Q2 2012

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Mobile Commerce encompasses any transaction

which is initiated and/or completed through mobile,

from content discovery to final payment.

By enabling a myriad of innovative purchases, Mobile Commerce has massive potential

for changing the way consumers shop and pay.

Mobile Commerce creates value for us, our clients and our partners.

What Is Mobile Commerce?

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About Neomobile

Neomobile is a global Mobile Commerce Group

at the forefront of the new mobile ecosystem.

Established in February 2007, Neomobile is today a global leader in Mobile Entertainment, highly visible in Europe,

Latin America and India, with an offer portfolio able to meet and exceed its customers’ demands for all access

devices: from feature phones and smartphones to PCs and tablets.

.

Neomobile is also a leader in Mobile Payment, offering its Onebip solution and its mobile advertising

know-how to web and mobile merchants in 70+ markets.

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Neomobile is

established

MPS Venture invests in

Neomobile

BlueGem invests in

Neomobile

Acquisition of the Spanish

company Arena Mobile

Acquisition of

Zero9

Acquisition of UCT, the

Turkish holding company for

TrendTech and Retromedya

Acquisition of Onebip:

Neomobile becomes a global

player, with presence in 70+

countries

5 Years Of Consistent Success Launch of NeoPowerAd,

premium mobile AdNetwork

Neomobile starts

its m-payment

activities

> €100 million

gross revenue

in 2010

ME Winner “Best

D2C Company”

in 2010

2007 2010

2007 2008 2009 2010 2011

Shareholders & Top Management

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Chief Financial Officer

Alessandro has been with Neomobile since 2009.

He oversaw the BlueGem and MPVenture

investment and change of control, and brings an

outstanding contribution to financial management,

oversight and bank relations.

Prior to Neomobile, Alessandro was CFO at

MedEnergy Group, a leading energy company,

and was also financial director in companies such

as Toyota Motor Italia and the Media Group

L’Espresso.

Alessandro Leone

CFO 40 years old

Co-founder and Chief Executive Officer

Gianluca D’Agostino is a successful entrepreneur

and a pioneer in business innovation in the Mobile

industry.

Before launching Neomobile, he accumulated 20

years of international experience and was actively

involved in other mobile start-ups, the most

successful of which was the French m-community,

Freever.

He also held a variety of management and executive

roles with big corporations such as KPMG, TIM and

Telecom Italia.

In 2009-11 Gianluca was named in the Top 50 Execs

by ME Magazine and in 2011 was elected “Media

Momentum Man of the Year”.

Gianluca D’Agostino

CEO 42 years old

Co-Founder and Chief Operating Officer

Claudio Rossi is the Co-Founder and Chief

Operating Officer of Neomobile Group. He

oversees the company’s day-to day business

activities, including Business Development,

Marketing and Media.

Prior to Neomobile, Claudio was a manager at

Wind (head of MMS and Wap services), Sisal

and CiaoWeb (Fiat Group).

Claudio Rossi COO

36 years old

BlueGem CP LLP is a private equity

operator established at the end of 2006

by ex Merrill Lynch professionals with

asset under management amounting to

€205m. BlueGem focuses on

investments in mid-market companies

in the UK and Italy.

MPVenture SGR is the private equity

arm of Banca Monte dei Paschi di

Siena, the third largest bank in Italy.

Currently MPVenture manages private

equity funds totaling €400m.

Shareholders

BlueGem CP LLP

MPVenture SGR

Neomobile

Management

46%

14%

40%

Our Business Lines

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Our Brands

Design and delivery of a wide range of Mobile Entertainment

services directly to consumers with a dedicated offer for

smartphone users

Direct to Consumer (D2C)

Games, Music, Chat and Social Networking, Videos,

Applications, Infotainment and Personalization

Key Commercial Brands

Assist merchants, such as social network/community, browser

games, online magazines and digital media

in delivery of their proprietary content, and provide mobile

payment solutions to help them monetize it

Business to Business to Consumer (B2B2C)

Mobile Payment and Mobile Marketing solutions for our

Merchants, as well as technology, business and commercial

services

Neomobile’s M-Payment Solution

BUSINESS MODEL

PRODUCT/SERVICES

Merchant Offer and M-Payment Solutions

BUSINESS MODEL

PRODUCT/SERVICES

Our Brands

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Leader in 9 Countries

Neomobile Competitive Advantages

Excellent relationships with local MNOs

Knowledge of local consumers’ preferences

Direct presence in multiple countries, with local management

Neomobile provides a wide range of proprietary services, ranging from chat/dating and games/apps to

music and infotainment, directly to mobile users in partnership with carriers worldwide.

Neomobile offers, distributes and markets innovative products based on cutting-edge mobile internet

technologies, providing a plethora of content and services tailored for smartphone users.

Merchant Offer and M-Payment Solutions

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The Best M-Payment Solution For Our Partners

Neomobile provides mobile payment

services through its solution

suite and its mobile advertising know-how in

70+ markets.

offers its partners - social

networks, dating sites, browser games,

mobile content providers and digital media -

the possibility to deliver their content through

the mobile medium and to leverage mobile

and fixed line carriers billing systems to

monetize their content assets and digital

services.

Web payment flow

Mobile payment flow

Our Key Assets

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KEY ASSETS

Neomobile has a distinctive approach and

focus in digital media, with a particular edge

in mobile internet traffic.

Through the integration of a wide array of

media inventories and a continuous data

analysis process, millions of users every day

can click and land on a mobile portal

managed by Neomobile, either for its own

brands or for a merchant partner.

In 2011, Neomobile launched ,

an innovative Premium Mobile AdNetwork.

Key Assets - The Digital Media Expert

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Mobile Advertising

Neomobile is a pioneer in Mobile Internet

and a leading global investor in mobile inventory

on-deck and off-deck.

Web Advertising

Neomobile has cumulated a wealth of SEM know-how

and today is one of the top investors in the most

important advertising affiliation networks.

Key Assets - A State of the Art Technology

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Neomobile enables all carrier billing platforms

SMS-based Payments (PSMS)

Mobile-based billing method which enables the customer to pay for virtual goods or credits

by means of SMS sent or received (MT/MO). The SMS payment is billed to the consumer’s

mobile phone account.

Mobile Direct Billing in One-click

Billing method that charges mobile payment amounts directly to the end user´s mobile

phone bill or the available prepaid credit. Via user telephone number recognition (in 5

markets) the flow is frictionless in one-click. Does not require sending or receiving of SMS.

ISP Payment (IP billing)

Uses IP address recognition to enable customers to purchase digital products online and be

charged directly to their DSL/fixed line bill.

Neomobile technology platform is a proven modular scalable architecture:

2 cutting-edge platforms, one for Mobile Content and one for Mobile Payment

Media and marketing tools to monitor KPIs in real time

Integrated directly with 30+ carriers in 9 markets and via aggregators in other 60+ markets

Key Assets - At The Frontline of Innovation

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Neomobile truly believes that innovation, coupled with the ability to tailor offers to each

geographical market’s needs, is the key to success.

We are an innovative company that is quick to capitalize on new business opportunities.

Social Local Mobile

Key Assets - The Most Important One: Our People

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«Change

Management

and Work-Life

Balance 2010»

2 Neomobile

employees were

national winners

Together, we have created a great place to work

A team that believes in Neomobile’s Values

A Company that believes in its people,

encouraging the development of personal skills

and the strengthening of professional know-how A multicultural team of

more than 250 young

and talented

professionals from 15

nationalities

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Do you know why mobile commerce will revolutionise

consumer engagement?

…find the answer watching this video

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