n o r t h s y d n e y c o u n c i l r e p o r t s...bus safety week • council supported bus...

ITEM EPS10 REPORTS 30/10/17

N O R T H S Y D N E Y C O U N C I L R E P O R T S

Report to General Manager Attachments:

1. Road Safety Program Overview Report 2016/17

SUBJECT: Road Safety Program Overview Report 2016/17

AUTHOR: Cassie Kite and Stella Stefan, Road Safety Coordinators

ENDORSED BY: Duncan Mitchell, Director Engineering and Property Services

EXECUTIVE SUMMARY:

This report provides an overview of all road safety projects and supporting initiates undertaken

during the 2016/17 Financial Year to help educate the community about Road Safety.

FINANCIAL IMPLICATIONS:

As indicated in the attached report, during 2016/17, Council’s contribution towards the Road

Safety Program was $61,000 compared with the $11,500 contribution provided by the RMS.

Similarly, in 2017/18, Council’s contribution is $64,500 compared with the RMS allocation of

$10,500. To offset Council’s contribution under this program it is recommended that Council

write to the NSW Minister for Transport and Infrastructure requesting the funding allocation

under the Road Safety Program be increased to $30,000 to more adequately assist Council in

the development and implementation of much needed Road Safety Campaigns in North Sydney.

RECOMMENDATION:

1. THAT the Road Safety Program Overview Report 2016/17 be received and its contents

noted.

2. THAT Council’s Acting General Manager write to the NSW Minister for Transport and

Infrastructure requesting the funding contribution under the Road Safety Program be increased

to $30,000 for North Sydney Council.

Report of Cassie Kite & Stella Stefan, Road Safety Coordinators

Re: Road Safety Program Overview Report 2016/17

(2)

LINK TO DELIVERY PROGRAM

The relationship with the Delivery Program is as follows:

Direction: 4. Our Social Vitality

Outcome: 4.9 Enhanced community safety and accessibility

CONSULTATION REQUIREMENTS

Community engagement is not required at this stage.

SUSTAINABILITY STATEMENT

The sustainability implications are of a minor nature and did not warrant a detailed assessment.

DETAIL

The report provides details of each of the projects, including aims and objectives as well as

advertising, marketing and promotion, funding allocation, and partnership arrangements. It

also provides a summary of the project outcomes collected from surveys and evaluations which

highlight the success and impact these projects are having on our local Community in North

Sydney.

Attached is a copy of the Detailed Road Safety Program Overview 2016/17. Also included is

the 2017/18 Program.

Council’s Road Safety Program is currently resourced by one full time position that is job

shared by two Road Safety Coordinators.

Road Safety Program Overview Report

2016/17

ATTACHMENT TO EPS10 - 30/10/17

Road Safety Program Funding• The Local Government Road Safety Program (LGRSP) is a

partnership between Transport for NSW, Roads and Maritime Services (RMS) and participating local Councils in NSW. The program provides up to 50 per cent funding contribution to the salary of a Road Safety Officer and funding for local road safety projects.

• Council has been involved with the LGRSP since 2001 and has received over $900,000 in funding.

• In the 2016/17 financial year, Council received $72,200 comprising $11,200 funding for road safety projects and $61,000 towards the Road Safety Coordinator Position. Similar funding has been confirmed for the 2017/18 financial year.

• Road Safety Project highlights from the 2016/17 financial year are provided below.


Distracted…?

Budget:– $4,000 RMS– $20,000 Council

Partners:– Ku-ring-gai, Willoughby, Northern Beaches, Lane

Cove, Mosman, Hornsby, and Ryde Councils; RMS


Distracted…?Project description:• The Distracted…? campaign aims to reduce pedestrian crashes and

challenge pedestrians to take responsibility for their own safety when crossing the road making them aware of the dangers of distraction while using mobile devices when they are out and about.

• The Campaign has a suite of four images targeting the local business community, youth, families, and tradespeople.

• Advertising mediums included: Phone pouches, phone booths, street pole banners, pavement decals, taxi backs, café screens, internal train advertising, banner pens, corflutes, posters, postcards, vinyl banners.

• The Distracted…? campaign was a finalist for the 2015; 2016 & 2017 3M-ACRS Diamond Road Safety Awards.


Distracted…? Suite of Artwork ATTACHMENT TO EPS10 - 30/10/17

Distracted…? Advertising & PromotionATTACHMENT TO EPS10 - 30/10/17

Key Advertising & Reach• Over a four week period the Campaign reached a significant number of people via extensive advertising

examples are as follows:Bus Back Advertisingo A Total of 78 Buses were used to promote the campaign. The total number of people aged 14 years+

that could see the Campaign was 2.341million. 22% of this number would have seen the campaign on average 2.6 times over this period.

Digital Advertising in local Cafés o A total of 36 Cafe's/Pubs/Clubs in North Sydney promoted the campaign on their screens via Ooh

Media. 13 more were used throughout the North Shore.Internal Train Advertisingo 60 Internal Train Panels were used to promote the campaign on 2 train units and 7 carriages

travelling through North Sydney and North Shore over a four week period.o Potential reach was 358,805 people.Multipurpose Poleso 150 Multipurpose Poles displayed banners of the Distracted…? Campaign throughout North Sydney.Phone Booth Advertisingo 19 Phone Booths were used to advertise the Campaign across the North Shore with 6 located in the

CBD, Neutral Bay and Crows Nest.Banner Pens – with the Distracted…? messageo 10,000 pens were distributed to all high school students in North SydneyPostcardso 10,000 postcards were distributed to all local High Schools


Evaluation• The 2017 campaign used Survey Monkey, once again, as a means of assessing the impact and

effectiveness of the campaign. A range of resources were distributed requesting feedback via a survey link.

• The Distracted...? pedestrian campaign received some very positive feedback over the years, and it also confirmed that it has been an important educational campaign.

• Feedback also indicated that our diverse and extensive communication and marketing methods are working – with just under two thirds of respondents recalling that they had seen our campaign in some form.

• 38.1% of respondents believed that the campaign reinforced their understanding of the dangers of using mobile devices around traffic.

• It is good to note that the campaign has actually raised awareness of the dangers of using mobile devices and has actually helped to change people’s behaviour as well as reinforce their good behaviour as many said they would use it less due to the campaign.

• This year, as well as the usual marketing and advertising methods, two additional artworks helped to broaden the campaign and target a greater audience.

• 2016/17 also marks the end of this campaign in its current form.

• A totally new Pedestrian Campaign will be developed for 2017/18.


Safety Around Schools

Budget:– $5,000 Council

Partners:– Ku-ring-gai, Willoughby, Lane Cove, and Mosman

Councils


Safety Around SchoolsProject description:• The Safety Around Schools campaign aims to improve

road safety and decrease congestion around all primary schools.

• Road safety resources are distributed to primary schools throughout the school year.

• These resources aim to improve the safety of children by increasing knowledge and awareness of parents, carers, and the local community of the importance of driving and parking safely around schools.

• Active travel to and from school is also encouraged.


Parking Safely Around Schools –electronic brochure

• This is a more reader-friendly electronic version of the Parking Safely Around Schools brochure which can be used on school websites and social media pages.


Safety Around Schools - corflutes• The corflute signs are attached to school fences in appropriate locations. They

outline the rules associated with different parking signs found around schools including No Parking, No Stopping and 5 minute parking.


Safety Around Schools - bannersATTACHMENT TO EPS10 - 30/10/17

Safety Around Schools – Kiss n Drop bannersKiss and Drop (No Parking) zones provide a safe environment for parents and carers to drop off and pick up their children from school by car. The colourful flags were designed to highlight these zones and, together with education to encourage safe and proper use of these zones.After being successfully piloted at Neutral Bay Public School, the banners were offered to all Primary Schools and have so far been taken up by St Mary’s Catholic Primary, Kirribilli, and Redlands Primary Schools. Council will continue to promote and offer the Flag Banners to local schools in North Sydney.


Safety Around Schools –Bus Safety Week

• Council supported Bus Safety Week, a Transport for NSW initiative which took place from 6-12 November2016.

• Each year, Bus Safety Week helps raise awareness for all road users on how to stay safe on and aroundbuses, helping to reduce injuries and fatalities.

• Council sent information to all Primary and High Schools in the area and also promoted the initiativethrough social media and on the Council website.


Road Safety Calendar


Partners:– Hornsby, Ku-ring-gai, Willoughby, Lane Cove,

Northern Beaches, and Ryde Councils


Road Safety CalendarProject Description:• The 2017 Road Safety Calendar – The Courtesy Edition, celebrates the benefits of road safety

etiquette to inspire more courteous behaviour on the roads.

• 24,000 free calendars were distributed throughout the northern Sydney region through local libraries, council customer service, university open days, community events (markets, carols etc.), retail outlets, cinemas, RSL/bowling clubs, community groups and centres and other facilities.

• First produced in 2001, the annual Road Safety Calendar was originally created for senior drivers aged 60 and over, however, the calendar has now been expanded to appeal to road users of all ages on NSW roads.

• Each month features retro-style messages relating to road safety issues such as general courtesy, pedestrian awareness, speed, fatigue and more.

• It also highlights the benefits of mutual respect, tolerance and friendly behaviour for all road users, including drivers, passengers, cyclists, motorcycle riders and pedestrians.

• The 2017 Road Safety Calendar was a finalist for the 2017 3M-ACRS Diamond Road Safety Award.


Road Safety CalendarResults:• The Road Safety Calendar is an excellent resource to promote and educate the

whole community on commonly misunderstood or problem road safety issues. • It has become a well-known resource and is very popular amongst the

community and there is a great anticipation for its release every year with numerous requests from the community.

• With the increasing move towards an online world, anecdotal feedback and evaluation results show these hard copy calendars are still as popular as ever.

• Evaluation results show 85% of respondents agreed that the calendar made them stop and think about their own behaviour towards other road users.

• 83% agreed the calendar encouraged them to be more courteous on the road.• 89% believed the calendar is a valuable tool for creating road safety

awareness.


Drink Drive – Plan B

Budget:– $1,000 Council– $3,000 RMS

Partners:– Ku-ring-gai and Mosman Councils; RMS


Drink Drive – Plan BProject Description:• The Plan B Drink Drive Campaign is about encouraging people to make positive choices to get home

safely after a night out, reinforcing the safety message that if you are having a few drinks, driving is NOT an option.

• Council’s worked closely with participating local bottle shops and licensed venues to support the initiative through displaying posters, drink coasters and t-shirts and distribution of bottle bags that promote the Plan B message. Single use breath testers were also available from some participating venues free of charge.

• 12 licensed venues throughout the 3 council areas participated in this campaign. Amongst these venues 48 posters, 1100 breathalysers and 37 t-shirts were distributed.

• 32 bottle shops throughout the 3 council areas also participated in this campaign. Amongst these bottle shops 121 posters, 88,000 single wine bags, 61,000 double wine bags and 1450 breathalysers were distributed.

• 2 adverts featured in the Mosman Daily at Christmas and Australia Day and an article was also published in the Mosman Daily.

• Plan B artwork and messages were displayed throughout council facilities, in council newsletters, on websites and via social media.

• Police and local liquor accords also supported the campaign.


Drink Drive – Plan BATTACHMENT TO EPS10 - 30/10/17

Drink Drive – Plan BResults:• An evaluation was sent to all licensed venues and bottle shops that

participated in the campaign. • 6 responses were received from licensed venues (50% response rate). Of

these responses 83% rated the overall effectiveness of the campaign as very good or good. 83% rated the breathalysers as very useful. 83% believe the message is helpful and 100% would participate again.

• 13 responses were received from bottle shops (41% response rate). Of these responses 100% found the wine bags useful. 93% believe the wine bags are an effective way of promoting the Plan B message. 100% would participate in the campaign again. 86% received positive feedback from customers, 14% didn’t receive any feedback. Of those that responded, 7 distributed individual breathalysers and they all found them to be very popular.

• Comments: “A great campaign and very relevant, the bottle bags are a great way to get the message out there.” “I think that this is a wonderful initiative and fully support the aim.”


Child Restraints


Partners:– RMS


Child RestraintsProject Description:

• Each year, Council holds two FREE Child Restraint Checking Days. This service assists parents and carers to ensure their children's restraints are fitted correctly and in line with Australian Standards. It also provides an opportunity for parents and carers ask any questions they may have regarding child restraints and safety issues. The restraints are checked by authorised RMS fitters. Information is sent to local childcare centres and facilities and information also features in Council newsletters and on the Council website.


Child RestraintsResults:From the two child restraint checking days held in 2016/17:

• A total of 160 restraints were checked.• The majority of these needed some form of readjustment such as tightening seatbelts/straps,

requiring a gated buckle and in a number of cases a total refit.• Feedback on the days is always positive with parents commenting about what a great

initiative it is. The RMS-authorised fitters also think the days are successful as they are educating people on the importance and correct fit of child restraints and it gives people an opportunity to get their restraints checked for free when they wouldn’t necessarily pay for the service.

• Results from the participant surveys showed that 67% had not attended a checking day before; most restraints had not previously been fitted by an RMS-authorised fitter; the majority of respondents found the checking day “very useful”, felt more confident about their child/children's safety in the car and agreed that the day had increased their understanding about the installation of child restraints.


Speed – It’s Local. It’s 50!


Partners:– Mosman, Lane Cove, and Willoughby Councils


Speed – It’s Local. It’s 50!It’s Local. It’s 50! Speed Campaign taps into people's emotions through the use of effective imagery as well as providing graphic statistical information on the effects of speeding on reaction and braking distances and the percentage of people who would not survive if hit at various speeds over the 50km/h speed limit. The campaign aims to educate and highlight to the community the realisation that our local roads are high density areas occupied by all types of road users such as young children and that hitting a young child even at low speeds could be devastating. It urges drivers to expect the unexpected…It’s Local. It’s 50!

A survey was conducted and the results indicate that the campaign:o Has raised awareness of the default 50km/h speed limit;o Has helped people understand the consequences of

speeding on our local roads;o Has increased peoples knowledge that not all local roads

are signposted; o Increased peoples understanding of reaction and braking

distances and their impact.

It’s Local. It’s 50! will continue in 2017/18 with a new look campaign and a specific target audience.


Learner Driver Workshops


Partners:– RMS


Learner Driver WorkshopsProject Description:• Each year Council holds two free workshops for parents and carers who will be the supervising

learner drivers during the year. The workshops were held in September 2016 and March 2017. The course covers the following information:

o How to complete the learner drivers log book;

o The process of gaining a P1 (red P’s) driving licence and beyond;

o The use of licensed driving instructors;

o Practical tips for teaching and supervising a learner driver with up-to date information on the requirements for Learner Drivers; and any questions or uncertainties.

• The two workshops attracted over 35 participants including learner drivers, have been very successful and have received very positive feedback from the community.

• The workshops are advertised through our local high schools with the provision of electronic information for inclusion in school newsletter reaching all families at the schools – approximately 10,000 + students.

• Advertisements are also placed in the Mosman Daily and on Facebook and Twitter to capture our youth target.


Learner Driver Workshop ATTACHMENT TO EPS10 - 30/10/17

Other InitiativesAnnual Crash Analysis Report o A detailed Crash Analysis Report is prepared annually which identifies significant issues

for North Sydney LGA with regards to crashes, where they are mostly occurring, who is involved (age groups and gender) incidence of fatalities and casualties and associated causes such as speed, alcohol and fatigue.

o The report is also used to justify and seek funding from the RMS for the proposed programs and initiatives to address the issues identified in the Report.

Presentationso Pedestrian Safety Presentations to Seniors Groups at Local Hospitals, Health Centres,

Community Centres to educate them about pedestrian safety.Double demerit Information to Staffo Regular emails and information on Council’s Intranet reminding staff about Double

Demerits that apply to all holiday periodsRoad rule reminders for newsletters and social mediao Provided on Council's intranet, in newsletters and on Social MediaPresentation of Successful Campaignso Presentation of Successful Campaigns such as Distracted…?, Road Safety Calendar and

Speed at RMS quarterly Road Safety Officer Sydney Meetings.o Presentation of Distracted…? Campaign to the Institute of Public Works Engineering

Australasia (IPWEA) Conference in September 2015.


Road Safety Campaigns - 2017/18

Road Safety Budget 2017/18 - CONFIRMED

Projects Council Budget RMS Budget TOTAL Council Partners

Drink Drive $8,000 $4,000 $12,000 Ku-ring-gai, Mosman

Speed $15,000 nil $15,000Lane Cove, Willoughby

Mosman

Road Safety Calendar $5,000 nil $5,000

Hornsby, Ku-ring-gai, Lane

Cove, Northern Beaches,

Ryde, Willoughby

Pedestrians $25,000 nil $25,000

Child Restraints $2,000 $2,000 $4,000

Learner Drivers $1,500 $1,500 $3,000

Driver Distraction nil $3,000 $3,000

Schools $8,000 nil $8,000

TOTAL $64,500 $10,500 $75,000


2017/18 Road Safety Projects Pedestrian Campaign o A new campaign is currently being developed to address pedestrian safety.

Speed Campaign o The current It’s Local. It’s 50! Speed Campaign will continue, however, it will consist of new artwork

and messaging to target young male drivers who have the highest incidence of crashes involving speed on our local roads.

Driver Distraction Campaigno A new Driver Distraction Campaign is currently being developed to educate drivers about the

dangers of distractions while driving.

Road Safety Calendaro The Road Safety Calendar will continue but will be distributed more widely across the LGA.

Learner Driver Workshops o Two free workshops will continue to be provided with updated information and presentations.Child Restraint Checking Dayso Two free Child Restraint Checking Days will continue to be provided.

Schools Campaign o The Schools Campaign will continue with the development of new resources, initiatives and

materials.


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