Doing Smart 'Social' Media -

Online

May 21, 2014

Maurice Coleman

@baldgeekinmdcolemanm@hcplonline.org

All images used with permission

One mil. Volumes

11 Branches/Two Service Vehicles

4.8 mil. circulation

Amish, Rural, Farm, Suburban, Military and Urban patrons

Serving 250K people

LJ 3 Star Library As of FY 2014

Baltimore, MD @hcplonline and Washington DC

New York, NY Philadelphia, PA

Two Ways

Not To Do It Smart

and/or

Not take seriously

Think using social media is

Marginalized

Not Integrated

Random NOT

Targeted

Not dedicating enough

Leads to this

Defensive

Not Conversational

Paralysis by

Personal Attacks

Not Professional

Voice

Ignore spammers, stalkers and trolls

Incite

Not Encourage

Now let me show you how to smartly use new media.

Who Are You?

What do you do with “traditional” communication?

YOU are Clark Kent

What do you do with non-social

media?

your name IS your face

social media policies are

redundant …

…if you already have a corporate communication

policy

Where Are You?

If you do ANYTHING scattershot

representing your library…

… it doesn't make sense, wastes time and

wastes money.

Where Are Your People?

http://www.flickr.com/photos/95386687@N00/4798254589

Social media is about NOW!

Louise Alcorn West Des Moines IA

Public Library

You Should Do This

and/or

Paralysis by

Who Are You?

Where Are Your People?

http://www.flickr.com/photos/95386687@N00/4798254589

social media policies are

redundant …

…if you already have a corporate communication

policy

Social media is about NOW!

Louise Alcorn West Des Moines IA

Public Library

http://j.mp/seflin11#seflin2011

Maurice Coleman

Technical TrainerHarford County (MD)

Public Library

@baldgeekinmd