nature fresh life - twitter trending campaign


Nature Fresh Acti Lite

Generate, sustain and amplify the fans interest around the campaign


#SpotTheDifference

#AchhePapa


• 4 creative(s)

Achhe Papa TVC

5 Hours 15 Minutes in India and major cities


Teaser Building Phase


Fans showed their excitement by sharing GIFs


#SpotTheDifferenceTweets


Conversations Generated


….more conversations generated


Worldwide Trend #16India Trend #1


Delhi Trend #3 Kolkata Trend #3 Jaipur Trend #4


Pune Trend #3 Mumbai Trend #3 Patna Trend #3


Nagpur Trend #4 Amritsar Trend #3Ahmedabad Trend

#4


Campaign reached to the right set of audience, primarily Women


Web/Mobile


A sizeable population with a huge fan base tweeted

positively


A huge fan base get into the handle and flooded it with

tweets


• Fans were asked to watch the Achhe Papa TVC

• #AcchePapa

3 Hours 20 Minutes in India and major cities


Conversations generated around #AchhePapa TVC


Mumbai Trend #15India Trend #4


Jaipur Trend #17Delhi Trend #4


Campaign reached to the right set of audience, primarily Women


Web/Mobile


A sizeable population with a huge fan base tweeted

positively


A huge fan base get into the handle and flooded it with

tweets


Before the Campaign started After the Campaign ended

YOUTUBE VIEWS


#SpotTheDifference• 7,000+

• 63.8%

half an hour

• 55.5 millions 1,129 unique users

#AchhePapa• 1,000+

• 92.3%

3.20 Hours

• 9 million 482 unique users


https://twitter.com/neuronimbus

https://www.facebook.com/neuronimbus

https://twitter.com/neuronimbus

https://www.facebook.com/neuronimbus

nature fresh life - twitter trending campaign

Healthcare