Download - NACE Baltimore Digital Strategy
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Increasing Visibility through Digital Marketing
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Who Am I?
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Ryan McGrath Digital Strategist and
Project Manager at Unleashed Technologies
University of Maryland graduate
12 years in digital marketing:
SEO SEM Analytics Content
Hobbies Running/triathlon Eating Karaoke Memes
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Client Logos (Required): RCM&D, WTP, Chesapeake, Barnard
Who is Unleashed Technologies? Who We Are
90% Client Satisfaction
92% Client
Retention
Top 5% For Drupal Capabilities
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Who is Unleashed Technologies? Who We Are
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Your Website
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Answer Me These Questions Three
Yes, I realize this is not the bridge keeper
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Ask Yourself… What is the primary objective of my website?
Is it easy for my prospects and customers to find what they’re looking for?
Do I encourage them to engage with me?
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Website Creation Tools
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Keep in Mind
Google Analytics Google Webmaster Tools SSL Mobile/Responsive
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Search Engine Optimization
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On-Page vs Off-Page SEO
Content Page Structure Images Site Speed
Links Authority Social Local
On-Page Off-Page
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The Periodic Table of SEO
Source: Search Engine Land
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Example“Unleashed Technologies is the best website design and development company in Maryland. As Maryland’s #1 website design and development company, we have the experience it takes to design and develop your next website. If you are looking for website design and development in Maryland, you’ve come to the right place!”
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Better Example“Unleashed Technologies provides digital solutions that help businesses and organizations engage with their customers and members. Through award-winning web design, development, hosting and digital strategy, Unleashed Technologies is your partner for achieving your business goals. Learn more about our solutions and success stories today!”
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Content Marketing Create content that begs to be shared Create content that is valuable to your customers Create content that creates excitement Would I read this if I were searching for my
services?
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Who Runs the World?
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Resources
Moz Keyword Planning
Tool (Google) Keywordtool.io WordStream SEMRush
Webmaster Tools Google Analytics Search Engine
Land Marketing Land Google Blogs
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Paid Marketing
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LANDING PAGE
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Ad Platforms
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AdWords Express
Quick Easy Managed Cost Support
Less Flexible Cost Competition
PROS CONS
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Remarketing Customer visits your website You set retargeting rules Customer sees your ad elsewhere on the
Internet
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Local Search
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Keep up with the Joneses
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Email and Social Marketing
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Do One Thing Every Day to Get Better Do your research Create goals that are measurable/trackable Hold yourself accountable Make a checklist Prioritize Test different ideas Ask your peers Evaluate your progress and pivot Have fun!
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Thank You / Q&A