new customers now marketing event calendar
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Keep your marketing on track with Dean Killingbeck's 2013 marketing calendar.TRANSCRIPT
2013 Event Marketing Calendar
New Customers Now 725 Mason Rd
Howell, MI 48843 Ph: 517-548-5315 Fax: 517-947-6044
[email protected] www.NewCustomersNowMarketing.com
Smoke A Good Cigar Drink A Fine Wine
Make Lots of Friends Laugh A Lot
And Enjoy Your Business...
I have assembled a 12-month calendar for Event and Cause Marketing. These dates have been chosen to give you many marketing ideas. In no way are these ideas and dates comprehensive; there are many more made-up holidays to use. You just need to find the right one for you business.
What Independent Businesses Must Learn As independent business people, we can react quicker than the big, slow-moving elephants around us, so always be looking for LOCAL Events and Causes you can quickly act on. There are several around you, from the more known causes like Susan G. Komen For the Cure and Toys For Tots, to more personal tragedies, such as a local house fire the week before Christmas, or the neighborhood child who is tragically diagnosed with cancer (which correlates to the Make-A-Wish Foundation, one of my favorites). You must begin to view all of these opportunities to help others as a way to also help your business.
Why Utilize Event Or Cause Marketing? As I stated in the No B.S. Guide To Marketing To Leading Edge Boomers and Seniors, this is the #1 way to create a surge of cash into your business.
Have questions? Email Shannon at [email protected], Fax us at 517-947-6044,or (heaven forbid) send us a note at 725 Mason Rd, Howell, MI 48843.
All correspondence is answered within 24 hours of receipt, except on holidays, weekends, or when Shannon’s out sick!
Enjoy!
New Customers Now 725 Mason Rd
Howell, MI 48843 PH: 517-548-5315 F: 517-947-6044
[email protected] www.NewCustomersNowMarketing.com
Recurring Monthly Mailers
YOU SHOULD BE DOING THESE EACH MONTH:
Birthdays
Half Birthdays
Anniversaries
Bounceback Postcards
Events And Causes That Are Currently Available For Personalization
Other Event Options
New Year’s Eve
Elvis’ Birthday
Cowboy Poetry Week
Speed Limit Day
New Year’s Week Hot Tea Month National Oatmeal Month National Soup Month Bean Day Step in a Puddle and Splash Your Friends Day Martin Luther King, Jr. Birthday Winnie the Pooh Day National Popcorn Day National Hugging Day National Blonde Brownie Day National Pie Day Compliment Day Chocolate Cake Day National Puzzle Day (puzzle mailer)
“YOUR IDEA HERE”
JANUARY 2013
January 2013 Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
NOTES
FEBRUARY 2013
Events And Causes That Are Currently Available For Personalization
Other Event Options
1. Ground Hog’s Day
2. Valentine’s Day or Week
3. President’s Day Tax Letter
4. Valentine’s Day
5. Super Bowl Sunday
6. Mardis Gras
American Hearth Month Canned Food Month Great American Pie Month National Cherry Month National Grapefruit Month Super Bowl Don’t Cry Over Spilled Milk Day Make a Friend Day Plum Pudding Day National Gum Drop Day National Chocolate Mint Day Cherry Pie Day Love Your Pet Day National Tortilla Chip Day National Pistachio Day Polar Bear Day Public Sleeping Day
“YOUR IDEA HERE”
February 2013 Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28
NOTES:
Events And Causes That Are Currently Available For Personalization
Other Event Options
1. St. Patrick’s Day
2. Tax Letter Day
3. American Red Cross Month
4. Sports Car Racing
5. St. Patrick’s Day
March Madness NCAA basketball Irish American Month National Peanut Month Red Cross Month Peanut Butter Lovers Day Employee Appreciation Day National Salesperson Day National Crown Roast of Pork Day Popcorn Lovers Day Johnny Appleseed Day National Anthem Day National Potato Chip Day National Pi Day Poultry Day National Goof Off Day National Chocolate Covered Raisins Day Pecan Day Waffle Day National Clam on the Half Shell Day
“YOUR IDEA HERE”
MARCH 2013
March 2013 Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31 NOTES:
Events And Causes That Are Currently Available For Personalization
Other Event Options
1. Easter egg give away for Bounce Back
2. Easter Postcard
3. National Pet Day
4. Car Care Month
5. Tax Mailer
National Humor Month Keep America Beautiful Month National Pecan Month Week 2: Garden Week Week 4: Administrative Assistants Children’s Book Day National Peanut Butter and Jelly Day Caramel Popcorn Day Golfer’s Day Scrabble Day National Pecan Day National Eggs Benedict Day National Librarians Day Patriot’s Day National Cheeseball Day National Garlic Day National Jelly Bean Day National Zucchini Bread Day Pig in a Blanket Day National Pretzel Day National Prime Rib Day National Shrimp Scampi Day
“YOUR IDEA HERE”
APRIL 2013
April 2013 Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30
NOTES:
Events And Causes That Are Currently Available For Personalization
Other Event Options
1. Cinco de Mayo:
2. Mother’s Day
3. Armed Forces Day
4. Memorial Day
5. Endangered Species Month
National Barbecue Month National Hamburger Month National Salad Month Week 1: Nurse’s Week Mother Goose Day No Diet Day Eat What You Want Day National Chocolate Chip Day No Dirty Dishes Day National Waiters and Waitresses Day
“YOUR IDEA HERE”
MAY 2013
May 2013 Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
NOTES:
Events And Causes That Are Currently Available For Personalization
Other Event Options
1. NO PEEKING!
2. Secret Shopper
3. Flag Day
4. Father’s Day
5. Date Your Mate
6. Ugly Dog Day
Candy Month Charity Month National Fresh Fruit and Vegetables Month Turkey Lovers Month National Doughnut Day Applesauce Cake Day National Chocolate Ice Cream Day Donald Duck Day Iced Tea Day Flag Day Fresh Veggies Day Nursing Assistants Day Eat Your Vegetables Day Ice Cream Soda Day National Chocolate Éclair Day National Catfish Day Waffle Iron Day
“YOUR IDEA HERE”
JUNE 2013
June 2013 Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 NOTES:
Events And Causes That Are Currently Available For Personalization
Other Event Options
1. July 4th
2. Secret Shoppers
3. Christmas In July
4. Tour De France
National Blueberry Month National Hot Dog Month National Ice Cream Month Creative Ice Cream Flavors Day National Country Music Day Sidewalk Egg Frying Day National Fried Chicken Day Chocolate Day National Sugar Cookie Day Pecan Pie Day National Ice Cream Day Tapioca Pudding Day Peach Ice Cream Day National Raspberry Cake Day National Junk Food Day Parent’s Day National Hot Dog Day Vanilla Ice Cream Day National Milk Chocolate Day National Lasagna Day National Cheesecake Day National Father-in-Law Day
“YOUR IDEA HERE”
JULY 2013
July 2013 Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
NOTES:
Events And Causes That Are Currently Available For Personalization
Other Event Options
1. Charity
2. Half Birthdays
3. Paper Bag Mailer
4. Night Out Day
5. Romance Resurrection Day
6. Friendship Day
National Catfish Month Peach Month Romance Awareness Month National Raspberry Cream Pie Day National Ice Cream Sandwich Day National Watermelon Day National Creamsicle Day National Tell a Joke Day More Herbs, Less Salt Day Toasted Marshmallow Day National Trail Mix Day
“YOUR IDEA HERE”
AUGUST 2013
August 2013 Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
NOTES:
Events And Causes That Are Currently Available For Personalization
Other Event Options
1. Labor Day
2. Grandparent’s Day
3. Happy Cat Month
4. Back To School
5. Spouse Appreciation Day
6. National Dog Week
Chicken Month Little League Month Honey Month Better Breakfast Month Cheese Pizza Day National Date Nut Bread Day Grandparent’s Day Teddy Bear Day Chocolate Milk Shake Day Fortune Cookie Day National Peanut Day National Cream-Filled Donut Day Mexican Independence Day National Apple Dumpling Day National Butterscotch Pudding Day National Punch Day National Cherries Jubilee Day Johnny Appleseed Day
“YOUR IDEA HERE”
SEPTEMBER 2013
September 2013 Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30
NOTES:
Events And Causes That Are Currently Available For Personalization
Other Event Options
1. National Cancer Awareness
2. Sweetest Day
3. Halloween
4. Model T Ford Day
Apple Jack Month Cookie Month National Pizza Month National Vegetarian Month National Popcorn Popping Month National Angel Food Cake Day Cookbook Launch Day World Egg Day National Dessert Day Sweetest Day National Pumpkin Cheesecake Day National Nut Day World Pasta Day National Candy Corn Day Carve a Pumpkin Day
“YOUR IDEA HERE”
OCTOBER 2013
October 2013 Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
NOTES:
Events And Causes That Are Currently Available For Personalization
Other Event Options
1. Veteran’s Day
2. Thanksgiving Day
3. Dear Santa Day
4. World Records Day
Peanut Butter Lovers Month Deviled Egg Day Bittersweet Chocolate with Almonds Day Cook Something Bold Day Chicken Soup for the Soul Day Homemade Bread Day Black Friday Eat a Cranberry Day National Cashew Day
“YOUR IDEA HERE”
NOVEMBER 2013
November 2013 Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
NOTES:
Events And Causes That Are Currently Available For Personalization
Other Event Options
1. Toys for Tots
2. Make a Wish
3. Local Food Bank
4. New Year’s Eve
5. Christmas Cards
Eat a Red Apple Day National Fritters Day Santa’s List Day Mitten Tree Day National Cotton Candy Day Pearl Harbor Day National Brownie Day Ice Cream Day National Lemon Cupcake day National Chocolate Covered Anything Day National Maple Syrup Day Bake Cookies Day Oatmeal Muffin Day National Date Nut Bread Day National Chocolate Day National Egg Nog Day National Pumpkin Pie Day National Fruitcake day
“YOUR IDEA HERE”
DECEMBER 2013
December 2013 Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
NOTES:
Other Available Mailers Done-For-You Lumpy Mail. Don’t see what you need? Contact Shannon for more information.
Pill Bottle
Message in a Bottle
Legal Letter
Bank Bag
Trash Can Mailer
Dear Jimmy,
If you want a
mailer that will
bring you the best
ROI ever...use the
legal letter
mailer...
Recurring Monthly Mailers
YOU SHOULD BE DOING THESE EACH MONTH:
Birthdays
Half Birthdays
Anniversaries
Bounceback Postcards