8/18/2019 National Geographic - Membership

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National Geographic Letter #18

AWAI Direct Mail Hall of Fame Page 127

other “Inclusion Offer”Join our elite society!

This openingtestimonialis a powerfultechnique.

8/18/2019 National Geographic - Membership

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National Geographic Letter #18

Page 128 AWAI Direct Mail Hall of Fame

The“GinsuKnifeSecret” —Justwhenyour readerthinksthe salesmessage

can’t getany better,you nd away to say“But wait,there’smore ...”

8/18/2019 National Geographic - Membership

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National Geographic Letter #18

AWAI Direct Mail Hall of Fame Page 129

Certi catesare greatfor makinga club feel“of cial”...