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Changing Your

Marketing Game

Presented By

Thomas Murrell MBA, CSP“International

Business Speaker”

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1. Focus &

Classify

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1. Total Dollar 1. Total Dollar SpendSpend

1. Total Dollar 1. Total Dollar SpendSpend

4. Mix of Spend – 4. Mix of Spend – Food, Beverage, Food, Beverage,

Gaming, Gaming, Entertainment Entertainment

4. Mix of Spend – 4. Mix of Spend – Food, Beverage, Food, Beverage,

Gaming, Gaming, Entertainment Entertainment

6. Response to 6. Response to Marketing ActivityMarketing Activity6. Response to 6. Response to

Marketing ActivityMarketing Activity

Analyse and ClassifyAnalyse and ClassifyAnalyse and ClassifyAnalyse and Classify

3. Timing of 3. Timing of SpendSpend

3. Timing of 3. Timing of SpendSpend

7. Member 7. Member ProfileProfile

Build, Brand & Sustain

Reputation Capital

Seven Classifications

2. Frequency of 2. Frequency of spendspend

2. Frequency of 2. Frequency of spendspend

5. Clustering5. Clustering5. Clustering5. Clustering

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2. Belief

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3. Build Your Brand

Through Trust

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Backto

Basics

Woois Me

Plus + Cause

Withouta Rebel

HappyTrails

PriceSensitivity

Backto

Basics

DisengagedCustomer

Adding Value

Bundles

Brand Loyalty

Belonging

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4. Understand Market Trends

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5. Segment the Market

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6. Mine Your Data

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7. Provide a Community Connection