new design - catherine gleeson and peter giles
DESCRIPTION
A combined presentation looking at the future of design in cross-media environmentsTRANSCRIPT
August 2005
Playground of the Converged Producer
Peter Giles, LAMP, August 2005
New opportunities in a fragmented media landscape
Speakers:
Peter GilesHead of Digital Media at AFTRS, LAMP Producer
Catherine GleesonPlatform 09 Design, LAMP Design Mentor
Playground of emerging design
August 2005
Playground of the Converged Producer
Peter Giles, LAMP, August 2005
The role of good design
Branding - consistency, appeal and identity
Understanding user experience
Search and Navigation
Rules of engagement
August 2005
Playground of the Converged Producer
Peter Giles, LAMP, August 2005
Emerging rich media landscape
Devices connected by broadband internet
Convergence between TV, internet, games consoles, public screensand mobile devices - strengths
Proliferation of channels and platforms
August 2005
Playground of the Converged Producer
Peter Giles, LAMP, August 2005
What will converged media look like?
Combination of TV, games and internet?
Rich media portals - Yahoo 1bn by 2010
Sony Surf Space - Schematic
Visually representing a portal
August 2005
Playground of the Converged Producer
Peter Giles, LAMP, August 2005
Interactivity not interrupting narrative flow
Offering an intuitive user interface
Creating identity through branding
Dynamic visual design (that does not rely on text)
August 2005
Playground of the Converged Producer
Peter Giles, LAMP, August 2005
August 2005
Playground of the Converged Producer
Peter Giles, LAMP, August 2005
August 2005
Playground of the Converged Producer
Peter Giles, LAMP, August 2005
August 2005
Playground of the Converged Producer
Peter Giles, LAMP, August 2005
August 2005
Playground of the Converged Producer
Peter Giles, LAMP, August 2005
Catherine - compelling design
Brand building and Brand extension
What distinguishes you from the mob?
August 2005
Playground of the Converged Producer
Peter Giles, LAMP, August 2005
August 2005
Playground of the Converged Producer
Peter Giles, LAMP, August 2005
August 2005
Playground of the Converged Producer
Peter Giles, LAMP, August 2005
August 2005
Playground of the Converged Producer
Peter Giles, LAMP, August 2005
August 2005
Playground of the Converged Producer
Peter Giles, LAMP, August 2005
August 2005
Playground of the Converged Producer
Peter Giles, LAMP, August 2005
August 2005
Playground of the Converged Producer
Peter Giles, LAMP, August 2005
August 2005
Playground of the Converged Producer
Peter Giles, LAMP, August 2005
August 2005
Playground of the Converged Producer
Peter Giles, LAMP, August 2005
www.liveplasma.com
Based on user profile and recommendations
Personalisation of media
Visual representation/map of associated content
Choices governed by relevance and taste
August 2005
Playground of the Converged Producer
Peter Giles, LAMP, August 2005
What makes an interface usable?
Set of instructions, providing guidance
Sydney green space map interface
Bread-crumbing - knowing where you are and whereyou’ve been
Good way-finding - signage and feedback
August 2005
Playground of the Converged Producer
Peter Giles, LAMP, August 2005
Maintaining consistent hierarchies of information
Consistent visual environment
Navigable environment with high density of content
www.flickr.com
Bare bones - invisible design - templates
August 2005
Playground of the Converged Producer
Peter Giles, LAMP, August 2005
OK, so you’ve engaged your user for 10 minutes!
How do you bring them back?
What happens next?
Harvesting data to create personalised rich media portals
Niche markets built from contributions of active community
www.current.tv
August 2005
Playground of the Converged Producer
Peter Giles, LAMP, August 2005
Chris Anderson, wired Magazine, Nov 2004
August 2005
Playground of the Converged Producer
Peter Giles, LAMP, August 2005
Chris Anderson, wired Magazine, Nov 2004
August 2005
Playground of the Converged Producer
Peter Giles, LAMP, August 2005
Internet, TV, radio, public screens, mobiles, games - all linked
Diversification of message across platforms:
Seizing opportunities to reach audiences in new ways
So what is cross platform production?
Ideally it is a seamless experience for the viewer/user
Extending the depth and experience of a project