BACKGROUND

• IslandWood

• Reality

• Vision

• Target Audience

• Product Background

APPENDIX

Market Analysis

“In our media-infused, gadget-crazed, eternally wired world, could it be that games played on the very same electronic devices that keep us indoors and locked away from nature will entice us to step into the light, inhale the fresh air, and take the time to smell the roses?” -Dr. Bill Chameides, dean of Duke's Nicholas School of the Environment and member of the National Academy of Sciences

•Sedentary, hyper-connected kids is a global reality. • In the US in just one generation:– Kids time outside cut in half– Obesity is 3x greater– Ritalin use is 40x– Screen time is > 40

hrs/week• In Australia, kids are spending less than two hours a day outside, contributing to:– 14% have been diagnosed

with a mental health disorder

– 85% decline in creativity– 25% are overweight

REALITY | How kids are experiencing the world

MISSION CONTENT PARTNERS: BRAND PARTNER:

FOUNDING PARTNERS:

VISION | Proven Education Content Partners

Nature Play AustraliaVision: unstructured, outdoor, play becomes a normal part of every child’s life, so that they can develop into resilient, healthy and creative community members

Mission: make nature play a normal part of childhood again

Guiding principles• Collaboration• Flexibility• Community focused• Respect• Equity

IslandWoodVision: create a more considered and connected world, using nature to spark curiosity of each person we meet, inspiring action

Mission: open people’s eyes to the power of nature, self and community

Guiding principles• Deliver “hands on” education• Use nature as a classroom• Engage diverse ways of learning• Increase environmental literacy• Showcase sustainable practices

Together, we stand for learning, exploration and play

VISION | Powerful Global Partners

TARGET AUDIENCE

Parents (and caretakers) of children ages 7 – 12 who: Educators who:

Want to use technology as a tool to engage their kids in playful learning activities, leading to greater discovery of their natural world

Want to use the connection of technology and environmental education in order to empower students

Sources: http://www.emarketer.com/Article/Millennial-Parents-More-Likely-Buy-Apps-Kids/1010558 http://www.grunwald.com/pdfs/Grunwald%20Mobile%20Study%20public%20report.pdf

TARGET AUDIENCE

When using apps in an educational setting, parents believe the following:

52% agree that schools should make more use of mobile devices or tablets in education

70% agree teachers should recommend educational apps for students

43% need help finding quality educational apps

9

143mm people in the US own smartphones as of July 2013 (60% penetration), with 81mm owning tablets.

PRODUCT BACKGROUND | US device penetration overall

There is an unmet need to create content for kids to get outside that is as rich and exciting as what they can play on a smartphone or iPad, indoors.

Our app will be the first of its kind to offer both indoor and outdoor experiences with nature. The indoor content will be engrossing and the outdoor content will give adults the tools needed to be a confident guide for their children outdoors.

Ultimately, the app will enable educators, families and communities to explore the outdoors together and increase environmental literacy.

PRODUCT BACKGROUND | Unmet consumer need

FUNCTIONALITY OVERVIEW

• Onboarding

• Complete a Mission

• Create a Mission

• Features

• Education Benefits

• Soft Launch

ONBOARDING | Let’s get started

MISSION FLOW | Accept the mission and begin your adventure

CREATE | Share your favorite activity by creating a mission

CREATE | Share your favorite activity by creating a mission

CREATE | Share your favorite activity by creating a mission

FEATURES| User profile, search, >1M Geocache missions

EDUCATION BENEFITS | nature and technology working together

IslandWood, Nature Play, Geocaching and Zeno will be providing outdoor educational content that integrates math and science into missions in order to engage and motivate students to learn, play and explore nature.

Students will be able to interact with technology and nature together to enhance their learning experiences and increase their environmental literacy.

The soft launch of the Nature Passport Beta app will take place at the World Parks Congress in Sydney, Australia

Griffin Longley, Founder of Nature Play, will be announcing the development of the beta app during his keynote presentation at the 2014 WPC.

Soft Launch | 2014 World Parks Congress: Nov. 12-19th