netsprint summary
DESCRIPTION
NetSprint company - Products, Competences, Ideas.TRANSCRIPT
NetSprint
Products, Competences, Ideas.
NetSprint is a part of Mecom Group plc – bought in 2006 by Edda Media AS
10 years of experience in Search Technology, Contextual Ads & Media Monitoring for both business and public sector.
Reputable international & domestic customers (8 countries): media companies, publishers, portals, corporations, e-stores, directories, yellow & white pages, classified ads, many others.
NetSprint competences
NetSprint competences
• Contextual Advertising:
– In Poland: the biggest alternative to Google AdSense.
– 7 other markets (with a local partners): 1st/2nd postion on local PPC market or a potential to reach it.
• Enterprise Search:
– Information Access Platform & SEOfriend - search technology and text analysis to help publishers to better monetize their content (clients in 4 countries).
• NewsPoint:
– Leader of internet monitoring (including Social Media)
International activities
Contextual Ads Network (nsContext)Information Access Platform (IAP)
Legend:
Poland, Warsaw - headquarter
Ukraine (IAP launch soon)
Denmark
Bulgaria, Romania
Lithuania, Latvia, Estonia
Norway
Adkontekst.pl
• The greatest alternative network to Google Adsense in Poland
• 31 % growth of revenues
• Reach above 90 %* (more than 15,9 million Polish Internet users)
• Reputable publishers - more than 1100 partners who display ads on thousands of unique domains.
• Several thousand advertisers
• A contextual system that analyses website content on-line and chooses the best ads
nsContext (international)
Market position
• 7 countries (Poland, Norway, Denmark, Lithuania, Latvia, Bulgaria, Romania)
Product development
• Advanced semantic analyses module
• Adding behavioral targeting
• Self-service tool (CPC model and flat fee model)
• Social ads
• Context engine (contextual display ads)
Advertising products
Adkontekst Text Box – text ads displayed in search results (by keywords and phrases) and partner websites – matched with the content and style of websites.
Adkontekst Image – image and text ads, 72x60 px, published in partner websites, matching contextually the content and website character.
Adkontekst Exclusive – image and text ads matched contextually to the website content and features, displayed in the website content.
Adkontekst Intertext – text box or Exclusive or Flash ads matching keywords highlighted in the website’s content. The ad is displayed as a new layer upon hovering over the keyword in bold.
Advertising products
Adkontekst Flash – image ads (swf), rectangle format 300 x 250 pixels, displayed in the Intertext channel.
Adkontekst Banner – image ad published in contextual boxes. Available dimensions of image elements (up to 50 kB): formats 250x250; 300x250; 336x280; 160x600; 728x100
Adkontekst Image
Adkontekst Image – image and text ads with 72x60 px images (multiple ads in a placement). Text specifications and CPC the same as with text ads
Enterprise Search
Product development
•Significant development of IAP modules and performance (up to 400.000.000 docs/1.000 QPS)
•Useful webpanels (statistics, keyword management, search scenarios)
•Strong focus on Search Engine Optimisation
•Business integration with SEOfriend (a tool for editors)
Federated Search
SEE AVAILABLE PRODUCTS
DISCOVER ARTICLES
SEE OTHER USERS’ OPINIONS REGARDING THE PRODUCT (UGC)
Related Content
Related Content module(„see also…”) helps to find, gather and presents links and documents related to
an article that user reads at the moment.
Related Content mechanizm contextually matches the Content using keyword
extraction.
Headline
Related Content
UGC
Content of an article
Topic Pages
Topic Pages:
The module gives an opportunity to create
dynamically topic pages, vortals, vertical websites
on a specified subject, being a treasure trove of information and a great
SEO tool at the same time.
Тopic Pages: [A] [B] [C] [D] [E] [F] [G] [H] [I] [J] [K]] [L] [M] [N] [O] [P [Q] [R] [S] [T] [U][W] [Z]
Topic: [M] – Microsoft Corporation
Images, pictures
Content of Wikipedia
UGC
List of articles, feuilletons, paid-content (archive)
Video Ads
SEO Strategy incudes SEO phrases
RelatedContent /
TopicsAudit and
adjusments of CMS
Topic Pages
Helps to write the „SEO-friendly” way
Other SEO adjustmentOptimal usage of
publisher’s archive
Crosslinking
SEOfriend
Search Engine Optimalization concept
SEO strategy support - SEOfriend
The goal of SEOFriend:
to provide journalists with detailed valuable guidelines of what they can improve in the article in order to increase its
SEO friendliness and consistency with SEO strategy of a website
(specified by a predefined set of phrases)
16
Journalist NetSprint SEO FRIEND
SEOfriend
Support for SEO strategy - SEOfriend
Editor creates an article in CMS
SEOfriend analyzes it, ranks and gives recomendations
Editor decides whether text’s rank is high enough to go online
Editor applies changes to the article
ON-LINE
NewsPoint
• NewsPoint Monitor and NewsPoint social media
• NewsPoint Social Media in Norway and Lithuania
• Facebook, Twitter, all kind of forums and blog platforms, shop comparison websites are monitored
Studies of Duncan Watts from Yahoo Labs:
„Small world problem” Kim Kardashian vs.
multiple “ordinary” users of Twitter.com (or how to start social epidemics)
Exercising influence – song popularity vs. number of downloads
Source: April 14, 2010, Advertising Age
The nature of social media
Where do opinions come from?
Data from NewsPoint Social Media of 18 November 2010, 4882 profiles, last 50 profile threads, Posts not older than 1 July 2010
Monitoring, statistics, analyses
POLAND NORWAY
Blogs (sites)
Forums (sites)
Microblogs (sites)
Price comparison websites (sites)
Communities – Facebook (profiles)
Thank you for your attention
Artur BanachPresident of the Board
NETSPRINT.PL SP. Z O.O.BIEŻANOWSKA ST.7, 02-655
WARSAWPHONE: +48 22 844 49 90 #[email protected]