“Making Giving As Easy As Pie”

Why We Exist

CharityPie makes it easier for you to manage your charitable giving.

We believe that by making it easier to control where you give your money,

people will give more money in total to charity.

How We Do It• Simple– Single Point of Contact and donation– “Pie”: visual aggregation of all your donations making it

easy to see and change where you give– Simplify research into charities

• Social– See where your friends are giving– Make it easy to donate to “causes”

• Effective– See the effects that your donations have made– Make the tax and matching process easier

The Users• Focus on two types of users• Current one-off donors– Transition them into regular donors– Ease fears of loss of control

• Current regular donors– Simplify management and redistribution– Increase control

The Charities• Segmented into large, well-known charities

and smaller charities• For smaller charities– Improve their visibility and profile– Raise donation rates

• For larger charities– Increase stability of donations

The Product

Here’s How It Looks

What’s Out There Now (Competition)

Competition

• CharityChoice.co.uk• JustGiving.com• Charities Commission• NetworkForGood• Facebook Causes

• Competing sites are– Simple– Ugly– Lack social giving– Lack aggregated giving

Marketing Plan

Two Key Customers

1) Charities

2) Donorsa. What have we done?

b. what are we going to do

Charities• Launch Beta Introduction E-mail

• Hitlist all UK Charities – Charity Commission

• Target Top 100 UK charities by phone to introduce mycharitypie.com

• Approach charity events to get access– Give away pies…..

Customers – What have we done?

Twitter @mycharitypie

Blogging

Facebook Group

Customers - What are we going to do?

Customers• Leverage personal contacts in the group

• Email newsletter to friends, families,etc

• Look for Ambassador/Celebrity Endorsements

• Events (Make A Pie)

• Advertising (adsense, keywords..)

Press Release

Business ModelMyCharityPie will be a for-profit business

Potential Revenue Sources• % of base donation / gift aid• Advertising: high cost-per-click rates in the

space• Licensing to corporations for corporate giving• Subscription rates for charities• Carry interest on donations

Open Questions• Can we use the word “charity” in our name?• How can we establish trust with our users• How do we handle holding the money• What are the regulatory issues around this

business

What’s Coming Next (Prod Roadmap)

QUESTIONS?