nahid.ns_c4how business and marketing are changing

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For use only with Perreault and McCarthy texts. © The McGraw-Hill Companies, Inc., 1999 Irwin/McGraw-Hill ‣ Customer empowerment: • Company empowerment ‣ Heighten competition: ‣ Retail transformation:- ‣ Changing technology: ‣ Globalization: ‣ Deregulations ‣ Privatization: ‣ Customizations: ‣ Industry convergence: ‣ Dis-intermediation:- ‣ Consumer Resistance How business and marketing are changing 16- 14

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Page 1: NAhiD.ns_c4How Business and Marketing Are Changing

For use only with Perreault and McCarthy texts.© The McGraw-Hill Companies, Inc., 1999

Irwin/McGraw-Hill

‣ Customer empowerment:• Company empowerment

‣ Heighten competition: ‣ Retail transformation:- ‣ Changing technology: ‣ Globalization: ‣ Deregulations

‣ Privatization: ‣ Customizations: ‣ Industry convergence:

‣ Dis-intermediation:- ‣ Consumer Resistance

How business and marketing are changing

16-14

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