national opinion poll: october 2016 - millward brown · aug 17th-27th 2013 sep 13th-25th 2013 sep...

1.

National Opinion Poll: October 2016 - for Publication on 23rd October 2016

2.

Introduction

A National Public Opinion Poll was conducted on behalf of The Sunday

Independent to be published on Sunday 23rd October 2016.

The topics covered included party political support, satisfaction with

Government and party leaders, personal financial circumstances, opinions

on the recent Apple tax ruling, the Budget and the 8th Amendment.

Interviews were conducted face-to-face, in-home, with those aged 18+.

Quota controls were set on gender, age, social class and region to mirror

the 18+ population profile.

942 interviews were conducted at 64 sampling points nationwide.

Interviews were carried out between 8th to 20th October 2016.

Data was weighted to reflect the adult population aged 18+.

The margin of error for this opinion poll is +/- 3.2%.

3.

The survey results presented here are derived from The

Independent Newspaper Group/ Kantar Millward Brown Poll.

The poll was conducted among a sample of 1,000 adults

representative of the approximate 3.43 million adults aged

18 and over - interviewed on a face-to-face basis in the

home at 64 sampling points throughout the Republic of

Ireland. The margin of error for this opinion poll is +/- 3.2%

The 942 interviews on the poll were carried out between 8th

to 20th October 2016.

The poll was conducted in accordance with the guidelines

set by ESOMAR and AIMRO (European and Irish Market and

Opinion Research governing bodies). Extracts from the

report may be quoted or published on condition that due

acknowledgement is given to Kantar Millward Brown and The

Sunday Independent.

© Kantar Millward Brown & The Sunday Independent 2016.

Introduction

POLL

4.

The Results

5.

Coalition could have used Budget to stamp its identity on voters… but it failed

And so the phoney war continues. This latest Sunday Independent/Kantar Millward Brown Opinion poll, conducted

over twelve days that coincided with the Budget being introduced, in some ways reflects that Budget – it is quite

flat.

Reaction to that Budget was relatively muted (unsurprising given that there was in essence nothing of real note

announced on the day that hadn’t been flagged or was a topic of kite-flying well in advance). Similarly, this poll

throws up no ground shaking headlines on the face of it. That said, there are some notable dynamics to be

observed.

First off, the headline results. Support for all the parties has remained generally consistent. Fine Gael has slipped

one, with Fianna Fail and Labour up one. Sinn Fein remains unchanged. Nothing to get overly excited about so

(unless of course, you are a supporter of Labour).

But let’s look at the context if this. The backdrop to this poll is that this is a Government basking in relative

economic success, yet it’s struggling to transfer this optimism onto the mood of the nation.

Some of this is to be expected – given the tortuous birth of this administration, it is unsurprising that it will take

time to find its feet. However, some of this is also self-inflicted, with infighting and uncertainty the moniker of the

first six months of its tenure. Therefore the Budget could have been an opportunity to stamp its identity into the

psyche of the nation. Instead we got a rather tepid mismatch of consensus – a nil-all draw in soccer parlance.

So where does this leave us? Fine Gael, at 29pc, will be happy to remain at the top of the pecking order, although

Fianna Fail will also take solace. At 27pc, they are within a hairs breath of the lead party. Their redemption in the

eyes of the electorate seems to be ongoing – they have peaked to a three year high.

Sinn Fein has plateaued at 20pc – they often tend to reach this mark when there is no election on the horizon. For

them, they will hope to cement this position. However, having had adopted the mantle of the de facto lead

opposition party over the past few weeks, they may be somewhat deflated that this has not translated into

meaningful gains.

6.

Coalition could have used Budget to stamp its identity on voters… but it failed (Cont’d)

Labour, at 7pc, has edged marginally upwards, albeit off a small base. The party will take some solace in the fact

that they have at least arrested their decline. Whether this is a dead cat bounce or something more meaningful will

transpire over the coming months – the jury is still out on Brendan Howlin’s effectiveness as leader (25pc are happy

vs 47pc not).

The eclectic grouping of Independents and other parties has remained relatively steady since June, but are still a far

cry from their General Election performance. For some in the electorate, it may well be that they have flattered to

deceive.

And so, in many ways, the status quo remains, with Fine Gael and Fianna Fail in the ascendancy. Looking at the

diagnostics behind the headline figures, it points to a momentum that is arguably behind Fianna Fail. Fine Gael,

still trying to regain its collective mojo after the bruising election in February, is still finding its way in the new

political paradigm that collective governance entails. Fianna Fail has no such qualms at adaptation or evolution.

Looking at their respective leaders, it is interesting to note that the satisfaction ratings of them are stark in their

differences. 29pc are happy with Enda Kenny’s performance (albeit an increase of two points), whereas a steady

43pc are satisfied with Micheal Martin.

Among their own party faithful, Enda Kenny’s rating has also increased since June (more are satisfied {68pc vs 64pc

previously} and less are dissatisfied {23pc vs 31}). One would think that this will help Kenny’s personal remerging

mojo, and may provide food for thought for those waiting in the wings.

However, Fianna Fail supporters are even more strident in support of their leader (a consistent 77pc endorsement),

and this suggests at all is well within that camp.

7.

Coalition could have used Budget to stamp its identity on voters… but it failed (Cont’d)

More importantly is the measure of party toxicity. That is, who people would not vote for. Again, this suggests that

the momentum for the middle ground is behind Fianna Fail. Of the main parties (FG,FF, SF and Labour), Fianna Fail

continues to be least toxic – just one in five (21pc) say that they would not consider them. 32pc say they would not

consider Fine Gael, but as the lead party in a government, they are always going to be a lightning rod for any

disgruntlement (overall just 31pc are happy with this administration’s performance).

But among party supporters, the dynamics are even more enlightening. Just 13pc of FG supporters say that they

would not consider voting for Fianna Fail (thus making FF the least toxic party to FG). It suggests that some of Fine

Gael’s support may be somewhat soft, and open to a charm offensive by Fianna Fail.

Contrast this with FF supporters –they are a lot more surefooted in toeing the party line – 38pc would reject FG

outright. One senses that among their supporters, they feel that Fine Gael needs Fianna Fail more than Fianna Fail

needs Fine Gael. It signposts a deficit of confidence between supporters of the two parties.

It could be argued that Fine Gael is a victim of its own success having being returned to office. It now finds itself

on relatively unstable ground. The party will need to shore up its position, or change the perceived optics of what it

stands for; the alternative is that it may be sidestepped by a fickle electorate.

8.

National Opinion Poll: Party Support Trended Questions

9. Q. If a General Election were to take place tomorrow, to which Party or independent candidate would you

give your first preference vote?

Party Support – First Preference – Including Don’t Knows

Base: All Aged 18+ (942) Opinion Poll

October 2016

Including

Don’t Knows

%

Opinion Poll

October 2016

Excluding

Don’t Knows

%

22 29

6

8 21

27

15

20

1

2

12

15 22

Others

Fianna Fáil

Fine Gael

Labour

Sinn Féin

Don’t know

26

7

24

3

18

2 4

3

14

Independents/others

General

Election Result

2016

%

Fianna Fáil

Fine Gael

Labour

Sinn Féin

Green Party

Renua Ireland AAA-PBP

Social Democrats

Greens

Others

Fianna Fáil

Fine Gael

Labour

Sinn Féin

Green



Party Support First Preference (excluding don’t knows)

Base: All giving a first preference

26 29 27 28 27 27 30 27 29 25 25 22 22 25 25 29 24

29 27 26 30 29

29 28

25 27 27 24 26

21 22

20 21 20 18

19 19

23 23

24 22 24

26 27

19 19 21 19 19 21

16 22 20

24 22 26 21

26 24

21 21

21 21

14

20 20

8 8 8 10 9 9 12

8 6 7 9 7

5

6 8 6

7

7 6

7

7 8 1 1

2 1 1 1

1 2 2 1 1 1

2

1 3 1 1

1 1

3

3 2

18 15 18 14 17 18 15 20 21 23 23 23

32 23 20 20 24

19 22 27

14 15 Independents/

others*

Green Party

Labour

Sinn Féin

Fianna Fáil

Fine Gael

June

20th–28th

2013

%

Aug

3rd-12th

2013

%

Aug

17th-27th

2013

%

Sep

13th–25th

2013

%

Sep 30th -

Oct 9th

%

Nov

3rd-13th

%

Jan

15th-24th

2014

%

Feb

19th-28th

2014

%

Apr

5th-15th

2014

%

Jul

18th–30th

2014

%

Sep

9th-18th

2014

%

Oct

21st–31st

2014

%

Dec

8th-18th

2014

%

Jan 30th

-Feb 9th

2015

%

Mar 24th

- Apr 2nd

2015

%

19th-26th

June

2015

%

19th-30th

July

2015

%

28th Oct-

6th Nov

2015

%

* Includes all other parties

25th Jan-

4th Feb

2016

%

General

Election

2016

%

18th -30th

June

2016

%

Independents/Others: October 2016

AAA-PBP 2%

Social Democrats 1%

Independent Candidates 6%

Independent Alliance 5%

20th

Oct

2016

%



Party Support First Preference (excluding don’t knows)



26

29 27

28 27 27

30

27 29

25 25

22 22

25 25

29

24

29 27

26

30 29 29

28

25 27 27

24 26

21 22

20 21

20 18

19 19

23 23 24

22 24

26 27

19 19 21

19 19 21

16

22 20

24 22

26

21

26 24

21 21 21 21

14

20 20

8 8 8 10

9 9

12

8 6

7 9

7 5

6 8

6 7 7

6 7 7

8

1 1 2

1 1 1 1 2 2

1 1 1 2

1 3

1 1 1 1 3 3

2

18

15

18

14

17 18

15

20 21

23 23 23

32

23

20 20

24

19

22

27

14 15

-

5

10

15

20

25

30

35

Jun 20th-28th 2013

Aug 3rd-12th 2013

Aug 17th-27th 2013

Sep 13th-25th 2013

Sep 30th-Oct 9th

Nov 3rd-13th

Jan 15th-24th 2014

Feb 19th-24th 2014

Apr 5th-15th 2014

Jul 18th-30th 2014

Sep 9th-18th 2014

Oct 21st-31st 2014

Dec 8th-18th 2014

Jan 29th-Feb 9th

2015

Mar 24th-Apr 2nd

2015

19th-26thJun 2015

19th-30thJul 2015

28th Oct-6th Nov

2015

25th Jan- 4th Feb

2016

GeneralElection

2016

18th-30thJune2016

8th-20thOct 2016

Fine Gael Fianna Fail Sinn Fein Labour Green Party Independents/Others*

Independents/Others: October 2016

AAA-PBP 2%

Social Democrats 1%

Independent Candidates 6%

Independent Alliance 5%



Trended Party Support First Preference (excluding don’t knows)


28 27 27 30

27 29

25 25 22 22

25 25 29

24

29 27 26

30 29 27 27

24 26

21 22 20 21 20

18 19 19 23 23 24

22 24

26 26 27

19 19 21

16

22 20

24 22

26

21

26 24

21 21 21 21

14

20 20

10 9 9 12

8 6 7

9 7

5 6 8

6 7 7 6 7 7 8

14 17 18

15

20 21 23 23 23

32

23 20 20

24

19 22

27

14 17

INDEPENDENTS OTHERS*

LABOUR

SINN FÉIN FIANNA FÁIL FINE GAEL

*Includes all others (including Greens)

13.

Satisfaction with this new Government’s performance has

improved by three points since the summer, although twice

as many are unhappy

Q. Are you satisfied or dissatisfied with the way the Government is running the country?

Base: All Aged 18+ (942)

HIGHER AMONG %

35-44 34

ABC1s 39

Farming Community 48

Dublin Residents 36

Fine Gael Supporters 64 62%

31%

8%

Don’t know (11%)

Dissatisfied (60%) Satisfied

(28%)

HIGHER AMONG %

25-34 66

65+ 69

C2DEs 72

Munster Residents 70

Fianna Fáil Supporters 65

Sinn Féin Supporters 86

Ind/Others Supporters 79

Over Three in ten are happy

( )= June 2016 Results

14.

Satisfaction with Government Over Time

Base: All Aged 18+ ()

75 73 72 71 73 74 68 71

66 69 62

73 71 68 69 63 67

60 62 60 62

17 19 19 20 21 19

23 20 24

23 27

21 19 23

26 29 25

32 29 28

31

7 7 10 9 6 7 10 9 9 8 11 6

9 9 5 8 8 8 9 11 8

Dissatisfied

Satisfied

Don’t know

June

20th–28th

‘13

%

Aug

3rd-12th

‘13

%

Aug

17th-27th

‘13

%

Sept

13th-25th

’13

%

Sept 30th -

Oct 9th

‘13

%

Nov

3rd-13th

‘13

%

Jan

15th-24th

‘14

%

Feb

19th–28th

2014

%

Apr

5th-15th

2013

%

Jul 18th–30th

2014 %

Sep 9th–18th 2014

%

Oct 21st–31st

2014 %

Dec 8th–18th 2014

%

2014 results

2013 results

Jan 30th – Feb 9th 2015

%

2015 results

Mar 24th

- Apr 2nd

2015

%

19th-26th

June

2015

%

19th-30th

July

2015

%

28th Oct-

6th Nov

2015

%

25th Jan-

4th Feb

2016

%

18th-30th

June

2016

%

2016 results

8th–20th

Oct

2016

%

15.

Q. Are you satisfied or dissatisfied with Enda Kenny as Taoiseach?

Q. Are you satisfied or dissatisfied with the way Brendan Howlin is doing his job as leader of Labour?

Q. Are you satisfied or dissatisfied with the way Michéal Martin is doing his job as leader of Fianna Fáil?

Q. Are you satisfied or dissatisfied with the way Gerry Adams is doing his job as leader of Sinn Féin?

Satisfaction with Party Leaders

Satisfied

Dissatisfied

25 21 24 27 32

25 31 27 27 29 28

22 23 25 26 20 24 22

27 25 29 24

29 30 36 32 32

27

43 43

27 23 29 32 30 30 27 27 31 29

67 69 64 67

59 66

60 62 63 59 56 62 61 65

57 65 62 62

43 47 54 56

49 57

45 49 49 48 38 40

56 57 50

56 52 51 55 51 51 51

Enda Kenny Joan Burton Michéal Martin Gerry Adams

Don’t know (8) (10) (12) (7) (9) (9) (9) (11) (11) (12)

Oct ’14 %

Dec ’14 %

Feb ’15 %

(17) (16) (16) (11) (16) (14) (14) (16) (30) (27) (17) (20) (22) (13) (19) (19) (20) (25) (18) (18) (17) (20) (21) (12) (18) (19) (18) (21) (18) (19)

Mar/ Apr ’15 %

June ’15 %

July ’15 %

Oct/ Nov ’15 %

Base: All Aged 18+ ()

Feb ’16 %

Jun ’16 %

Oct ’14 %

Dec ’14 %

Feb ’15 %

Mar/ Apr ’15 %

June ’15 %

July ’15 %

Oct/ Nov ’15 %

Feb ’16 %

Jun ’16 %

Oct ’14 %

Dec ’14 %

Feb ’15 %

Mar/ Apr ’15 %

June ’15 %

July ’15 %

Oct/ Nov ’15 %

Feb ’16 %

Jun ’16 %

Oct ’14 %

Dec ’14 %

Feb ’15 %

Mar/ Apr ’15 %

June ’15 %

July ’15 %

Oct/ Nov ’15 %

Feb ’16 %

Jun ’16 %

Brendan Howlin

Oct ’16 %

Oct ’16 %

Oct ’16 %

Oct ’16 %

16. Q. Are you satisfied or dissatisfied with Enda Kenny as Taoiseach?

Satisfaction with An Taoiseach Enda Kenny

HIGHER AMONG %

18-24 year olds 35


ABC1s 34

Dublin Residents 38

Fine Gael Supporters 68 59%

29%

12%

Don’t know (11%)

Dissatisfied (63%) Satisfied

(27%)

HIGHER AMONG %

45-54 year olds 67

C2DEs 66




Independent/Others 73


( )= June 2016 Poll Results

17. Q. Are you satisfied or dissatisfied with the way Brendan Howlin is doing his job as leader of Labour?

Satisfaction with Brendan Howlin

HIGHER AMONG %

55-64 32

ABs 32

C1s 29

Dublin Residents 29

Conn/Ulster Residents 29

Fine Gael Supporters 49

Labour Supporters 58

47%

25%

27% Don’t know (30%)

Dissatisfied (43%)

Satisfied (27%)

HIGHER AMONG %

Males 50

45-54 61

C2DEs 52

Dublin Residents 51





18.

40%

43%

18%


Satisfaction with Michéal Martin

HIGHER AMONG %

55-64 year olds 57

65+ 49

ABC1s 48


Conn/Ulster residents 46



Don’t know (18%)

Dissatisfied (38%)

Satisfied (43%)

HIGHER AMONG %

45-54 year olds 49

C2DEs 45



Independents/Others 47



19.

51%

29%

19%


Satisfaction with Gerry Adams

Don’t know (18%)

Dissatisfied (51%)

Satisfied (31%)

HIGHER AMONG %

Males 33

18-24year olds 36

35-44 year olds 34

C2DEs 33

Dublin Residents 34



HIGHER AMONG %

55-64 year olds 62

65+ 70

ABs 54


Conn/Ulster 63




Independents/Others 58



20.

Satisfaction with Party Leaders X Party Support

SATISFIED

DISSATISFIED

29%

25%

43%

29%

Enda Kenny

Brendan Howlin

Michéal Martin

Gerry Adams

Total

59%

47%

40%

51%

23 60 72 83 73

26 29 58 73 50

35 60 15 58 47

67 55 66 16 58

Supporters %

Supporters %

Supporters %

Supporters %

Independent/ Other Party Supporters*

%

68 31 23 10 15

49 58 18 11 21

48 29 77 30 37

23 30 16 76 20

Enda Kenny

Brendan Howlin

Michéal Martin

Gerry Adams



Q. Are you satisfied or dissatisfied with Enda Kenny as Taoiseach?

Q. Are you satisfied or dissatisfied with the way Brendan Howlin is doing his job as leader of Labour?



21. Q. Which of the following parties or political groupings would you NOT consider voting for in any upcoming election?

Which Parties are most toxic to whom? Fianna Fáil remain

the least toxic of the main parties, although Labour also

shows signs of improvement

WOULD NOT

CONSIDER

32%

22%

21%

38%

17%

18%

17%

10%

Feb June

Fine Gael (34) (35)

Labour (31) (28)

Fianna Fáil (24) (25)

Sinn Féin (37) (40)

Socialist Party (19) (16)

AAA-People

Before Profit (16) (17)

Green Party (n/a) (18)

Social

Democrats (9) (8)

October

Total Supporters %

Supporters %

Supporters %

Supporters %

Independent/ Other party Supporters*

%

- 31 38 64 51

14 - 23 44 27

13 40 - 45 35

61 41 54 - 43

29 9 21 12 11

30 18 26 8 10

16 18 24 19 8

14 9 15 5 5



( )= Previous Results

22.

National Opinion Poll: October 2016 - Additional Questions for Publication on 23rd October 2016

23. Q. Do you think that Enda Kenny should remain as leader of Fine Gael, or should he resign?

Over half believe that Enda Kenny should resign; less than

one in two FG supporters are loyal to him

54%

24%

12% 10%

HIGHER AMONG %

Age 65+ 29

ABC1s 27


Dublin Residents 28

Satisfied with

Government 50




HIGHER AMONG %

25-34 62

55-64 59

DEs 61




Independents/Others

Supporters 67

Should Remain (25%)

Don’t know (12%)

Should Resign (56%)

It depends (7%)



SHOULD KENNY RESIGN?

24.

Leo Varadkar is the is the clear front runner for Fine Gael

leadership in the event of Kenny resigning

%

28

19

10

11

10

22

Leo Varadkar

Simon Coveney

Richard Bruton

None of them

Somebody else

Don't know

Among FG Supporters: %

Leo Varadkar 39

Simon Coveney 25

Richard Bruton 12

None of them 4

Somebody else 6

Don’t know 14


Q. If Enda Kenny were to resign as leader of Fine Gael, who would you like to see replace him?

25.

Compared to June, in the midst of the Brexit announcement,

there is increasing confidence that the Government will last

longer

%

10

22

14

16

8

3

10

3

15

Up to six months (10)

Up to a year (27)

Up to 18 months (16)

Up to two years (19)

Up to three years (7)

Up to four years (3)

It will last full term (5)

It Depends (2)

Don’t know (11)


Q. In your own opinion, how long do you think the current Government will last in office?

October

Total

%

FG

%

FF

%

LAB

%

SF

%

Others

%

Up to 1 year 32 23 32 42 39 38

18 months to 2 years 30 36 41 33 25 28

3 years + 21 31 18 13 24 17


June

%

Up to 1 year 37

18 months to 2 years 38

3 years + 15

26.

Attitudes towards the recent budget are mixed at best: the

supporters of the opposition are generally underwhelmed

Interviews Post Budget Day %

37

35

16

12

The Govt should have introduced more tax

cuts for workers

The Govt should have introduced more

spending increases to Public services

The Govt got the balance between tax cuts

and spending increases about right

Don’t know/No opinion

Base: All Aged 18+ (interviewed after Budget day n =774)

Q. Which of the following statements best describes your opinion of the recent budget?

HIGHER AMONG %

Female 42

35-44 45

ABs 45

Munster residents 46



HIGHER AMONG %

45-54 40

C2DE 38

Dublin Residents 42




HIGHER AMONG %

Male 19

ABC1 19



27.

16

52

30

2

Q. Taking everything into consideration would you say you are

personally better off, worse off or in the same situation as

you were THIS TIME LAST YEAR?

Better Off (17)

Same (53)

Worse Off (28)

Net Difference* (-11)

Compared to last year

%

-14

%

20

49

23

8

This time next year? October

2015

Q. This time NEXT YEAR, do you think that you

personally will be better off, worse off or in

the same situation as you are now?

Don’t know (2)

Personal situation: We are still cautious about the year

ahead

October 2017


Better Off (22)

Same (48)

Worse Off (22)

Net Difference* (0) -3

Don’t know (8)

*= Better off minus worse off ( )= June 2016 Poll Results

28. Q. This time next year, do you think that you personally will be better off, worse off or in the same

situation as you are now?

Historical Picture: Personal Situation Compared To This Time Last Year. Trended over time

17

27 24

27

11

5 6 7 10

4 4 7 6 8 8

12 13 11 16 16 16 17 16

49

59 60

46 43

29 34 33 32

27

33 29 31 32

27 31

43

40 39

48 48 53 52

34

15 16

27

46

66

59 60 57

68

61 63 64 59

64

57

41

43 40 35 33

28 30

0

10

20

30

40

50

60

70

80

90

100

PreCelticTiger'92

MidCelticTiger'97

Post9/11 '02

Sep '08 Jan '09 Apr '09 Sep '09 Mar '10 Sep '10 Jan '11 Mar '11 Sep '11 Jan '12 Jul'12 Mar '13 Oct '13 Jul '14 Dec '14 July '15 Oct/Nov'15

Feb '16 Jun '16 Oct '16

Net Change

-17 +12 +8 +0 -35 -61 -53 -53 -47 -64 -57 -56 -58 -51 -56 -45 -28 -32 -24 -19 -17 -11 -14

COMPARED TO LAST YEAR

BETTER OFF

SAME

WORSE OFF


29. Q. This time next year, do you think that you personally will be better off, worse off or in the same

situation as you are now?

Historical Picture: Personal Situation This Time Next Year. Trended over time

36

28 26 22

25 29 29 30

33 29 31

26

32

16 15 18 17 17

11 13 12 10 13

10 11 14

17 18 15

19 20 23 22 20

54

62 64 68 68

63 62 59 58

61 58

63

45

38 33 35

44

37

31

39

33 32 34

28 30

36

50

41 44

41 46

43 48 49

10

9 8

8 7 7 9 11 9 10 11 11

23

46

52

41

34 40

52

39

50 52 47

59 54

45

27

33 31 29

22 17

22 23

0

10

20

30

40

50

60

70

80

90

100

89 90 91Pre Celtic Tiger '9293 94 95 96Mid Celtic Tiger '9798 00Post 9/11 '02Sept '08 Jan '09 Apr '09 Set '09 Mar '10 Sept '10 Jan '11 Mar '11 Sept '11 Jan '12 Jul'12 Dec'12 Mar '13 Oct '13 Dec '13 Jul '14 Dec '14 July '15Oct/Nov '15Feb '16 Jun '16 Oct '16

THIS TIME NEXT YEAR?

BETTER OFF

SAME

WORSE OFF

NET DIFFERENCE

+26 +19 +18 +14 +18 +22 +20 +19 +24 +19 +20 +15 +9 -30 -37 -23 -17 -23 -41 -26 -38 -42 -34 -49 -43 -31 -10 -15 -16 -10 -2 +6 0 -3


30. Q. Do you think Government is correct or not to appeal the EU ruling that ordered that Apple should pay Ireland

€13 billion in back tax or not?

Opinion is somewhat divided on whether the Government is

correct to appeal Apple tax ruling

34%

44%

22%

HIGHER AMONG %

18-24 50

ABs 64


HIGHER AMONG %

65+ 42

C2DE 37




Yes, Government is correct to appeal

Don’t know

No, Government is not correct to

appeal


IS GOVERNMENT CORRECT TO APPEAL APPLE TAX DECISION?

31. Q. Do you think Government will be successful in its appeal against the EU?

Few feel the Government will be successful in its appeal.

Even one in three (34%) Advocates of an appeal believe it

will flounder

39%

23%

39%

HIGHER AMONG %

ABs 33

Dublin Residents 30


HIGHER AMONG %

25-44 year olds 45

C2s 45

Dublin Residents 43




Independent/Others 49

Government will be successful


Government will not be successful


WILL GOVERNMENT BE SUCCESSFUL IN APPEAL?

32. Q. In light of the recent Brexit vote, there have been calls for a referendum to be held on the possibility of a

United Ireland. Are you personally in favour of a United Ireland or not?

In light of Brexit, half are in favour of a United Ireland,

although a sizeable minority are not

22%

51%

18%

9%

HIGHER AMONG %


C2s 57


HIGHER AMONG %

ABs 27

65+ 29

Dublin Residents 29


Yes, in favour of a United Ireland

It depends

No, not in favour of a

United Ireland


PERSONALLY IN FAVOUR OF UNITED IRELAND


33.

For more information, please contact: Paul Moran

[email protected] 086 341 1970

Millbank House | Arkle Road | Sandyford | Dublin 18 t. +353 (1) 297 4500 | www.millwardbrown.com/ie

national opinion poll: october 2016 - millward brown · aug 17th-27th 2013 sep 13th-25th 2013 sep...

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