nasscom martech confluence 2015, short keynote: social vs traditional, speaker sameer nair
TRANSCRIPT
1.25 b
800 m
350 m
Overlapping Experiences
160 m
150 m
Total Population
Mobile Users
TV Viewers
Internet Users
Smart Device Internet Users
Online Video Viewers
# Individuals
Source: India Census/FICCI-KPMG/Comscore/Industry Data
160 m
Radio Listeners
900 m
170 m
Social Media Users
100 m
Cumulative Readership of Top
15 Newspapers
1.25 b
800 m
900 m
350 m
170 m
150 m
160 m
160 m
100 m
Much is made of the new digital world
Apparently all the rules of customer
engagement have changed
We have to unlearn everything we know
and create new marketing philosophiesand toolsI thought I’d test this hypothesis
By taking some golden rules of marketing, advertising, sales, products and customers…
to see whether they still apply…
“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.”
Scott Cook
“Profit in business comes from repeat customers, customers that boast about your project or service, and that brings friends with them.”
John Wanamaker
“The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.”
Howard Luck Gossage
Search, share, brag, chat, compare, like, learn, dislike, save, store, grow, build, buy, trade…These words best describe humanity –from hunter-gatherers to farmers to
civilization – for the last 100,000 years!
Search, share, brag, chat, compare, like, learn, dislike, save, store, grow, build, buy, trade…These words best describe humanity –from hunter-gatherers to farmers to
civilization – for the last 100,000 years!
And these are the most commonly used terms in new media
I find that fascinating.