netc 2013 improving electronic communication eith clientele
TRANSCRIPT
Improving Electronic Communication with Clientele
Improving Electronic Communication with Clientele
David YatesExtension Area Specialist – IT
Eastern Region
University of Tennessee Extension
@davidyates
David YatesExtension Area Specialist – IT
Eastern Region
University of Tennessee Extension
@davidyates
ACE/NETCIndianapolis, IN
June 11-14, 2013
ACE/NETCIndianapolis, IN
June 11-14, 2013
Communicating with clientsCommunicating with clients
• Provide follow-up to programs• Inform and advertise programs• Ask for feedback• General public relations
Tools we are usingTools we are using• Newsletters (print)• Emails• Newspaper articles• Social media• Face-to-Face contact
• Subscriber newsletter?• Realize no single method will reach 100%
of your audience
Pitfalls of using your email account (Exchange)
Pitfalls of using your email account (Exchange)
• Someone has to enter all the email addresses and keep them updated
• If delegate, to who?• Personnel changes in county?• Where are addresses stored?• Who is the email from?• What happens when Exchange email is
blacklisted from popular mail servers?
Advantages to email subscription management service
Advantages to email subscription management service
• Templates ready for your information (and can be customized)
• Email list is managed in the “cloud” not individual computer
• Link to social media sites• Manage subscribe/unsubscribe request easily• High receive rate to subscribers (not marked as
spam)• View statistics of readers
ExamplesExamples
• Jefferson County Extension FCS (CC)
ExamplesExamples
• UTIA Gardens (CC – switching to CM)
ExamplesExamples
• Third Thursday, since August 2012 (CM)
2,000 subscribers of Third Thursday
ExamplesExamples
• Eastern Region IT (CC)
230 subscribersOf ER IT
ExamplesExamples
• Complete Chiropractic (MC)
Products and CostProducts and Cost
• Constant Contact– http://www.constantcontact.
com– Email wizard to create
email newsletter– 400+ templates– Links to social media
pages– Import existing lists– Manage requests– View statistics– Can send multiple
newsletters
Volume Cost
Free 60 day trial
0-500 email addresses
$15 /month$81 /6 months$153 /12 months
501-2,500 email addresses
$30 /month$162 /6 months$306 /12 months
2,501-5,000 email addresses
$50 /month$270 /6 months$510 /12 months
Add more for additional graphics……
Products and CostProducts and Cost
• Campaign Monitor– http://www.campaignmonitor.
com– Readymade templates– Integrate social media– Build your list or import– Segment your audience– Response graphs &
analytics– Drag & drop email editor
Volume Cost
0-500 subscribers $9/month ($108) - Basic$29/month ($348) - Unlimited
501-2,500 subscribers
$29/month ($348) - Basic$59/month ($708) - Unlimited
2,501-5,000 subscribers
$49/month ($588) - Basic$99/month ($1,188)- Unlimited
Products and CostProducts and Cost
• Mailchimp– http://mailchimp.com– Create a template or chose
a design template– Links to social media
pages– Build your list or import– Collect signup from iPad or
laptop– Track your results– Can send multiple
newsletters
Volume Cost
Less than 2,000 subscribers; up to 12,000 emails/month*
Free
0-500 subscribers $10 /month$120 /12 months
501-1,000 subscribers
$15 /month$120 /12 months
1,001-2,500 subscribers
$30 /month$360 /12 months
2,501-5,000 subscribers
$50 /month$600 /12 months
Products and CostProducts and Cost
• Emma– http://www.myemma.com– Readymade templates– Integrate social media– Build your list or import– Segment your audience– Response graphs &
analytics– Drag & drop email editor
Volume Cost
Send 1,000 emails
$30/month$360/12 months
Send 2,500 emails
$45/month$540/12 months
Send 5,000 emails
$70/month$840/12 months
Check for nonprofit discount eligibility
Products and CostProducts and Cost
• The 4 examples are similar but different• Look at what best meets your needs• Compare features versus cost• What others are doing• Expand a subscription
But what if I have no budget?But what if I have no budget?
• Use free version of MailChimp• Can develop lists in Outlook• Build a theme in Outlook• Create content• Send to list
• Realize Outlook disadvantage and how email will look in clients email program (will all the graphics appear?)
Take Home PointsTake Home Points
• Think beyond our traditional outlets (one outlet is not the answer)
• Reaching new audiences• New technology• Efficient, effective and timely
communication