navigating media clutter · we continue to expand and develop innovative advertising solutions to...
TRANSCRIPT
Navigating Media Clutter
John Wanamaker• Legendary Retailer
• Invented the “Price Tag”
• Created the “Money Back
Guarantee”
• He was the first retailer to place
a half-page newspaper ad
(1874) and the first full-page ad
(1879)
John Wanamaker
• “Half the money I
spend on advertising is
wasted; the trouble is, I
don't know which half.”
2,500 COMMERCIAL
MESSAGESbombard the average consumer every day
• Increasing difficulties in reaching target market
through traditional television & online campaigns
• Consumers are watching TV shows on
alternative platforms
• DVD
• Internet download
• Online
• Video on Demand
• 8 of 10 consumers use software on their home
& work computers to block pop-up advertising
• Nearly 6 of 10 use technology to block
Website banners
• Solution: use out of home advertising to reach &
engage consumers as they go throughout their daily
life & routines
Advertising Challenges
Newspapers
• Effective way to reach baby boomer
generation as they are the primary
readers of newspapers
• Local media tool
• Can provide opportunities to
creative “newsworthiness”
Understanding Media Habits
Understanding Media Habits
Television
• Typical household watches over 7
hours of TV daily
• TV is still the media choice that
reaches the highest # of consumers
• Proliferation of different channels
provides opportunities to target
specific audiences & leverage their
interests
Radio
• Music is still the top reason that
people tune into radio
• 78% of consumers listen to the
radio on their drive to work
• Similar to TV, specific radio
formats appeal to different
segments
Understanding Media Habits
Understanding Media Habits
Internet/Digital
• Rapidly evolving as marketers are
looking for the right mix that
provides meaningful information &
will then attract consumers to their
website
• Consumers have the ability to opt-
in & choose what digital
advertising they see & consume &
which they bypass
Out of Home
• Effective in reaching a broad range of
different target audiences
• Provides local geographic flexibility
• Growth of outdoor has been fueled by
new outdoor advertising products that
are lifestyle focused & reach &
engage consumers
• Highly targeted media products that
efficiently & effectively reach your
ideal customer
Understanding Media Habits
$0.00
$5.00
$10.00
$15.00
$20.00
$25.00
$30.00
$35.00
Media CPM
CPM (Cost Per Thousand)
Media Dollars Go Farther With Outdoor
Telecommunications Consumers
OOH outperforms online media in reaching consumers in the same half-hour they
consider purchases & decide on purchases in the mobile/cellular service category.
Telecommunications Consumers
OOH outperforms traditional media in reaching consumers in the same half-hour
they consider purchases, decide on purchases & make purchases in the
mobile/cellular service category.
Automotive Consumers
OOH outperforms online media in reaching consumers in the same half-hour they
consider purchases, decide on purchases & make purchases in the automotive category.
AllOver Media can deliver to
top DMA’s nationwide. We are the nation’s only Out-Of-Home media company that does this!
AllOver Media
AllOver Media is the market leader in the ever-changing
Out-Of-Home media industry.“
200+
”We continue to expand and develop innovative advertising solutions to reach more diverse customer
profiles within specific geographic areas. Our versatile nationwide media portfolio includes C-Store,
Transit, Indoor, Resort and Multicultural Community divisions.
Digital Indoor
Traditional Indoor
Traditional Indoor
10 and 20 mile radius
10 and 20 mile radius
•10 mile radius = 174 locations
•20 mile radius = 392 locations
BCBA Offering
•6 month program beginning July 1•15 locations•10 mile radius•Cost = $125 per month•Total for 6 months = $750•Deadline for Agreement June 1•Deadline for Final Art June 10
