nbs report buspol
TRANSCRIPT
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BRIEF HISTORYA STORY OF SUCCESS
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1930's -1940's: HUMBLE BEGINNINGS
The first National Book Store started as a stallshop in Escolta before the Japaneseoccupation selling supplies and textbooks
When war broke out, strict book censorship
forced them to shift their trade to soap,candies, and slippers
They were able to rebuild a barong-barong in
the corner of Soler and Avenida Rizal in timeto catch the post-war business boom.
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1950s-1960s:
INCREASING PRODUCT LINES
1950's - Mrs. Ramos thought of producing aline of greeting cards and postcards using
Philippine views and artwork
1955 - the Ramoses were able to acquire apiece of prime property
1963 - the construction of the nine story
building named Albecer Building (Alfredo,Benjamin, Cecilia)
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1970's-1990's: STEADY EXPANSION
When their children grew, they persuaded
their parents to expand beyond Avenida Rizal.
They opened a new branch on Recto Avenue,
a place catering to students.
In the 1970's, they were able to acquire space
in new shopping centers opening up in Cubao
and Makati.
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Socorro C. Ramos,
the matriarch ofNational Bookstore,
the Philippines
leading retailer of
books, office
supplies, and
greeting cards.
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PRODUCTSbooks, office supplies, and greeting cards
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Leading book store in the Philippines
Only one big name in the Philippines when it
comes to office supplies, schools supplies and,of course, books
From the cheapest to the expensive brands of
the supplies you are looking for
Wide array of both local and foreign books
Non-book products
TOTAL BOOK STORE
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Effort to negotiate for the best prices and
selects the most cost efficient means of
transporting books Newest titles are made available immediately
Literacy program, in-store storytelling
sessions, and a children book club
Has established trust, inspired loyalty, and
served generations of Filipinos and continually
serviced Filipino families in their house andoffice needs
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Books Nurturing children with books rich in core values
Providing a wide array of academic titles andreprints for their education
With a selection of over 20 categories
E.g. specialized books, novels, cooking books,song hits, guitar tabs, imported, high-qualitypaperback editions of best sellers, fiction andnon-fiction, classics, romance, mystery books,biographies, business, self improvement books,how to books, cookbooks, dictionaries
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School and Office Supplies and
Equipments
Offers every imaginable product for school
and office use
Quality at the best price
E.g. Non-book products, such as toys, games,
sports equipment, records, postcards, posters,
gift items, and even religious items
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MARKET
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70 years of experience in retailing,
wholesaling, publishing, and distributing
books
Started in the 1930s, can be found in just
about every mall and in various other
locations throughout Metro Manila Opened its first overseas branch, in Hong
Kong, in September 2007
Vision is to build a thousand knowledgecenters in the Asia-Pacific region by 2025
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Branches
National book store now consists of 128
branches
Main branch is the recently-renovated four-
story building in Cubao (topmost floor for a
wide selection of previously-owned books)
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Metro Books
A wholly-ownedsubsidiary of National
Book Store Inc. (NBS).
Vision & Mission is to
spread the love of reading and be the leading
bookstore in the Asia Pacific region
English books, Chinese books, Magazines,Stationeries, Gifts & Accessories
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Metrobooks was established
in 2007 in Hong Kong and it
is a part of National Book
Store Inc. with over 70 years
of history in the book industry. The current
stores are located at Elements, Langham Place
and Mikiki in Hong Kong.
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BUSINESS STRATEGY
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A loyalty program named Laking National,which literally mean, having grown up withNational Book Store, was launched
A magazine-type product catalog showcasingthe latest in school and office supplies isproduced yearly in time for the back-to-school
season. The Magalogue is free to anycustomer who wishes to browse and use it tomake their shopping list.
The annual product calendar features books
and school and office supplies available at thestores
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To further support National Book Stores Purpose,
the National Book Store Foundation Inc. was
officially established in 2004
Although not new in selling products online,
National Book Store launched its new e-
commerce site on October 2006.
Best Buy Pals was created specifically for the
choosy and trend-seeking teens. This new
product line ensures that teens have new and
exciting designs of school supplies andaccessories to choose from