ndcc presentation final
DESCRIPTION
Digital Marketing Strategy presentation for the NDCC, as part of the Practicum for the M.B.S. in Marketing at DCUTRANSCRIPT
Digital Marketing StrategyNorth Dublin Chamber of Commerce - NDCC
DCU Masters in Marketing PracticumNiamh DowneyLaureen MorrissetteDan Higgins
Where we started
Primary Research:Quantitative SurveysQualitative Interviews
Secondary Research:Search Engine OptimisationSocial Media Networking
NDCC Online Presence Survey and Interview- Results
How often do you visit the NDCC website
Every day
Once a week
Once a month
Never
46.2%
42.3% 11.5%0%
0 10 20 30 40
Informative
Somewhat informative
Not Informative
N/A
% of members
13%
34%
33%
How would you rate the NDCC website
Current NDCC events
Current business
news
Relevant Dublin events
Photo gallery Members business info
Members advertsing
Links to social networking
sites
Past NDCC events
Video uploads0
5
10
15
20
25
30
What would you like to see on the NDCC Website
0
10
20
30
40
50
60
Yes No Maybe N/A
YesNo Maybe N/A
Would you consider advertising on the NDCC website?
0 20 40 60 80
AdvancedIntermediateBasic LevelCan't use
3.4%
58%
20%
17%
How would you describe you social networking skills level?
TweetdeckYoutube
None
What Social Networking sites does your business currently use?
60%
23%
23%
6.7%30%
100% of respondents agreed the NDCC should have a social media networking presence.
NDCC Interviews results
90% of respondents said they wanted regular updates ofthe NDCC’s activities via email and the website
80% of respondents felt the website did not reflect the NDCC member services
Where we are now
Creating the websiteCreating Online presence with Social Media Networks
• Not reflective of the services provided by the Chamber
• Needs to become the Central Hub for information
• Should entice new membership
• Added value through LInK Research Centre
Creating the Website
Website Development
On the Pulse of Business Networking in North Dublin
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LIVE NEWS FEED Twitter etc
View our Gallery HereView Upcoming Events Calender Here
View NDCC and Local NewsHere
HOME EVENTS JOIN USCONTACTNEWSMEMBERS ABOUT US GALLERY LINKS
NORTH DUBLIN CHAMBER OF COMMERCE
Get connected with the NDCC, the Hub for business in North Dublin
Connect with the us
To learn more about becoming a member click Here
Past Events Present Events Future Events
North Dublin Chamber of CommerceTel: 01 - 7008861Fax: 01 - 7008862
View the Gallery for the visit of Minister for Finance Brian Cowen to the NDCC in 2008 by clicking Here.
View the Gallery for the recent NDCC Golf Event held in St. Margaret's Golf Club by clicking Here.
Find out more about our Social Media Networking presentation and how it may affect you by clicking Here
• New Executive board elected. To find out who, click
Here.• Find out what events the NDCC is hosting to
benefit YOU, click Here.
• Ryanair fails yet again in Aer Lingus take over bid, find out More.• The President of the EU attempts to secure a
strong future for the Euro. Find out More.
• Libya eyes up BP shares. How will this affect oil prices? Find out More.• British Chambers of Commerce hail continued growth. Find out More.
On the Pulse of Business Networking in North Dublin
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Password
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NDCC Events HOME EVENTS JOIN USCONTACTNEWSMEMBERS ABOUT US GALLERY LINKS
NORTH DUBLIN CHAMBER OF COMMERCE
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Upcoming EventDigital Marketing Strategy Date: July 7, 2010Time: 8:00amLocation: Bea Orpen BuildingPresenters: DCU Practicum TeamDescription: Increasing online presence for the NDCCFee: FREE to members
ANNUAL GOLFING EVENT BUDGET BREAKFAST
Taste of Thailand. Click Here
Dublin Events
Hamleys Family Fun Day. Click Here
North Dublin Chamber of CommerceTel: 01 - 7008861Fax: 01 - 7008862
Andrew Maxwell headlines the Dalkey Comedy Club upstairs in The Queens on Thurs Jul 8. Tickets only €16. become a friend of ours.RSVP to this event
Kenco 97% Less
Learn more about our New Digital Marketing Diploma on www.dcu.ie
When What WhereJuly 7, 2010
8:00 am
July 8, 20108:00 am
July 9, 20105:00 pm
July 10, 20105:00 pm
July 11, 20108:00 am
July 12, 20108:00 am
July 13, 201012:00 pm
July 14, 20105:00 pm
09/04/2023 18North Dublin Chamber of Commerce
Creating a presence
Social Media Networking
The power is now in the hands of the consumer
Strengthens the emotional ties with customers
The power of question is great.
But it also comes with responsibility on your side.
Where we want to go
Build an interactive websiteQualitative interviews with SME’sSocial Media Networking Workshop
09/04/2023 24North Dublin Chamber of Commerce
• What is it?
• How will it help us?
• How can we use it?
SEO Strategy
09/04/2023 25North Dublin Chamber of Commerce
• Current Strategy– Undeveloped – Not effectively utilising resources available
• Proposed strategy– Optimise available resources– Highly cost effective– Increased brand awareness– NDCC as an information centre through Backlinks
with all members
SEO Strategy
09/04/2023 26North Dublin Chamber of Commerce
• Home Page URL’s– Home:
• http://www.ndcc.ie/index.php?option=com_frontpage&Itemid=1– Events page:
• http://www.ndcc.ie/index.php?option=com_content&task=view&id=16&Itemid=27
– News:• http://www.ndcc.ie/index.php?
option=com_content&task=view&id=9&Itemid=18– HR Documents:
• http://www.nordubchamber.com/ndc/index.php?option=com_content&task=view&id=11&Itemid=20
– Contact Page:• http://www.nordubchamber.com/ndc/index.php?
option=com_dfcontact&Itemid=8– Membership Benefits Page:
• http://www.nordubchamber.com/ndc/index.php?option=com_dfcontact&Itemid=8
– Links Page:• http://www.nordubchamber.com/ndc/index.php?
option=com_content&task=view&id=10&Itemid=19
Current Website
09/04/2023 27North Dublin Chamber of Commerce
• Suggested URL’s– The URL’s which have been suggested below are much shorter and more
accessible for the user who will be accessing the site.– Home Page:
• http://www.ndcc.ie/home– Events page:
• http://www.ndcc.ie/events– News Page:
• http://www.ndcc.ie/news– HR Documents Page:
• http://www.ndcc.ie/hrdoc– Contact Page:
• http://www.ndcc.ie/contact– Membership Benefits Page:
• http://www.ndcc.ie/benefits– Links Page:
• http://www.ndcc.ie/links
Proposed Website
09/04/2023 28North Dublin Chamber of Commerce
Over 810 potential key words
Creates synergy between the strategies
Ensures improved brand recognition with Businesses and Customers
Increases long-term survival
Benefits of a Combined Strategy
Alternative Networking sites
Social Media Networking Workshop
How to Surf the Social Media Wave
Build a cost efficient, interactive website
Make the NDCC the business and political voice of North Dublin
Create a strong brand recognition online and offline with SMN
Hub of Information
Thank you for listening