netservices.in : for organic seo process and approach
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Netservices India http://www.netservices.inTRANSCRIPT
SEO Strategy that bears fruits
netServices Organic netServices Organic SEOSEOnetServices Organic netServices Organic SEOSEO
SEO Approach and ProcessSEO Approach and Process
SEO Strategy that bears fruits
netServices OverviewnetServices Overview
SEO Strategy that bears fruits
IntroductionIntroduction
• Started in 2007 as an IT & SEO Services Company
• A Full SEO Service Company• Team of 100+ Professionals• Serving Many Fortune 500 Clients in UK
& USA
SEO Strategy that bears fruits
netServices SEO Services netServices SEO Services - I- I
• On Page Optimization• Link Building• Content Creation & Syndication• Directory & Search Engine
Submissions• Blog Creation, Submission &
CommentingNext Page
SEO Strategy that bears fruits
netServices SEO Services netServices SEO Services - II- II
• Article & Press Release Submission• Social Media Optimization• Reputation Management Services• Pay Per Click (PPC) Campaign
Management• eMail, Newsletter Campaigns
SEO Strategy that bears fruits
netServices Value netServices Value PropositionProposition
People
- Industry Veterans- Creative Thinkers- Work as a team- Empowered - Personally Accountable
Services
- Quality- On time on Budget- Measurable- Reliable
Technology
- Cutting Edge - Business Process Enhancement- Reliable
Methodology
- Quality Processes- Tested Procedures- Industry Experience- Global Delivery Model
Products
- State of the art- Value for Money- Low TCO & High ROI- Scalable
Solutions
- Innovative- Customizable- End-to-end- Secure
Alliances
- Global Industry Leaders- Long term commitment- Loyalty to Customers- Enhances Service Portfolio
SEO Strategy that bears fruits
netServices Operations netServices Operations Center, IndiaCenter, India
Server & Communication RoomWorkstations in Work Area
SEO Strategy that bears fruits
netServices SEO netServices SEO ApproachApproach
SEO Strategy that bears fruits
SEO ApproachSEO Approach
• SEO Approach is based on– Understanding Client’s Objectives– Study of Current Status of the Website– Analysis of the Results to know Current Ranking– Understand Clients Industry and Business Focus– Develop a Customized SEO Strategy based on the
Findings– Use netServices Proven SIROI Methodology to
Maximize ROI (Return on Investment)– Regular Monitoring of Efforts– Regular (Weekly & Monthly) Reporting to Clients
SEO Strategy that bears fruits
SEO Methodology SEO Methodology
• netServices Proprietary Methodology – SIROI
• SIROI– Maximizes LSI (Latent Search Indexing)– Uses netServices Industry Specific
• Semantic Network / Web • Thesaurus
– Based on STAD Principle (Select Target Approach & Deliver)
– Proposes Thematic Approach for Keyword Promotion
SEO Strategy that bears fruits
SEO ToolsSEO Tools
• netServices Uses Following Tools for Analysis, Monitoring and Measurements– Google Analytics, Web Trends and AWstats– Google Adwords and Adsense– WebCEO– Word Tracker– Keyword Discovery– W3C Quality Assurance Tools– Traffic Analyzer– Web Position– Whois Domain Tools– Copyscape
SEO Strategy that bears fruits
netServices SEO ProcessnetServices SEO Process
SEO Strategy that bears fruits
SEO ProcessSEO Process
• SEO Process is a Two Stage Process– The Initial Analysis and Step Up Stage Consisting of
• Website Analysis• Objective Setting• Project Planning• Website Technical Audit• On Page Optimization
– Regular Implementation Stage Consisting of• On Page Activities• External Profile Development• Regular Measurement and Analysis • Regular Periodic Reporting
SEO Strategy that bears fruits
SEO ProcessSEO Process
SEO Process is a Two Stage Process
WebsiteAnalysis
ObjectiveSetting
On PageOptimization
WebsiteTech. Audit
ProjectPlanning
Initial Analysis and Set Up
On PageActivities
MeasurementAnd Analysis
External ProfileDevelopment
RegularReporting
Regular Project Implementation
SEO Strategy that bears fruits
Initial Analysis and Set Initial Analysis and Set UpUp
• Website Analysis– Analysis of Content, Structure & Traffic
• Objective Setting– Objective of the Project in Consultation with Customer
• Project Planning– Draw an Execution Plan for Project Execution and Result Monitoring
• Website Technical Audit– Audit Site structure, Coding, W3C Compliance, Internal Links
• On Page Optimization– Determine all Relevant Keywords and Optimize the Website Pages
WebsiteAnalysis
ObjectiveSetting
On PageOptimization
WebsiteTech. Audit
ProjectPlanning
SEO Strategy that bears fruits
Website AnalysisWebsite Analysis
• Website Analysis Consists of– Website Review
• Page Ranking & Caching• Back Links• Tags Checking• W3C Validation Check• Traffic Analysis / Log File Analysis
– Competitor Analysis & Report– Initial Ranking Report
• For Top Keywords on Top Search Engines
WebsiteAnalysis
ObjectiveSetting
On PageOptimization
WebsiteTech. Audit
ProjectPlanning
SEO Strategy that bears fruits
Objective SettingObjective Setting
• Objective Setting Involves– Consultation with Customer– Definition of Measurable Key Performance
Parameters– Setting up of a Reporting and Metrics Framework– In depth Review of Competitors Analysis– Production of a Project Recommendation Report
WebsiteAnalysis
ObjectiveSetting
On PageOptimization
WebsiteTech. Audit
ProjectPlanning
SEO Strategy that bears fruits
Project PlanningProject Planning
• Project Planning Involves– Definition of Key Performance Parameters– Setting up a Reporting and Metrics
Framework– Determination of Project Execution Strategy– Setting up Project Schedule for Various
Activities to be Completed
WebsiteAnalysis
ObjectiveSetting
On PageOptimization
WebsiteTech. Audit
ProjectPlanning
SEO Strategy that bears fruits
Website Technical AuditWebsite Technical Audit
• Website Technical Audit Involves– Internal Link Structure and Navigation Check
• 404 Link Checks• 301 Redirection Check
– Back links Checks– W3C Check for HTML and CSS Errors– Code Optimization
• Inline Java Script to External• Style Code to External CSS File Next Page
WebsiteAnalysis
ObjectiveSetting
On PageOptimization
WebsiteTech. Audit
ProjectPlanning
SEO Strategy that bears fruits
Website Technical AuditWebsite Technical Audit
• Website Technical Audit Involves– Setting up Google Analytics and Webmaster– Creation of Site Maps
• Simple Site Map• XML Site Map
– Robots.txt Creation / Analysis– RSS Feed Setup Creation– DMOZ and Yahoo Directory Submissions
WebsiteAnalysis
ObjectiveSetting
On PageOptimization
WebsiteTech. Audit
ProjectPlanning
SEO Strategy that bears fruits
On Page OptimizationOn Page Optimization
• On Page Optimization Involves– Identifying the Keywords to be Promoted– Tag Creations
• Alt Tags, Meta Tags, Title Tags, H1 Tags– Geographical Target Tags Setup– Content Modification as per LSI Approach– Keyword Density Check and Correction– Creation of Themed Link Pages
WebsiteAnalysis
ObjectiveSetting
On PageOptimization
WebsiteTech. Audit
ProjectPlanning
SEO Strategy that bears fruits
Regular Project Regular Project ImplementationImplementation
• On Page Activities– Regular Analysis of Content, Navigation, Tags, Images and
Correction (if Required)• External Profile Development
– Off Page Activities like Submissions to Directories, Articles, Press Releases, Social Media Optimization, Link Exchange Program etc.
• Measurement and Analysis– Measurement of the Agreed Performance Parameters &
Evaluation of Strategy and Approach Adopted• Regular Reporting
– Reporting to Customer on Weekly Efforts & Monthly Ranking
On PageActivities
MeasurementAnd Analysis
External ProfileDevelopment
RegularReporting
SEO Strategy that bears fruits
On Page Optimization - On Page Optimization - TuningTuning
• On Page Activities– Based on the Monthly Analysis of Website and
Feedback Perform the Following Activities:• Content Optimization• Navigation Checks• Tags Adjustments• Images Optimization • Corrections (if any)
On PageActivities
MeasurementAnd Analysis
External ProfileDevelopment
RegularReporting
SEO Strategy that bears fruits
External Profile External Profile DevelopmentDevelopment
• External Profile Development Involves– Creation of
• Articles and Press Releases• Text / Messages for Blogs, Social Bookmakring
– Manual Submission to• Search Engines and Directories• Press Release / News wire sites• Article Submission Directories• Social Book Marking / Submissions
– Link Building• Creating One Way, Reciprocal or Multi way Links
On PageActivities
MeasurementAnd Analysis
External ProfileDevelopment
RegularReporting
SEO Strategy that bears fruits
Measurement and Measurement and AnalysisAnalysis
• Measurement and Analysis Involves– Measuring Parameters as per Project Metrics Framework– Monthly Reporting for
• Efforts– Directory Submission– Articles and Press Release Submissions– Blog Submission etc.
• Performance– Current Website Ranking – Google Analytics– Back Links to the Site etc.
On PageActivities
MeasurementAnd Analysis
External ProfileDevelopment
RegularReporting
SEO Strategy that bears fruits
Regular ReportingRegular Reporting
• Regular Reporting Involves– Weekly Report Highlights
• Submission Efforts for Off Page Activities– Monthly Report Highlights
• Google Analytics• Page and Keyword Ranking• Website Traffic
– Monthly Consultation with Customer to Optimize / Fine Tune SEO Strategy
– Monthly Plan for the Next Month
On PageActivities
MeasurementAnd Analysis
External ProfileDevelopment
RegularReporting
SEO Strategy that bears fruits
We areWe are
netServices India