Doing Smart 'Social' Media -
Online
May 21, 2014
One mil. Volumes
11 Branches/Two Service Vehicles
4.8 mil. circulation
Amish, Rural, Farm, Suburban, Military and Urban patrons
Serving 250K people
LJ 3 Star Library As of FY 2014
Baltimore, MD @hcplonline and Washington DC
New York, NY Philadelphia, PA
Two Ways
Not To Do It Smart
and/or
Not take seriously
Think using social media is
Marginalized
Not Integrated
Random NOT
Targeted
Not dedicating enough
Leads to this
Defensive
Not Conversational
Paralysis by
Personal Attacks
Not Professional
Voice
Ignore spammers, stalkers and trolls
Incite
Not Encourage
Now let me show you how to smartly use new media.
Who Are You?
What do you do with “traditional” communication?
YOU are Clark Kent
What do you do with non-social
media?
your name IS your face
social media policies are
redundant …
…if you already have a corporate communication
policy
Where Are You?
If you do ANYTHING scattershot
representing your library…
… it doesn't make sense, wastes time and
wastes money.
Where Are Your People?
http://www.flickr.com/photos/95386687@N00/4798254589
Social media is about NOW!
Louise Alcorn West Des Moines IA
Public Library
You Should Do This
and/or
Paralysis by
Who Are You?
Where Are Your People?
http://www.flickr.com/photos/95386687@N00/4798254589
social media policies are
redundant …
…if you already have a corporate communication
policy
Social media is about NOW!
Louise Alcorn West Des Moines IA
Public Library
http://j.mp/seflin11#seflin2011
Maurice Coleman
Technical TrainerHarford County (MD)
Public Library
@baldgeekinmd
