Neha Dave

Mobile: 9899197859

Email: nehadave04@gmail.com

Bangalore

CAREER SUMMARY

Over Eight (8) years of product management and marketing experience within consumer

durables and IT equipment sector, having worked with market leading organisations such as

LG Electronics, Panasonic and Xerox India. Over this period, I have worked across

the entire marketing spectrum involving new product development, product positioning , market

launch, category P&L management, distribution and supply-chain disciplines.

Across all my Organisations, I have been involved in various strategic initiatives and have led various

key internal projects around launching new products, performing product gap analysis which

included market surveys and competitor analysis, suggest improvements to product line-up

and new product conceptualization, developing business cases for financial viability/

improving profitability, and introduction of digital channels for product sales and marketing.

A unique blend of marketing experience covering B2B , B2C and B2D client channels, coupled with

in-depth exposure to key Indian consumer markets like NCR, Mumbai, Bangalore, Hyderabad,

Kolkata, Chennai etc, and neighbouring regions like Nepal, Bangladesh and Sri Lanka

WORK EXPERIENCE

Xerox India, Bangalore – Mar’13 - Till date

Sr. Product Manager – Office Printer Equipment, Consumables & Strategic Initiatives

As a Product Manager in Xerox India, managing all India responsibility of the complete line-up of A4 &

A3 printer Equipment & Supplies. In this role, I am managing all the 4 Ps of marketing and have a

single point responsibility for maintaining category target profitability.

Additionally, I am also part of the strategic project team responsible for delivering near-term and long-

term strategic business goals. As part of this team, I am currently leading marketing initiatives for

launching partner Managed Print Services (XPPS , Xerox Partner Print Services) program to augment

Xerox product line-up with a services / solution based model.

Key activities and achievements:

Launched various dealer incentives and product cross bundling schemes to boost sales

growth while ensuring profitability

Devised marketing campaigns through Digital and Traditional media involving Google ad

words, e-mailers, Linked-In and Facebook and developed catalogues, sales guide book and

other collaterals

Launched new Supplies policy for scientific target generation which was implemented across

Sales & Supplies Partners

Helped launch Xerox branded compatible cartridges for HP & Canon printers to expand Xerox

market footprint and introduced these in the e-commerce platform of Flipkart, this was

the first product from Xerox to be made available through on-line channel.

Partnered with IBM for extending equipment leasing and financing support to dealers

and channel partners.

Helped develop financial model for XPPS, involving a combination of Xerox software solutions,

printer model configuration, Channel partner commissions, equipment leasing terms which will

offer customers an end-to-end integrated value proposition

Panasonic India, Gurgaon - April 11’ till Feb 13’

Product Manager – Refrigerators

Joined Panasonic as the youngest Product Manager in the organisation, where I was handling the entire

line-up for refrigerator segment. As a Product Manager, I had end–to–end responsibility of the

segment performance, right from preparing business plans, pricing, promotions, PSI Planning,

placement, to developing overall product strategies for growing revenue & market share.

Also, conducted market research projects for gathering customer Insights, Competitor data and market

sizing of segment to map and anticipate trends for future product innovations

Key activities and achievements:

Involved in OEM partnership between Panasonic and Videocon in India and was

responsible for deciding the refrigerator models & line-up to be manufactured by Videocon

Did a complete product line-up revamp and introduced 3 new refrigerator segments

within a span of 15 months, which included first single door, first side by side and first top

freezer refrigerator by Panasonic in India

Develop Annual Product Road Map for my category and assist Business Group Head in

developing Annual Business Plan including financial planning for Y & Y+3 Year

LG India, Greater Noida, Jun 2008 till Mar 11’

Product Planner – Refrigerator and Washing Machines

As a product planner, I was primarily responsible for leading the process of new product development,

right from gathering consumer insight, till development and market launch of end product. Was also

responsible for collecting and analysing the customer feedback post 6 months of purchase and looping

it into product roadmap.

Key activities and achievements:

Instrumental in launching various new & innovative products which included - Talking

Washing Machine, Door-In-Door Side by Side Refrigerator, Battery operated Double

Door Refrigerator etc. all of which were the first of its kind in India market.

Based on extensive market research, launched India specific features for select refrigerator and

washing machine models. Also launched products catering to rural market

Conducted “Ideation Workshops” with LG INI Group, Korea (Insight & Innovation) for

developing future (Y+1, Y+3) USP’s for Washing Machine and Refrigerator Category

Instrumental in launching premium Line Up for LG Front Load Washing Machine “Direct Drive”

technology (Steam Washer Dryers)

AWARDS AND RECOGNITION

2nd Position, in the Top 3 Best Management Trainee in LG, India in 2008

MD Award for the “Best Functional Employee of the Month” at LG in 2009

“Best All Rounder of the Month” award at Panasonic in 2011

Awarded “Functional Excellence Award” in Xerox for significant contribution to Revenue &

Gross Profit Growth in Equipment & Consumable business in 2014

Selected amongst a batch of 20 employees globally for leadership mentoring program and be a

part of “Xerox Talent Development pool” for future Leadership roles

EDUCATION

MBA, Marketing, Indian Institute Of Modern Management (IIMM), Pune 2008 (80%), ranked 3rd

overall in the entire MBA batch of 90 students

B.Com (Finance), G.S College of Commerce & Economics , RDVV University, Jabalpur, 2006,

(69%)

XIIth, St. Joseph’s Convent Sr. Sec. School , Jabalpur, CBSE Board, 2003, (83%)

Xth, St. Joseph’s Convent Sr. Sec. School Jabalpur, CBSE Board, 2001, (77%)

TRAINING & CERTIFICATION

Training Programme on “Product Market Strategy (PMS), by Korea Top Management

Undergoing Google certified, Digital Marketing Professional program from Manipal University.