design for transmedia audiences - catherine gleeson
DESCRIPTION
Commonsense usability and uncommon creativity. New navigation models, thinking beyond x and y. Brand building + brand extension building an identity creating a presence. Creating fresh relationships between the audience and content, via a unique design approach.TRANSCRIPT
design fortransmedia audiences
commonsenseusability+ uncommoncreativity
the information architecture shouldbe regarded as the corner stone forany project
the interface is the gateway to everything
investing in good designa templated approach = extensibility + usability
investing in good designa templated approach = extensibility + usabilityopportunities for problem-solving at design stage
brand building +brand extensionbuilding an identitycreating a presence
give people direct control over theirenvironment via the interactive toolset
good usability practice generates ahealthy ROI
good usability practice generates ahealthy ROI1st world usability day: 3 november 2005
the iPod:why is it a global sales phenomenon?
the iPod:why is it a global sales phenomenon?
less is more
the iPod:why is it a global sales phenomenon?
less is more
“saying no to a checklist of features"Phil Schiller, Apple's senior vice president for worldwideproduct marketing
the iPod:
resisting “creeping feature-itis”
meeting user needs
fresh challenges for designershow to design intuitively for mobile phones broadband + TV?
emergent toolsets
merging existing technologies
K-flash prototype
flash on a pocketPC
emergent toolsets
merging existing technologies
K-flash prototype
flash on a pocketPC
Enhanced television viewing(ETV)
inspire and engageencourage natural curiosity and inclusiveness in your audiencethis will in turn creates effective CTA's
take advantageof the multi-layered richness and spatiality a broadbandenvironment allows
create fresh relationships between theaudience and content, via a uniquedesign approach
new navigation modelsthinking beyond x and y