my story starts 3,000 miles away from here. · 11/07/2013 · my story starts 3,000 miles away...
TRANSCRIPT
My story starts 3,000 miles away from here.15 years ago.
So we built an innovation lab.
And we failed.Miserably.And visibly.
GPSTrimble
Digital photographyKodak
Superior serviceMercedes-Benz
E-businessIBM
Web-based servicesHP
Radical retailNike
AmazingexperiencesDisney
The new officeHerman Miller
Digital moneyPayPal
The world’s largest innovation lab. (Just next door in The Allen Room.)
(Now, for a really quick tour.)
Lesson #1:
Have everyone operating off of the same definition of innovation.
Innovation.To challenge the status quo by fusing & to create new value.
Innovation.To challenge the status quo by fusing & to create new value.
ART SCIENCE
Innovation.To challenge the status quo by fusing & to create new value.
LOGICAL EMOTIONAL
Innovation.To challenge the status quo by fusing & to create new value.
THE NEW THE OLD
Innovation.To challenge the status quo by fusing & to create new value.
THE INSIDE THE OUTSIDE
FUSION
Lesson #2:
Develop a curious mindset.
CURIOSITY
Lesson #3:
Get clear on why and how you’re going to change the status quo.
NEED
PROVIDING KNOW-HOWAND INSIGHT
GOODS AND
SERV
ICES
IN
VENTI
NG
RELATIONSHIPS
ENABLIN
G FULFILLING
NEED
PROVIDING KNOW-HOWAND INSIGHT
GOODS AND
SERV
ICES
IN
VENTI
NG
RELATIONSHIPS
ENABLIN
G FULFILLING
NEED Creating a new value equation
metsysoce na gnit
avitluC
’sre
su g
nitro
ppuS
ecnei
repx
e lat
ot
seigolonhcet gnilbane gnitnevnI
elb
akra
mer
gnin
giseD
ecna
mrofr
ep
thgisni gnitaerc-oC
noitpoda gnilles)nuoC(
slliks
wen fogn
illet
yrot
S
dna gninibmoC
e
gdelwonk
gninibmocer
spihsrentrap wen gnigroF
laroivaheb gnitomorP
ycilop dna senilediug
evitroppus gnitaerC
stnemnorivne
dna gnitacinum
moC
seulav wen gniyfingam
ytivitcennoc gnisaercnIEliminating barriersto participation
PATTERN
Lesson #4:
Master the ripple effect.
PROFIT-OBSESSION.
Lesson #5:
Learn to harness diversity of thought. (And everything else.)
THE GENERATORARCHETYPE:
THE ITERATORARCHETYPE:
THE TECH GURUARCHETYPE:
THE CUSTOMER ANTHROPOLOGIST
ARCHETYPE:
THE PRODUCERARCHETYPE:
THE VISIONARYARCHETYPE:
THE COMMUNICATORARCHETYPE:
THE ROADBLOCK REMOVER
ARCHETYPE:
THE FUTURECASTER ARCHETYPE:
VARIANCE
Lesson #6:
Build innovation traits into your culture.
CULTURE
Lesson #7:
Realize that life is a perpetual prototype.
BRAVERY
FUSION.CURIOSITY.PATTERN.
PROFIT-OBSESSION.VARIANCE.CULTURE.BRAVERY.
These, and 31 other lessons, next door...
FORTUNE PRESENTS
The world’s largest innovation lab.
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