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1 978-1-60761-528-6DRUG DELIVERY TO THE CENTRAL NERVOUS SYSTEM BIOMEDICINE

2 978-3-642-04112-9CURRENT CHALLENGES FOR CORPORATE FINANCE BUSINESS / ECONOMICS

3 978-3-642-03650-7ADVANCED SYNTHETIC ORGANIC CHEMISTRY CHEMISTRY

4 978-90-481-3146-4THE CHEMISTRY OF THE ACTINIDE AND TRANSACTINIDE ELEMENTSCHEMISTRY

5 978-1-4419-0454-6INTRODUCTION TO CORROSION SCIENCE CHEMISTRY

6 978-3-642-04051-1ENTERTAINMENT COMPUTING COMPUTER SCIENCE

7 978-1-4419-1502-3EDUCATIONAL MEDIA AND TECHNOLOGY YEARBOOK EDUCATION

8 978-90-481-3537-0GEOMECHANICS OF FAILURES. ADVANCED TOPICS ENGINEERING

9 978-90-481-3530-1GEOMECHANICS OF FAILURES ENGINEERING

10 978-1-4419-1529-0SECURITY IN EMBEDDED DEVICES ENGINEERING, ELECTRIC ENGINEERING

11 978-3-642-04116-7HANDBOOK OF INFORMATION AND COMMUNICATION SECURITYENGINEERING, ELECTRIC ENGINEERING

12 978-1-4020-8638-0ENCYCLOPEDIA OF THE WORLD'S COASTAL LANDFORMS GEOGRAPHY

13 978-90-481-3416-8MEGACITIES GEOGRAPHY

14 978-90-481-3425-0SUSTAINING GROUNDWATER RESOURCES GEOSCIENCES/GEOGRAPHY

15 978-90-481-3429-8MEDICAL GEOLOGY GEOSCIENCES/GEOGRAPHY

16 978-90-481-3427-4EXTINCTION INTERVALS AND BIOGEOGRAPHIC PERTURBATIONS THROUGH TIME GEOSCIENCES/GEOGRAPHY

17 978-90-481-3440-3AN INTRODUCTION TO SOIL DYNAMICSGEOSCIENCES/GEOGRAPHY

18 978-0-387-92764-0ROOT AND TUBER CROPS LIFE SCIENCES

19 978-1-4419-1479-8THE DELTA MODEL MANAGEMENT / BUSINESS FOR PROFESSIONALS

20 978-3-642-04213-3INGREDIENT BRANDINGMANAGEMENT / BUSINESS FOR PROFESSIONALS

21 978-1-4419-1162-9DIFFERENTIAL EQUATIONS: THEORY AND APPLICATIONSMATHEMATICS

22 978-1-4419-0599-4SELECTED TOPICS IN DISCRETE GEOMETRY MATHEMATICS

23 978-0-387-87707-5FOUNDATIONS OF MATHEMATICAL NEUROSCIENCE MATHEMATICS

24 978-0-8176-4915-9FOURIER ANALYSIS ON FINITE ABELIAN GROUPS MATHEMATICS

25 978-0-387-89551-2MATHEMATICAL OPTIMIZATION AND ECONOMIC ANALYSISMATHEMATICS

26 978-1-4419-0614-4A COURSE IN MATHEMATICAL LOGIC FOR MATHEMATICIANSMATHEMATICS

27 978-3-0346-0212-9MEAN CURVATURE FLOW AND ISOPERIMETRIC INEQUALITIESMATHEMATICS

28 978-1-4419-0159-0NUMERICAL SEMIGROUPS MATHEMATICS

29 978-1-4419-1104-9HYBRID SWITCHING DIFFUSIONS MATHEMATICS

30 978-3-540-88040-0TREATMENT FAILURE AND SUCCESS MEDICINE, DERMATOLOGY

31 978-0-387-40313-7DESIGN AND ANALYSIS OF VACCINE STUDIES MEDICINE, EPIDEMIOLOGY

32 978-1-4419-1413-2RUNNING GROUP VISITS IN YOUR PRACTICE MEDICINE, FAMILY MEDICINE & GERIATRICS

33 978-3-540-69742-8MANAGEMENT OF BREAST DISEASES MEDICINE, GENERAL SURGERY

34 978-1-60761-523-1LUNG CANCER:MEDICINE, ONCOLOGY

35 978-0-387-85899-9DIABETIC RETINOPATHY MEDICINE, OPTHALMOLOGY

36 978-3-540-88117-9COCHLEAR IMPLANT ESSENTIALS MEDICINE, OTORHINOLARYNGOLOGY

37 978-1-4419-1498-9REDUCING RACIAL/ETHNIC DISPARITIES IN REPRODUCTIVE AND PERINATAL OUTCOMES MEDICINE, PUBLIC HEALTH

38 978-1-4419-1386-9PERIPHERAL ENDOVASCULAR INTERVENTIONS MEDICINE, SURGERY

39 978-90-481-3404-5VALUES AND VIOLENCE PHILOSOPHY

40 978-3-642-04332-11000 SOLVED PROBLEMS IN MODERN PHYSICSPHYSICS/ASTRONOMY

41 978-3-642-03021-5METHODS IN MODERN BIOPHYSICS PHYSICS/ASTRONOMY

42 978-0-8176-4871-8GEOMETRIC OPTICS PHYSICS/ASTRONOMY

43 978-3-642-03836-5SPECIAL RELATIVITY PHYSICS/ASTRONOMY, ASTROPHYSICS

44 978-1-4419-1349-4PREPARE FOR LAUNCH POPULAR SCIENCE, POPULAR SCIENCE

45 978-1-84882-902-2HANDBOOK OF DATA COMPRESSION PROFESSIONAL COMPUTING

46 978-3-540-45121-1HIGH PERFORMANCE COMPUTING PROFESSIONAL COMPUTING

47 978-1-4419-1363-0HANDBOOK OF MEDICAL NEUROPSYCHOLOGY PSYCHOLOGY

48 978-0-387-76580-8HANDBOOK OF SOCIAL MOVEMENTS ACROSS DISCIPLINES SOCIAL SCIENCES, SOCIOLOGY

49 978-0-387-92256-0SPATIAL STATISTICS AND MODELING STATISTICS

50 978-1-4419-1147-6STATISTICAL ANALYSIS OF DESIGNED EXPERIMENTS, THIRD EDITIONSTATISTICS

BIOMEDICINE

Drug Delivery to the Central Nervous SystemEDITOR: KEWAL K. JAIN, Jain PharmaBiotech, Basel, SwitzerlandISBN-13: 978-1-60761-528-6PAGES/ILLUS: approx. 320 p., 98 illus., 4 in color, HardcoverPRICE: $189.00AVAILABLE (US): January 2010

Playing an important role in the treatment of neurological disorders, the delivery of drugs to central nervous system (CNS), both administered directly and administered systematically for targeted action, encounters a major challenge in the form of the blood-brain barrier (BBB), which limits the access of drugs to the brain substance. In Drug Delivery to the Central Nervous System, experts in the field present essential methods used to deliver therapeutics across the BBB, both in experimental animals and in humans. In addition to those methods, several overviews of innovative methods and their applications are presented in order to give a glimpse of the future of this research. As a volume in the successful Neuromethods series, this book presents its protocols with the kind of detailed description and implementation advice that is crucial for getting optimal results.Authoritative and cutting-edge, Drug Delivery to the Central Nervous System serves as an ideal guide to scientists continuing to pursue knowledge of the delicate interactions between pharmaceuticals and the brain.

SELLING POINTS: Contains detailed protocols of methods of drug delivery to the CNS that are not

available in usual publications on the topic Acts as a useful guide for the scientists working in the academia as well as the

industry Provides several chapters contain information that is useful for the practicing

neurologists

MARKET: Neuroscientists, pharmacologists, behavioral scientists, mouse geneticists, psychiatrists, and psychologists

SUBJECTS: Neurosciences; Neurobiology; Neurochemistry

LOCATION IN BOOKSTORE: Biomedicine

RELATED TITLES:Jain, The Handbook of Nanomedicine (978-1-60327-318-3, 2008, $119.00) Jain, Drug Delivery Systems (MiMB) (978-1-58829-891-1, 2008, $99.50)

COMPETITION:Bradbury, The Blood-Brain Barrier and Drug Delivery (CRC, 978-0824703943, 2000,

$229.95)Solanto, Stimulant Drugs and ADHD (OUP, 978-0195133714, 2001, $89.95)

BUSINESS / ECONOMICS

Current Challenges for Corporate FinanceA Strategic Perspective

EDITORS: GUIDO EILENBERGER, University of Rostock, Germany; SASCHA HAGHANI, Partner, Roland Berger Strategy, Germany; ALFRED KÖTZLE, European Viadrina University, Germany; KURT REDING, University of Kassel, Germany and KLAUS SPREMANN, Univ. of St. Gallen, Switzerland

ISBN-13: 978-3-642-04112-9PAGES/ILLUS: approx. 130 p., HardcoverPRICE: approx. $59.95AVAILABLE (US): October 2009

Strategic corporate finance? This sounds like a paradox at first. After all, corporate finance means responding to the financial markets. Strategy, on the other hand, aims to change and shape the environment in the long term. Lately, though, more and more managers and investors appear to be breaking the laws of the capital market. At the same time, corporations are discovering new ways to not just react to the capital markets, but to actively shape them. The authors show that these violations are not isolated occurrences, but part of a paradigm shift. If companies want to stay successful in changing markets, they have to take a strategic approach to corporate finance.

SELLING POINTS: Presents an exhaustive analysis of how mergers and acquisitions, strategic corporate

communication, entrepreneurial finance, corporate social responsibility and the emergence of new investors interrelate and affect developments on the financial market

Authors present a systematic explanation of what, up to now, were seen as disparate trends in financial markets

MARKET: Practitioners, esp. in Finance and Consulting

SUBJECTS: Finance/Banking; Management/Business for Professionals

LOCATION IN BOOKSTORE: Business / Economics

RELATED TITLES:Schwenker, Management Between Strategy and Finance (978-3540852742, 2008, $79.95)Blatz, Corporate Restructuring (978-3540330745, 2006 $69.95)

COMPETITION:Tirole, The Theory of Corporate Finance (Princeton UP, 978-0691125565, 2005,

$65.00)Haas, Corporate Finance in a Nutshel (Gale, 978-0314147370, 2003, $33.00)

CHEMISTRY

Advanced Synthetic Organic ChemistryAUTHORS: REINHARD BRUCKNER, University of Freiburg, GermanyISBN-13: 978-3-642-03650-7PAGES/ILLUS: approx. 800 p., 900 illus., in color, HardcoverPRICE: $89.95AVAILABLE (US): February 2010

Advanced Synthetic Organic Chemistry answers queries such as: Which factors influence the reactivity of a molecule? Which typical reaction principles and patterns exist? In which steps do organic chemical reactions run? How may reactions be geared? By presenting modern and synthetically useful reactions the author describes the reaction principles. The reaction concepts are treated in a very clear and understandable way and stereochemical consequences are derived. The book gives rules for the estimate of reactivities as well as tips and tricks for the lab work. The two-color layout makes it easier to follow the mechanistic processes.

SELLING POINTS: Clear and concise treatment Strength is thoroughness and systematology Two-color layout Overall concepts are given in special boxes Distinct marking of lower and higher level

sections

MARKET: Students of 4 year colleges; undergraduates and graduates at universities

SUBJECTS: Organic Chemistry; Biochemistry, general; Polymer Sciences

LOCATION IN BOOKSTORE: Chemistry

RELATED TITLES:Carey, Advanced Organic Chemistry (978-0-387-68350-8, 2007, $119.00)Wirth, Organoselenium Chemistry (978-3-540-66516-8, 2000, $274.00)

COMPETITION:Smith, March's Advanced Organic Chemistry: Reactions, Mechanisms and Structure

(Wiley-Interscience, 978-0471720911, 2007, $83.50)Wuts, Greene's Protective Groups in Organic Synthesis (Wiley, 978-0471697541, 2006,

$115.00)

CHEMISTRY

The Chemistry of the Actinide and Transactinide ElementsVolume 6

EDITORS: NORMAN M. EDELSTEIN, Lawrence Berkeley National Laboratory, Berkeley, CA, USA; JEAN FUGER, University of Liège, Belgium and LESTER R. MORSS, U.S. Department of Energy, Washington, USA

ISBN-13: 978-90-481-3146-4PAGES/ILLUS: approx. 600 p., HardcoverPRICE: $379.00AVAILABLE (US): February 2010

This volume expounds on topics in actinide science that are undergoing rapid scientific developments and that are germane to the safe development of nuclear energy in the 21st century, from nuclear fuels to the environmental science and management of waste.The scope of Volume 6 encompasses: actinides in the geosphere, subsurface interactions of actinides species with microorganisms, chemistry of nuclear fuels, actinide waste forms and radiation effects, analytical chemistry of plutonium, actinide chalcogenide compounds, molecular spectroscopy and reaction of the actinide ions in the gas phase and rare gas matrices, and hydrothermal synthesis of actinide compounds.

SELLING POINTS: Expounds on topics in actinide science that are critical to safe nuclear energy

development Serves as a valuable addition to the previously published 5-volume set

MARKET: University faculty in chemistry departments, environmental science, materials science; national laboratory principal investigators; engineers and applied scientists in nuclear technology, waste management

SUBJECTS: Inorganic Chemistry; Physical Chemistry; Materials Science, general


RELATED TITLES:Albrecht-Schmitt, Organometallic and Coordination Chemistry of the Actinides (978-

3540778363, 2008, $199.00) Meyer, Synthesis of Lanthanide and Actinide Compounds (978-0792310181, 1990,

$299.00)

COMPETITION:Krivovichev, Structural Chemistry of Inorganic Actinide Compounds (Elsevier, 978-

0444521118, 2007, $250.00) Zumdahl, Chemistry (Brooks Cole, 978-0618528448, 2006, $214.95)

CHEMISTRY

Introduction to Corrosion ScienceAUTHOR: E. MCCAFFERTY, George Washington University,

Washington, D.C.ISBN-13: 978-1-4419-0454-6PAGES/ILLUS: approx. 310 p., 501 illus., 1 in color, HardcoverPRICE: approx. $129.00AVAILABLE (US): December 2009

The text emphasizes basic principles of corrosion science which underpin extensions to practice. The emphasis here is on corrosion in aqueous environments, although a chapter on high temperature oxidation has been included. The overall effort has been to provide a brief but rigorous introduction to corrosion science without getting mired in extensive individual case histories, specific engineering applications, or complications of practical corrosion data.

SELLING POINTS: Most chapters contain a problem set which corresponds and complements lessons in

the text The textbook will arouse interest of a wide audience of students and engineers

interested in chemistry, chemical engineering and materials science

MARKET: Corrosion science students at the graduate or advanced undergraduate level; Graduate students in chemistry, materials science, and engineering; Practicing corrosion engineers or materials engineers who wish to enhance their understanding of the fundamental principles of corrosion science

SUBJECTS: Electrochemistry; Materials Science, general; Structural Materials


RELATED TITLES:Perez, Electrochemistry and Corrosion Science (978-1-4020-7744-9, 2004, $145.00)Kaesche, Corrosion of Metals (978-3-540-00626-8, 2003, $259.00)

COMPETITION:Mudali, Corrosion Science and Techology (Alpha Science Intl Ltd, 978-1842655085,

2009, $198.00)Ahmad, Principles of Corrosion Engineering and Corrosion Control (Butterworth-

Heinemann, 978-0750659246, 2006, $83.95)

COMPUTER SCIENCE

Entertainment Computing8th International Conference, ICEC 2009, Paris, France, September 3-5, 2009,

Proceedings

EDITORS: STÉPHANE NATKIN, CEDRIC, Paris, France and JÉROME DUPIRE, CEDRIC, Paris, France

ISBN-13: 978-3-642-04051-1PAGES/ILLUS: XIV, 341 p., SoftcoverPRICE: $108.00AVAILABLE (US): September 2009

This book constitutes the thoroughly refereed post-conference proceedings of the 8th International Conference on Entertainment Computing, ICEC 2009, held in Paris, France, in September 2009, under the auspices of IFIP.

SELLING POINTS: 14 revised long papers, 19 short papers and 23 poster papers and demos presented

were carefully reviewed and selected from 105 submissions for inclusion in the book Papers cover all main domains of entertainment computing, from interactive music

to games, taking a wide range of scientific domains from aesthetic to computer science

MARKET: Researchers and professionals

SUBJECTS: User Interfaces and Human Computer Interaction; Computer Graphics; Computers and Education

LOCATION IN BOOKSTORE: Computer Science

RELATED TITLES:Ciancarini, New Frontiers for Entertainment Computing (978-0-387-09700-8, 2008, $119.00)Nakatsu, Entertainment Computing (978-1-4020-7360-1, 2003, $157.00)

COMPETITION:Huntington, Control Systems for Live Entertainment (Focal Press 978-0240803487, 2000,

$63.95)Wolf, High-Performance Embedded Computing (Morgan Kaufmann, 978-0123694850,

$81.95)

EDUCATION

Educational Media and Technology YearbookVolume 35, 2010

EDITORS: MICHAEL OREY, University of Georgia, Athens, GA, USA; STEPHANIE A. JONES, Georgia Southern University, Statesboro, GA, USA and ROBERT MARIBE BRANCH, University of Georgia, Athens, GA, USA

ISBN-13: 978-1-4419-1502-3PAGES/ILLUS: approx. 335 p., 50 illus., HardcoverPRICE: approx. $139.00AVAILABLE (US): February 2010

The Educational Media and Technology Yearbook is dedicated to theoretical, empirical and practical approaches to educational media development. All chapters are invited and selected based on a variety of strategies to determine current trends and issues in the field. The 2010 edition highlights innovative Trends and Issues in Learning Design and Technology, Trends and Issues in Information and Library Science, and features sections that list and describe Media Related Organizations and Associations in North America, departments in the allied fields, and a listing of journals in the field.

SELLING POINTS: Only yearbook in the field of Instructional Technology Established publication with a 34 year history Partnership with the Association for Educational Communication and

Technology Identifies leading educational programs using a variety of criteria

MARKET: Academics in the field of Learning, Design, and Techology or Information and Library Science.

SUBJECTS: Educational Technology; Instruction and Learning

LOCATION IN BOOKSTORE: Education

RELATED TITLES:Eppstein, Media Theory (978-3-540-71696-9, 2008, $109.00)Cheung, Media Education in Asia (978-1-4020-9528-3, 2009, $139.00)

COMPETITION:Jonassen, Handbook of Research on Educational Communications and Technology

(Lawrence Erlbaum, 978-0805841459, 2003, $245.00)Shelly, Teachers Discovering Computers (Course Technology, 978-1423911807, 2007,

$107.95)

ENGINEERING

Geomechanics of Failures-- Advanced TopicsAUTHORS: E.E. ALONSO, UPC, Barcelona, Spain; NÚRIA PINYOL,

UPC, Barcelona, Spain and ALEXANDER M. PUZRIN, ETH Zürich, Switzerland

ISBN-13: 978-90-481-3537-0PAGES/ILLUS: approx. 270 p., HardcoverPRICE: $89.95AVAILABLE (US): December 2009

Geotechnical failures, specially the catastrophic ones, are a stimulus to improve current understanding of phenomena and procedures and tools for analysis and prediction. This unconventional approach to geomechanics is the essence of this book. In general, soil mechanics and geotechnical textbooks describe first the concepts and theoretical developments and then apply them to interpret or solve a particular applications. This book follows a different course. The case (a failure) is first described and then an explanation is sought. The cases selected have been grouped into three main topics: Landslides, Embankments and Dams and Dynamics of Failures. Cases selected (Vaiont, Aznalcóllar, Brattas-St. Moritz) are unique and illustrate a number of relevant and to some extent controversial issues which are of wide interest, without claiming exhaustive treatment of the subject. The book teaches how to build the necessary models to understand the failures. Well established soil mechanics concepts are the necessary background. But the cases analyzed require in general a step ahead which is specific for the case analyzed. Balance and equilibrium equations are often required as a starting point. They are formulated at different scales, which are selected having in mind the abstract representation of each case.

SELLING POINTS: Ideal textbook combining well-known appealing cases with problems and solutions in

a structural approach A summary section of lessons learned is provided in all chapters

MARKET: Graduate and postgraduate students as well as lectureres in GEOTECHNICAL and Civil ENGINEERING; Professional Engineers and consultants in the field of Geotechnical Engineering.

SUBJECTS: Geoengineering, Foundations, Hydraulics; Geotechnical Engineering; Structural Mechanics

LOCATION IN BOOKSTORE: Engineering

RELATED TITLES:Towhata, Geotechnical Earthquake Engineering (978-3-540-35782-7, 2008, $99.00)Tejchman, Shear Localization in Granular Bodies with Micro-Polar Hypoplasticity (978-3-

540-70554-3, 2008, $159.00)

COMPETITION:Holtz, Introduction to Geotechnical Engineering (Prentice Hall, 978-9867594303, 2001,

$122.00)McCarthy, Essentials of Soil Mechanics and Foundations (Prentice Hall, 978-0131145603,

2006, $108.40)

ENGINEERING

Geomechanics of FailuresAUTHORS: ALEXANDER M. PUZRIN, ETH Zürich, Switzerland; E.E.

ALONSO, UPC, Spain and NÚRIA PINYOL, UPC, SpainISBN-13: 978-90-481-3530-1PAGES/ILLUS: approx. 250 p., HardcoverPRICE: $89.95AVAILABLE (US): December 2009

It is not an easy task to fascinate a student with a standard course on Soil Mechanics and Geotechnical Engineering. If, however, the same material is presented as a tool to explore a natural or a man-made "disaster", both the motivation and the ability to absorb this material increase dramatically. The case studies in this book could help to build an introductory Forensic Geotechnical Engineering course, covering such basic topics as settlements, bearing capacity and excavations. The failure cases considered in this book have something in common – they can be all reasonably well explained using so called "back-of-the-envelope" calculations. These simple methods based on clear mechanical considerations are the endangered species of the computer dominated era, though sometimes they could prevent a disaster caused by a wrong application of computer models. In particular, the upper bound limit analysis has repeatedly proven itself as a powerful tool allowing for sufficiently accurate estimates of the failure loads and leaving a lot of room for creativity.

SELLING POINTS: Combines well-known appealing cases with problems and solutions in a structural

approach Failure cases covering a larger area of geotechnical problems are included into the

companion book Geomechanics of Failures: Advanced Topics by the same authors

MARKET: University students at graduate and postgraduate level as well as lecturers and professional engineers in the field of Geotechnical, Civil and Geological Engineering

SUBJECTS: Geotechnical Engineering; Applied Earth Sciences; Mathematical Applications in Earth Sciences

LOCATION IN BOOKSTORE: Engineering

RELATED TITLES:Griffiths, Probabilistic Methods in Geotechnical Eng. (978-3-211-73365-3, 2007, $109.00)Srbulov, Geotechnical Earthquake Engineering (978-1-4020-8683-0, 2008, $129.00)

COMPETITION:Das, Introduction to Geotechnical Engineering (CL-E, 978-0495296041¸ 2007,

$152.95)McCarthy, Essentials of Soil Mechanics (Prentice, 978-0131145603, 2006,

$108.40)

ENGINEERING, ELECTRIC ENGINEERING

Security in Embedded DevicesAUTHOR: CATHERINE H. GEBOTYS, University of Waterloo, ON,

CanadaISBN-13: 978-1-4419-1529-0PAGES/ILLUS: approx. 300 p., 156 illus., HardcoverPRICE: approx. $129.00AVAILABLE (US): January 2010

Although security is prevalent in PCs, wireless communications and other systems today, it is expected to become increasingly important and widespread in many embedded devices. For some time, typical embedded system designers have been dealing with tremendous challenges in performance, power, price and reliability. However now they must additionally deal with definition of security requirements, security design and implementation. Given the limited number of security engineers in the market, large background of cryptography with which these standards are based upon, and difficulty of ensuring the implementation will also be secure from attacks, security design remains a challenge. This book provides the foundations for understanding embedded security design, outlining various aspects of security in devices ranging from typical wireless devices such as PDAs through to contactless smartcards to satellites.

SELLING POINTS: Provides must-have content for both security engineers and embedded systems

designers Describes numerous case studies, including contactless smartcards, PDA security,

and satellite security, illustrating various aspects of secure, embedded design Covers hardware architecture, software and circuit design

MARKET: Electrical, computer, software and embedded systems engineers, and embedded system designers as well as graduate level engineering students

SUBJECTS: Circuits and Systems; Computer-Aided Engineering (CAD, CAE) and Design; Communications Engineering, Networks

LOCATION IN BOOKSTORE: Engineering, Electric Engineering

RELATED TITLES:Verbauwhede, Secure Embedded Systems (978-0-387-71827-9, 2009, $129.00) Mangard, Power Analysis Attacks (978-0-387-30857-9, 2007, $89.95)

COMPETITION:Stapko, Practical Embedded Security (Newnes, 978-0750682152, 2007, $59.95)Edwards, So You Wanna Be an Embedded Engineer (Newnes, 978-0750679534, 2006, $46.95)

ENGINEERING, ELECTRIC ENGINEERING

Handbook of Information and Communication SecurityEDITORS: PETER STAVROULAKIS, Technical University of Crete,

Chania, Greece and MARK STAMP, San Jose State University, San Jose, CA, USA

ISBN-13: 978-3-642-04116-7PAGES/ILLUS: approx. 970 p., 250 illus., HardcoverPRICE: approx. $479.00AVAILABLE (US): December 2009

The Handbook of Information and Communication Security provides I&C professionals, researchers as well as students with quickly retrievable information on relevant security topics. Its main parts are written from a general technological perspective and are applicable to most computer network and telecommunication systems. This presentation is complemented by an extensive description of applications in real implementations as well as legal and political aspects. The combination of the two editors ensures a well-balanced mix of American and European, electrical engineering and computer science views.

SELLING POINTS: Comprehensive handbook on all practically relevant I&C security

topics Covers computers, computer networks, and telecommunications Contains an extensive applications part Mostly technical, but deals also with legal and political aspects

MARKET: Electrical Engineers and Computer experts in Information & Communications; researchers and students in EE and Computer Science

SUBJECTS: Communications Engineering, Networks; Data Structures, Cryptology and Information Theory

LOCATION IN BOOKSTORE: Engineering, Electric Engineering

RELATED TITLES:Salomon, Data Privacy and Security (978-0-387-00311-5, 2003, $99.00)Blyth, Information Assurance (978-1-84628-266-9, 2006, $74.95)

COMPETITION:Bosworth, Computer Security Handbook (Wiley, 978-0471716525, 2009, $210.00)Stallings, Network Security Essentials: Applications and Standards (Prentice Hall, 978-

0132380331, 2006, $71.00)

GEOGRAPHY

Encyclopedia of the World's Coastal LandformsEDITOR: ERIC BIRD, University of Melbourne, VIC, Australia and

Geostudies, AustraliaISBN-13: 978-1-4020-8638-0PAGES/ILLUS: approx. 1600 p., 1440 illus., in color, In 2 volumes, not

available separately, HardcoverPRICE: $949.00AVAILABLE (US): February 2010

This unique richly-illustrated account of the landforms and geology of the world’s coasts, presented in a country-by-country (state-by-state) sequence, assembles a vast amount of data and images of an endangered and increasingly populated and developed landform. An international panel of 138 coastal experts provides information on “what is where” on each sector of coast, together with explanations of the landforms, their evolution and the changes taking place on them. As well as providing details on the coastal features of each country (state or county) the compendium can be used to determine the extent of particular features along the world’s coasts and to investigate comparisons and contrasts between various world regions. With more than 1440 color illustrations and photos, it is particularly useful as a source of information prior to researching or just visiting a sector of coast.

SELLING POINTS: Offers an along-the-coast treatment Shows featured transgression boundaries Designed for the rapid location of particular coast

sectors

MARKET: Academic libraries, researchers, scientists, professionals and students in oceanography, geomorphology, coastal engineering, marine biology, geology, ecology, geography, civil engineering

SUBJECTS: Physical Geography; Oceanography; Environment, general

LOCATION IN BOOKSTORE: Geography

RELATED TITLES:Schwartz, Encyclopedia of Coastal Science EESS (978-1-4020-4871-5, 2005, $625.00) Alexander, Encyclopedia of Environmental Science (978-1-4020-4864-7, 1999, $579.00)

COMPETITION:Kemp, Encyclopedia of Geographic Information Science (Sage, 978-1412913133, 2007,

$150.00)

ASOCE, Coastal Sediments 2007 (Amer Society of Civil Engineers, 978-0784409268, 2007, $395.00)

GEOGRAPHY

MegacitiesOur Global Urban Future

EDITOR: FRAUKE KRAAS, Universität Köln, GermanyISBN-13: 978-90-481-3416-8PAGES/ILLUS: approx. 260 p., HardcoverPRICE: approx. $139.00AVAILABLE (US): January 2010

"Megacities" are defined as urban areas with more than five million inhabitants. Scientists estimate that by 2015 the world may contain as many as 60 megacities, together housing more than 600 million people. They are where much of the worldwide process of urbanization is taking place. This book describes how teams of geographers and Earth scientists can contribute to a better understanding of megacities, with a view to improving their management and hence attain a greater degree of sustainable development. This requires wise use of human and natural resources while, at the same time, reducing the risk megacities pose, and enhancing the quality of life for all those who live in, or are impacted by, megacities.The book investigates the impact of socio-economic and political activities on environmental change and vice versa, to identify solutions to the worst problems. For these reasons, megacity research has the potential to contribute substantially to global justice and peace – and thereby prosperity.

SELLING POINTS: The book identifies and promotes examples of balanced and safe urban

management, through contrasting megacities worldwide Reviews planning and management systems to assess their ability to support

sustainable megacities and to make more balanced use of resources Research on how megacities can become more competitive, creative and attractive

human environments, as well as safer places for people to live

MARKET: Geographers, Earth, environmental and social scientists, decision-makers and all professionals involved in the process of city planning and development, including national or local administrators, investors, non-governmental institutions.

SUBJECTS: Landscape/Regional and Urban Planning; Geophysics/Geodesy; Sustainable Development

LOCATION IN BOOKSTORE: Geography

RELATED TITLES:Cloetingh, New Frontiers in Integrated Solid Earth Sciences (978-90-481-2736-8, 2008, $159.00)Selinus, Medical Geology (978-90-481-3429-8, 2009, $159.00)

COMPETITION:Hall, The Polycentric Metropolis: Learning from Mega-city Regions in Europe (Earthscan

Publications Ltd., 978-1844073290, 2006, $195.00) Inam, Planning for the Unplanned: Recovering from Crises in Megacities (Routledge,

978-0415951302, 2005, $39.95)

GEOSCIENCES/GEOGRAPHY

Sustaining Groundwater ResourcesA Critical Element in the Global Water Crisis

EDITOR: J.ANTHONY A. JONES, Aberystwyth University, UKISBN-13: 978-90-481-3425-0PAGES/ILLUS: approx. 260 p., 85 illus., 10 in color, HardcoverPRICE: approx. $159.00AVAILABLE (US): January 2010

Burgeoning population and climate change are among the most critical challenges facing the 21st century. Both have critical implications for groundwater resources, especially in many developing countries where resources are already under pressure. Due to low rainfall and high evaporation in parts of the Middle East and North Africa, groundwater is not being renewed, and groundwater laid down up to 10,000 years ago is literally being mined for irrigation, often very inefficiently. Over recent decades, groundwater levels have fallen dramatically in key grain-growing regions like the American Great Plains and the North China Plain. As the population grows and emerging economies like China and India demand more food, especially water intensive meat products, agricultural demand for water is set to increase. The rapid shift of population from the countryside to the cities is also adding to this pressure; most old wells in Beijing are now dry. Pollution from industry, agriculture and shanty towns is destroying many groundwater resources; some could take 50 years to clean up even with strict and immediate controls. This volume looks at the technical, socio-economic and political problems being faced, and at the developments in groundwater science and management that may help create a sustainable future for our planet.

SELLING POINTS: State-of-the-art review of groundwater science and management Comprehensive up-to-the-minute analysis of current problems with groundwater

resources Thorough discussion of projected problems in the near future Recommendations for achieving sustainability

MARKET: Academic libraries, scientists, researchers, practitioners, professionals, graduate and undergraduate students, and general public concerned with the environment

SUBJECTS: Waste Water Technology, Water Pollution Control, Water Management, Aquatic Pollution; Hydrogeology; Physical Geography

LOCATION IN BOOKSTORE: Geosciences/Geography

RELATED TITLES:Talent, Earth and Life (978-90-481-3427-4, 2009, $159.00) Cloetingh, New Frontiers in Integrated Solid Earth Sciences (978-90-481-2736-8, 2008, $159.00)

COMPETITION:Bisson, Modern Groundwater Exploration (Wiley-Interscience, 0471064602, 2004, $95.50)Jacobs, MTBE: Effects on Soil and Groundwater Resources (CRC, 1566705533, 2000, $129.95)


Medical GeologyA Regional Synthesis

EDITORS: OLLE SELINUS, Geological Survey of Sweden, Uppsala, Sweden; ROBERT B. FINKELMAN, University of Texas at Dallas, Richardson, USA and JOSE A. CENTENO, U.S. Armed Forces Institute of Pathology, Washington, DC, USA

ISBN-13: 978-90-481-3429-8PAGES/ILLUS: approx. 365 p., 40 illus., HardcoverPRICE: approx. $159.00AVAILABLE (US): January 2010

Geology may appear remote from human health. However, rocks are the fundamental building blocks of the Earth’s surface, full of important minerals and chemical elements. Most elements are taken into the human body in air, food and water. Rocks are broken down by weathering processes to form the soils on which crops and animals are raised. Drinking water travels through rocks and soils as part of the water cycle, and much of the dust and some of the gases contained in the atmosphere are of geological origin. Many diseases and conditions can be traced to sources in natural Earth materials. There is an urgent need to apply geochemical and mineralogical techniques to pathology and the study of internal pathways. Both beneficial and harmful aspects of the links between Earth materials and human health need to be more fully understood. In particular, the relation between human health and excesses or deficiencies of elements, ions and key micronutrients (e.g. iodine, selenium, iron, arsenic, radon and many others), as well as globally widespread but less well-defined agents, need to be highlighted.

SELLING POINTS: The book gives a detailed overview of the effects of our natural environment to our

health All aspects are covered on a regional-global scale

MARKET: Earth scientists, medical researchers, medical geographers.

SUBJECTS: Environmental Health; Applied Earth Sciences; Medicine/Public Health, general


RELATED TITLES:Austin, Bacterial Fish Pathogens (1-402-06068-8, 2007, $239.00) Kleppel, Changing Land Use Patterns in the Coastal Zone (0-387-28432-X, 2006, $69.95)

COMPETITION:

Selinus, Essentials of Medical Geology (Academic Press, 0195162048, 2005, $109.00) Komatina, Medical Geology (Elsevier Science, 0444516158, 2004, $190.00)


Extinction Intervals and Biogeographic Perturbations Through Time

Earth and Life

EDITOR: JOHN A. TALENT, Macquarie University, Sydney, Australia

ISBN-13: 978-90-481-3427-4PAGES/ILLUS: approx. 410 p., HardcoverPRICE: approx. $159.00AVAILABLE (US): January 2010

This volume focuses on the broad pattern of increasing biodiversity through time, and recurrent events of minor and major ecosphere reorganization. Intense scrutiny is devoted to the pattern of physical (including isotopic), sedimentary and biotic circumstances through the time intervals during which life crises occurred. These events affected terrestrial, lacustrine and estuarine ecosystems, locally and globally, but have affected continental shelf ecosystems and even deep ocean ecosystems. The pattern of these events is the backdrop against which modelling the pattern of future environmental change needs to be evaluated.

SELLING POINTS: Global extinction events have been a significant factor in evolutionary pathways

through time The combined new data will enable to forecast and then mitigate geological hazards

facing people all over the world

MARKET: Scientists, researchers, decision makers, officials, professionals and all those concerned with research on the changing environment and the future of the planet.

SUBJECTS: Biogeosciences; Biodiversity; Geoecology/Natural Processes


RELATED TITLES:Deke, Environmental Policy Instruments for Conserving Global Biodiversity (3-540-

73747-2, 2007, $149.00) Odada, The East African Great Lakes (1-402-00772-8, 2002, $190.00)

COMPETITION:Korner, Mountain Biodiversity: A Global Assessment (CRC, 1842140914, 2002, $109.95) Le Prestre, Governing Global Biodiversity (Ashgate Publishing, 0754617440, 2003, $150.00)


An Introduction to Soil DynamicsAUTHOR: ARNOLD VERRUIJT, Delft University of Technology, The

Netherlands, Emeritus Professor of Soil MechanicsISBN-13: 978-90-481-3440-3PAGES/ILLUS: X, 356 p., 195 illus., With DVD, HardcoverPRICE: approx. $99.00AVAILABLE (US): February 2010

This book presents the basic principles of soil dynamics, and a variety of solutions of practical interest for geotechnical engineering, geophysics and earthquake engineering. Emphasis is on analytical solutions, often including the full derivation of the solution, and giving the main parts of computer programs that can be used to calculate numerical data. Reference is also made to a website from which complete computer programs can be downloaded. Soil behaviour is usually assumed to be linear elastic, but in many cases the effect of viscous damping or hysteretic damping, due to plastic deformations, is also considered. Special features are: the analysis of wave propagation in saturated compressible porous media, approximate analysis of the generation of Rayleigh waves, the analysis of the response of soil layers to earthquakes in the deep rock, with a theoretical foundation of such problems by the propagation of Love waves, and the solution of such basic problems as the response of an elastic half space to point loads, line loads, strip loads and moving loads.

SELLING POINTS: Detailed derivations of solutions Computer programs available on

website Includes dynamics of porous media

MARKET: Students and staff in soil dynamics at civil engineering, geophysics and earthquake engineering departments

SUBJECTS: Geotechnical Engineering; Mathematical Applications in Earth Sciences; Computer Applications in Earth Sciences


RELATED TITLES:Schotting, Soil Mechanics and Transport in Porous Media (978-1-4020-3536-4, 2006, $195.00)Towhata, Geotechnical Earthquake Engineering (978-3-540-35782-7, 2008, $99.00)

COMPETITION:Warrick, Soil Water Dynamics (OUP, 978-0195126051, 2003, $140.00)Zeng, Geotechnical Earthquake Engineering (ASOCE, 978-0784409756, 2008,

$145.00)

LIFE SCIENCES

Root and Tuber CropsEDITOR: J.E. BRADSHAW, Scottish Crop Research Institute,

Dundee, UKISBN-13: 978-0-387-92764-0PAGES/ILLUS: approx. 300 p., HardcoverPRICE: approx. $199.00AVAILABLE (US): February 2010

Root and Tuber Crops include starchy staple crops that are of increasing importance for global food security and relief of poverty, important millennium goals for the United Nations. Indeed, 2008 was the UN International Year of the Potato in recognition of this role of the potato as the world’s third most important food crop after wheat and rice. The other major staples are cassava, sweetpotato and yam. Together they occupy about 50 million hectares, with production at 640 million metric tons, of which 70% is in developing countries. In total there are more than 30 species of Root and Tuber Crops grown in the world today. Given the content of other volumes in the series, it makes sense to include sugar and fodder beets; swedes and turnips; and minor root and tuber crops so that the book series is as complete as possible.

SELLING POINTS: Like the other volumes in the series, this one will present information on the latest in

applied plant breeding using the current advances in the field, from an efficient use of genetic resources to the impact of biotechnology in plant breeding

Seven crop specific chapters are proposed, together with an introduction to this diverse set of plant species

SUBJECTS: Plant Breeding/Biotechnology; Plant Sciences; Plant Anatomy/Development

LOCATION IN BOOKSTORE: Life Sciences

RELATED TITLES:Jain, Plant Breeding (978-1-4020-1981-4, 2004, $359.00)Bos, Selection Methods in Plant Breeding (978-1-4020-6369-5, 2008, $239.00)

COMPETITION:Murphy, Plant Breeding and Biotechnology (Cambridge University Press, 978-

0521530880, 2007, $62.99)Nguyen, Physiology and Biotechnology Integration for Plant Breeding (CRC, 978-

0824748029, 2004, $209.95)

MANAGEMENT / BUSINESS FOR PROFESSIONALS

The Delta ModelReinventing Your Business Strategy

AUTHOR: ARNOLDO C. HAX, Sloan School of Management, Massachusetts Institute of Technology


Strategy is the most central issue in management. It has to do with defining the purpose of an organization, understanding the market in which it operates and the capabilities the firm possesses, and putting together a winning plan. There are many influential frameworks to help managers undertake a systematic reflection on this issue. The most dominant approaches are Michael Porter’s "Competitive Strategy" and the "Resource-Based View of the Firm," popularized by Gary Hamel and C.K. Prahalad. Arnoldo Hax argues there are fundamental drawbacks in the underlying hypotheses of these approaches in that they define strategy as a way to achieve sustainable competitive advantage. This line of thinking could be extremely dangerous because it puts the competitor at the center and therefore anchors you in the past, establishes success as a way of beating your competitors, and this obsession often leads toward imitation and congruency. The result is commoditization - which is the worst outcome that could possibly happen to a business.The Delta Model is an extremely innovative view of strategy. It abandons all of these assumptions and instead puts the customer at the center. By doing that it allows us to be truly creative, separating ourselves from the herd in pursuit of a unique and differentiated customer value proposition. Many years of intense research at MIT, supported by an extensive consulting practice, have resulted in development of powerful new concepts and practical tools to guide organizational leaders into a completely different way of looking at strategy, including a new way of doing customer segmentation and examining the competencies of the firm, with an emphasis on using the extended enterprise as a primary way of serving the customer. This last concept means that we cannot play the game alone; that we need to establish a network among suppliers, the firm, the customers, and complementors – firms that are in the business of developing products and services that enhance our own offering to the customer. Illustrated through dozens of examples, and discussion of application to small and medium-sized businesses and not-for-profits, The Delta Model will help readers in all types of organizations break out of old patterns of behavior and achieve strategic flexibility -- an especially timely talent during times of crisis, intense competition, and rapid change.

SELLING POINTS: Presents a fundamentally new approach to corporate strategy, focused on the

customer, not competitors Combines a conceptual framework with practical tools Illustrated through dozens of international examples across a wide spectrum of

industries Applies to small and medium-sized businesses and non-profits, as well as traditional

large businesses

MARKET: Business leaders, owners, entrepreneurs, and senior managers responsible for corporate strategy and performance; Corporate controllers and management consultants; Professors, researchers and students of strategic management, competition, performance measurement and management, organizational behavior

SUBJECTS: Management/Business for Professionals; Organization/Planning

LOCATION IN BOOKSTORE: Management / Business for Professionals

RELATED TITLES:Karlöff, ReOrganisation (978-3-540-33272-5, 2007, $49.95) Grünig, Successful Decision-making (978-3-642-00853-5, 2009, $59.95)

COMPETITION:Bossidy, Execution (Crown, 978-0609610572, 2002, $27.50) Collins, Good to Great (Collins, 978-0066620992, 2001, $27.50) Kim, Blue Ocean Strategy (HBS Press,978-1591396192, 2005, $29.95) Coulter, Strategic Management in Action (Prentice-Hall, 978-0136078289, 2009, $124.67)

MANAGEMENT / BUSINESS FOR PROFESSIONALS

Ingredient BrandingMaking the Invisible Visible

AUTHORS: PHILIP KOTLER, Northwestern University Evanston, IL, USA and WALDEMAR PFOERTSCH, China Europe International Business School, Shanghai, China

ISBN-13: 978-3-642-04213-3PAGES/ILLUS: approx. 350 p., HardcoverPRICE: approx. $59.95AVAILABLE (US): January 2010

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.

SELLING POINTS: First English-language book on Ingredient Branding, a major instrument of

component marketing Offers a detailed industry analysis with case studies, best practices, and strategic

directions for implementation

MARKET: Executives, marketing managers, management consultants interested in brand management

SUBJECTS: Marketing; Management/Business for Professionals

LOCATION IN BOOKSTORE: Management / Business for Professionals

RELATED TITLES:Kotler, B2B Brand Management (978-3-540-25360-0, 2006, $49.95)Pfortsch, Die Marke in der Marke (978-3-540-30057-1, 2006, $59.95)

COMPETITION:Beals, Self Marketing Power: Branding Yourself As a Business of One (Keynote, 978-

0979743801, 2008, $19.95)Hammond, Branding Your Business (Kogan Page, 978-0749450731, 2008, $24.95)

MATHEMATICS

Differential Equations: Theory and ApplicationsSecond Edition

AUTHOR: DAVID BETOUNESISBN-13: 978-1-4419-1162-9PAGES/ILLUS: X, 625 p., HardcoverPRICE: approx. $79.95AVAILABLE (US): October 2009

This book is intended to serve as a comprehensive introduction to the theory of differential equations. The material is organized so that is can be also used in a wider setting within today's modern university and society. The book makes every attempt to blend together the traditional theoretical material on differential equations and the new techniques afforded by computer algebra systems. The CD-ROM contains all the electronic material for mastering and enjoying the computer component of the book.

SELLING POINTS: Large number of examples and figures Large number of applications from physics and engineering One of the few graduate level DE books that has a computer

component

MARKET: Graduate students, advanced undergraduate students

SUBJECTS: Ordinary Differential Equations; Numerical Analysis; Dynamical Systems and Ergodic Theory

LOCATION IN BOOKSTORE: Mathematics

RELATED TITLES:Langtangen, Computational Partial Differential Equations (978-3-540-43416-0, 2003, $86.95)Tveito, Introduction to Partial Differential Equations (978-3-540-88704-1, 2009, $49.95)

COMPETITION:Zill, A First Course in Differential Equations (Brooks Cole, 978-0534373887, 2000,

$186.95)Simmons, Differential Equations: Theory, Technique and Practice (McGraw Hill Higher

Education, 978-0071254373, 2006, $69.05)

MATHEMATICS

Selected Topics in Discrete GeometryAUTHOR: KAROLY BEZDEK, University of Calgary, AB, CanadaISBN-13: 978-1-4419-0599-4PAGES/ILLUS: approx. 310 p., 60 illus., HardcoverPRICE: approx. $69.95AVAILABLE (US): February 2010

The goal of this book is to provide focused material for a semester long graduate level course, which can be regarded as a brief introduction to Discrete Geometry. There are a large number of exercises and the book can also act as a short problem book aimed at advanced undergraduate and graduate students as well as researchers. This text is centered around three major problems of Discrete Geometry. The first is the problem of Densest Sphere Packings, which has more than 100 years of mathematically rich history. The second major problem is typically quoted under the roughly 50 years old Illumination Conjecture of V. Boltyanski and H. Hadwiger, and the third topic is centered around another nearly 50 years old conjecture called the Kneser-Poulsen Conjecture. All three topics witnessed very recent breakthrough results, explaining their major role in this book.

SELLING POINTS: A valuable source of geometric problems User-friendly exposition providing insight into the latest research and up-to-date

bibliography

SUBJECT: Geometry


RELATED TITLES:Pach, Research Problems in Discrete Geometry (978-0387238159, 2005, $69.95) Matousek, Lectures on Discrete Geometry (978-0387953731, 2002, $89.95) Gruber, Convex and Discrete Geometry (978-3540711322, 2007, $119.00)

COMPETITION:Boroczky, Finite Packing and Covering (Cambridge Univ Press, 978-0521801577, 2004,

$85.00)Zong, The Cube-A Window to Convex and Discrete Geometry (Cambridge Univ Press,

978-0521855358, 2006, $80.00)

MATHEMATICS

Foundations of Mathematical NeuroscienceAUTHORS: G. BARD ERMENTROUT and DAVID TERMANISBN-13: 978-0-387-87707-5PAGES/ILLUS: approx. 400 p., HardcoverPRICE: approx. $69.95AVAILABLE (US): February 2010

This book is motivated by a perceived need for an overview of how dynamical systems and computational analysis have been used in understanding the types of models that come out of neuroscience.The book arose out of several courses that the authors have taught including a graduate course in computational neuroscience with students from psychology, mathematics, computer science, physics and neuroscience backgrounds.The book begins with bio-physics of the cell membrane and from this introduces compartmental models, continuum limits and cable theory and active ion channels. Prior to the work on active channels, all equations are linear and in theory completely solvable in closed form.

SELLING POINTS: Key authors Links both neuroscience and applied mathematics Extensive illustrations, examples and exercises using real

data

MARKET: Graduate students, researchers

SUBJECTS: Mathematical Biology in General; Neurobiology


RELATED TITLES:Fall, Computational Cell Biology (978-0-387-95369-4, 2002, $69.95)Wodarz, Killer Cell Dynamics (978-0-387-30893-7, 2007, $79.95)

COMPETITION:Dayan, Theoretical Neuroscience: Computational and Mathematical Modeling of Neural

Systems (MIT press, 978-0262041997, 2001, $94.99)Koch, Biophysics of Computation (Oxford University Press, 978-0195181999, 2004,

$69.99)

MATHEMATICS

Fourier Analysis on Finite Abelian GroupsAUTHOR: BAO LUONG, Department of Defense, Washington D.C.,

USAISBN-13: 978-0-8176-4915-9PAGES/ILLUS: XVI, 160 p., 2 illus., HardcoverPRICE: $59.95AVAILABLE (US):

August 2009

Fourier analysis has been the inspiration for a technological wave of advances in fields such as imaging processing, financial modeling, algorithms and sequence design. This unified, self-contained book examines the mathematical tools used for decomposing and analyzing functions, specifically, the application of the [discrete] Fourier transform to finite Abelian groups.With countless examples and unique exercise sets at the end of each section, Fourier Analysis on Finite Abelian Groups is a perfect companion to a first course in Fourier analysis. The first chapter provides the fundamental material that is a strong foundation for all subsequent chapters.

SELLING POINTS: Examines the mathematical tools used for decomposing and analyzing functions,

specifically, the application of the [discrete] Fourier transform to finite Abelian groups

Provides countless examples and unique exercise sets at the end of each section A perfect companion to a first course in Fourier analysis Includes special topics such as computing Eigenvalues of the Fourier transform,

applications to Banach algebras, tensor decompositions of the Fourier transform and quadratic Gaussian sums

MARKET: Advanced undergraduates, graduates, mathematicians and researchers, abstract algebra, complex analysis, and linear algebra being the prerequisites

SUBJECTS: Fourier Analysis; Group Theory and Generalizations


RELATED TITLES:Butz, Fourier Transformation for Pedestrians (978-3-540-23165-3, 2006, $64.95) Ramakrishnan, Fourier Analysis on Number Fields (978-0-387-98436-0, 1999, $79.95)

COMPETITION:Terras, Fourier Analysis on Finite Groups and Applications (Cambridge University Press,

0-5214-5718-1, 1999, $58.00) James, A Student's Guide to Fourier Transforms (Cambridge University Press, 0-5210-

0428-4, 2002, $32.99)

MATHEMATICS

Mathematical Optimization and Economic AnalysisAUTHOR: MIKULÁS LUPTÁCIK, Vienna University of Economics and

Business Administration, Department of EconomicsISBN-13: 978-0-387-89551-2PAGES/ILLUS: XIV, 292 p., 53 illus., HardcoverPRICE: $99.00AVAILABLE (US): November 2009

Mathematical Optimization and Economic Analysis is a self-contained introduction to various optimization techniques used in economic modeling and analysis such as geometric, linear, and convex programming and data envelopment analysis. Through a systematic approach, this book demonstrates the usefulness of these mathematical tools in quantitative and qualitative economic analysis.The book presents specific examples to demonstrate each technique’s advantages and applicability as well as numerous applications of these techniques to industrial economics, regulatory economics, trade policy, economic sustainability, production planning, and environmental policy.

SELLING POINTS: A detailed presentation of both single-objective and multiobjective optimization An in-depth exposition of various applied optimization problems Implementation of optimization tools to improve the accuracy of various economic

models Extensive resources suggested for further reading

SUBJECTS: Optimization; Economic Theory/Mathematical Methods; Operations Research/Decision Theory


RELATED TITLES:Dockner, Optimization, Dynamics and Economic Analysis (9783790812954, 2000, $124.00)Craven, Optimization in Economics and Finance (9780387242798, 2005, $125.00)

COMPETITION:Intriligator, Mathematical Optimization and Economic Theory (SIAM, 9780898715118,

20002, $62.00) Sydsaeter, Further Mathematics for Economic Analysis (Pearson, 9780273713289, 2008,

$116.00)

MATHEMATICS

A Course in Mathematical Logic for MathematiciansSecond Edition

AUTHORS: YU. I. MANIN, Max-Planck-Institut fur Mathematik, Bonn, Germany and BORIS ZILBER, Mathematical Institute, University of Oxford, Oxford, UK

ISBN-13: 978-1-4419-0614-4 (Replaces ISBN: 978-0-387-90243-2)

PAGES/ILLUS: approx. 395 p., 12 illus., HardcoverPRICE: approx. $69.95AVAILABLE (US): September 2009

The book starts with an elementary introduction to formal languages appealing to the intuition of working mathematicians and unencumbered by philosophical or normative prejudices such as those of constructivism or intuitionism. It proceeds to the Proof Theory and presents several highlights of Mathematical Logic of 20th century: Gödel's and Tarski's Theorems, Cohen's Theorem on the independence of Continuum Hypothesis. Unusual for books on logic is a section dedicated to quantum logic.Then the exposition moves to the Computability Theory, based on the notion of recursive functions and stressing number{theoretic connections. A complete proof of Davis{Putnam{Robinson{Matiyasevich theorem is given, as well as a proof of Higman's theorem on recursive groups. Kolmogorov complexity is treated.

SELLING POINTS: Contains a new chapter on categorical approach to theory of computations, quantum

computations, and P/NP problem New chapter containing basic results of Model Theory and its applications to

mainstream mathematics

MARKET: Graduate students and students (mathematics majors); mathematicians interested in Mathematical Logic, Philosophy of Mathematics, Computer Science

SUBJECTS: Mathematical Logic and Foundations; Logic


RELATED TITLES:Srivastava, A Course on Mathematical Logic (978-0-387-76275-3, 2008, $49.95)Rautenberg, A Concise Introduction to Mathematical Logic (978-0-387-30294-2, 2006, $49.95)

COMPETITION:Enderton, A Mathematical Introduction to Logic (AP, 978-0122384523, 2000, $107.00)

Kaye, The Mathematics of Logic (CUP, 978-0521882194, 2007, $99.00)

MATHEMATICS

Mean Curvature Flow and Isoperimetric InequalitiesAUTHORS: MANUEL RITORE, Universidad Granada, Spain and

CARLO SINESTRARI, Università di Roma "Tor Vergata", Italy

ISBN-13: 978-3-0346-0212-9PAGES/ILLUS: approx. 140 p., SoftcoverPRICE: approx. $39.95AVAILABLE (US): January 2010

Geometric flows have many applications in physics and geometry. The mean curvature flow occurs in the description of the interface evolution in certain physical models. This is related to the property that such a flow is the gradient flow of the area functional and therefore appears naturally in problems where a surface energy is minimized. The mean curvature flow also has many geometric applications, in analogy with the Ricci flow of metrics on abstract riemannian manifolds. One can use this flow as a tool to obtain classification results for surfaces satisfying certain curvature conditions, as well as to construct minimal surfaces. Geometric flows, obtained from solutions of geometric parabolic equations, can be considered as an alternative tool to prove isoperimetric inequalities. On the other hand, isoperimetric inequalities can help in treating several aspects of convergence of these flows. Isoperimetric inequalities have many applications in other fields of geometry, like hyperbolic manifolds.

SELLING POINTS: Serves as an introduction to the work of Huisken--Sinestrari about the formation of

singularities and surgery of the mean curvature Presents recent developments on the field of isoperimetric inequalities, mostly based

on the use of geometric flows, as well as applications of isoperimetric inequalities to hyperbolic geometry

MARKET: Graduate students and lecturers in differential geometry and analysis on manifolds

SUBJECTS: Differential Geometry; Global Analysis and Analysis on Manifolds


RELATED TITLES:Sharpe, Differential Geometry (978-0-387-94732-7, 2000, $79.95)Postnikov, Geometry VI (978-3-540-41108-6, 2001, $169.00)

COMPETITION:Chavel, Isoperimetric Inequalities (Cambridge University Press, 978-0521802673, 2001,

$130.00)

Kuhnel, Differential Geometry (American Mathematical Society, 978-0821839881, 2005, $51.00)

MATHEMATICS

Numerical SemigroupsAUTHORS: J.C. ROSALES, University of Granada, Spain and P.A.

GARCÍA-SÁNCHEZ, University of Granada, SpainISBN-13: 978-1-4419-0159-0PAGES/ILLUS: approx. 190 p., 10 illus., HardcoverPRICE: $89.95AVAILABLE (US): September 2009

This monograph is the first devoted exclusively to the development of the theory of numerical semigroups. In this concise, self-contained text, graduate students and researchers will benefit from this broad exposition of the topic.

SELLING POINTS: Presents content ranging from the basics to open research problems Includes exercises that invite the reader to prove results published in recent

mathematical journals

MARKET: First year graduate students, with only a basic knowledge of algebra required, giving the full background needed for readers not familiar with the topic; researchers will find the tools presented useful in producing examples and counterexamples in other fields such as algebraic geometry, number theory, and linear programming

SUBJECTS: Group Theory and Generalizations; General Algebraic Systems; Order, Lattices, Ordered Algebraic Structures


RELATED TITLES:Banasiak, Perturbations of Positive Semigroups with Applications (978-1852339937,

2007, $109.00)Grillet, Commutative Semigroups (978-0792370673, 2001, $229.00)

COMPETITION:Leher, The coin exchange problem: The minimal transversal method in Numerical

semigroups (VDM Verlag, 978-3639143263, 2009, $65.00)Ciarlet, Handbook of Numerical Analysis (Elsevier, 978-0444817945, 1995, $227.00)

MATHEMATICS

Hybrid Switching DiffusionsProperties and Applications

AUTHORS: G. GEORGE YIN and CHAO ZHUISBN-13: 978-1-4419-1104-9PAGES/ILLUS: approx. 400 p., HardcoverPRICE: $119.00AVAILABLE (US): October 2009

This book presents a comprehensive study of hybrid switching diffusion processes and their applications. The motivations for studying such processes originate from emerging and existing applications in wireless communications, signal processing, queueing networks, production planning, biological systems, ecosystems, financial engineering, and modeling, analysis, and control and optimization of large-scale systems, under the influence of random environment. One of the distinct features of the processes under consideration is the coexistence of continuous dynamics and discrete events. This book is written for applied mathematicians, applied probabilists, systems engineers, control scientists, operations researchers, and financial analysts. Selected materials from the book may also be used in a graduate level course on stochastic processes and applications or a course on hybrid systems. A large part of the book is concerned with the discrete event process depending on the continuous dynamics. In addition to the existence and uniqueness of solutions of switching diffusion equations, regularity, Feller and strong Feller properties, continuous and smooth dependence on initial data, recurrence, ergodicity, invariant measures, and stability are dealt with. Numerical methods for solutions of switching diffusions are developed; algorithms for approximation to invariant measures are investigated. Two-time-scale models are also examined. The results presented in the book are useful to researchers and practitioners who need to use stochastic models to deal with hybrid stochastic systems, and to treat real-world problems when continuous dynamics and discrete events are intertwined, in which the traditional approach using stochastic differential equations alone are no longer adequate.

SELLING POINTS: Detailed Illustrations Many worked out examples Numerical Solutions

MARKET: Researchers in mathematics, operations research, control theory and control engineering, optimization, financial mathematics and financial engineering.

SUBJECTS: Probability Theory and Stochastic Processes; Control, Robotics, Mechatronics; Operations Research/Decision Theory


RELATED TITLES:Yin, Discrete-Time Markov Chains (978-0-387-21948-6, 2005, $79.95)Ching, Markov Chains: Models, Algorithms and Applications (978-0-387-29335-6, 2006,

$125.00)

COMPETITION:Mao, Stochastic Differential Equations With Markovian Switching (Imperial College Press,

978-1860947018, 2006, $92.00)Follmer, Stochastic Finance: An Introduction In Discrete Time 2 (Walter de Gruyter, 978-

3110183467, 2004, $74.00)

MEDICINE, DERMATOLOGY

Treatment Failure and SuccessImproving Your Patient’s Outcome

EDITORS: JØRGEN SERUP, Linköping University, Copenhagen, Denmark; STEVEN R. FELDMAN, University of Winston-Salem, NC, USA and HELEN RICHARDS, University of Manchester, UK

ISBN-13: 978-3-540-88040-0PAGES/ILLUS: approx. 700 p., 150 illus., HardcoverPRICE: approx. $199.00AVAILABLE (US): February 2020

Poor adherence to medication during chronic self-treatment is very common in dermatology, a specialty dominated by local treatments which are often difficult to apply. This unique book offers valuable tips to solve the problem of patient adherence in dermatology. It offers advice to the prescribing dermatologist to improve patient interaction and communication skills, leading to a better patient adherence rate. Written by international experts of the field, global variation of treatment habits are taken into account and described. Further, CME questions and answers add to the usefulness for the reader.

SELLING POINTS: Reader-friendly structure with 'Core Messages' and 'Take Home

Pearls Hot topic for dermatologists Offers valuable advice to improve the treatment outcome

MARKET: Clinical dermatologists, who have to deal with many patients, as well as those in private practice

SUBJECTS: Dermatology; General Practice / Family Medicine; Internal Medicine

LOCATION IN BOOKSTORE: Medicine, Dermatology

RELATED TITLES:Frosch, Contact Dermatitis (978-3-540-24471-4, 2005, $299.00) Lachapelle, Patch Testing and Prick Testing (978-3-540-44349-0, $52.95)

COMPETITION:Wolff, Fitzpatrick's Dermatology in General Medicine (McGraw-Hill Professional, 978-

0071466905, 2007, $429.00)James, Andrews' Diseases of the Skin: Clinical Dermatology (Suanders, 978-

0721629216, 2005, $219.00)

MEDICINE, EPIDEMIOLOGY

Design and Analysis of Vaccine StudiesAUTHORS: M. ELIZABETH HALLORAN, Fred Hutchinson Cancer

Research Center, Seattle, WA, USA; IRA M. LONGINI JR., Fred Hutchinson Cancer Research Center, Seattle, WA, USA and CLAUDIO JOSÉ STRUCHINER, Escola Nacional de Saúde Pública Fundação Oswaldo Cruz, RJ, Brazil

ISBN-13: 978-0-387-40313-7PAGES/ILLUS: XX, 384 p., HardcoverPRICE: $89.95AVAILABLE (US): December 2009

Widespread immunization has many different kinds of effects in individuals and populations, including in the unvaccinated individuals. The challenge is in understanding and estimating all of these effects. This book presents a unified conceptual framework of the different effects of vaccination at the individual and at the population level. The book covers many different vaccine effects, including vaccine efficacy for susceptibility, for disease, for post-infection outcomes, and for infectiousness. Topics include household studies, evaluating correlates of immune protection, and applications of casual inference. Material on concepts of infectious disease epidemiology, transmission models, casual inference, and vaccines provides background for the reader.

SELLING POINTS: Includes methods for evaluating indirect, total and overall effects of vaccination

programs in populations First book to present vaccine evaluation in this comprehensive conceptual framework

MARKET: Researchers; graduate students, practitioners

SUBJECTS: Statistics for Life Sciences, Medicine, Health Sciences; Infectious Diseases

LOCATION IN BOOKSTORE: Medicine, Epidemiology

RELATED TITLES:Kraemer, Modern Infectious Disease Epidemiology (978-0-387-93834-9, 2009, $89.95)Lindler, Biological Weapons Defense (978-1-58829-184-4, 2005, $159.00)

COMPETITION:Magnus, Essential Readings in Infectious Disease Epidemiology (Jones & Bartlett

Publishers, 978-0763738785, 2008, $59.95)CDC, Epidemiology and Prevention of Vaccine-Preventable Diseases (Public Health

Foundation, 978-0017066084, 2009, $51.47)

MEDICINE, FAMILY MEDICINE & GERIATRICS

Running Group Visits in Your PracticeAUTHOR: EDWARD B. NOFFSINGER, Harvard Vanguard Medical

Associates, Newton, MA, USAISBN-13: 978-1-4419-1413-2PAGES/ILLUS: LXIII, 496 p., 73 illus., With DVD, HardcoverPRICE: approx. $59.95AVAILABLE (US): September 2009

The comprehensive text is designed to be the definitive work on group visits. This book and DVD provides the reader with an authoritative reference for today's major group visit models (SMA's, DIGMAs, and CHCC): what they are; their strengths and weaknesses; and how they can best be used together and in combination with traditional individual office visits.

SELLING POINTS: Dr. Noffsinger is the foremost expert on and inventor of group visit models. This book/DVD package is the only comprehensive reference and implementation

guide on the market with regard to group visit models. The group visit model is not only of interest to physicians: group vists may shape

political and health care policy decisions in the near future.

MARKET: Family medicine physicians, primary care physicians, family medicine residents, internists, general or specialist physicians with private practices, health care policy administrators.

SUBJECT: General Practice / Family Medicine

LOCATION IN BOOKSTORE: Medicine, Family Medicine & Geriatrics

RELATED TITLES:Bloom, Brief Mental Health Interventions for the Family Physician (0-387-95235-7, 2001,

$44.95) Ebell, Evidence-based Diagnosis (0-387-95025-7, 2001, $59.95) Geusens, Osteoporosis in Clinical Practice: A Practical Guide for Diagnosis and

Treatment (1-85233-757-5, 2004, $69.00)

COMPETITION:King, Medical Management of Vulnerable and Underserved Patients (McGraw-Hill

Medical, 978-0071443319, 2006, $47.95)Reiboldt, Financial Management of the Medical Practice (American Medical Association

Press, 978-1579472917, 2002, $55.00)

MEDICINE, GENERAL SURGERY

Management of Breast DiseasesEDITORS: ISMAIL JATOI, Breast Care Center, National Naval

Medical Center, Bethesda, MD, USA and MANFRED KAUFMANN, Women's Hospital Frankfurt, Germany

ISBN-13: 978-3-540-69742-8PAGES/ILLUS: XX, 664 p., 48 illus., in color, HardcoverPRICE: approx. $349.00AVAILABLE (US): January 2010

This multi-authored and comprehensive work provides a reference to the overall management of diseases of the breast (both benign and malignant). Pertinent controversies are discussed, and perspectives presented from both sides of the Atlantic. This highly practical guide serves as a reference for the wide range of physicians and surgeons who treat diseases of the breast.

SELLING POINTS: Multi-authored highly practical guide on overall management of benign and

malignant diseases of the breast International discussion of pertinent controversies and perspectives A valuabe reference and a must for all practicing physicians and surgeons who treat

benign and malignant breast diseases

MARKET: Practicing physicians and surgeons, surgical oncologists and gynecologists at all levels of experience

SUBJECTS: Surgery; Surgical Oncology; Gynecology

LOCATION IN BOOKSTORE: Medicine, General Surgery

RELATED TITLES:Jatoi, Atlas of Breast Surgery (978-3-540-24351-8, 2006, Chinyama, Benign Breast Diseases (978-3-540-20472-5, 2004, Moinfar, Essentials of Diagnostic Breast Pathology (978- 3-540-45117-4, 2007,

COMPETITION:Harris, Diseases of the Breast, (Lippincott Williams & Wilkins, 978-0781746199, $279.00) Hall, An Atlas of Breast Disease (Taylor & Francis Ltd., 978-1850705338, 2003, $99.95) Jatoi, Manual of Breast Diseases (LWW, 978-0781729505, 2001, $59.95)

MEDICINE, ONCOLOGY

Lung Cancer:Prevention, Management, and Emerging Therapies

EDITOR: DAVID J. STEWART, M.D. Anderson Cancer Center, Houston, TX, USA

ISBN-13: 978-1-60761-523-1PAGES/ILLUS: approx. 640 p., 14 illus., in color, HardcoverPRICE: $239.00AVAILABLE (US): December 2009

This comprehensive resource provides authoritative knowledge of the most up-to-date prevention and treatment strategies for thoracic malignancies. Established and investigational therapies are placed in the context of tumor biology for a full understanding of the pharmacogenetics, etiology, and changing epidemiology of lung cancer. Expert clinicians detail the function of predictive and prognostic factors in the utilization of chemo-radiotherapy, adjuvant and neoadjuvant treatment, and targeted agents. The promises and potential pitfalls of investigational strategies are evaluated with exceptional insight and clarity, with unique attention paid to the mechanisms of drug resistance and targets for lung cancer treatment and prevention.

SELLING POINTS: Provides full coverage of established and emerging therapies, including novel

targeted and antiangiogenic agents Evaluates the mechanisms of drug resistance and the therapeutic potential of new

targets Offers the most up-to-date information on front line therapy and therapy for

previously treated patients Gives critical insight into the design and optimization of clinical trials

MARKET: Expert clinicians and radiotherapists; students of radiology; pulmonologist and other pulmonary specialists

SUBJECTS: Oncology; Pneumology/Respiratory System; Radiotherapy

LOCATION IN BOOKSTORE: Medicine, Oncology

RELATED TITLES:Adjei, Lung Cancer Therapies (978-1-60327-010-6, 2008, $135.00) Cooper, The Molecular Genetics of Lung Cancer (978-3-5400-22985-8, 2005, $129.00)

COMPETITION:Haas, Pocket Guide to Lung Cancer (Jones and Bartlett, 978-0763724214, 2004, $42.95)Pass, Lung Cancer (LWW, 978-0781746205, 2004 $199.00)

MEDICINE, OPTHALMOLOGY

Diabetic RetinopathyEvidence-Based Management

EDITOR: DAVID J. BROWNING, MD, PHD, Charlotte Eye Ear Nose & Throat Center, Charlotte, NC, USA

ISBN-13: 978-0-387-85899-9PAGES/ILLUS: approx. 400 p., 201 illus., 114 in color, HardcoverPRICE: approx. $189.00AVAILABLE (US): December 2009

This text presents the range of clinical problems encountered by ophthalmologists in managing patients with diabetic retinopathy and provides an evidence-based approach to solving these problems. The unique features of the book include exposition with the perspective of evidence-based medicine. Exposition is grounded with clinical examples, and questions and discussions follow chapters to encourage thinking about problematic situations and areas of controversy. It also incorporates a wealth of information from the Diabetic Retinopathy Clinical Research network. The increasing frequency of diabetic patients in ophthalmic practice makes this a timely and practical reference for ophthalmologists and retina specialists.

SELLING POINTS: Evidence-based approach includes material labeled with level of supporting evidence

and many clinical examples Includes discussions of area of controversy Contains information from the Diabetic Retinopathy Clinical Research network

MARKET: Ophthalmologists, optometrists, retina specialists, ophthalmology fellows, retina fellows

SUBJECTS: Ophthalmology; Diabetes

LOCATION IN BOOKSTORE: Medicine, Opthalmology

RELATED TITLES:Holz, Medical Retina (978-3-540-33671-6, 2007, $119.00)Friedman, Diabetic Renal-Retinal Syndrome (978-0-7923-5049-1, 2002, $99.00)

COMPETITION:Van Bijsterveld, Diabetic Retinopathy (Informa Healthcare, 978-1853176258, 2000, $169.95)Steele, Eye Essentials: Diabetes and the Eye (Elsevier,978-0-08-045307-1, 2008, $51.95)

MEDICINE, OTORHINOLARYNGOLOGY

Cochlear Implant EssentialsEDITORS: THOMAS LENARZ, Medical University of Hanover,

Germany; GERARD M. O'DONOGHUE, University Hospital, Nottingham, UK; ERWIN OFFECIERS, St. Augustinus Hospital, Antwerp, Belgium and ALAIN UZIEL, University of Montpellier, France

ISBN-13: 978-3-540-88117-9PAGES/ILLUS: approx. 300 p., 180 illus., 110 in color, HardcoverPRICE: approx. $159.00AVAILABLE (US): February 2010

We are witnessing, especially in Europe, an unprecedented flowering of academic institutions, strong clinical teams and research groups in the field of auditory rehabilitation. The major European audiology centres have contributed to this excellent book, which fills a substantial gap in the field of cochlear implants. Cochlear Implant Essentials represents a compilation of the best basic research, design and development, and clinical concepts related to the hearing of deaf children and adults. It provides an excellent overview and detailed information on all important aspects starting with basic research, highlighting clinical programmes, and includes rehabilitation and long-term results. This interdisciplinary publication is very useful and valuable for all experts in the field of otolaryngology, audiology, education, physiology, rehabilitation, speech and language pathology and engineers.

SELLING POINTS: Editors are chairmen of the largest cochlear implant centres in Europe (book is based

on vast experiences) Up-to-date with most current findings of the field which fill a substantial gap of

knowledge in Europe Shows the European perspectives in research, clinical programs, rehabilitation and

long-term results

MARKET: Different specialties such as otolaryngologists, audiologists, pediatricians and all other professionals dealing with the education, rehabilitation, speech and language therapy of these patients as well as engineers.

SUBJECTS: Otorhinolaryngology; Head and Neck Surgery; Pediatric Surgery

LOCATION IN BOOKSTORE: Medicine, Otorhinolaryngology

RELATED TITLES:Clark, Cochlear Implants, Fundamentals and Applications (0-387-95583-6, 2003,

$129.00) Zeng, Cochlear Implants, Auditory Prostheses and Electric Hearing (0-387-40646-8,

2004, $149.00)

COMPETITION:Miyamoto, Cochlear Implants (Elsevier, 0444518487, 2004, $204.00) Cullington, Cochlear Implants (Whurr Publishing, 1861563248, 2003, $68.95) Waltzman, Cochlear Implants (Thieme, 0865778825, 2000, $99.95) McCormick, Cochlear Implants for Young Children (Whurr Publishers, 1861562187, 2003,

$86.95)

MEDICINE, PUBLIC HEALTH

Reducing Racial/Ethnic Disparities in Reproductive and Perinatal Outcomes

The Evidence for Population-Based Intervention

EDITORS: ARDEN HANDLER, University of Illinois at Chicago, IL, USA; JOAN KENNELLY, University of Illinois at Chicago, IL, USA and NADINE PEACOCK, University of Illinois at Chicago, IL, USA

ISBN-13: 978-1-4419-1498-9PAGES/ILLUS: approx. 400 p., HardcoverPRICE: approx. $159.00AVAILABLE (US): February 2010

The core of evidenced-based maternal and child health is about using the best research about the safety and effectiveness of specific tests, treatments, and other interventions to help guide MCH decisions. Females of child-bearing age especially need to be informed about the best strategies to ensure and protect their health. Reducing Racial/Ethnic Disparities in Reproductive and Perinatal Outcomes takes several key topics on reproductive outcomes and approaches them from a population-based standpoint. Chapters include sexually transmitted infections (STIs), infertility, pregnancy and birth, and maternal morbidity, among others. Authors will focus on overall strategies for prevention, reduction, and/or promotion and would address particular strategies to reduce disparities in the selected outcome.

SELLING POINTS: As maternal and child health is one of the core areas of study for public health

students, the text will cater to the students specializing in this area. Focuses on the extent possible on population interventions, rather than clinically

focused interventions, related to particular outcomes Offers "summary of the evidence" tables that reflect studies related to key

interventions discussed in each chapter

MARKET: Researchers, students, public health professionals with interest in maternal and child health

SUBJECT: Maternal and Child Health

LOCATION IN BOOKSTORE: Medicine, Public Health

RELATED TITLES:Ehiri, International Perspectives on Maternal and Child Health (978-0-387-89244-3,

2009, $129.00)Morewitz, Domestic Violence and Maternal and Child Health (978-0-306-48501-5, 2004,

$79.95)

COMPETITION:Kotch, Maternal and Child Health (Aspen, 0834207710, 1997, $63.95) Williams, Mother and Child Health (Oxford, 019508148X, 1994, $65.00)

MEDICINE, SURGERY

Peripheral Endovascular InterventionsThird Edition

EDITORS: THOMAS J. FOGARTY, Stanford University Medical Center, Stanford, CA, USA and RODNEY A. WHITE, Harbor-UCLA Medical Center, Torrance, CA, USA


PAGES/ILLUS: approx. 755 p., 280 illus., 100 in color, HardcoverPRICE: approx. $195.00AVAILABLE (US): December 2009

This book is a comprehensive review of the rapidly advancing field of endovascular therapy, written by internationally recognized authorities in the field, many of whom are the innovators of the techniques and devices involved. Broad in scope, topics covered range from how to obtain training in approved endovascular techniques to promising new lines of investigational therapies. Reflecting the operative nature of many of the new endovascular therapies, this book is somewhat unique for an endovascular text in the strong representation of surgeons among its authors.

SELLING POINTS: Combines the expertise of leading surgeons and interventionalists in presenting the

latest innovations in this dynamic field Provides broad overviews of the basics for those with little experience and in-depth

presentations of advanced topics for more skilled physicians

MARKET: Vascular surgery, general surgery, interventional radiology

SUBJECTS: Vascular Surgery; General Surgery; Interventional Radiology

LOCATION IN BOOKSTORE: Medicine, Surgery

RELATED TITLES:McKinsey, Minimally Invasive Vascular Surgery (978-1-58829-804-1, 2008, $175.00) Duckers, Essentials of Restenosis (978-1-58829-491-3, 2007, $169.00) AbuRahma, Noninvasive Vascular Diagnosis (978-1-84628-446-5, 2007, $199.00)

COMPETITION:Moore, Vascular and Endovascular Surgery (Saunders, 978-1416001836, 2005, $238.00)Heuser, Textbook of Peripheral Vascular Interventions (Informa, 978-1841846439, 2008,

$299.95)

PHILOSOPHY

Values and ViolenceIntangible Aspects of Terrorism

EDITORS: IBRAHIM A KARAWAN, University of Utah, Salt Lake City, UT, USA; WAYNE MCCORMACK, University of Utah, Salt Lake City, UT, USA and STEPHEN E. REYNOLDS, University of Utah, Salt Lake City, UT, USA

ISBN-13: 978-90-481-3404-5PAGES/ILLUS: XVIII, 290 p., 20 illus., 10 in color, SoftcoverPRICE: approx. $49.95AVAILABLE (US): November 2009

Most books on terrorism deal with descriptions of terrorist organizations and activities, some examine privacy and civil liberties issues, and others treat terrorism as a series of policy choices. Hardly any books deal with the foundational questions of values and violence as they relate to terrorism. The two unique features of this book are that it deals with violence at the normative foundations of values and human dignity and that it includes many of the best-known authors in the world from a variety of disciplines, making it a paradigmatic example of cutting-edge study in interdisciplinary scholarship, with a focus on bringing theories and policy issues closer together.

SELLING POINTS: Provides an interdisciplinary look at political violence Provides an explication of values that guide policy

choices

MARKET: Scholars and professionals in any field, but especially ethicists, political philosophers, political and legal theorists, and anyone interested in the moral, legal, political, and public policy issues of terrorism; also government officials, academic libraries, and the general public

SUBJECTS: Political Philosophy; International & Foreign Law/Comparative Law; Political Science

LOCATION IN BOOKSTORE: Philosophy

RELATED TITLES:Corlett, Responsibility and Punishment (978-1-4020-4147-1, 2006, $129.00)Corlett, Terrorism (978-1-4020-1695-0, 2003, $54.95)

COMPETITION:Silke, Research into Terrorism (Routledge, 978-0714682730, 2004, $51.95)Honderich, Terrorism For Humanity (Pluto Press, 978-0745321332, 2003, $29.95)

PHYSICS/ASTRONOMY

1000 Solved Problems in Modern PhysicsAUTHOR: AHMAD A. KAMAL, Murphy, Texas, USAISBN-13: 978-3-642-04332-1PAGES/ILLUS: approx. 700 p., 100 illus., HardcoverPRICE: approx. $199.00AVAILABLE (US): February 2010

This book basically caters to the needs of undergraduates and graduates physics students in the area of modern physics, specially particle and nuclear physics. Lecturers/tutors may use it as a resource book. The contents of the book are based on the syllabi currently used in the undergraduate courses in USA, U.K., and other countries. The book is divided into 10 chapters, each chapter beginning with a brief but adequate summary and necessary formulas, tables and line diagrams followed by a variety of typical problems useful for assignments and exams. Detailed solutions are provided at the end of each chapter.

SELLING POINTS: Exercise book for physics students Covers a large part of physics lectures except optics Well chosen and didactically solved problems to physics courses in the US, GB and

other countries About 10% of the book is devoted to summary and formulas with explanatory notes

MARKET: Advanced students, academic libraries

SUBJECTS: Physics, general; Elementary Particles and Nuclei; Atoms, Molecules, Clusters and Plasmas

LOCATION IN BOOKSTORE: Physics/Astronomy

RELATED TITLES:Pagonis, Numerical and Practical Exercises in Thermoluminescence (978-0-387-26063-1,

2006, $95.00)Costara, Exercises in Functional Analysis Series (978-1-4020-1560-1, 2003, $109.00)

COMPETITION:Hewitt, Problem Solving in Conceptual Physics for Conceptual Physics (Addison-Wesley,

978-0805393774, 2005, $41.20)Rees, Physics by Example: 200 Problems and Solutions (Cambridge University Press,

978-0521449755, 1994, $48.00)

PHYSICS/ASTRONOMY

Methods in Modern BiophysicsThird Edition

AUTHOR: BENGT NÖLTING, Prussian Private Institute of Technology at Berlin, Germany


PAGES/ILLUS: approx. 300 p., SoftcoverPRICE: $69.95AVAILABLE (US): October 2009

Incorporating recent dramatic advances, this textbook presents a fresh and timely introduction to modern biophysical methods. An array of new, faster and higher-power biophysical methods now enables scientists to examine the mysteries of life at a molecular level. This innovative text surveys and explains the ten key biophysical methods, including those related to biophysical nanotechnology, scanning probe microscopy, X-ray crystallography, ion mobility spectrometry, mass spectrometry, proteomics, and protein folding and structure. Incorporating much information previously unavailable in tutorial form, Nölting employs worked examples and about 270 illustrations to fully detail the techniques and their underlying mechanisms.

SELLING POINTS: Introduces rapid partial protein ladder sequencing - an important method for fast and

highly sensitive identification of proteins. Describes the determination of interaction surfaces in protein complexes by mass

spectrometric mapping of binding of chemical linkers Well above 250 figures support a quick understanding of technological details plus

worked examples in the text and solutions to problems facilitate teaching

MARKET: 4th year undergraduate students, graduate students, postdocs, lecturers, and researchers in biophysics, biochemistry, general biology and structural biology

SUBJECTS: Biophysics/Biomedical Physics; Biotechnology; Biochemistry, general


RELATED TITLES:Jue, Fundamental Concepts in Biophysics (978-1-58829-973-4, 2009, $129.00)Pattabhi, Biophysics (978-1-4020-0218-2, 2002, $189.00)

COMPETITION:Serdyuk, Methods in Molecular Biophysics (Cambridge University Press, 978-

0521815246, 2007, $105.00)

Wood, Kant's Ethical Thought (Cambridge University Press, 978-0521648363, 1999, $43.00)

PHYSICS/ASTRONOMY

Geometric OpticsTheory and Design of Astronomical Optical Systems Using Mathematica

AUTHOR: ANTONIO ROMANO, Università degli Studi di Napoli "Federico II," Napoli, Italy

ISBN-13: 978-0-8176-4871-8PAGES/ILLUS: approx. 230 p., 130 illus., HardcoverPRICE: approx. $99.00AVAILABLE (US): October 2009

This book presents the basic elements of third-order aberrations of optical telescopes, along with the necessary mathematical background, to design almost all optical combinations used in astronomy. The book familiarizes readers with the mathematical aspects of optical design, without the need for tedious computer calculations. The new presented approach to third-order aberration theory, which allows for easy derivation of third-order formulae, without resorting to the much more complex Hamiltonian formalism and Seidel's relations. Other features include a detailed presentation of the third-order design of cameras and telescopes; programs written using the Mathematica software package, which allow readers to obtain the third-order design of several optical configurations of astronomical telescopes in a few seconds; a new software program–developed using Microsoft Windows–which allows the user to obtain the final form of all the optical combinations considered , and many worked-out examples and exercises.

SELLING POINTS: Methods presented allow design of almost all optical combinations used in astronomy May be used as a textbook for graduate courses on astronomical optics, optical

design, and geometric optics

MARKET: Graduate students, researchers and practitioners in applied mathematics, engineering, physics, and astronomical optics

SUBJECTS: Applied Optics, Optoelectronics, Optical Devices; Mathematical Modeling and Industrial Mathematics; Geometry


RELATED TITLES:Romano, Continuum Mechanics using Mathematica (978-0-8176-3240-3, 2005, $79.95) Marasco, Scientific Computing with Mathematica, (0-8176-4205-6, 2001, $69.95)

COMPETITION:Vicari, Optical Applications of Liquid Crystals (T & F, 978-0750308571, 2003, $97.95)Wood, Laser-Induced Damage of Optical Materials (T & F, 978-0750308458, 2003,

$97.95)

PHYSICS/ASTRONOMY, ASTROPHYSICS

Special RelativityAn Introduction with 500 Problems and Solutions

AUTHOR: MICHAEL TSAMPARLIS, University of Athens, Zografos, Greece


The theory of Special Relativity, although a century old, it is still a theory which has yet a long way to go. Special Relativity is the ground on which Particle Physics and General Relativity are based and constitutes an everyday laboratory practice. It is therefore important that the new physicist will understand it properly and deeply, while at the same time will be able to use it effectively as a working tool.

SELLING POINTS: Presents the relativistic collisions in a new geometric way and prepares the student

for the next steps into Quantum Mechanics and General Relativity Provides a full overview of the mathematics needed to understand special relativity Consolidated unit of math, physics and application examples 500 carefully selected and worked out problems with solutions available online Understand special relativity without much help from the instructor Much of the material is not contained in the standard books on the subject. For

example, four-acceleration is discussed in detail including rigid motion, synchronization of clocks, gravitational time dilation etc.

MARKET: Advanced undergraduate students

SUBJECTS: Relativity and Cosmology; Differential Geometry

LOCATION IN BOOKSTORE: Physics/Astronomy, Astronomy / Astrophysics

RELATED TITLES:Das, The Special Theory of Relativity (978-0-387-94042-7, 1996, $89.95)Ferraro, Einstein's Space-Time (978-0-387-69946-2, 2007, $89.95)

COMPETITION:Helliwell, Special Relativity (University Science Books, 978-1891389610, 2009, $46.50)Fayngold, Special Relativity and Motion Faster Than Light (Wiley, 978-3527403448,

2002, $80.00)

POPULAR SCIENCE, ASTRONOMY

Prepare for LaunchThe Astronaut Training Process

AUTHOR: ERIK SEEDHOUSE, Toronto, ON, CanadaISBN-13: 978-1-4419-1349-4PAGES/ILLUS: approx. 250 p., 50 illus., 24 in color,

SoftcoverPRICE: approx. $39.95AVAILABLE (US): February 2010

Today's astronauts require many different abilities. They must not only be expert in performing flight simulations but must also be proficient in such dissimilar subjects as photography, thermodynamics, electrical repairs, flight procedures, oceanography, public affairs, and geology. In Prepare for Launch, the author introduces the technologies and myriad activities that constitute or affect astronaut training, such as the part-task trainers, emergency procedures, the fixed-based and motion-based simulators, virtual environment training, and the demands of training in the Weightless Environment Training Facility. With plans to return to the Moon and future missions to Mars, the current selection criteria and training are very different from those used for short duration mission Space Shuttle crews. Dr. Erik Seedhouse in this book focuses in this book on how astronaut candidates are taught to cope with different needs and environments (for example, hibernation, artificial gravity, and bioethics issues) and also includes brief discussions of the astronaut application and selection process.

SELLING POINTS: As an astronaut candidate in Canada himself, Seedhouse provides unique insights

into the current application, selection, and training of astronauts in the US, Canada, and Europe

Shows the dramatic changes in astronaut training required for the ambitious multi-year missions planned to the Moon, Mars, and possibly elsewhere

MARKET: Spaceflight enthusiasts and anyone interested in becoming an astronaut.

SUBJECTS: Extraterrestrial Physics, Space Sciences; Popular Science in Astronomy; Aerospace Technology and Astronautics

LOCATION IN BOOKSTORE: Popular Science, Astronomy

RELATED TITLES:Seedhouse, Tourists in Space (978-0-387-74643-2, 2008, $34.95) Seedhouse, Lunar Outpost (978-0-387-09746-6, 2008, $34.95)

COMPETITION:

Chambers, Getting Off the Planet (Collector's Guide Pulishing, 978-1894959209, 2006, $18.95)Cole, Astronauts: Training for Space (Enslow Publishers, 978-0766011168, 1999, $23.93)

PROFESSIONAL COMPUTING

Handbook of Data CompressionFifth Edition

AUTHORS: DAVID SALOMON, California State University, Northridge, CA, USA and GIOVANNI MOTTA, Qualcomm, San Diego, CA, USA


PAGES/ILLUS: approx. 1385 p., 510 illus., 6 in color, HardcoverPRICE: approx. $99.95AVAILABLE (US): November 2009

Data compression is one of the most important fields and tools in modern computing. From archiving data, to CD-ROMs, and from coding theory to image analysis, many facets of modern computing rely upon data compression. This book provides a comprehensive reference for the many different types and methods of compression. Included are a detailed and helpful taxonomy, analysis of most common methods, and discussions on the use and comparative benefits of methods and description of "how to" use them. Detailed descriptions and explanations of the most well-known and frequently used compression methods are covered in a self-contained fashion, with an accessible style and technical level for specialists and non-specialists.

SELLING POINTS: Fully comprehensive, this book can serve as an encyclopedia of the topic Website maintained and updated by author, providing errata and auxiliary

material

MARKET: Computing professionals, students in computer science and electrical engineering

SUBJECTS: Data Storage Representation; Signal Processing; Coding and Information Theory

LOCATION IN BOOKSTORE: Professional Computing

RELATED TITLES:Salomon, Data Compression (978-1-84628-602-5, 2007, $99.00)Salomon, A Concise Introduction to Data Compression (978-1-84800-071-1, 2008, $39.95)

COMPETITION:Sayood, Introduction to Data Compression (Morgan Kaufmann, 9780126208627, 2005,

$80.95) Hankerson, Introduction to Information Theory and Data Compression (Chapman & Hall,

9781584883135, 2003, $104.95)

PROFESSIONAL COMPUTING

High Performance ComputingHistory, Concepts, and Implementation

AUTHOR: KLAUS SCHMIDT, Frankfurt, GermanyISBN-13: 978-3-540-45121-1PAGES/ILLUS: approx. 350 p., 80 illus., HardcoverPRICE: $69.95AVAILABLE (US): February 2010

High Performance Computing deals with supercomputers, the fastest and best systems of their time. Most supercomputers are used to solve scientific problems, be it weather forecasting, simulation of car crashes or wind tunnels, modeling of proteins in bio-chemical research, or for simulation of atom-bomb tests. This book details systems that are in practical use for such application areas.

SELLING POINTS: Provides an introduction and overview to the field of High Performance Computing

(HPC) Explains and introduces in detail generic HPC architecture For practitioners who want to build and use HPC systems

MARKET: IT-planners, IT-managers, system architects, system administrators, system developers

SUBJECTS: Software Engineering/Programming and Operating Systems; Programming Techniques; System Performance and Evaluation

LOCATION IN BOOKSTORE: Professional Computing

RELATED TITLES:Pollard, High Performance Computing Systems and Applications (978-0-7923-7774-0,

2000, $206.00)Krause, High Performance Computing in Science and Engineering 2000 (978-3-540-

41213-7, 2001, $149.00)

COMPETITION:Yang, High-Performance Computing (Wiley, 978-0471654711, 2005, $153.95)Openshaw, High Performance Computing and the Art of Parallel Programming

(Routledge, 978-0415156929, 2000, $230.00)

PSYCHOLOGY

Handbook of Medical NeuropsychologyEDITOR: CAROL L. ARMSTRONG, Children's Hospital of

Philadelphia, Philadelphia, PA, USAISBN-13: 978-1-4419-1363-0PAGES/ILLUS: approx. 325 p., HardcoverPRICE: approx. $159.95AVAILABLE (US): February 2010

Medical advances have brought under scrutiny many behavioral syndromes that were undifferentiated in the past, as well as a greater appreciation of the cognitive and behavioral consequences of medical and neurological disorders. This book will focus on the diseases, syndromes, and disorders that involve neurocognitive dysfunction with the intention of providing a reference book for clinical evaluation, treatment, and design of research studies. The concept of this book extends beyond the prior Medical Neuropsychology book’s focus on cognitive sequelae of organ and system pathology, to the current major categories of brain disorders presenting in neurology and medicine practices, so that individuals in major medical and university medical settings will find the more rare diagnoses included, yet those in smaller settings will find both the common diagnoses as well as needed reference material to evaluate the occasional rare disorder. Psychiatric diagnoses per se are excluded, and disorders that result in neurological injury but also cause severe morbidity are excluded, in order to focus on survival issues. Neurological and medical topics will be internationally relevant.

SELLING POINTS: organized by disease/disorder, rather than by testing techniques breadth of topics, includes many not addressed by other books on neuropsychology:

infectious diseases, genetic disorders, endocrine disorders, nutrition-based syndromes, neuro-oncology, structural abnormalities, and stress disorders, and includes a chapter on ethics

MARKET: Clinicians, researchers, and graduate students in neuropsychology

SUBJECTS: Neuropsychology; Cognitive Psychology; Neurology

LOCATION IN BOOKSTORE: Psychology

RELATED TITLES:Butters, Medical Neuropsychology: The Impact of Disease on Behavior (978-0-306-

46370-9 2001, $99.00) Rozensky, Psychological Assessment in Medical Settings (978-0-306-48453-7, 2004,

$44.95)

COMPETITION:Farah, Patient-Based Approaches to Cognitive Neuroscience (MIT Press, 978-

0262562133, 2005, $55.00) Gazzanigga, The Cognitive Neurosciences, 3rd ed (MIT Press, 978-0262072540, 2004,

$150.00)Zillmer, Principles of Neuropsychology (Wadsworth, 978-0495003762, 2007, $111.95)

SOCIAL SCIENCES, SOCIOLOGY

Handbook of Social Movements Across DisciplinesEDITORS: BERT KLANDERMANS, Free University, Amsterdam, The

Netherlands and CONNY ROGGEBAND, Free University, Amsterdam, The Netherlands

ISBN-13: 978-0-387-76580-8PAGES/ILLUS: approx. 335 p., 14 illus., SoftcoverPRICE: approx. $74.95AVAILABLE (US): September 2009

This important book aims to revisit the interdisciplinary roots of social movement studies. Each discipline raises its own questions and approaches the subject from a different angle or perspective. The chapters of this handbook are written by internationally renowned scholars representing the various disciplines involved. They each review the approach their sector has developed.

SELLING POINTS: A comprehensive guide that includes all the major disciplines Discusses each one and what it brings to the cross-disciplinary research Provides the latest data on social movements from each discipline discussed Each chapter the overlaps with other fields as well as reviewing the interdisciplinary

advances so far

MARKET: Researchers, students, and professionals

SUBJECT: Sociology

LOCATION IN BOOKSTORE: Social Sciences, Sociology

RELATED TITLES:Rodriguez, Handbook of Disaster Research (978-0-387-32331-2, 2006, $289.00)Delamater, Handbook of Social Psychology (978-0-387-32515-6, 2006, $89.95)

COMPETITION:Conway, Praxis and Politics (Routledge, 978-0415976596, 2005, $110.00)McIntyre, Global Citizenship and Social Movements (Routledge, 978-9057025907, 2000,

$160.00)

STATISTICS

Spatial Statistics and ModelingAUTHORS: CARLO GAETAN, Universitá Ca' Foscari di Venezia

Dipto., Venezia, Italy and XAVIER GUYON, Université Paris I Samos, Paris, France

ISBN-13: 978-0-387-92256-0PAGES/ILLUS: XIV, 302 p., HardcoverPRICE: $89.95AVAILABLE (US): December 2009

Spatial statistics are useful in subjects as diverse as climatology, ecology, economics, environmental and earth sciences, epidemiology, image analysis and more. This book covers the best-known spatial models for three types of spatial data: geostatistical data (stationarity, intrinsic models, variograms, spatial regression and space-time models), areal data (Gibbs-Markov fields and spatial auto-regression) and point pattern data (Poisson, Cox, Gibbs and Markov point processes). The level is relatively advanced, and the presentation concise but complete. The most important statistical methods and their asymptotic properties are described, including estimation in geostatistics, autocorrelation and second-order statistics, maximum likelihood methods, approximate inference using the pseudo-likelihood or Monte-Carlo, statistics for point processes and Bayesian hierarchical models.

SELLING POINTS: Clear and precise presentation of the most important spatial models, including their

probabilistic properties and related statistical methods Implements these models and studies their statistics on a wide variety of real spatial

data coming from real-world applications Each chapter has numerous exercises to test the reader, and R scripts are provided

(see the web site of the book) to help students and researchers

SUBJECTS: Statistical Theory and Methods; Probability Theory and Stochastic Processes; Mathematical Applications in Earth Sciences

LOCATION IN BOOKSTORE: Statistics

RELATED TITLES:Diggle, Model-based Geostatistics (978-0-387-32907-9, 2007, $79.95)Leuangthong, Geostatistics Banff 2004 (978-1-4020-3515-9, 2005, $229.00)

COMPETITION:Remy, Applied Geostatistics with SGeMS (Cambridge University Press, 978-0521514149,

2009, $90.00)Webster, Geostatistics for Environmental Scientists (Wiley, 978-0470028582, 2007, $130.00)

STATISTICS

Statistical Analysis of Designed Experiments, Third EditionThird Edition

AUTHORS: HELGE TOUTENBURG, University of Munich, Germany and SHALABH, Indian Institute of Tech., Kanpur, Indai


PAGES/ILLUS: XVI, 612 p., HardcoverPRICE: $99.95AVAILABLE (US): September 2009

This textbook presents the design and analysis of experiments that comprise the aspects of classical theory for continuous response, modern procedures for categorical response, and especially for correlated categorical response. For any design (independent and matched-pair response) the parametric and nonparametric tests depending on the data level are given. Complex designs, such as, for example, cross-over and repeated measures, are included at an introductory and advanced manner. The problem of missing data is also handled with care and procedures in approaching this problem are proposed. Thus, this is an important resource/reference book for undergraduates and university teachers, for statistical researchers in the pharmaceutical industry, or other industries, as well as for clinical research in medicine and dentistry. The third edition contains a new chapter on incomplete block designs that includes the balanced incomplete block design and partially balanced incomplete block design in addition to the general theory on incomplete block designs.

SELLING POINTS: The application of models are demonstrated by figures and data

analysis Advanced modelling of repeated measures and cross-over design

MARKET: Researchers; graduate students, practitioners

SUBJECTS: Statistical Theory and Methods; Bioinformatics; Biostatistics

LOCATION IN BOOKSTORE: Statistics

RELATED TITLES:Toutenburg, Statistical Analysis of Designed Experiments (978-0-387-98789-7, 2002, $104.00)Gras, Statistical Implicative Analysis (978-3-540-78982-6, 2008, $249.00)

COMPETITION:Rausand, System Reliability Theory (Wiley, 978-0471471332, 2003, $145.00)Walker, Common Statistical Methods for Clinical Research (SAS Publishing, 978-

1590470404, 2002, $62.95)

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