How to build a successfulcampaign on twitter?

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Twitter Trends

A trend on Twitter refers to a hashtag-driven

topic that is immediately popular at a particular

time.

A hashtag is a keyword or phrase that is

preceded with a pound (#) sign, as

with #StyleTurf or #jaihind.

Trends are determined by an secret algorithm

that monitors hot subjects based on who you

follow and where you’re locate

Why twitter campaigns for brands?

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Twitter has upwards of 500 million users

and around 190 million unique

visits every day

Interaction through Twitter is usually public

and if you’re creative then

even your initial contact can

create internet fuss! 

Economical way of branding and

marketing compared to

traditional media and the reach

can be targeted.

Brand Impression is established and top of the mind recall when my TL is talking about the hashtag.

prelaunch activity of the beer shampoo.

#OnlyManCan Hashtag intended to build an element of humor.

The engagement level were so high that we trended in India and

worldwide No 1 as it went viral. We started with conversations with

the people and the top tweeples,celebs joined the party.

Case Study :- Out of the Box Twitter Campaign

#OnlyManCan - @ParkAvenuespeak

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#StyleTurf4Men

#StyleTurf4Girls

#Philips

#styleturf

Philips #Styleturf Campaign

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#SMWBangalore

Paid trends

For Twitter Ads, there are

certain restriction for usage in India as the account

has to be created with a US credit card as they haven't

activated transactions through INR.

Currently the Twitter Ads cannot be

done directly with the

company in India.it has to be routed to a agency

who is authorized to

handle twitter Ads.

The Minimum budget  is $10,000

which has to be given in Advance. 

Promoted tweet :- cost

per engagement: 6 cents -20

cents.

What makes a twitter campaign successful?

Some sure shot methods of having a successful twitter trending campaign are :-

Engaging the active tweeples with conversations and build engagement..

Build a innovative twitter contest rather than the usual quiz, maximum RT or maximum tweet contest.

Gratify the winners with an experience based prizes rather than giving out goodies so that the experience also create engagement and buzz in the twitter verse.

#SMWBangalore

Twitter Campaign Fad

Commercials is valued rather than

conversations

Unethical ways of trending

Cost Per Tweet

Nivedith007

@nivedithg

www.nivedithg.com#SMWBangalore