final project - presentation final

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chips theater co. Prepared For: Rand Harmon, Connie Lane University of Colorado at Boulder Prepared By: Michael Bateman, Sarah Baughman, Jake Cahill, Katherine C. McManus 4 May 2013 [THTR 4085] Theater Management, MWF

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Page 1: Final Project - Presentation FINAL

chips theater co.

Prepared For: Rand Harmon, Connie Lane University of Colorado at Boulder Prepared By: Michael Bateman, Sarah Baughman, Jake Cahill, Katherine C. McManus

4 May 2013 [THTR 4085] Theater Management, MWF

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mission statement The Chip’s Ensemble intends to further local artists of the Denver-Metro Area by offering a sampling of numerous types of art and shows in a variety-vaudeville style production on a weekly basis. The Ensemble targets a younger demographic with the intention of broadening the horizons and widening the scope of vision toward the diverse and cultured art available in the area through these small samplings of art. We hope to heighten our public’s awareness to the art that is readily available and provide opportunities for the demographic to enjoy artistic expression. Chip’s intends to allow these various acts an opportunity to realize the full versions of what they are performing at the variety shows. This project intends to incorporate the community through sourcing acts from the surrounding region of Boulder which allows our company to interact directly with the public which we will be performing to. This simultaneous system intends to create a communal appreciation of the arts.

company goals and objectives 1. Intends to further local artists of the Denver-Metro Area by offering a sampling

of numerous types of art and shows in a variety-vaudeville style productions. 2. Intends to broaden the horizons and widen the scope of vision towards the

diverse and cultured art available in the area. 3. Intends to incorporate the community through sourcing acts from the

surroundings region of Boulder which allows our company to interact directly with the public.

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target audience demographics: (Large, Public) Demographics of the University of Colorado at Boulder (2004): ✤ In Fall 2004, student enrollment at the University of Colorado at Boulder was 29,258 (including graduates).

✤ 4,548 Graduate Students ✤ 47% Women ✤ 53% Men ✤ 67% Colorado Residents ✤ 33% Non-Residents ✤ 4% International Students ✤13% Students of Color (4,043)

(Small, Private) Demographics of the University of Denver (2013): ✤ In Fall 2013, student enrollment at the University of Denver was 11,476 (including graduates).

✤ 6,389 Graduate Students ✤ Females: 54% Women ✤ Males: 46% Men ✤ 37% Colorado Residents ✤ 63% Non-Residents ✤ 9% International Students ✤15% Students of Color (1,721)

Social Media Statistics / Demographics for College Students: ✤ 71% of women use social media. ✤ 62% of men use social media. ✤ 83% of American citizens, ages 18-29 use social media.

Household Income: ✤ >30K per year: 72% ✤ 30K-49K per year: 65% ✤ 50-74K per year: 66% ✤ 75K + per year: 66%

By Population Density:

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�✤ Urban Location: 70% ✤ Suburban Location: 67% ✤ Location: 61%

By Education Level: ✤ High School or Less: 66% ✤ Some College: 69% ✤ College Degree: 65%

By Race: ✤ White / Caucasian: 65% ✤ African-American: 68% ✤ Hispanic: 72%

Which networking sites are more appealing to specific demographics? ✤ Pinterest: Rural residents, women, whites, some level of college education or higher, middle to higher income. ✤ Instagram: African-Americans, Hispanics, urban residents, 18-29 year olds, women. ✤ Facebook: Women, 18-29 year olds ✤ Twitter: 18-29 year olds, African-Americans, urban residents.

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venue plans ✤ Fox Theater [Boulder, CO] - Premiere Shows: This would be a prime location for 2 out of the 4 planned shows for the start-up season - see attached forms...

✤ Capacity: 625 people. ✤ Price: $3,000 / night, with utilities (the board, the lights, and other such technological awesomeness). ✤ Seating Allocation / Plan: The Fox Theatre is standing room only. We do have bench seating available on the outer walls of the room - however these are first come, first serve. ✤ Other / Miscellaneous: ... The Fox Theatre is standing room only. We do have bench seating available on the outer walls of the room - however these are first come, first serve.

✤ BlackBox Theater [ATLAS, Boulder CO] - Teaser Shows: This would be a secondary location for different “teasers” in regards to the 2 out of 4 shows that would be performed during the start-up season - see attached forms...

✤ Capacity: 150-200 people (with thrust theater). ✤ Price: Free for University of Colorado at Boulder students... ✤ Seating Allocation / Plan: There are fold-out / extendable seats in the ATLAS building that create a thrust-esque set up. ✤ Other / Miscellaneous: “The two-story, 2,700- square-foot Black Box Studio performance space, located in the basement level 2 of the ATLAS Building, is designed to provide digital technology for interdisciplinary performances that combine musicians, dancers, visual artists and technology, visiting artists, Web casts, interactive audio and visual performances, student and faculty video production, and creative digital cinema... In this state-of-the art environment, students and faculty can seamlessly merge creative endeavors with the latest in digital technology.”

✤ Bluebird Theater [Denver, CO] - Premiere Shows: This would be a prime location for 2 out of the 4 planned shows for the start-up season - see attached forms...

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�✤ Capacity: 700 ✤ Price: $3,000 / night, with utilities (the board, the lights, and other such technological awesomeness). ✤ Seating Allocation / Plan: The seating consists of flat as well as balcony seating.

✤ University Theater [Boulder, CO] - Teaser / Fundraising Fun Show: This would be a good location for a fundraising show, or a fun preview to get the word out about the company; this can work with films as well - summer movies are shown there, as well, so that technology is available.

✤ Capacity: 400ish people...? ✤ Price: $0; this is a free admission kind of thing... ✤ Seating Allocation / Plan: Is is a round-esque auditorium with seating locations, as well as a “pit” esque area for standing around the stage.

✤ Bandshell Auditorium [Boulder, CO] - Teaser Show: This would be a good location for teaser shows, for 2 out of the 4 planned shows for the start-up season - see attached forms...

✤ Capacity: 400 ✤ Price: $300 / night,

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staffing / salary plans: Staffing Plan: This staff / organization is completely student run, so it involves many, well, students. Some University staff may be involved, as well, as part of an administrative or counseling sort of board (see below). ✤ Board of Trustees: If at all possible, this organization will be a non-profit (it is student run, for humanistic reasons - the promotion of local, student art through a “vaudevillian style variety show”); thus, it will be produced by a Board of Trustees (who could potentially be professors at the University of Colorado at Boulder in the School of Arts and Sciences).

✤ Programming Manager: This person is in charge of finding and booking the various talents from around the area, through use of an Assistant Programming Director and some Booking Agents. However, as this is an extremely personal public-relations sort of position, it’s crucial that the guest talents have a very personal relationship with the Programming Manager, as it is they who are running the entire gig, and the guest artists want to feel as though they belong and are welcome. It’s important to keep good relationships with guest artists so that they will return or speak highly of the organization. This role, therefore, is crucial for the growth of the company. From booking the talent, this position is also responsible for passing along any crucial information about specific guest artists to the Production Manager, who will “handle” the artists accordingly during the dress rehearsal and show time; their job is the keep the clients happy!

✤ Their bookings are important, as they are the closest thing to “artistic direction” that the company will have - who they book will decide the “flavor” of the show.

✤ Assistant Programming Director: A potential assistant for the Programming Manager - although the Programming Manager job is ultimately up to them, it’s important that they have an assistant to help out in any sticky situations - it’s a very important job, and they need assistance! This could potentially be an internship-esque position for any student interested in producing.

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�✤ Booking Agents: Maybe 2-3 at most, but potentially people who go out in the region and actively search out talent in the various areas around the county or town. They report their findings to the Programming Manager (in accordance to what the Programming Manager is looking for).

✤ Financial Director / Accountant: This person will be in charge of anything involved financially with the company, including accounting, donations (if given), grants, etc... ✤ Production Manager: This person will act as a talent liaison between the guests and the Programming Manager, along with the rest of the Production Staff - whatever information the Programming Manager passes along is implemented and fully communicated with the rest of the production staff. They are in charge of any aspect of the production regarding the “putting up of the show” - stage managing staff, guest comfort, etc...

✤ Facilities Manager / Liaison: This person facilitates any communication between the company and the facility in which the company is using for this particular show (in the company’s infancy, renting a location is the cheapest and easiest way to use a space). This person does not have anyone working underneath them as this position requires a great mount of personal relationships between the person and the facilities in which the company intends to rent for specific reasons.

✤ Because the company is renting, the facilities management - such as box office sales, security, etc... will all, potentially, be available. If not, other arrangements can and will be made by the Production Manager and Programming Manager (see below.).

✤ Stage Manager: This person is the company’s own personal Stage Manager that oversees all operations during the production. They are the show manager - they run the show during dress rehearsals and the actual performance; handle all of the shows and make sure that they run smoothly.

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�✤ Assistant / Apprentice Stage Manager: This is another internship-esque position that is the assistant in any way possible to the stage manager him/herself.

✤ Stage Hands / Technicians: Most of these positions are on an on-call basis only, as - depending on the venue and scale of production - the amount of assistance needed may vary. There can be 2-3 permanent stage hands that will be on duty during every performance, but only if the facility that the company rents does not provide staff.

✤ Marketing Director: This person is in charge of all aspects of marketing, publicity and promotion, overseeing such aspects such as social media, publications and guest and public relations. This person must be well versed in all aspects of marketing, as this is one of the most crucial aspects of the entire operation - marketing to the right audience.

✤ Social Media Consultant / Director: In charge of all aspects of the world-wide-web and social media outlets, including but not limited to Facebook, Twitter, Instagram, etc... this may also make this person the company’s official website’s web master. Any marketing strategies utilized on any of these technology-based aspects, therefore, is up to this person. ✤ Publicist: This person is in charge of anything relating to print for the company, including but not limited to flyers, posters, articles and anything with text (including anything put on the internet - so, they work in coordination with the Social Media Consultant / Director, as well). They also write / proofread any press releases that may got out to the public. ✤ Guest-Public Relations / Promotions: This person is in charge of marketing in regards to any of the offers or promotions that are offered through the company, which include promotions and offers in conjunction with other local companies (i.e. a deal made with Cosmo’s Pizza for a free slice of pizza with proof of purchase of a company ticket to a company event). They facilitate these promotions and also coordinate with other marketing directors to make such promotions well known.

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�✤ “Worker Bee” Marketing Interns: Ideally, from 3-4 people who run around chalking campus, dropping fliers, etc... this is an internship-like experience for those looking for any marketing experience.

Salaries: With a company such as this one, finances are constantly fluctuating, and how much people get paid is really dependent upon whether or not the company is successful, what kind of audience the company expects to have each week, how much revenue comes in, and how much overhead cost there is (facility renting, food, promotions, marketing, etc...). However, because this would hopefully qualify as a non-profit organization, grants may be available to help alleviate some of the overhead cost... The following salary descriptions are assuming that the budgetary plan of “Chips” is successful... ✤ Board of Trustees: unpaid, volunteer work. ✤ Financial Director / Accountant: $500/show, for 4-5 hours of work, on a show-per-show basis, just to solidify finances and to keep the company financially current. ✤ Production Manager: $3,000/season (four season).

✤ Facilities Manager / Liason: $1,000/show - $4,000/season. ✤ Stage Manager: $500/show - 3 day commitment per show.

✤ Assistant Stage Manager: Intern / volunteer / unpaid work. ✤ Stage Hands: come with the facility - we don’t pay them!

✤ Marketing Director: $2,000/season - produce / make flyers, etc... 3 weeks of marketing before each show, 12 days of work.

✤ Publicist: unpaid / internship work / not necessary. ✤ Guest Promotions: unpaid internship work / not necessary. ✤ Social Media Consultant / Webmaster: internship / unpaid. ✤ “Worker Bee” Marketing Interns: unpaid, volunteer interns.

✤ Programming Director: $1,000/season. ✤ Assistant Programming Director: unpaid internship / volunteer. ✤ Booking Agents: unpaid internship / volunteer.

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staffing outline

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marketing / promotional statistics ✤ Social Media Statistics:

✤ Pinterest: ✤Over 80 percent of pins are re-pins. ✤Pinterest referrals spend 70 percent more money than visitors referred from non-social channels. ✤Out of 17 million brand engagements, 15 percent occurred on the brand’s boards and 85 percent occurred elsewhere on Pinterest.

✤ Instagram: ✤Users on Instagram spend 257 minutes using the app, as opposed to the 169.9 minutes spent on Twitter in August 2012. ✤40 percent of brands have adopted Instagram for marketing. ✤Of the top brands, 20 percent surveyed had 10,000 or more followers. ✤Top 5 Hashtags on Instagram: #love #instagood #me #tbt #cute

✤ Facebook: ✤77 percent of B2C companies and 43 percent of B2B companies acquired customers from Facebook. ✤80 percent of social media users prefer to connect with brands through Facebook. ✤25 percent of users on Facebook don’t bother with any kind of privacy control. ✤1,000,000 websites had integrated with Facebook. ✤23% of users check their accounts 5x or more every day. ✤80% of users prefer to connect with brands on Facebook. ✤210,000 years of music have been played on Facebook.

✤ Twitter: ✤56 percent of customer tweets to companies are being ignored. ✤34 percent of marketers have generated leads using Twitter. ✤The average Twitter use has tweeted 307 times. ✤ 69% of follows are suggested by friends. ✤56% of customer tweets to companies are being ignored.

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�✤34$ of marketers have generated leads using Twitter.

✤ Google + ✤Google+ pages appear in search results for 30 percent of brand term searches for brands with G+ pages, up from 5 percent in February 2012. ✤Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. ✤Only 8 percent of Americans 12+ have a Google+ profile page. ✤40% of Marketers use Google + ✤Websites using the “+1” button increase page traffic by 350%.

Marketing Strategy Statistics: The most popular content marketing tactics employed by B2B marketers are...

✤Article Posting: 79% ✤Social Media (Excluding Blogs): 74% ✤Blogs: 65% ✤eNewsletters: 63% ✤Case Studies: 58% ✤In-Person Events: 56% ✤Videos: 52% ✤White Papers: 51% ✤Traditional Media: 30% ✤Print Newsletters: 20% ✤Podcasts: 16% ✤Mobile Content: 15%

Outbound vs. Inbound Marketing Strategies: ✤78% of Internet users conduct product research online. ✤In 2011, Web-based email usage dropped a staggering 59% among 12-17 year olds. ✤78% of business people use their mobile device to check mail. ✤Companies that blog get 55% more web traffic (Google has more to index, and the more inbound links you’re likely to have).

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�✤Inbound marketing costs 62% less per lead than traditional, outbound marketing.

marketing / promotional plan ✤Social Media

✤Utilize all different aspects of the social media world, especially FaceBook but not limited to FaceBook, Twitter, Instagram and Youtube - make sure that all accounts are easily linked, and are updated constantly.

✤Updates including special deals, upcoming events, contests for fans, give aways, etc... ✤Keep updated constantly with videos, pictures, etc...

✤Get a BarCode for the ScanApp that people have, so they can be directed straight to the FaceBook...! ✤When it comes to staying current, memes are always a good thing, along with videos. Even though the “Harlem Shake” fad is getting a little old, making a Harlem shake video with the employees of “Chips” is a cool video to put online to get people excited.

✤Memes and photos to get people to share...! ✤When it comes to graphic design, therefore, we want students to be the main people who make the art involved with “Chips.” There are a lot of talented students who can do artwork - why not let them make the logo / make the posters?

✤It sticks with our values of wanting to be a student based organization, and helps them build up a portfolio? Making start up logos or making flyers for a start up entrepreneur business is always good looking on a resumé. ✤People have an incentives to make logos and poster and such - collaboration!

✤ Contests, Giveaways, Offers, etc...

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�✤ Do special giveaways with sponsors (local companies such as RushBowl, Cosmo’s Pizza, etc... partnership with them, work out something where a giveaway product involving sponsors can be included to give them publicity and give people an incentive to like our FaceBook page / be updated / even come to the show! ✤ Giveaway Example: “Share this photo and be entered into a chance to get one free large Cosmo’s Pizza!” “Come to a show and bring a few friends - wear green (in honor of St. Patrick’s Day), and be entered in a chance to win two free burritos at Illegal Pete’s!”

✤ Grassroots Marketing ✤ Flyers, campus chalking, chalking inside of classrooms, etc... ✤ NOTE: Even though social media has become a great way to connect with people, the current generation - especially in regards to college students - has become desensitized to social media. You get invited to Program Council stuff all of the time.

✤ The big key in regards to “Chips,” therefore would be bringing the “product” to the audience, putting it in their face. ✤ We already have a bunch of cool acts lined up - if there’s a dance group that’s performing this upcoming Saturday, have them do a little flash mob or two the week leading up.

✤ Same with a cappella groups - these are ready made flash mobs that get people excited and interested! ✤ We can use headline names such as “Left Right Tim” to make people already invested / interested in different student groups want to come.

✤ Non-electronic media outlets can include posters - grassroots advertising, with basic posters and little fliers left in classrooms on desks, or left in dorm rooms on campus (through the proper, appropriate university channels).

✤ Also, depending on the location / university... ✤ Newspaper outlets, such as the Colorado Daily? The CU Independent? Radio outlets (Radio 1190 - CU Boulder).

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fundraising plan ✤ In order to raise money for our startup we will be relying heavily on sponsorship money from companies in return for positive advertising to a young crowd:

✤ For example we would be looking for about $5,000-$7,000 from a beer company such as Coors or Budweiser. Preferably we would like some of this in actual beer donations and some of it in capital to provide concessions or money to rent the space.

✤ A big project for our fundraising campaign would be a street campaign where we would ask people outside of local concert venues or patrons at other arts functions if they would donate $5.00 - $20.00 for our project to be recognized as a member (possibly getting to do something on stage if they donate enough).

✤ This could be enhanced through the use of our performers giving impromptu performances on the street to attempt to raise some money. ✤ Ultimately we would not rely on Arts Commissions as we are not well enough established to get grants on that magnitude; a not-for-profit would, however, be a possibility.

✤Another area to attempt to fundraise through sponsorships could be through music vendors (radio stations, guitar shops, etc.) or through a kick starter as we believe we have an extremely unique idea that others will enjoy.

✤ A kick starter website would be a fantastic way to fundraise - indiego! ✤ Also, there can be fun little things such as tip jars that we could use to gain funds. In New York City, the Jamba Juice on Times Square has a fun ritual that encourages people to tip - every time they get a tip in the tip jar, the staff all yells, “Tip, tip - HOORAY!” in unison! Fun things to get money... ✤ Also, as this is a company that invests in the college atmosphere, connections with local Denver-Boulder-Metro area universities may grow and expand, thus possibly allowing Chips to receive university funding and grants.

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outreach / educational programs ✤ Chips intends to partner with local, artistic educational programs with the

intention of furthering developing art and inspiring creativity in the youth of the Denver-Metro area.

✤ Promote education and creativity through donations, fundraisers and cooperative workshops with student organizations throughout the area.

✤ In example: Arts Street [Arts-Street.org], is a Denver-based arts organization that “cultivates low-income and under-served youth into a creative and culturally competent workforce. We use the power of the arts and arts professionals to nurture leadership and engage youth in learning.”

✤ We would work with these organizations to present / create an act that we would be able to put into a “Chips” show.

✤ Others may include... “The Arts Students League of Denver,” “Platte Forum,” “Denver Young Artists Orchestra,” and the youth programs at the “Denver Center of Performing Arts.”

✤ Promote “student nights,” or “student days,” where students can come in (maybe on Sunday matinees, or Monday matinees) where students can come in and experience the process of putting on a Chips show, and meet with guest artists during dress / tech rehearsals.

✤ Chips intends to also promote local businesses through promotions, deals, advertisements, etc... all allocated and publicized through marketing means!

✤ “Chips” is an outreach program in it of itself - we’re extending ourselves to the community, taking local artists that are not necessarily recognized and putting them into a spotlight so that people recognize and appreciate them... over all, “Chips” is an outreach program anyway!

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first season outline ✤ The first season is going to be four shows - two teaser shows and then two premiere, large shows... Because the different acts will not be solidified until before the actual production, the actual “season” outline is impossible to make. However, the following is an example of an ideal start-up show that we would like to put on - an example, first show, as you will...

✤ Headliner Act... Left Right Tim (professional improvisational comedy) ✤ Other potential headliners... Rocktin Grove (local Boulder band).

✤ Supporting Acts... ✤ Secret Recipe Sketch Comedy: local, University of Colorado sketch comedy show. ✤ Buffoons Male A Cappella: University’s only sponsored a cappella group - all male, university, locally located. ✤ Film Series: 2-3 short films from the University of Colorado at Boulder film students. ✤ Dream Project Dance Company: Boulder local dance company; contemporary and modern.

✤ Other Acts Researched... Logo Ligi (Boulder-based African Dance troupe); On That Note Co-Ed A Cappella group (Boulder, University student-based a cappella group) [other a cappella groups: Extreme Measures, On the Rocks, Mile 21, In the Buff...].

✤ Potential Show Line-Up: ✤ Minutes 0 -10: Buffoons Perform 3 Songs ✤ Minutes 10 -15: Short Film ✤ Minutes 15 -17: Mc Presents... (Crowd Interaction) ✤ Minutes 17 - 25: Left Right Tim (Teaser) / Other Group / Film...? ✤ Minutes 26 - 35: Dream Project Dance Company ✤ Minutes 35 - 55: Stand-Up Comedy Act ✤ Minutes 55 - 60: MC Presents... “Left Right Tim” ✤ Minutes 60 - 70: Introduction Film for “Left Right Tim” ✤ Minutes 70 -125: “Left Right Tim” Improv Comedy

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overall first annual budget

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production budgets