chapter developing new products eleven mcgraw-hill/irwin copyright © 2013 by the mcgraw-hill...
TRANSCRIPT
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chapter
developing new products
eleven
McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.
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LEARNING OBJECTIVES
LO1 Identify the reasons firms innovate.LO2 Describe the different groups of
adopters articulated by the diffusion of innovation theory.
LO3 Identify the factors that determine how fast innovation diffuses.
LO4 Explain the various stages involved in developing a new product or service.
LO5 Describe the various product life cycle concepts.
Developing New Products
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Innovation and Value
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Diffusion of Innovation
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New Product Introductions
Pioneers radically change
competition and consumer
preferences.
Pioneers radically change
competition and consumer
preferences. ©D
err
ick
Don
nelly
, B
lack
bag
Tech
nolo
gie
s
11-5
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Using the Diffusion of Innovation Theory
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How Firms Develop New Products
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Idea Generation
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Product Development
©Lars A Niki
11-9
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Market Testing
Dodge Commercial
Digital Vision/Getty Images
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Product LaunchNew Product Marketing Mix
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Evaluation of Results
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Product Life Cycle
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Strategies Based on the Product Life Cycle: Some Caveats
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