nace baltimore digital strategy
TRANSCRIPT
Increasing Visibility through Digital Marketing
Who Am I?
Ryan McGrath Digital Strategist and
Project Manager at Unleashed Technologies
University of Maryland graduate
12 years in digital marketing:
SEO SEM Analytics Content
Hobbies Running/triathlon Eating Karaoke Memes
Client Logos (Required): RCM&D, WTP, Chesapeake, Barnard
Who is Unleashed Technologies? Who We Are
90% Client Satisfaction
92% Client
Retention
Top 5% For Drupal Capabilities
Who is Unleashed Technologies? Who We Are
Your Website
Answer Me These Questions Three
Yes, I realize this is not the bridge keeper
Ask Yourself… What is the primary objective of my website?
Is it easy for my prospects and customers to find what they’re looking for?
Do I encourage them to engage with me?
Website Creation Tools
Keep in Mind
Google Analytics Google Webmaster Tools SSL Mobile/Responsive
Search Engine Optimization
On-Page vs Off-Page SEO
Content Page Structure Images Site Speed
Links Authority Social Local
On-Page Off-Page
The Periodic Table of SEO
Source: Search Engine Land
Example“Unleashed Technologies is the best website design and development company in Maryland. As Maryland’s #1 website design and development company, we have the experience it takes to design and develop your next website. If you are looking for website design and development in Maryland, you’ve come to the right place!”
Better Example“Unleashed Technologies provides digital solutions that help businesses and organizations engage with their customers and members. Through award-winning web design, development, hosting and digital strategy, Unleashed Technologies is your partner for achieving your business goals. Learn more about our solutions and success stories today!”
Content Marketing Create content that begs to be shared Create content that is valuable to your customers Create content that creates excitement Would I read this if I were searching for my
services?
Who Runs the World?
Resources
Moz Keyword Planning
Tool (Google) Keywordtool.io WordStream SEMRush
Webmaster Tools Google Analytics Search Engine
Land Marketing Land Google Blogs
Paid Marketing
LANDING PAGE
Ad Platforms
AdWords Express
Quick Easy Managed Cost Support
Less Flexible Cost Competition
PROS CONS
Remarketing Customer visits your website You set retargeting rules Customer sees your ad elsewhere on the
Internet
Local Search
Keep up with the Joneses
Email and Social Marketing
Do One Thing Every Day to Get Better Do your research Create goals that are measurable/trackable Hold yourself accountable Make a checklist Prioritize Test different ideas Ask your peers Evaluate your progress and pivot Have fun!
Thank You / Q&A