YOUR GUIDE TO HAVING YOUR OWN ARTISTRY HYDRA-V™ LAUNCH EVENT

NEW ARTISTRY HYDRA-V™ COLLECTION

GETTING STARTED

INVITATIONS

Now that the new Artistry Hydra-V™ products are available, it’s time to start planning your Artistry Hydra-V™ launch event for you and your customers, prospects, and downline IBOs! New product launch events are an excellent way to share what is fresh, new, and exciting from Artistry™.

Your event will give your customers, prospects, or other IBOs a chance to interact with each other, see and sample products, and check out special offers and gifts that are available for a limited time. This guide will provide you with tips to help you get started on your Artistry Hydra-V™ launch event!

Create your own customized invitations to send to your guests through email or Facebook,® using the format below as your guide (template not available). You can also send your guests the digital Great Starts Here Mini Catalog from Digital Publications so they can become familiar with the products that you will be featuring at your event.

YOU’RE INVITED TO MY ARTISTRY HYDRA-V™ LAUNCH EVENT!

Come enjoy an evening of fun and pampering while testing out new beauty products.

DATE:

TIME:

LOCATION:

RSVP:

PLANNING YOUR EVENTThe most important step of your event is planning it! Use this checklist to get started, and feel free to tailor it to your guests. Start off by ordering your Artistry Hydra-V™ Demo and Display Kit and creating your guest list.

MY GUEST LIST

Invite friends, family, customers, prospects, downline IBOs, beauty lovers – anyone you know who would love this event.

SET THE TONE

Use Artistry Hydra-V™ colors as your theme!

• Light blue balloons.

• Stylish pink flower bouquets in vases.

• Glass bowls of blueberries (to represent Hawaiian acai berries) and pink rock salt (available in most groceries stores or online).

• Gold paper plates for BodyKey™ snacks.

• Blue cups to use with Nutrilite® Twist Tubes 2GO™.

• Simple light blue tablecloth with gold confetti to display Artistry™ products.

MENU

Serve easy, delicious foods from your business while guests mingle and experience the Artistry Hydra-V™ products. This is a great way to cross-sell other brands. Try these ideas or create your own:

• BodyKey™ chips, popcorn, or bars. Try a few of the flavors available through your business.

• XS® Energy Drinks. Consider creating a special punch on your own and giving it a fun name.

• Keep the hydration theme going: Serve water from your eSpring® water treatment system in a large glass dispenser, add cut-up fruit, and don’t forget the blueberries (our Hawaiian acai berry stand-in).

• Nutrilite® Twist Tubes 2GO™ added to water is another refreshing and tasty beverage idea.

FUN

Beauty events should be all about fun! Try these ideas or come up with your own for an event they’ll love:

• Spa Break: This is an opportunity for a little pampering. Use the Artistry Hydra-V™ Collection and the Artistry® Intensive Skincare Advanced Skin Refinisher to show your guests the possibility of softer, smoother, and younger-looking skin.

• Pamper Station: A station at your event that is filled with Artistry™ products that all of your guests can experience.

• Social Media: Post photos and stories from the event that your customers can like, send to their friends, and share on their social pages. Take before and after selfies.

HAVE ON HAND

• Display as many Artistry™ products as you can.

• Artistry Hydra-V™ Skincare Systems and the Artistry® Men Skincare System (for events with guys).

• Artistry™ Forward Beauty Catalogs #40-1656.

• Customer order forms #40-1511.

• Great Starts Here Mini Catalogs #40-1770

• Artistry Hydra-V™ Demo and Display Kit #26-8457.

• Skincare Differentiation Chart (included in kit).

• Artistry Hydra-V™ Demo Brochures (in kit) #40-1774.

• Drop & Shop Gift Bags (in kit) #67-7734.

• Table tent displays (two come in the kit) and acrylic displays (available in the kit only).

• Tablet, laptop, or mobile device to share the Artistry Hydra-V Technology animated video and the Skincare 101 video.

You can also go to Amway.com/HydraVResources to order the kit, samples, table tent displays, wings (order from Vistaprint), and extra brochures.

ARTISTRY HYDRA-V™ VOLUME-BUILDING STRATEGYANIMATED VIDEO & PRODUCT DEMO

• Introduce exciting new skincare system for all skin types.

• Teach simply the science of skin hydration or go to Amway.com and search Artistry Hydra-V Technology Video.

• Demo the Artistry Hydra-V™ Vital Skin Serum Concentrate.

• Demo Artistry® Intensive Skincare Advanced Skin Refinisher.

DROP & SHOP

• Offer customers this personal, extra service – make it fun and all about them!

• Helps build business with a proven 80% success rate.

• Highlight Amway’s 180-day, 100% Customer Satisfaction Guarantee.

• Use Drop & Shop gift bags #67-7734 and feature Artistry Hydra-V™ Skincare Systems and Vital Skin Serum Concentrate.

• Teach the 4-step regimen to customers and downline unfamiliar with premium skincare.

• Explain the three skincare systems based on skin type.

• Follow up three days later to discuss her experience and complete the sale.

• If you’re hosting all IBOs, your launch event is a great time to teach them about (or give them a refresher on) Drop & Shop. Training is available on Amway.com Learning Center.

DITTO® IT!

• Use your tablet, laptop, or mobile device to set up Ditto® delivery for Artistry Hydra-V™ products.

• If your guests are all new IBOs, teach them how Ditto® delivery creates consistent, sustainable volume for their business.

DITTO DELIVERY

SHARING ARTISTRY™ PRODUCTSYour launch event is a fun way to introduce new products, and it’s also a good time to share the entire Artistry™ brand with those who aren’t familiar with it:

• Have several of your favorite Artistry™ products displayed on one table for guests to experience.

• Pull one or two of your favorite products out of your purse or tote bag and talk about your own experience with the products. Share your story and be enthusiastic – customers will respond positively to product testimonials from someone they know.

• Listen to guests’ needs and concerns, share testimonials and product benefits, offer solutions.

• Have the Artistry™ Skincare Guide on hand and the Skincare Recommender bookmarked on your laptop or tablet to help guests determine which products are right for them.

• Ask for the sale. Would they like to try it? May you order it for them? Use a close-ended question that requires a “yes” or “no” answer. If the answer is “no,” or “maybe,” ask more open-ended questions to learn why and to discover more about their needs.

• For “yes” answers and your repeat customers, have copies of the Artistry™ Forward Beauty Catalog, order forms, calculators, and extra pens readily available so they can make purchases.

• Showcase your New IBO Welcome Product Kit – it’s filled with wonderful Amway™ product samples to share, informative brochures to display, and is a great way to encourage guests to start their own Amway™ business.

• And don’t forget to send them home with a copy of the Great Starts Here Mini Catalog so they can shop all of our newest and best-selling Amway™ products and the special offers inside.

FOLLOWING UPAfter your event, be sure to follow up with your guests to let them know how much you enjoyed their company and remind them: If they are interested in any Artistry™ products, you’re their source!

Make sure you set up your Personal Retail Website so your guests can make purchases. If you haven’t set up your Personal Retail Website yet, now’s the time! Simply log in to Amway.com, then select Manage Personal Website under Key Business Links.

STAY IN THE KNOW

If your guests are interested in receiving updates about the Artistry™ brand, suggest they sign up and follow Amway on Facebook,® Twitter,® and Instagram.®

THANK YOU NOTES

Make sure you follow up by sending a “thank you” message. You can do this by email, text, phone call, or handwritten notes.

THANK YOU FOR ATTENDING MY ARTISTRY HYDRA-V™ LAUNCH EVENT!

Please contact me if you need any more information, or if you would like to purchase any of the products you saw at the event.

YOUR NAME:

PHONE:

EMAIL:

PERSONAL RETAIL WEBSITE:

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