

New edition of

‘TMH’

bestsellin

g Title

ë A comprehensive updated manual for NTSE preparation

ë Prepared by a team of eminent teachers

ë Thoroughly revised sections on social sciences, MAT and SAT

ë Around 200 new MCQ’s in each section

ë Contains multiple choice questions asked at Level-II

examination

ë Focuses also on Level-II examination and interview

ë Model test papers based on the latest question paper with

solutions.

Market : Aspirants appearing for NTSE Examination

Salient Features:

ISBN : 9780071074834 Price : `380.00 Discount Class : G


1718

A. Inside the book B. Online Resources

ë 2 Diagnostic tests ë Complete online test series

ë Fully solved CAT paper containing 10 full length

since 1999 with detailed test papers

shortcuts and solution ë State of the art analysis

process tool

ë 5 full length test papers on

the latest pattern of the

online CAT

Market : Aspirants appearing for CAT Examination

Salient Features:

Prepared as per the new two-section pattern

for CAT 2011-12 Online PremiumTesting

Access Card

Arun Sharma & Meenakshi UpadhyayEducational Consultants

ISBN : 9781259001048 Price : `995.00 Discount Class : G

CATOnline

Helpline No.

09415333920


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Publishing BUSINESS & GENERAL REFERENCE

Discount Class: EISBN : 9781259002984288 Pages Frenchflap

The book is structured around 8 chapters and 8 specific "Lessons Learned". For example, Lesson # 1 is Exhibit Bold Decisive Leadership; Lesson #5 is Seize Opportunities, and Lesson #6 is Understand Local Culture. Each chapter consists of 3 stories that support that chapter's lesson. Examples include how Rhodes: ë Negotiated with submachine gun-wielding Sandinistas in Nicaragua ë Resolved contentious board room negotiations over Latin America's debt bomb of the early

1980s ë Purchased a 20% stake in China’s Guangdong Development bank in 2008, one of first stakes

by a Western bank in a major Chinese bank ë Managed through the shocks of the Asian Financial Crisis of 1997-98. ë Opened Citigroup's first office in Israel in 1996

Banker to the WorldLeadership Lessons From the Front Lines of Global Finance William R. (Bill) Rhodes is the retired senior vice chairman and senior international officer of Citigroup and Citibank. He is President and CEO, William R. Rhodes Global Advisors, LLC; senior advisor, Citi; and professor-at-large, Brown University.

Overview:

`495.00

Discount Class: EISBN : 9781259002953384 Pages Softcover

When it comes to making your business more profitable and successful, don't look to re-engineering for answers. A better way is to apply the concept of kaizen, which mean making simple, common-sense improvements and refinements to critical business processes.The result: greater productivity, quality, and profits achieved with minimal cost, time, and effort invested. In this book, you discover how to maximize the results of kaizen by applying it to gemba--business processes involved in the manufacture of products and the rendering of services--the areas of your business where, as the author puts it, the "real action" takes place.

Gemba KaizenA Commonsense, Low-Cost Approach to Management

Overview:

`525.00

Reprint BUSINESS & GENERAL REFERENCE

Discount Class: EISBN : 9780070704510332 Pages Hardcover

This book has selected cases which will help in further cementing the understanding of the fundamentals of good governance in the corporate sector. Cases based on the Indian corporate ambience would be helpful to students and practitioners in India (including expatriates working in the country) in better appreciating these principles under local operating conditions. The result is the current volume of cases mostly based on the Indian experience, with a few covering interna-tional situations as well. Most of these cases have been extensively used in business school teaching and director training programmes at Indian Institute of Management Bangalore, Indian Institute of Management Ahmadabad, and elsewhere with considerable success.

A Case book on Corporate Governance and StewardshipN Balasubramanian (“Bala”), a Visiting/ Adjunct Professor since 1994 at the Indian Institute of Management Bangalore (IIMB) and at the Indian Institute of Management Ahmedabad (IIMA) since 2011, specializes in the areas of corporate governance, ethics, social responsibility and citizenship.

Overview:

`695.00(T)

Masaaki Imai

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The digital age has completely transformed business—and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced—which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct role in driving profitable sales and increasing revenues.The Old Rules of Marketing Are Dead offers the new rules for reinventing your brand, including: ë Defining the product's essence ë Creating metrics to ensure accountability ë Developing a core message ë Disseminating the brand

The Old Rules of Marketing are Dead6 New Rules to Reinvent Your Brand and Reignite Your BusinessTimothy R. Pearson was president and CEO of Zyman Group, a leading international management consulting firm serving the Global 1,000.

Overview:

`350.00

Discount Class: EISBN : 9781259002946256 PagesSoftcover

Reputation Rules is a landmark work bringing to light Dr. Diermeier’s groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company’s focus as quickly as the world is changing around you. He touches on all of the reputational issues that need to be managed from a strategic level, describing how to: ë Overcome direct challenges from influential activist and political forces ë Manage corporate scandals, including executive compensation ë Use external, seemingly unrelated events to boost reputation ë Build a reputation management process into everyday operations

Reputation RulesStrategies for Building Your Company’s Most valuable Asset

Daniel Diermeier, Ph.D., is the IBM Professor of Regulation and Competitive Practice and director of the Ford Motor Company Center for Global Citizenship at the Kellogg School of Management, Northwestern University.

Overview:

`450.00


6 strategic principles for reinventing your products, your services—and your company's future

6 strategic principles for reinventing your products, your services—and your company's future

Discount Class: EISBN : 9781259002991320 Pages Hardcover

The Real Value of Training gives you the tools not only to prove that your program will deliver solutions; it goes one step further, so you can explain exactly how much it will deliver. Presented by training ROI expert Ron Stone, The Real Value of Training offers an 11-step process for qualita-tively and quantitatively measuring the value of training.Stone's methodology brings ROI to a new level of scrutiny and credibility by helping you success-fully: ë Collect critical performance data ë Analyze results and adjust for causal influence and sustained impact ë Assign a monetary value to business-outcome data ë Calculate the fully loaded cost of the solution design ë Calculate the ROI and its level of quality ë Predict and quantify performance improvement

The Real Value of Training : Measuring and Analyzing Business Outcomes and the Quality of ROIRon Stone is a globally recognized authority on analyzing and improving training and performance interventions and measuring results. President of the Center for Performance and ROI, Inc.

Overview:

`795.00

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You want to start your own business, but "risk" isn't your middle name. You're not alone. Many successful entrepreneurs are averse to risk--but they have learned the tricks to working around it. And now you can too, with School for Startups.This practical guide shows you how to build a business the smart way--without risking major assets such as your house, savings account, or health insurance.You'll learn how to increase your chance of success by: ë Funding your venture without investors ë Entering international markets ë Taking full advantage of tools on the Web ë Marketing your product or service for little or no cost ë Deploying a third party to package and ship products ë Taking control of an existing business or franchise

School for Startups : The Breakthrough Course for Guaranteeing Small Business Success in 90 Days or LessJim Beach is a serial entrepreneur, director of education at The Entrepreneur School, and founder of International Entrepreneurship.Chris Hanks is an entrepreneur and lecturer at the University of Georgia, where he teaches entrepreneurship at the Terry College of Business.David Beasley, worked for twenty-five years as a reporter and editor for the Atlanta Journal Constitution.

Overview:

`395.00


The Technical Analysis Course helps investors decipher the flood of available market information and gain a significant edge over their competitors. Readers learn how to construct charts, assess up-to-the-minute trading realities, identify profitable patterns, and utilize key analytical tools.Upon completion of this comprehensive course, readers will have the skills for determining all the facts they need to buy stocks, bonds, futures, and options when prices are near their bottoms and sell when prices approach their highs.

Key Selling Features :ë 30,000 copies of previous three editions sold ë 30% new material, including lessons on confirmation and divergence; Fibonacci time targets, fan

lines, and arcs; principles and defects of the Dow Theory; technical market indicators; and more ë Free trial subscriptions to MetaStock will be available to readers ë Includes lessons and quizzes on virtually every form of technical analysis

The Technical Analysis Course, 4/eLearn How to Forecast and Time the MarketThomas A. Meyers, CPA, CFA, CPCU, was senior vice president and chief financial officer of a large insurance company, where he was responsible for the management of billions of dollars of investments.

Overview:

`725.00

McGraw-Hill's SAT will help you prepare for the big exam with its valuable features and interactive test-taking practice online!McGraw-Hill's SAT will help you prepare for the big exam with

its valuable features and interactive test-taking practice online!

McGraw-Hill's SAT offers the critical thinking skills designed to help you solve any SAT problem. And it provides test-taking practice with questions just like those on the real SAT.

Inside you'll find:ë Four complete practice tests in the book and two complete interactive practice tests online ë Advice on how to use the book for your study, preparing your study plan, getting the most from the online tests, and more ë Four full-length practice SATs with fully explained answers ë A detailed 10-week study plan ë Pull-out "Smart Cards” for easy subject review

McGraw-Hill's SATChristopher Black, MA, is the founder of College Hill Coaching and author of McGraw-Hill's SAT 2008.Mark Anestis, MAK is coauthor of McGraw-Hill's SAT 2008, and author of 5 Steps to a 5 on the AP Biology Exam.College Hill Coaching is one of the foremost providers of individualized tutoring services in the United States.

Overview:

`1150.00



Publishing COMPUTING

ISBN TITLE Price (`)

9780071078467 Mirosoft Certification Guide 70-640 Examination (with CD) 325.00

9780071078498 Mirosoft C# Certification Guide 70-567 Examination (with CD) 375.00

9780071078511 Mirosoft Certification Guide 70-680 Examination (with CD) 295.00

9780071078450 CompTIA A+ Certification Guide 220-701 and 220-702 Examinatin (with CD) 395.00

9780071078429 Sun Certified JAVA Programmer, SE 6 Certification Guide

CX 310-065 Examination (with CD) 350.00

9780071078443 Oracle 11 I Database SQL Expert Certification

Guide 1Z0-047 Examination (with CD) 415.00

9780071078481 Microsoft C# Certification Guide 70-536 Examination (with CD) 395.00

9780071078474 Microsoft VB Certification Guide 70-536 Examinatin (with CD) 375.00

9780070707214 CompTIA Network+ Certification Guide (with CD) N10-004 Examination 250.00

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Announcing uCertify–Tata McGraw Hill ProfessionalCertification Series

uCertify–Tata McGraw Hill Professional: Certification Series—a joint initiative of uCertify and Tata McGraw Hill Education, India—intends to help readers succeed at IT certification examination. It helps students attain better understanding of the examination objectives and procedures, and also enables easy recall of the key concepts. Each book in this series is an indispensable resource that would help students perform well in the respective examinations Each Book is accompanied by a Prep-Kit CD Rom Including over 200 practice Questions

Founded in 1996, uCertify is a leading provider of examination preparation solutions for over 300 IT certification examinations.uCertify is a fast-growing company, with offices in the US and India , and customers in over 200 countries.

About the Author

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Discount Class: F1ISBN : 97812590024651152 Pages Softcover

In Java: The Complete Reference, Eighth Edition, bestselling programming author Herb Schildt shows you everything you need to develop, compile, debug, and run Java programs. Updated for Java Platform, Standard Edition 7 (Java SE 7), this comprehensive volume covers the entire Java language, including its syntax, keywords, and fundamental programming principles. You’ll also find information on key elements of the Java API library. JavaBeans, servlets, applets, and Swing are examined and real-world examples demonstrate Java in action. In addition, new Java SE 7 features such as try-with-resources, strings in switch, type inference with the diamond operator, NIO.2, and the Fork/Join Framework are discussed in detail.

Coverage includes: ë Data types and operators ë Control statements ë Classes and objects ë Constructors and methods ë Method overloading and overriding ë Interfaces and packages ë Inheritance ë Exception handling ë Generics ë Much, much more

Java The Complete Reference, 8/eHerb Schildt (Mahomet, IL) is the world’s leading programming author, with more than 3.5 million books sold worldwide. His acclaimed books include Java: The Complete Reference, C++: The Complete Reference and C#: The Complete Reference.

Overview:

`625.00

Discount Class: F1ISBN : 9781259002915412 Pages Softcover

Develop, debug, and administer data-backed XML applications using the expert instruction and best practices in this Oracle Press guide. Oracle Database 11g: Building Oracle XML DB Applications discusses the latest development tools, technologies, and components. Find out how to set up Oracle XML Database (Oracle XML DB), build XML applications in Oracle JDeveloper 11g, work with XSLT stylesheets, and incorporate full-text search. Troubleshooting, performance tuning, and security are also covered in this comprehensive resource.

ë Create, store, and query XMLtypes using Oracle XML DB ë Load XML documents into relational tables and define SQL views ë Parse and validate schema with Oracle XDK for Java and PL/SQL packages ë Merge documents, generate reports, and transform data using XSLT ë Construct applications from Oracle XML DB Web services ë Use Oracle JDeveloper 11g to design and deploy XML applications ë Integrate Oracle Text and Oracle Secure Enterprise Search features ë Streamline the development process using Oracle Application Express

Oracle Database 11g Building XML ApplicationsJinyu Wang was on the product management team and managed Oracle XML DB and Oracle XDK for five years.

Overview:

`525.00

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Building a PC in easy steps is the first step in the right direction to build a PC. Written in concise and easy-to-understand style, this book will take you by the hand and walk you through all the stages of building and setting up a computer: Buying the parts and avoiding sales scams; mastering and installing each component (CPU, memory, video, etc); altering default settings in the BIOS for optimum performance, installing and configuring device drivers. The troubleshooting chapter is invaluable in the event of problems.

By the time you've finished, you will have a computer that's tailored to your exact requirements with no superfluous features or functions.

This third edition covers Windows 7.

Building A PC, 3/eStuart Yarnold is an electronics engineer who has been working in the industry since leaving college.

Overview:

`195.00

Discount Class: F1ISBN : 9781259002434192 PagesSoftcover

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In recent times, the filed of Biology has seen many changes and advancements. This evolution makes a good knowledge about the bioreactor and its operation inevitable for all professionals and students working in this area. Bioreactors: Analysis and Design, arguably the first of its kind, will address all the issues faced by this book.

The book begins with an overview of biological reactions, elements of bioreactor design, and fundamentals of mass and energy balances in biological reactions. It discusses in detail the important bioreactors, viz., air-lift reactor, reactors for animal cell processes, and rectors for plant cell processes. Also, CFD in bioreactors is discussed and numerous numerical problems are provided throughout for better explanation of the processes. This book also covers the mechanical design considerations for the various kinds of bioreactors.

BioreactorsAnalysis and Design

Professor Tapobrata Panda is currently with IIT Madras. Prior to this, he was with IIT Kharagpur.

Overview:

`995.00

Discount Class: I6ISBN : 9780070704244516 PagesHardcover

Publishing SCIENCE & TECHNOLOGY

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AVRs have a large following due to the free and inexpensive development tools available, including reasonably priced development boards and free development software. The book is intended for hobbyists, artists, and budding entrepreneurs. The concepts and techniques presented in the book through fun, creative projects can be converted into real-life products for inventors who want to prototype electronic gadgets. Since the book exclusively uses Atmel's AVR family for Tiny microcontrollers, it will likely be of interest to Atmel for promoting their product line. Updated for the latest technological trends: ë Wireless systems ë Fiber Optics ë Lasers ë Space Communicationsë Mechatronics

tinyAVR Microcontroller Projects for the Evil Genius Dhananjay V. Gadre is an assistant professor with the Electronics and Communication Engineering Division at the Netaji Subhas Institute of Technology, New Delhi.Nehul Malhotra is a final-year undergraduate student in the Division of Electronics and Communication Engineering at the Netaji Subhas Institute of Technology, New Delhi.

Overview:

`450.00

Discount Class: I6ISBN : 9781259002441272 PagesSoftcover

Reprint SCIENCE & TECHNOLOGY

Have Some Evil Fun With TinyAVR Microcontrollers!Have Some Evil Fun With TinyAVR Microcontrollers!

Time-Saver Standards for Architectural Design brings you expert insight into the fundamentals of architecture and design practices. You also get a wealth of data on all aspects of architectural design and building construction, including substructure, superstructure, building shell, interiors, and services, formatted according to the Uniformat II classification system. Let this comprehensive overview of the fundamental knowledge and technologies required for exemplary architectural practice augment and enhance your practice—starting today. AUTHORITATIVE REFERENCE DATA FOR DESIGNING A BUILDING FROM THE GROUND UP Part A. Substructure: Foundations and Basement Construction. Part B. Shell: Superstructure, Exterior Closure, Roofing Part C. Interiors: Interior Constructions, Staircases, Interior Finishes, Materials and Specifications, Dimensioning Part D. Services: Conveying Systems, Plumbing, HVAC, Fire Protection, Electrical Part E. Appendices: Classic Tables and Data, including metric system conversion and references

Time-Saver Standards for Architectural Design, 8/eDonald Watson, FAIA, NCARB, is an architect in private practice. He is former Dean and Professor of Architecture at Rensselaer Polytechnic Institute, Troy, New York.Michael J. Crosbie, Ph.D. is active in architectural journalism, research, teaching, and practice. He received his Doctor of Philosophy in Architecture from Catholic University.

Overview:

`2795.00

Discount Class: I6 ISBN : 9781259002892672 PagesHardcover

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Time-Saver Standards for Urban Design covers the full-spectrum of allied disciplines such as transportation planning, bioregionalism, storm water management, parking, universal design, urban acoustics, and graphics. It provides a single-source for the key reference articles on urban design and physical planning of cities, including social, environmental and economic data.

This inaugural volume on the topic of urban design in the Time-Saver Standard series is written for easy reference by urban planners and designers, architects, landscape professionals, environmental engineers, civil and transportation engineers, as well as municipal government and planning officials. This “soon to be a classic” provides a one-volume reference that is indispensable for urban design policy and practice. It is equally valuable for the urban studies educators and students of architecture, urban design and planning.

Time-Saver Standards for Urban DesignDonald Watson, FAIA, is Professor and Dean Emeritus of the School of Architecture, Rensselaer Polytechnic Institute, Troy, New York and honored as ASCA Distinguished Professor, 2002.Alan Plattus is Professor of Architecture and Urbanism at Yale University School of Architecture.Robert G. Shibley, AIA, AICP, is a professor of architecture and planning at the School of Architecture and Planning, University at Buffalo, State University of New York.

Overview:

`3295.00

Discount Class: I6ISBN : 9781259002908896 PagesHardcover

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Price Change with Immediate Effect

ISBN AUTHOR TITLE Old Price (`)

9780070706552 BUDNICK Applied Mathematics for Business 4 525.00 575.00

9780070083271 DAS Statistical Methods (COMBINED) 1 399.00 425.00

9780070263505 DAS Statistical Methods VOL I 1 275.00 290.00

9780070263512 DAS Statistical Methods VOL II 1 275.00 290.00

9780070421387 EBELING An Introduction to Reliability &

Maintainability Engineering 1 410.00 450.00

9780070700406 GARRISON Managerial Accounting with DVD 11 550.00 595.00

9780071333139 PALANICHAMY Engineering Chemistry-I

(for Kongu Engg College, Coimbatore) 1 350.00 299.00

9780070672796 POOMACHANDRA Digital Signal Processing (with CD) 3 410.00 450.00

9780070681750 RASTOGI Biochemistry 3 395.00 425.00

9780070159105 SRIVASTAVA Business Research Methodology (with CD) 1 365.00 395.00

9780070616059 STEVENSON Introduction to Management Scicence (With CD) 1 550.00 595.00

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Price Change Effective September 1, 2011

ISBN AUTHOR TITLE Old Price (`)

9780070582743 Benton How to Act Like a CEO: 10 Rules 1 295.00 325.00

9780074620977 Budhiraja Cases in Strategic Management 1 525.00 550.00

9780070603394 Cooke Finance for NonFinancial Management 2 425.00 450.00

9780074635575 Cornell Visual Basic 6: From the Ground Up 1 475.00 495.00

9780070587441 D'Alessandro Career Warfare: 10 Rules for 1 275.00 295.00

9780070483118 Govindarajalu IBM PC and Clones (Book + CD) 2 725.00 750.00

9780070482869 Govindarajalu IBM PC and Clones (Book only) 2 625.00 650.00

9780070483101 Lamba The Art of Retailing (Book + CD) 1 895.00 925.00

9780071070935 Maiwald Fundamentals of Network Security 1 525.00 575.00

9780074632673 Mansfield MN Working in Microsoft Office 1 525.00 595.00

9780070248694 McLaughlin Oracle DB 11G PL/SQL Programming 1 650.00 695.00

9780070595064 Meyers Mike Meyers' A+ Guide to Mang 1 725.00 795.00

9780071070836 Motianey Super Cycles: New Eco. Force 1 595.00 625.00

9780070222946 Petersen Lunux: The Complete Reference 6 575.00 595.00

9780070683488 Pollock Javascript: A Beginners Guide 3 495.00 550.00

9780070248496 Powell AJAX: TCR 1 475.00 525.00

9780074518311 Prabhudev HB of Heat Treatment of Steels 1 750.00 775.00

9780071070843 Pyzdek The Six Sigma HB 3 750.00 795.00

9780070703483 Shepherd Excel 2007 VBA Macro Programming 1 425.00 450.00

9780074603413 Subrahmanyam Thyristor Control of Electric 1 450.00 465.00

9780070659698 Velte CISCO: A Beginner's Guide 4 550.00 595.00

9780070264793 Watson OCA Oracle DB 11g With CD 1 725.00 750.00

9780070447257 Williamson XML: The Complete Reference 1 640.00 725.00

9780070594128 Zelazny Say it With Presentations 1 375.00 395.00

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Have You Ordered July, 2011 Releases?

ISBN AUTHOR TITLE PRICE (`) QTY.

9780070144866 550.00

9780071333443 Apte International Financial Management, 6/e 510.00

9780071329767 Balaguruswamy Basic Computer Engineering, 2/e (RGPV) 285.00

9780071329859 Balaguruswamy Computer Concepts and Programming in C, 3/e (UPTU) 295.00

9781259001901 Ballew Degunking Windows 7 325.00

9780071332354 Bandana Peters Target 2012: Biology for Class 12 295.00

Lazarus

9780071332422 Bandana Peters Target 2012: Biology for Class 11 295.00

Lazarus

9780071074650 Bhardwaj Compulsory English for Civil and Judicial Services 315.00

9780071329026 Bhattacharya Basic Engineering Physics - I, 2/e (WBUT June 2011) 310.00

9781259001888 Bingham Managing Oracle Fusion Applications 495.00

9781259002007 Braham The House that Bogle Built How John Bogle and

Vanguard Reinvented the Mutual Fund Industry 475.00

9780071321228 Budd Exploring Python 295.00

9780071332361 C B Gupta Target 2012: Business Studies for Class 12 235.00

9780071332439 C B Gupta Target 2012: Business Studies for Class 11 210.00

9780071321174 Carlson Communication Systems, 5/e 525.00

9780071078221 Chandra Corporate Valuation And Value Creation 475.00

9780070680821 Chowdhury Securitisation: A Primer 525.00

9781259001925 Curvebreakers McGraw-Hill's LSAT 750.00

9781259001932 Curvebreakers McGraw-Hill's Conquering LSAT Logic Games, 3/e 450.00

9780070680760 Doble Drug Design: Basics and Application 850.00

9781259002342 Gained C++ Programming, 4/e 195.00

9780071072663 Ghatak Problems and Solutions in Optics & Photonics 265.00

9780071329071 Ghosh Computer Organization and Architecture, 3/e (WBUT June 2011) 325.00

9780071321280 Giles Fluid Mechanics & Hydraulics, 3/e (Schaum's Outline Series) 350.00

9870071077972 Goyal Enterprise Resource Planning A Managerial Perspective 399.00

9780071321259 Hahn Harley Hahn's Guide to Unix and Linux 695.00

9780071333474 Hanif Financial Accounting – Vol. II 375.00

9780071321204 Hart Power Electronics 350.00

9780071321167 Hecht Optics (Schaum's Outline Series) 350.00

9780071332774 Jonsson Manufacturing Planning and Control 450.00

9780071321181 Knutson Construction Management Fundamentals, 2/e 525.00

9781259002021 Koppel Investing and the Irrational Mind 675.00

9780071077750 Kothari Modern Power System Analysis, 4/e 425.00

9781259001895 Laberge The Data Warehouse Mentor 495.00

9781259001949 Leaf McGraw-Hill's Top 50 Skills for a Top Score SAT Critical

Reading and Writing 495.00

9780071321211 Levine Physical Chemistry, 6/e 699.00

9781259002014 Liker The Toyota Way to Continuous Improvement 495.00

9780071329200 Mandal Microprocessors and Microcontrollers 399.00

9780071329095 Mandal Microprocessors and Microcontrollers, 2/e (WBUT) 340.00

9780071332347 Manoj Dubey Target 2012: Mathematics for Class 12 275.00

9780071332415 Manoj Dubey Target 2012: Mathematics for Class 11 275.00

9780071077989 McShane Organizational Behavior 550.00

9781259001918 Meyers CompTIA Strata Fundamentals All-in-One Exam Guide

(Exam FC0-U41) 695.00

9780071329019 Nag Engineering Mechanics, 2/e (WBUT June 2011) 290.00

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9780071328869 Naidu Basic Electrical Engineering, 2/e 280.00

9780071328906 Naidu Basic Electrical Engineering, 2/e (JNTU Hyderabad) 295.00

9780071321273 Nelson Engineering Mechanics : Statics (Schaum's Outline Series) 299.00

9780071321297 Nelson Engineering Mechanics: Dynamics (Schaum's Outline Series) 299.00

9780071329033 Paladhi Engineering Chemistry, 2/e (WBUT) 275.00

9780071328890 Palli Electrical Machines -I (JNTU) 275.00

9781259001994 Poole Your Career From Here 225.00

9781259001956 Poole Business Coaching 225.00

9780071332330 Prem Dhawan Target 2012: Chemistry for Class 12 310.00

9780071332408 Prem Dhawan Target 2012: Chemistry for Class 11 295.00

9781259001987 Provan Public Speaking 225.00

9781259001963 Provan Giving Great Presentations 225.00

9780070707764 Rao Digital Communication 325.00

9780071329958 Reddy Engineering Mathematics (JNTU Hyderabad & Anantapur) 350.00

9780071332378 Renu Nayar Target 2012: Economics (Part A) for Class 12 195.00

9780071332385 Renu Nayar Target 2012: Economics (Part B) for Class 12 210.00

9780071332446 Renu Nayar Target 2012: Economics (Part A) for Class 11 175.00

9780071332453 Renu Nayar Target 2012: Economics (Part B) for Class 11 120.00

9780071328807 Salivahanan Electronic Devices and Circuits, 2/e 225.00

9780071329965 Salivahanan Electronic Devices and Circuits (JNTU Kakinada) 225.00

9780071333160 Salivahanan Electronic Engineering (CSE Version) (JNTU Kakinada) 250.00

9780071328814 Salivahanan Electronic Devices and Circuits (JNTU Hyderabad) 265.00

9780071077736 Sanghani Human Anatomy and Physiology 450.00

9780071321198 Schulz Diesel Mechanics, 4/e 550.00

9780071333481 Shashikant Understanding Mutual Funds 199.00

9780071329163 Singh Basic Electrical Engineering (Pune University) 330.00

9780071321235 Skrien Object Oriented Design using Java 295.00

9781259001970 Smith Start an Online Business 225.00

9780071332323 Stalin Malhotra Target 2012: Physics for Class 12 295.00

9780071332392 Stalin Malhotra Target 2012: Physics for Class 11 295.00

9780071328883 Sudhakar Electrical Circuits, 2/e (JNTU Anantapur) 299.00

9780071328739 Sudhakar Network Analysis (JNTU Kakinada) 325.00

9780071329996 Sudhakar Electrical Circuit Analysis - I (JNTU Kakinada) 325.00

9780071328913 Sudhakar Electric Circuits, 2/e (JNTU Hyderabad) 299.00

9780071329118 Thakar Digital Logic Design (GTU Series) 250.00

9780071332293 TMH IIT Chemistry Topicwise Solved Questions Since 1978 (2012) 290.00

9780071332316 TMH IIT Mathematics Topicwise Solved Questions Since 1978 (2012) 290.00

9780071332309 TMH IIT Physics Topicwise Solved Questions Since 1978 (2012) 290.00

9780071332217 TMH Rank Master Mathematics for IIT-JEE 2012 275.00

9780071332200 TMH Rank Master Chemistry for IIT-JEE 2012 275.00

9780071332194 TMH Rank Master Physics for IIT-JEE 2012 275.00

9780071332231 TMH Rank Refiner Class XII For IIT-JEE 2012 310.00

9780071332224 TMH Rank Refiner Class XI For IIT-JEE 2012 300.00

9780070705456 150.00

9780071333122 White Fluid Mechanics (SIE), 7/e 575.00

9780071332767 Williams Spectroscopic Methods in Organic Chemistry, 6/e 375.00

9780071321266 Wrede Advanced Calculus, 3/e (Schaum's Outline Series) 450.00

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Order Form August 2011


9780071077996 Abraham General Psychology 450.00

9780071329811 Agrawal Engineering Graphics 225.00

9780415226653 Argyle The Psychology of Happiness 399.00

9780071330213 Balagurusamy Programming in C 295.00

9780070704510 Balasubramanian A Case bok on Corporate Governance and Stewardship 695.00

9780071330176 Basak Physics - I 225.00

9781259002977 Beach School for Startups 395.00

9780071330152 Bhattacharya Advanced Engineering Physics 310.00

9781259002922 Black McGraw-Hill's SAT 1150.00

9781259002311 Boselie Strategic Human Resource Management 399.00

9781259002083 Britton Orject-Oriented Systems Development 325.00

9781259002090 Budynas Advanced Strength and Applied Stress Analysis, 2/e 599.00

9780415046886 Bull Communication Under the Microscope 350.00

9780071329002 Chakrabarti Basic Electrical & Electronics Engineering - I 310.00

9780071329835 Chakraborty Network Analysis & Synthesis 350.00

9780071333399 Das Business Mathematics and Statistics 299.00

9780071333115 Dhamdhere Systems Programming 450.00

9781259002939 Diermeier Reputation Rules 450.00

9780415208727 Doyle Work and Organizational Psychology 550.00

9780415196246 Dwyer Interpersonal Relationships 350.00

9781841693187 Esgate An Introduction to Applied Cognitive Pyschology 425.00

9780415442732 Fennis The Psychology of Advertising 525.00

9781259002274 Finnemore Fluid Mechanics with Engineering Applications, 10/e 550.00

9780071329446 xkSre e/; izns’k % ,d ifjp; 225.00

9781259002441 Gadre tinyAVR Microcontroller Projects for the Evil Genius 450.00

9780071329040 Ghosh Circuit Theory and Networks 350.00

9781841691923 Harris Development Psychology 495.00

9780415227766 Hayes Interpersonal Skills at Work 450.00

9781259002281 Heath Scientific Computing, 2/e 450.00

9781259002076 Heywood Internal Combustion Engine Fundamental 550.00

9780415274104 Hinton SPSS Explained 550.00

9781259000898 Husain Geography of India, 3/e 395(T)

9781259002953 Imai Gemba Kaizen 525.00

9780071330091 J P Singh Operating Systems 325.00

9780415191081 Jarvis Theoretical Approaches in Psychology 425.00

9781259002298 Jenkins Fundamentals of Optics, 4/e 450.00

9781259001666 Khan Financial Services, 6/e 550.00

9780071328753 Krishnamoorthy Engineering Chemistry-I 300.00

9780071328968 Kulshreshtha Basic Electrical Engineering 399.00

9788182093041 Leon Database Management System 300.00

9780071330084 Lipschutz Data Structure and Algorithms (With CD) 375.00

9780415473347 McMohan 101 Coaching Strategies & Techniques 495.00

9781259002960 Meyers The Technical Analysis Course, 4/e 725.00

9780071329828 Mishra Engineering Mathematics-I 299.00

9780071074490 Mittal Mole Concept for IIT-JEE 195.00

9781841695563 Molen Communication in Organizations 325.00

9781848728219 Mone Employee Engagement Through Effective Performance Management 399.00

9780071333238 Nag Basic Mechanical Engineering, 2/e 225.00

9781259002380 Nevers Fluid Mechanics for Chemical Engineers, 3/e 525.00

9780071321099 Page Applied Research Design for Business 425.00

9780415207744 Page Supervising the Counsellor 425.00

9780070704244 Panda Bioreactors 995.00

9781841695334 Pawlik Psychological Concepts 525.00

9781259002946 Pearson The Old Rules of Marketing are Dead 350.00

9781259002427 Pedler Manager's Guide to Self Development, 5/e 399.00


Order Form August 2011


9781259002113 Peters Plant Design and Economics for Chemical Engineers, 5/e 650.00

9781259002106 Peurifoy Estimating Construction Costs, 5/e 450.00

9781259002403 Phillips E-Business Strategy 450.00

9781259002243 R C Ward, Principles of Hydrology, 4/e 400.00

9780071328746 Rajendran Engineering Physics, 2/e 350.00

9780071077743 Ram Power System Protection and Switchgear, 2/e 350.00

9781259001383 Ram Engineering Mecha 275.00

9780071333412 Ramachandran Financial Accounting for Management, 3/e 425.00

9781259002984 Rhodes Banker to the World 495.00

9780415432016 Richards Psychology: The Key Concepts 399.00

9780070681880 Rosen Discrete Mathematics and Its Applications, 7/e (SIE) 550.00

9780071330169 Roy Choudhury Engineering Mechanics 290.00

9780071077934 Rudani Management & Organisational Behaviour 350.00

9781259002267 Salgado Engineering of Foundations 575.00

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