new brunswick lung association potential opportunities
DESCRIPTION
New Brunswick Lung Association Potential Opportunities. Opportunities. T he New Brunswick Lung Association strives to take advantage of opportunities in four core areas: Fundraising Grants and Contributions Human resources Media attention. Fundraising. Direct Mail - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/1.jpg)
www.nb.lung.cawww.nb.lung.ca
New Brunswick Lung AssociationNew Brunswick Lung Association
Potential OpportunitiesPotential Opportunities
![Page 2: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/2.jpg)
www.nb.lung.cawww.nb.lung.ca
OpportunitiesOpportunities
The New Brunswick Lung Association strives to take advantage of opportunities in four core areas:
• Fundraising
• Grants and Contributions
• Human resources
• Media attention
![Page 3: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/3.jpg)
www.nb.lung.cawww.nb.lung.ca
FundraisingFundraising
• Direct Mail
• Corporate/Foundation Donations
• Memorials
• Bequests
• Special Events
![Page 4: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/4.jpg)
www.nb.lung.cawww.nb.lung.ca
Grants and ContributionsGrants and Contributions
“Tuned-in” to a variety of funding sources and their program needs:
• Federal Environmental Grants - EcoAction• Departmental programs seeking partners
– EC’s Scrappage program– NRCan’s Fleet Challenge– Health Canada’s School Bus Study
• Provincial programs (e.g. NB ETF)• Municipal Government contribution of bus passes to
Scrappage Programs
![Page 5: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/5.jpg)
www.nb.lung.cawww.nb.lung.ca
Grants and ContributionsGrants and Contributions• Corporate grants
– Shell Canada– Hong Kong Bank of Canada– TD Friends of the Environment– Irving Oil– Enbridge– Pharmaceuticals
• Other Non-profit partners– Go for Green’s Commuter Challenge funding– CFM, Partners for Climate Protection
[con’t]
Build a relationship with potential funders so you understand their programming needs, and provide them with solutions.
![Page 6: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/6.jpg)
www.nb.lung.cawww.nb.lung.ca
Human ResourcesHuman ResourcesFederal Internship Programs:Career Focus: provides funding for employers to
help post-secondary graduates obtain career-related work opportunities in Canada.
Skills Link: helps youth facing barriers to employment to participate in the job market in Canada.
Summer Career Placements: is a wage subsidy program that enables public, private and not-for-profit employers to create career-related summer jobs for student participants.
For more information visit: http://www.hrsdc.gc.ca/
![Page 7: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/7.jpg)
www.nb.lung.cawww.nb.lung.ca
Human ResourcesHuman Resources
Provincial Internship Programs:Each Provincial government has a host of programs
from summer students, recent graduate employment programs, and adult work experience.
Other:• Youth Leadership Programs (Katemavic, Canada
World Youth)• University Co-op programs• Private college internships (e.g. CompuCollege)• University, college, or high school class projects
![Page 8: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/8.jpg)
www.nb.lung.cawww.nb.lung.ca
Media RelationsMedia Relations• We have created strong bonds with all media,
and are available 24 hours a day (most have Ken’s home number)
• This has made us “first-choice resource” for reporters on a variety of subjects.
• This serves to enhance our ability to:– Increase general public awareness of the Lung
Association and what we do – Get out a specific Lung Association message– Call in reciprocal favors from media– Track record appeals to potential partners
![Page 9: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/9.jpg)
www.nb.lung.cawww.nb.lung.ca
Media RelationsMedia Relations
• Great value in capitalizing on unique or novel media opportunities
• Examples:– Commuter Challenge 2006; Continuous
radio promotion of challenge (free)– A staff Halloween lunch in 2004 became a
media event to promote the NB recently approved Smoke Free Places Act
[con’t]
![Page 10: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/10.jpg)
www.nb.lung.cawww.nb.lung.ca
Environmental Health ProgramsEnvironmental Health Programs• Focus on:
Air quality indoorsoutdoors
Climate change
• Aim to translate complicate environmental health issues into easy-to-understand language and actions
![Page 11: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/11.jpg)
www.nb.lung.cawww.nb.lung.ca
Healthy School ProgramHealthy School Program• Infra-structure program - 6th Year• Delivered by school teams• Guided by multi-stakeholder committee• Air quality focus - Umbrella approach • Uses Tools For Schools as building block
– Province-wide idling policy for school buses– Walk-through video– Scent-free video– Greening projects
• Future…– Online– Curriculum– Focus on energy efficiency
![Page 12: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/12.jpg)
www.nb.lung.cawww.nb.lung.ca
One Tonne Campus ChallengeOne Tonne Campus Challenge
• Aimed at community college students• Province-wide program• Climate change & air quality impacts
– Personal actions – Future profession
• Focus on basic actions • Participant commitments• Class projects
– “Organized ripple effect”– Follow-up
![Page 13: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/13.jpg)
www.nb.lung.cawww.nb.lung.ca
Healthy Home, Lawn Healthy Home, Lawn & Garden Program& Garden Program
• Province-wide program
• Home/workplace/community events
• Health - motivating factor for change
• Air quality & climate change
• Demonstrate basic actions
• Participant commitments
• Follow-up
![Page 14: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/14.jpg)
www.nb.lung.cawww.nb.lung.ca
Wood BurningWood Burning• Four campaigns • Co-chair of Environment Canada Task Group on
Residential Wood Burning• Focus on:
– “Burn It Smart” messages for rural audience– Alternative heating sources for urban audience– Cleaner EPA equipment & methods of wood burning
• Partners– NB Department of Environment – Environment Canada– Natural Resources Canada– HPBAC and WETT– Municipalities – Fire Marshall’s Office
![Page 15: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/15.jpg)
www.nb.lung.cawww.nb.lung.ca
Environmental Issues Environmental Issues Working GroupWorking Group
• National• Vice president: Ken / Chair: Alison• Lung Association Representatives from
across Canada• Issues related to:
– Indoor air quality– Outdoor air quality
• National website
![Page 16: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/16.jpg)
www.nb.lung.cawww.nb.lung.ca
Vehicle Emissions ClinicsVehicle Emissions Clinics• In partnership with:
– Environment Canada– Department of Environment – Municipalities– Community groups
• 18 over nine years (heavy & light-duty)
• Original focus vehicle emissions & air quality– Tire pressure – Information on idling
![Page 17: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/17.jpg)
www.nb.lung.cawww.nb.lung.ca
Tire Pressure ClinicsTire Pressure Clinics• Partners:
NB Department of Environment Rubber Association of CanadaAtlantic Tire Association
• Spring& summer – gas station visits• Fall & Winter – Lunch & learns• Focus on tire pressure:
Vehicle maintenance IdlingScrappage
• Personal pledges
![Page 18: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/18.jpg)
www.nb.lung.cawww.nb.lung.ca
Bright Ideas - Workplace ProgramBright Ideas - Workplace Program
• Year One - Pilot in Fredericton area• Year Two – Province-wide urban centres• Future (2006- 2008)
Rural Aboriginal communities
• Workplace audit Low cost, easy-to-do actionsCalculate $ and GHG savingsPayback period
![Page 19: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/19.jpg)
www.nb.lung.cawww.nb.lung.ca
Bright Ideas…Home ProgramBright Ideas…Home Program
• Conducted feasibility study
• Partners in federal Switch and Save
• Display and demonstration unit
• Direct Marketing Campaign
Next Steps:• Continuation of current• Fluorescent bulb recycling
![Page 20: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/20.jpg)
www.nb.lung.cawww.nb.lung.ca
Vehicle Scrappage ProgramVehicle Scrappage Program
• Accelerate the removal of higher emitting cars and encourage the use of less polluting modes of transportation
Strictly voluntary - incentives include:– Discount on a new car – Fredericton Transit passes for one
year– Free CAA Membership
![Page 21: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/21.jpg)
www.nb.lung.cawww.nb.lung.ca
Vehicle Scrappage ProgramVehicle Scrappage Program
• Expanded to Moncton and Saint John region
• Creating student awareness package
• Chair of Canadian Environmental Vehicle Scrappage Alliance
• Potential expansion to PE, NF, SK
![Page 22: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/22.jpg)
www.nb.lung.cawww.nb.lung.ca
• Founding Member• Annual Events
• Web site and newsletter
National Clean Air DayNational Clean Air Day
• Commuter Challenge Pilot
• Chair of New Rural-CAD Committee
![Page 23: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/23.jpg)
www.nb.lung.cawww.nb.lung.ca
2005 Canada Day Parade2005 Canada Day Parade
![Page 24: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/24.jpg)
www.nb.lung.cawww.nb.lung.ca
• In response to 2005 Flood
• Prevent open burning
• Clean up info (fact sheet)
• Offer $25 off tipping fee at regional landfill commissions
• Media Launch, Mailout and Radio Ads, TV PSA’s
![Page 25: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/25.jpg)
www.nb.lung.cawww.nb.lung.ca
Flight for LifeFlight for Life
• Behaviour change program focused on the power of the individual.
• Began as a kite flying event
• Also, K-12 educational modules focusing on Climate Change, indoor air quality, and tobacco. www.nb.lung.ca/FFL
• Now focusing on Frisbees
![Page 26: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/26.jpg)
www.nb.lung.cawww.nb.lung.ca
Flight for LifeFlight for Life
![Page 27: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/27.jpg)
www.nb.lung.cawww.nb.lung.ca
CLA Plaza/Clean Air TrailCLA Plaza/Clean Air Trail
• Learn about outdoor air quality outdoors• Conveys information on air quality and
steps to be taken to improve it• Appeals to school classes, families and
tourists• Future Climate Change
Trail
![Page 28: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/28.jpg)
www.nb.lung.cawww.nb.lung.ca
LibraryLibraryLibrary…online…anytime…drop in Monday to Friday 8:00 a.m. to 4:30 p.m.
www.nb.lung.ca/resourceroomOver 1, 000 items…Health• Asthma• Respiratory illnesses & diseases• Chronic obstructive pulmonary disease (COPD)• Sleep apnea• Cigarette smoking• Allergy• Tuberculosis
Environment
•Indoor air quality
•Outdoor air quality
•Heating
•Transportation
•Climate Change
![Page 29: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/29.jpg)
www.nb.lung.cawww.nb.lung.ca
www.nb.lung.ca/buildingbridges
![Page 30: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/30.jpg)
www.nb.lung.cawww.nb.lung.ca
Building Bridges
• Community-based project
• Youth make partnerships with community leaders
• Solve Climate Change problems through a tool kit
• Reduce greenhouse gas emissions through commitments
• All ages
• Young people face greater environment and health risks
• Building Bridges equals opportunity
![Page 31: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/31.jpg)
www.nb.lung.cawww.nb.lung.ca
BUILDING BRIDGES
![Page 32: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/32.jpg)
www.nb.lung.cawww.nb.lung.ca
![Page 33: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/33.jpg)
www.nb.lung.cawww.nb.lung.ca
![Page 34: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/34.jpg)
www.nb.lung.cawww.nb.lung.ca
![Page 35: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/35.jpg)
www.nb.lung.cawww.nb.lung.ca
New Brunswick Climate Change HubNew Brunswick Climate Change Hub
• Established January 2001 (5 years)• Multi-stakeholder: Industry, Government, NGOs, etc• Delivered One-Tonne Challenge Campaign• Coordinates Workshops / Events• Capacity Building and Facilitation (proposal writing,
fund acquisition, media relations, behavior change)• Disseminates Information / Newsletter / Website:
www.nbhub.org• Consultation on Provincial CC Plan• Consultation on NB Energy Efficiency Agency
![Page 36: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/36.jpg)
www.nb.lung.cawww.nb.lung.ca
Mapping InitiativeMapping Initiative• Cross Border Mapping Project• Pandemic Influenza Simulation• International Partnerships
(Maine/NB)• Uses CARIS Technology• Funded by GeoConnections
Canada and the United States Geological Survey
• For Improved Decision-Making, Epidemiological Research, and Public Education
New Brunswick InfluenzaStandardized Incidence Rate
Quantile Distribution
Legend
DA_1999-00
SIR
0%
25%
50%
75%
100%
0 50 10025Kilometers
![Page 37: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/37.jpg)
www.nb.lung.cawww.nb.lung.ca
Partners for Climate ProtectionPartners for Climate Protection
• Assist municipalities to develop Local Action Plans for GHG reduction
• Assist municipal governments to adopt targets, and engage their communities
• Facilitate municipalities to move through 5 milestone process of Partners for Climate Protection
• Identify demand for programs and services
• Help establish local advisory groups
• Disseminate information / share knowledge
![Page 38: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/38.jpg)
www.nb.lung.cawww.nb.lung.ca
The NB Fleet ChallengeThe NB Fleet Challenge
• Work with public and private fleets to increase
fuel efficiency and reduce GHG emissions.
• Fleets targeted: school buses
• Voluntary reductions (anti-idling, cleaner fuels
and technology, AVLs, etc)
![Page 39: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/39.jpg)
www.nb.lung.cawww.nb.lung.ca
The Lung Associations’ International The Lung Associations’ International Centre for Air Quality and HealthCentre for Air Quality and Health
• A partnership of Lung Associations in New England and Eastern Canada
• Aims to educate and engage the public to take action on air pollution, through regional research, community projects and advocacy
• Cooperation with other regional partners- NEG ECP, NESCAUM, CEC
• Co-chairs New Brunswick Lung Association, American Lung Association of Maine
• Secretariat is New Brunswick Lung Association
![Page 40: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/40.jpg)
www.nb.lung.cawww.nb.lung.ca
Research ProjectsResearch Projects
• Indoor air quality in First Nation houses• Exposure of children to school bus diesel exhaust• Wood smoke survey, New Maryland• Health effects of ambient air • Climate change impacts on air quality and health• Wood smoke exposure workshop
![Page 41: New Brunswick Lung Association Potential Opportunities](https://reader035.vdocuments.site/reader035/viewer/2022062309/568147a3550346895db4dbff/html5/thumbnails/41.jpg)
www.nb.lung.cawww.nb.lung.ca
SummarySummary
• NBLA has benefited from seizing opportunities in environmental health
• The NBLA has established several programs that can potentially be run in other provinces
• NBLA can assist by providing funding contacts, information on program structure,materials, etc.