founder institute sydney - april 9, 2013 - naming & branding : garry visontay
TRANSCRIPT
![Page 1: Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay](https://reader033.vdocuments.site/reader033/viewer/2022060206/577cde9b1a28ab9e78af72fa/html5/thumbnails/1.jpg)
7/28/2019 Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay
http://slidepdf.com/reader/full/founder-institute-sydney-april-9-2013-naming-branding-garry-visontay 1/19
Branding&NamGarryVi
![Page 2: Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay](https://reader033.vdocuments.site/reader033/viewer/2022060206/577cde9b1a28ab9e78af72fa/html5/thumbnails/2.jpg)
7/28/2019 Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay
http://slidepdf.com/reader/full/founder-institute-sydney-april-9-2013-naming-branding-garry-visontay 2/19
Start-upsIwillmention
![Page 3: Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay](https://reader033.vdocuments.site/reader033/viewer/2022060206/577cde9b1a28ab9e78af72fa/html5/thumbnails/3.jpg)
7/28/2019 Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay
http://slidepdf.com/reader/full/founder-institute-sydney-april-9-2013-naming-branding-garry-visontay 3/19
aBrand….
![Page 4: Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay](https://reader033.vdocuments.site/reader033/viewer/2022060206/577cde9b1a28ab9e78af72fa/html5/thumbnails/4.jpg)
7/28/2019 Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay
http://slidepdf.com/reader/full/founder-institute-sydney-april-9-2013-naming-branding-garry-visontay 4/19
Takeabrandyouknow(sayApple).
![Page 5: Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay](https://reader033.vdocuments.site/reader033/viewer/2022060206/577cde9b1a28ab9e78af72fa/html5/thumbnails/5.jpg)
7/28/2019 Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay
http://slidepdf.com/reader/full/founder-institute-sydney-april-9-2013-naming-branding-garry-visontay 5/19
6thingsthatinfluencebrand
![Page 6: Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay](https://reader033.vdocuments.site/reader033/viewer/2022060206/577cde9b1a28ab9e78af72fa/html5/thumbnails/6.jpg)
7/28/2019 Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay
http://slidepdf.com/reader/full/founder-institute-sydney-april-9-2013-naming-branding-garry-visontay 6/19
DesignCrowdVisualStyle
![Page 7: Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay](https://reader033.vdocuments.site/reader033/viewer/2022060206/577cde9b1a28ab9e78af72fa/html5/thumbnails/7.jpg)
7/28/2019 Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay
http://slidepdf.com/reader/full/founder-institute-sydney-april-9-2013-naming-branding-garry-visontay 7/19
HumourispartoftheDNA
![Page 8: Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay](https://reader033.vdocuments.site/reader033/viewer/2022060206/577cde9b1a28ab9e78af72fa/html5/thumbnails/8.jpg)
7/28/2019 Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay
http://slidepdf.com/reader/full/founder-institute-sydney-april-9-2013-naming-branding-garry-visontay 8/19
TheDesignCrowdStory
![Page 9: Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay](https://reader033.vdocuments.site/reader033/viewer/2022060206/577cde9b1a28ab9e78af72fa/html5/thumbnails/9.jpg)
7/28/2019 Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay
http://slidepdf.com/reader/full/founder-institute-sydney-april-9-2013-naming-branding-garry-visontay 9/19
HouseofBrandsvsBrandedH
![Page 10: Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay](https://reader033.vdocuments.site/reader033/viewer/2022060206/577cde9b1a28ab9e78af72fa/html5/thumbnails/10.jpg)
7/28/2019 Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay
http://slidepdf.com/reader/full/founder-institute-sydney-april-9-2013-naming-branding-garry-visontay 10/19
HowimportantisthenameIp
10%Crapnames
10%Greatnames
80%ofnamesarenotamaterialdriverofbrandimpact
Xerox–soundslikeaChineselaxative?
(GeorgeLois–AdvertisingLegend)
![Page 11: Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay](https://reader033.vdocuments.site/reader033/viewer/2022060206/577cde9b1a28ab9e78af72fa/html5/thumbnails/11.jpg)
7/28/2019 Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay
http://slidepdf.com/reader/full/founder-institute-sydney-april-9-2013-naming-branding-garry-visontay 11/19
HowdoIpickanameformystart
www.wordoid.com
www.namestation.com
![Page 12: Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay](https://reader033.vdocuments.site/reader033/viewer/2022060206/577cde9b1a28ab9e78af72fa/html5/thumbnails/12.jpg)
7/28/2019 Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay
http://slidepdf.com/reader/full/founder-institute-sydney-april-9-2013-naming-branding-garry-visontay 12/19
NamingRecruitLoop
![Page 13: Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay](https://reader033.vdocuments.site/reader033/viewer/2022060206/577cde9b1a28ab9e78af72fa/html5/thumbnails/13.jpg)
7/28/2019 Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay
http://slidepdf.com/reader/full/founder-institute-sydney-april-9-2013-naming-branding-garry-visontay 13/19
NamingDesignCrowd
![Page 14: Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay](https://reader033.vdocuments.site/reader033/viewer/2022060206/577cde9b1a28ab9e78af72fa/html5/thumbnails/14.jpg)
7/28/2019 Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay
http://slidepdf.com/reader/full/founder-institute-sydney-april-9-2013-naming-branding-garry-visontay 14/19
NamingSydneySeedFundOpenFund(egSydneyOpenFund,SingaporeOpenFund)OFund(ofund.co)StartFund(startfund.vc)JumpStart(jumpstart.vc)FirstFund(.vcor.co)
LaunchFund(.vcor.co)nfund(.vcor.co)SydneyAccelerateFundSydneyAccelerationFundSydneyAcceleratorFundSydneyActivationFund
SydneyBlueprintFundSydneyBootstrapFundSydneyCatapultFundSydneyEnterpriseFundSydneyFirstRoundFund
SydneyFocusFund
SydneyForwardFundSydneyFoundationFundSydneyGarageFundSydneyHorizonFund
SydneyInnovationFundSydneyLaunchFundSydneyLightspeedFundSydneyMicroSeedFund
SydneyProFoundersFundSydneySeedFundSydneyStartupFundSydneySummitFundSydneyTechFund
SydneyTechnologyFundSydneyVentureStartFund
![Page 15: Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay](https://reader033.vdocuments.site/reader033/viewer/2022060206/577cde9b1a28ab9e78af72fa/html5/thumbnails/15.jpg)
7/28/2019 Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay
http://slidepdf.com/reader/full/founder-institute-sydney-april-9-2013-naming-branding-garry-visontay 15/19
Howdoyouendupwithabadna
![Page 16: Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay](https://reader033.vdocuments.site/reader033/viewer/2022060206/577cde9b1a28ab9e78af72fa/html5/thumbnails/16.jpg)
7/28/2019 Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay
http://slidepdf.com/reader/full/founder-institute-sydney-april-9-2013-naming-branding-garry-visontay 16/19
Don’tuseGet[NAME].comorTry[NAM
![Page 17: Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay](https://reader033.vdocuments.site/reader033/viewer/2022060206/577cde9b1a28ab9e78af72fa/html5/thumbnails/17.jpg)
7/28/2019 Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay
http://slidepdf.com/reader/full/founder-institute-sydney-april-9-2013-naming-branding-garry-visontay 17/19
Collectfeedbackonyourname
![Page 18: Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay](https://reader033.vdocuments.site/reader033/viewer/2022060206/577cde9b1a28ab9e78af72fa/html5/thumbnails/18.jpg)
7/28/2019 Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay
http://slidepdf.com/reader/full/founder-institute-sydney-april-9-2013-naming-branding-garry-visontay 18/19
NamingTips
![Page 19: Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay](https://reader033.vdocuments.site/reader033/viewer/2022060206/577cde9b1a28ab9e78af72fa/html5/thumbnails/19.jpg)
7/28/2019 Founder Institute Sydney - April 9, 2013 - Naming & Branding : Garry Visontay
http://slidepdf.com/reader/full/founder-institute-sydney-april-9-2013-naming-branding-garry-visontay 19/19
World’sbiggestnamingmista