navigating linked in for job search success
TRANSCRIPT
How to Navigate LinkedIn for Job Search
Jacqueline Buck SPHRMinnesotaWorks.net
Department of Employment & Economic Development
Introduction
• Presentation assumes that participants have a basic knowledge of LinkedIn.
• Need an introduction to LinkedIn? www.learn.linkedin.com
I'm on LinkedIn--Now What??? (Third Edition): A Guide to Getting the Most Out of LinkedIn [Paperback] Jason Alba (Author)
Overview
• Largest professional online network
• Allows you to create an online presence
• Use LinkedIn to make meaningful connections
• Research companies, find job openings, connect with groups
Why LinkedIn?
Online visibility
Great venue for professional networking
Transform your professional life
STATISTICS
2 new members per second
161 million members-200 countriesFortune 500 companies represented1.2 million groups4.2 billion professional searches
Hmm .. .. .. ..
5 Simple Steps to Success
1. Create and optimize your profile
Nurture a genuine relationshipDeliver results-oriented contentIdentify 1 main objectiveKnow your audienceCreate a call to action
Step 2
2. Order your profile sections according to
your goal.
Most relevant sections near the top. Summary should always be near the
top Find a way that represents you best
Step 3
3. Optimize your Summary section
Use the style that works best Make it “keyword” rich
4. List your specialties Make it easy to scan Use bullet points Cut and paste from Word
More Simple Steps . . .
5. Add relevant sections to your profile
Certifications (CPA, NCRC, SPHR)
Publications Applications (blog, tweets, reading list)
Step 5
6. Skills New emphasis on this section Easily connect with others who have similar interests Most searched terms at the top
7. Personal Information / Contact Settings
7. Additional Information
Interests Groups (“Groups you might like”)
Should be compelling & reinforce your expertise.
RECOGNIZE THESE ?
CONNECTIONS
4 Tips for Meaningful Connections
1. Timing is everything2. Leverage events3. Ask for advice4. Be a resource for others
ASK FOR ADVICE
BE A RESOURCE
GROUPS
• 1.2 million groups• Join 50 groups• Open access • Create your own• Search current groups
SEARCH FOR JOBS
Suggests jobs
Advanced Search
dkf10 jobs
Identifies Connections
Creates spiders
Ready to get started and make some meaningful connections?
Jacqueline Buck SPHRWorkforce Development
Department of Employment & Economic Development