WHAT IS GAMIFICATION

Sumedh KasareLearning Solutions Strategist

Product Owner Learning Stories

GAMIFICATION

HAS BECOME THE

CINDERELLA OF

BUZZWORDS IN

ELEARNING.

AS A RESULT…

Content IN Games

Games IN Content

BADGES & LEADERBOARDS

ALL THIS

MIGHT GET

OVERWHELMINGLY

CONFUSING

TO IMPLEMENT EFFECTIVE GAMIFICATION,

IT IS IMPORTANT TO KNOW

'WHAT IS NOT GAMIFICATION?'

?Gamification in elearning is about embedding Games in elearning content or embedding content inside games and require 2D or 3D game like environments.

GAMIFICATION IS NOT

PLAYING GAMESAND RANDOMLY CONSUMING

LEARNING CONTENT

IT’S ALSO NOT

CREATING

LEARNING GAMES

& GIVING CANDY POINTS

NO!

?Badges and Leaderboards are the real motivational tools in Gamification.

GAMIFICATION IS NOT

GIVING BADGES

INSTEAD OF POINTS

AND SHOWING

LEADERBOARDS INSTEAD OF

RESULT PAGES

NO!

GAMIFICATION IS NOT

A NEW BOTTLE TO PUT OLD

WINE OR A NEW WALLPAPER

TO

HIDE HOLES

NO!

?Gamification is NEW and will be effective only if the target audience is relatively young (aka Millennials)?

GAMIFICATION IS NOT

NEW

NO!

GAMIFICATION IS NOT

ONLY FOR THE MILLENNIALS

CHALLENGE ACHIEVEMENT

PLEASURE

THE GAMIFICATION

LOOP

By Gabe ZichermannGamification Guru

CHALLENGE ACHIEVEMENT

PLEASURE

CONTENT DESIGNAPPROACH

• Choice• Context• Size

?Gamification is about creating Competition among individuals or teams.

CHALLENGE ACHIEVEMENT

PLEASURE

CONTENT DESIGNAPPROACH

REWARD & SOCIAL LAYER

• Real• Meaningful• Reputation

?Rate your engagement levels consuming latest technologies, for example Smartphones apps that allow you to plan your day, or show you weather or consuming content on SMART TVs.

?Do you believe the Spectacular

User Experience is responsible for user engagement with these technologies?

Employee Engagement CrisisGallup Report, Jan 2016

Engaged 13%

87% Non EngagedEMPLOYEE

ENGAGMENT

CHALLENGE ACHIEVEMENT

PLEASURE

CONTENT DESIGNAPPROACH

REWARD & SOCIAL LAYER

• Fun• Engaging• Intrinsic• Addictive

ENVIRONMENT

DESIGN MAKES THINGS

LAST BUT NOT LEAST!

GAMIFICATION IS

NOT A PRODUCT

BUT A STRATEGY

QUESTIONS?

Thank You!Sumedh Kasare

Learning Solutions StrategistProduct Owner Learning Stories