national ambassadors program proposal

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AIESEC Jordan

National Ambassadors Program

Proposal

Her Majesty Queen Rania Al Abdullah

4 Challenges 4 Leadership

Competencies 4 Projects

With 70% of our population under the age of 30, creating opportunities for our youth is one of

most pressing challenges, and is the overriding motivation of everything that we do. Because the

youth are the catalysts for real change.”

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About AIESEC

Present in over 110 countries and territories and with over 60,000 members, AIESEC is the world’s largest student-run organization. Focused on providing a platform for youth leadership development, AIESEC offers young people the opportunity to be global citizens, to change the world, and to get experience and skills that matter today.

The expansion of AIESEC Jordan started back in 2006 when 4 people, as a startup team, established the organization with the support of AIESEC International and our Supervisory Group.

Since then we have marked the achievements of over 100 internships delivered, hundreds of Jordanian members going through our integrated development experience and dozens of successful events and partnerships. We keep working towards providing unique opportunities for our stakeholders to engage

Background about the Ambassadors Program

The challenge

As young people in the MENA region, our responsibility to contribute to solving our worlds’ challenges grows each and every day. It is our role to lead positively and responsibly to create both social and economic reform.

As a socially-responsible NGO, with over 60 years of experience globally and 5 of experience in Jordan, we find ourselves as capable leaders to leave an impact on the Jordanian society.

The concept With our new mission to define how leadership development should be approached in Jordan and in the region, we discovered that in order to make our impact truly sustainable and on the national level, we would need to look beyond our scope as an organization. We would need to encourage others, outside of AIESC to create their own impact and decide for themselves, how change should be created in their society. This is how the concept of a truly national program was born. A program that creates ambassadors for leadership and enables them to design and lead their own issue-based projects.

The program

The National Ambassadors Program aims to identify the 4 main challenges that the Jordanian people, corporate sector, and government will face by 2020. After identifying these, we can extract 4 main leadership competencies needed in the next generation of leaders, to overcome the challenges.

Then by transforming each leadership competency into an issue-based project, to be run by young people outside of the AIESEC organization, we can generate the solutions needed to conquer the challenges of 2020.

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Lack of environmental awarness

Lack of cross-generational understanding

Youth Unemployment

Exporting Minds

The Process

• Launching February 1st 2012

• Timeline and action plan development starts December 1st 2011 Four Projects

• Each team 4-6 Non-AIESEC members.

• Will develop the project milestones, action plan.

• Will be fully trained , supported by AIESEC. Four Teams

• Raise awareness in the community about each issue, through organizing learning events and seminars, and by spreading knowledge through various campaigns One Objective

The Projects

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Partners’ Involvement and Benefits

1. Corporate Social Responsibility

Your investment is considered to be a contribution to enable the youth of Jordan, as well as impact the local community. Additionally, this is a key opportunity to engage your employees in social work and directly interact with the community.

2. Positive Employer Branding

Interacting with 400+ students in 4+ seminars is a huge opportunity for your organization to brand itself as a potential employer. This could be achieved by direct interaction with our delegates by delivering a training session, workshop, or a product or partnership launch.

3. Branding and visibility

The National Ambassadors Program will include media coverage as it’s one of the major youth leadership projects in Jordan. AIESEC Jordan will provide the opportunity for your organization to increase its exposure through media mentioning, logo placements and by the distribution of your marketing materials.

Exclusive Sponsorship Package

Access for online Branding and Promotion as Exclusive National Ambassadors Program Partner.

Access for Offline Branding and Promotion as Exclusive National Ambassdors Program Partner.

Access for offline Branding and Promotion in the 4 Projects as Exclusive National Ambassadors Program Partner.

Partnership Launching in the Youth Leadership Forum in June that will host 200+ students.

Employer Branding Through workshops in Youth Leadership Forum and at least 1 seminar organized by each Project.

Access to delegates emails for all the seminars organized by the projects.

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5000 JD

December

2500 JD

February

2500JD June

Total 10000JD

Investment Timeline

As a partner of AIESEC Jordan, we are able to feel the energy of a truly youth-

led organization, and we have been able to witness the organization’s ability

to develop extremely talented, innovative and responsible leaders, who can

add great value to any organization in Jordan!

In the past 2 years, we have participated in over 5 local, national, and

regional conferences organized by AIESEC Jordan, in which we had the

opportunity to contribute in the development of over 600 young people under

topics such as: Leadership, Career Development, Sustainability, and education.

Consolidated Contractors Company

AIESEC Jordan Partner

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Appendix 1

Benefits offered Platinum

Offline Branding

Branding & Promotions

Company Logo on AIESEC Jordan Website Featured as the Exclusive National Ambassadors

Program Partner

Company profile in the Annual Report issued once a year. Featured as the Exclusive National Ambassadors

Program Partner

Short company presentation Video on AIESEC National Conference.

Featured as the Exclusive National Ambassadors Program Partner

Company logo on AIESEC Jordan’s offline marketing materials.


Offline Branding with the National Ambassadors Program 4 Projects


Company Logo on National Ambassadors Program projects offline marketing material


Company profile on each Project Report Featured as the Exclusive National Ambassadors

Program Partner

Mentioning the company in all National Ambassadors Program publications.


Company logo in all projects seminars and events Featured as the Exclusive National Ambassadors

Program Partner

Online Branding


Company logo on AIESEC Jordan website Featured as the Exclusive National Ambassadors

Program Partner

Corporate mentioning in AIESEC Jordan Online Internal Newsletter


Corporate mentioning in AIESEC Jordan Online External Newsletter


Company logo on AIESEC Facebook page Partners Album Featured as the Exclusive National Ambassadors

Program Partner

Company recognition (with the link) on AIESEC Facebook Page Status


Company engagement naming on Twitter Featured as the Exclusive National Ambassadors

Program Partner

Company logo on AIESEC Email Signature Featured as the Exclusive National Ambassadors

Program Partner

Exclusive Corporate Wiki on AIESEC Global Internal Member Website


Employer Branding

Employer Branding

Corporate leaflets delivered to participants in each seminar/ event for each project


Executive representative of the sponsor/ partner are invited to make a 10-minute speech during a

4 Events/seminar minimum

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conference/seminar

1 Company’s booth set up during event/ conference 4 Events/seminar minimum

Company's product distribution 4 Events/seminar minimum

Partnership launch and presentation Yes

Exclusive workshop for delegates 4 Events/seminar minimum

Optional* Onsite Survey to Participants 4 Events/seminar minimum

Access to Delegates email group All Events

Other partnership areas can be discussed Yes

AIESEC Global Partners

National Marketing Partner

AIESEC Jordan Global Access Talent Partners

Presented by: Amer AlZubide

Ambassadors Program Director

AIESEC Jordan

[email protected]

Mobile: +962797955164

national ambassadors program proposal

Documents