nbbs prospectus 2013-2014

8/13/2019 NBBS Prospectus 2013-2014

1/16

BBA NE W BUSINESSBA (HONS) BUSINESS

MANAGEMENT

N Y E N R O D E . A R E W A R D F O R L I F E


2/16


3/16

Do you have a burning ambition to succeed and the talent to match? If so, Nyenrode New Business School is the place for

you. We offer high quality academic education on a scale large enough to provide plenty of room for creativity and self-

development, and yet small enough to offer personal attention from a highly qualified staf f.

Our full-time curriculum challenges students to tackle a unique combination of academic and professional situations

within an international context of creativity, innovation and responsible business. From day one, all our students are

considered as beginning entrepreneurs and business people. Building on experience, critical thinking, developing

practical capabilities and new ideas will be the key drivers throughout the degree programme.

New Business School is affiliated with the University of Westminster in London. Through this partnership, and as part of

its commitment to Education Without Borders, studies are completed partly in Amsterdam, partly in Breukelen, partly

in London and are taught entirely in English. Students can be part of a degree programme with a truly international

dimension that culminates in the awarding of both a BBA New Business degree and a BA (Hons) Business Management

degree, accredited in the Netherlands (NVAO) and United Kingdom (QAA) respectively. This offers the opportunity for

graduates to proceed to Masters programmes in the Netherlands (e.g. Nyenrode Business Universiteit), United Kingdom,

or other countries.It ensures students not only make optimal use of their time but also offers excellent value for money.

The New in New Business School stands for our philosophy, method and values. Our objective is to educate resourcefuland responsible business people via knowledge-based creative learning. Entrepreneurship, creativity and responsible

business are our core values.

Enrolling at the Nyenrode New Business School will kick star t your career as an entrepreneur, intrapreneur or professional

manager. We expect a great deal from you in return: maximum effort, dedication and the discipline to meet the many

intellectual and entrepreneurial challenges you will face throughout your career.

If you think you have what it takes to be a new generation business person lets talk

Timo Timmerman MLD,

Dean Nyenrode New Business School

A WARM WELCOMETO NYENRODE

NEW BUSINESS SCHOOL

3


4/16

Nyenrode New Business School seeks to educate students in a broad range of academic

disciplines and to promote responsible entrepreneurship, creativity, and momentous new

ideas.

Following a strategy based on academic experience, compulsory modules (classes) are

designed to stimulate the students capacity to think independently and conduct critical

analysis, explore the theories and concepts of the core areas of finance, human resource

management, marketing, and communications. Simultaneously, students perform as

beginning entrepreneurs, building up knowledge and practical experience in real life

business projects and student companies that they set up and run.

Instruction in basic academic research, supported by a culture of comparing and connecting

different theories, gives students the intellectual basis necessary to operate at the levelof academic analysis required to solve complex, multifaceted business problems.

Knowledge-based, responsible entrepreneurship coupled with innovative interdisciplinary

business models and the latest communication technology drive the development of our

programme.

Dr Hertzs message is clear: it is no longer enough to simply employ people, make a profit

and pay taxes. To achieve a just and sustainable society, businesses in the 21st century

need to act responsibly, be accountable, and benefit society as a whole. If we are to takecare of the triple interests of People, Planet and Profit, the classic business model has to

be redefined.

Responsible entrepreneurship requires imagination and strong civic virtue. At Nyenrode

New Business School we stimulate creativity in our students by encouraging them to

combine understanding and methods from cross-disciplinary academic research to

develop and manage challenging real life projects provided by partner businesses.

Similarly, civic virtue is nurtured through activity in social projects and exposure to

world trends in corporate governance, environmental limitations, sustainable growth and

cultural differences.

It is our conviction that educating students to be creative, entrepreneurial and responsible

business people contributes to a more socially and environmentally sound business

climate.

OUR PHILOSOPHY

As Dr Noreena Hertz, Associate Director of the Centre for International Business and

Management at the University of Cambridge stated:

This is the world of the Silent Takeover, a world in which governments can no longer be relied on to protect the

peoples interests. Blinded by the allure of the market, they now put corporate interests first. Dr Hertz goes

on to say: Delivering a quality product at a reasonable cost is not all that is demanded of corporations today.

The key to consumer satisfaction is not only how well a company treats its customers, but increasingly whether

it is perceived as taking its responsibilities to society seriously. People are demanding that corporations deliver

in a way that governments cant or wont.

4


5/16

OverviewNyenrode New Business School has a full-time four year programme where finishing graduates

attain a BBA New Business degree and BA (Hons) Business Management degree, accredited in

the Netherlands (NAVO) and United Kingdom (QAA) respectively. This offers the opportunity

for graduates to proceed to Masters programmes in the Netherlands, United Kingdom, or other

countries. With exemption from Foundation Year 1 evaluated on an individual basis (see admission

requirements and procedures), holders of a VWO / IB diploma have the potential to follow a full-timethree year programme.

Successful completion of the entire degree programme requires a 40 hours-per-week attitude

and motivation: the number of contact hours, including lectures, seminars and consultancy is

approximately 20 per week while the number of hours spent on group and individual work will be

roughly 20 to 25.

The degree programme is multi-disciplinary, consisting of modules organized under the headings

of: Academic Theory, Attitude & Skills and Applied Theory (Project Work). Within this are a fixed set

of required core modules which cover the main areas of business organizations e.g. Management &Human Resources; Accounting & Finance; Operations Management.

SpecialismA number of elective modules from five business functional areas (specialisms) are offered alongside

the core modules following the successful completion or exemption from Foundation Year 1:

Creative Business & Entertainment Management

Business & Entrepreneurial Marketing

Business & New Entrepreneurship

Business & Financial Management

This allows students the choice of following either a general or specialism programme. Those

opting for the general programme are free to choose from all the elective modules offered. For those

deciding to follow one of the five specialism programmes, the required core modules are extended

to include a compulsory set of elective modules according to the chosen specialism.

Foundation YearThe first year, or Foundation Year 1 is tailored toward holders of a HAVO (or international

equivalent) with a fit/gap approach to their individual backgrounds, and may therefore vary in

workload from candidate to candidate. It consists of a package of core modules designed to progress

students academically, provide them with a firm basis in fundamental business concepts and develop

their project management skills.

COURSE STRUCTURE

5


6/16


7/16

FOUR GOOD REASONS

TO CONSIDER OURBUSINESS DEGREE

1. The personal touchNot only the staff and coaches get to know their students personally, also all the students know each otherwell. For a major part of their studies, learners will be assigned to small groups, comprising five to eight

members, which act as business units. Although each member is an independent player, they are also

responsible for the group and are required to study and work closely together. Leadership, responsibility,

creativity and entrepreneurship are some of the qualities emphasized and practiced in these studies.

Professional coaches will give space to all groups to find their own solutions, while carefully monitoring the

individual academic results, productivity and level of participation in discussions.

2. Combining the university academic with

the practical professionalNyenrode New Business School offers an ideal combination for students who are interested in both

theoretical approach as well as the professional side of the business arena. Our close association with leadingcompanies enables us to offer a cutting-edge curriculum where students can be assured that they will always

be up to date in international business. Moreover, the companies with which we work are often interested in

entrepreneurial students for their own innovation-oriented future.

7


8/16

3. An international focusStudy locations in Amsterdam (Nyenrode New Business School) and London (University of Westminster),

along with the option to carry out the final dissertation project anywhere in the world, testify to the

international nature of our programme. Our partner companies are multinational in both character and

operations, and we place a strong accent on the European dimension of informed citizenship and personal

values and ethics. Students are involved with international projects in all years of their programme, e.g.

Ethiopia and India in years 1 and 2, and all graduates receive the internationally recognized BBA degree as

well as the BA (Hons) degree.

4. Education as an experienceFrom the first year, our students develop a toolkit (Showcase Projects) which provides them with the theory,

skills and attitude required to run a successful project. In the second year, they develop a spirit of creativityand understanding of what it is like to be an entrepreneur in new venture projects (Product Development),

while in other projects they learn to develop a sense of civic responsibility (Project Management). In the

third year, as owners of their own companies or in student-run companies (Business Planning, Budgeting

& Finance), they learn to sense the right balance between capital investment, expenses, market share

considerations and profit. Fourth-year students find themselves in the centre of the international academic

and business world in London, working on their final project (thesis / dissertation) which can take them

anywhere in the world. Throughout this period, students learn to fight their corner while ensuring they

remain good colleagues and responsible business people.

8


9/16

FOUNDATION YEAR (HONS) BUSINESS

& SPECIALISM

The Foundation Year 1, aimed at preparing holders of a HAVO (or international equivalent) for the subsequent years

of study, can be compared to a foundation level programme offered at most international universities. For those

candidates who wish to further develop their English proficiency, Nyenrode New Business School offers a summer

school opportunity at our partner University of Westminster in London for the duration of 6 weeks. The set of core

modules are designed to introduce students to the fundamental business concepts in the areas of marketing, finance,

human resources management, communications and law. Application of theoretical knowledge to real-life situations

begins already in this first year where students will be running two Showcase projects, of which one involves

branding an Ethiopian coffee in collaboration with fellow students from St. Marys University College (Addis Ababa).

BA IN BUSINESS GENERAL DEGREE

The general degree course is suitable for students who have not yet chosen the focus of their future business career and

wish to keep their options open. It allows them to emphasise specific aspects of their personal module portfolio when

applying for a general management position. In the second and third year, students can choose their elective modules

from any of the five offered specialism programmes available within Nyenrode New Business School. In the fourth year,

students can select from the wide choice of specialist modules offered by the University of Westminster including:

foreign language study; training in effective research techniques; broaden into a new subject such as Media or specialise

in a completely different area.

CREATIVE BUSINESS & ENTERTAINMENT

MANAGEMENT

The emerging combined Creative Industries is a fast-growing segment in the global economy that increasingly is being

recognized as a major determinant of national and regional economic growth. Within this segment, digital platforms have

created instant global markets for creative industry players, while globalisation and digital convergence are transformingthe face of the industry. But building a competitive creative (services) business is a complex process including content

design and protection, new distribution and business models, and product diversification that cannot be achieved by

talent alone.

In the second year, students are introduced to the concepts and techniques of the creative industries and explore critical

core theory concerning marketing, finance, human resource management and communications as they relate to the

creative business environment. In the third year, copyright and contract law and an academic approach to creativity form

the major part of the programme. Creative industry practices are contextualised within more general business routines,

and integrated with functions and operations required in the business world. As mentioned under Course Structure,

during the fourth year the wide selection of modules offered by the University of Westminster provides challenging

opportunities for further specialization.

9


10/16

The types of careers available to graduates of this programme include: (Cross and Interactive) Media

Executive, (Executive) Producer for Television, Event Manager, Cross Media Marketing Manager,

Artist Manager, Live Entertainment Producer, Digital Sector Marketing Executive, and Product or

Promotion Manager in the music industry.

BUSINESS & ENTREPRENEURIAL

MARKETING

In a fast changing and increasingly competitive business environment, marketing is possibly the

single most critical factor for the continued success of an organisation. Marketing, entrepreneurship

and the development of new business operations share many areas of commonality, such as

analytical skills, innovation and creativity, calculated risk taking and a proactive attitude. Nyenrode

New Business School stimulates these capabilities and values through training in creative marketsensing, guidance in designing and implementing cost accounting systems, and practice in planning

and implementing marketing programmes. Sales and marketing fine-tuning is one of the major

issues considered.

In the second year, students are introduced to the fundamental concepts of marketing and

entrepreneurial management and explore critical core theory concerning, finance, human

resource management, communications and law. In the third year, marketing skills and practices

are contextualised within a holistic study of wider business practices and the general functions

and operations prevalent in the business world. As mentioned under Course Structure, during

the fourth year the wide selection of modules offered by the University of Westminster provideschallenging opportunities for further specialization.

The types of careers available to graduates of this programme include: Brand Manager, Market

Research Executive or Analyst, Advertising and Promotions Manager, Marketing Manager and

Customer Relations Executive.

BUSINESS & NEW

ENTREPRENEURSHIP

Being an entrepreneur today means developing new business operations with calculated risk and a

proactive attitude. At Nyenrode New Business School, students develop entrepreneurial attitude

and skills through hands on training in creative market sensing, creating a profit margin, the

creation of activity plans, and reporting on newly discovered business models, new products and

new content. The influence of technological innovation on business practice is also a key subject

of study. In other words, students study todays dynamic new business sectors in order to become

tomorrows entrepreneur.

In the second year, students are introduced to the fundamental concepts of new entrepreneurship.

They will explore critical core theory concerning marketing, finance, human resources management,

communications and law, providing them with the academic background necessary for business

10


11/16

analysis. In the third year, marketing skills and practices are contextualised within a holistic study of wider business

practice and the integrative functions and operations prevalent within the business world. Students will further develop

their enquiry, evaluation, analysis and synthesis skills and start to consider future career directions. As mentioned

under Course Structure, during the fourth year the wide selection of modules offered by the University of Westminster

provides challenging opportunities for further specialization.

The types of careers available to graduates of this programme include: Brand Managers, Media Executives, Marketing

Managers, Client and Customer Relations Executives, New Product and New Market Development Managers and Digital

Sector Marketing Executives.

BUSINESS & FINANCIAL MANAGEMENT

The specialized subject area Business Financial Management provides students with the inspiration, expertise and skills

to become key players within an organisation. Opportunities in the financial sector worldwide abound, both in banks,investment brokerage firms, and insurance companies as well as in industrial and commercial companies. Todays financial

management specialists hold the key to success for the organizations that employ them, with company boards relying

on their specialist knowledge to formulate business strategies and provide advice and guidance on risk management and

compliance.

In the second year, students are provided with an introduction to financial and managerial accounting and the ways in

which finance is managed within a business organization. For example, they will learn to evaluate the different sources of

finance, compare the ways in which they are used, and learn to analyse and evaluate financial performance. In the third

year, students learn the financial management skills that will enable them to understand company capital structures and

how to estimate the weighted average cost of capital. As mentioned under Course Structure, during the fourth yearthe wide selection of modules offered by the University of Westminster provides challenging opportunities for further

specialization.

Our Business & Financial Management specialization is designed to provide a solid foundation of financial knowledge

as well as a firm grounding in the broader-based business skills needed for financial management positions such as

marketing, economics and human resource management, among many others.

11


12/16

Stimulate socially responsible entrepreneurship is one of Nyenrode New Business Schools main focuses. Our strong

belief that making business and making the world better are key factors to achieving a stable success is really starting

to generate some great results:

STUDENT-RUN COMPANY

Entrepreneurship, very much like the seeds of a pretty flower, requires fertile soil to grow. Nyenrode New

Business School has allowed StudyFlow to germinate, sprout and eventually, flourish. Were it not for the

freedom we were given at this school, our wild ideas might have very well been nipped in the bud. I have a rosy

outlook for anyone attending, and at the very least expect some new student run companies to blossom in the

years to come.

Edo van Rojen, Tom van Vooren and Philippe Taminiau are 3rdyear students at

Nyenrode New Business School and together they started their company StudyFlow.

When I started at Nyenrode New Business School I already knew that I wanted to start my own company. Lots of

ideas and projects came up and I could not focus on one specific trade. There was only one point I was sure of:

I wanted to start mainly in developing countries. During classes and coaching sessions the ideas matured and I

realized my real expectations. Now Im launching my own clothing company in Zimbabwe. The concept of it is

to make use of local knowledge of clothes manufacturing and local labor force to produce clothes at affordable

prices for their own communities. With this project, I feel myself contributing for a better world and Im sure

that a great future lays ahead us.

Mary Chekera is a 3rdyear student at Nyenrode New Business School and together with

her partner Tabeth Coorevits is preparing the launching of their company Glimlacht

Mode.

Nyenrode New Business School provided me an inspiring study and working environment. During my study

time I developed a new perspective on entrepreneurship a look where creativity and sustainability are the key

pillars. Nowadays I still see it present in my company, which I started during my study time and it is currently

active in 13 cities nationwide. Back then (and even now) I benefitted from the experience and viewpoints of my

lecturers, many of which have themselves the entrepreneurial spirit, and also the entrepreneurial mentality that

all my classmates have.

Georgi Tuaev is a 4thyear student and,, during his studies at Nyenrode New Business

School, started his company GratisPrint together with his partners Ilja Groenewegen,

Bram van Leur and Thomas van der Kleij.

12


13/16

equivalent to VWO granting entry to universitylevel education, have the potential for direct

access to year 2 (exemption from Foundation

Year 1 evaluated on an individual basis);

Holders of a certificate of secondary education

equivalent to HAVO, have potential for access

to Foundation Year 1.

ApplicationThe application procedure requires that

you hand in the following elements, all of whichmust be sent to Nyenrode New Business School

Department of Admissions at the address

specified on the application form:

A personal letter specifying your goal and

motivation for beginning an academic study

at the New Business School.

A piece of project work that demonstrates

your ambition and enthusiasm;

Two personal references, e.g. one from

a teacher and one from a person in yourindividual network;

Certified copies of all relevant diplomas

and grade transcripts (issued, stamped and

signed by the school);

A completed application form;

Copy of passport;

2 passport photographs (American size -

5x5cm).

IELTS report with a minimum score of 6.0

or TOEFL report with a score of 550 (paper-

based exam), or 213 (computer-based test)

or 80 (internet-based test) (International

students only).

Applications are processed on a continuous basisin order of receipt, and should be submitted

as early as possible. Once your application has

been reviewed by Nyenrode New Business School

Department of Admissions, you will be notified of

the result: If accepted, you will be invited for an

interview. Every effort will be made to provide you

with a final decision as soon as all assessments

have been made.

Entry RequirementsNyenrode New Business School degree

programme is designed for ambitious higher

secondary education graduates. As we feel that the

interest, enthusiasm and sense of responsibility of

all applicants or potential students is paramount,

these aspects are examined during the selection

procedure.

For students from the Dutch educational system:

Holders of a VWO diploma have the potentialfor direct access to year 2 (exemption from

Foundation Year 1 evaluated on an individual

basis);

Holders of a HAVO diploma who have maintained

a constant high level of performance have the

potential for access to Foundation Year 1;

Unique individuals who are found to be suitable

following a rigorous test and/or interview have

the potential for access to Foundation Year 1.

For international students:

Holders of an International Baccalaureate, or any

national higher secondary education certificate

ADMISSIONREQUIREMENTSAND PROCEDURES

13


14/16

SelectionThe selection procedure consists of the following

components:

An interview held at Nyenrode New Business School

with a member of the Management Team;

Assessment of your personal letter specifying

your goal and motivation; you may illustrate this

document by bringing to the interview a portfolio

of previous relevant achievements such as project

work, videomaterial, etc;

Amongst other assessment tools, a test of your

ability to use English as a working language;

Assessment of the personal project work produced

in your last year of secondary higher education.

Enrolment, fees and chargesYou will only be admitted and enrolled onto

Nyenrode New Business School degree programme

once your file is complete. It is especially important

that you send us copies of your secondary school

diploma and of the proof of payment of the full tuition

fee soon as they are available.

Upon being accepted, either into the Foundation Year1 or directly into year 2, applicants will be required

to pay a non-refundable advance of 10% on the

annual tuition fee in order to secure their place. The

remainder of the tuition fee is payable one month

before the commencement of the course. Tuition

fees for Foundation Year 1, and years 2, 3 and 4 are

indicated on the programme information sheet.

The fee covers:

Registration for on the New Business School degreeprogramme for one academic year;

Access to New Business School IT facilities and

network with the students own laptop;

Access to the library facilities;

Access and enrolment in year 4 to the University of

Westminster in London;

Individual monitoring and supervision of the project

groups.

* Housing and travel costs are not included in the fees and

cover charges

* For further information please refer to the NBS website

under: Contact Information; FAQ; General Terms and

Conditions at http://www.nyenrode.nl/Education/

bachelor/BBA/Pages/Practical-Information-.aspx

14


15/1615


16/16

Nyenrode New Business School

Keizersgracht 285

1016 ED AmsterdamThe Netherlands

+31 20 427 42 86

[email protected]

www.nyenrode.nl/newbusinessschool

nbbs prospectus 2013-2014

Documents