naming & branding 2014.pdf
TRANSCRIPT
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)*"%+$%& TJ.*5$9.9Identify Key
Stakeholders
I.e., consumers,
partners,
employees
Prioritize Key
Stakeholders
-who matters
most?
Identify Key
Influencers
I.e., Media,
advisors,
industry
sources
Prioritize Key
Influencers
-who matters
most?
1.
2.
3.
4.
5.
6.7.
8.
1.
2.
3.
4.
5.
6.7.
8.
1.
2.
3.
4.
5.
6.7.
8.
1.
2.
3.
4.
5.
6.7.
8.
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