my results power point (1)

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These are my quantitative data results related with my target audience. I had used Question pro to gather information about my target audience. I then presented my results on to a slide share where i had to explain in depth my chose to create my final pages for my R&B music magazine. Overall i had come up with a conclusion where i made my final chose as to what i would be including into my magazine fitted for my target audience. I created a blog called www.alishahcf.blogspot.com where i have explained in detail the process of making my magazine and how i found my research differently.

TRANSCRIPT

Page 1: My results power point (1)
Page 2: My results power point (1)

what gender they

were. This would break it

down for me as I would focus

on each gender and see how

common something would be

with in that gender.

8 boys had done my questionnaire

and 12 girls have done my

questionnaires. I believe that if I get 4

more boys to do my questionnaire I

will get 12 of each and therefore I

can make it more reliable.

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female male

Count

Percentage

Page 3: My results power point (1)

I want to aim my magazine at 16-18 year olds. This age range will be appropriate because

on my graph it shows that mostly 16-18 year olds did my questionnaire therefore it will be

easier to access what their interests, hobbies, colour and favourite artist was. This would

help me as I would be able to know who my target audience aspire to be like and It would

also help me as I would realise what I need to add to fit that particular demographic. As

they will have different needs and wants then other target audience. Therefore I would

know what I need to add in my magazine enabling my target audience to be happy.

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5

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15

20

13-15 16-18 19-22 23-25 other

Count

Page 4: My results power point (1)

Finding out my audience’s parents occupation will give me an idea of how much they can afford topay for a magazine. Some occupations such as cab driver and teacher may suggest to me that myaudience may not afford very expensive magazines whereas occupations such as an IT consultantwhich comes under other in the graph and doctor may suggest to me that my audience will be able toafford a much more expensive magazine. By allowing myself to know what their parents occupations it

will help me as I will now what ABC1 demographic I will aiming.

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Percentage

Finding out my audience’s parents occupation will give me an idea of how much they can afford topay for a magazine. Some occupations such as cab driver and teacher may suggest to me that myaudience may not afford very expensive magazines whereas occupations such as an IT consultantwhich comes under other in the graph and doctor may suggest to me that my audience will be able toafford a much more expensive magazine. By allowing myself to know what their parents occupations itwill help me as I will now what ABC1 demographic I will aiming.

Page 5: My results power point (1)

This graphic shows different classes and what jobs parents have, enabling them to fit in theirdemographic. For my graph in the previous slide many of my Audience had chosen other as theirparents occupations. This would probably fit into the C1 social grade which means that they would bein the lower middle class. Overall by having an idea of my demographic I would be able to set a priceappropriate for my target audience.

Page 6: My results power point (1)

However I wanted to make sure therefore I asked a simple question as to which artiststhey had preferred. I told them to choose their top 3. so that I would know if they likeartists from around the same genre or different. Most of my audience said that they likedrake, Katy Perry and some clicked on other and wrote artists like rihanna, ed sheeranand Chris brown. These are all from either hip hop or R&B genre. This helped as it wouldallow me to make my final decision in choosing what genre my music magazine wouldbe and it would also allow me to choose artists which my audience are familiar with asthey can be part of the feature stories on the front page.

02468

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Counts

Percentage

Page 7: My results power point (1)

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R&

B

Po

p

Heavy…

Ra

p

Hip

Ho

p

Co

un

try

Oth

er

Counts

Percentag

e

As shown on the graph more of my audience preferred the

genre R&B. This means that if I do R&B I would get more people

into buying my magazine. However the second most popular

genre was rap and hip hop. This makes me want to combine

these 3 genres and use it into my magazines as it wont be based

around one whole genre however it will be around the genre

that my audience like best.

Page 8: My results power point (1)

Asking what social

media my audience use

was a very help full

question, because I can

now use the most

common social media

on my front cover so

that I can create the use

of synergy and

audience

fragmentation. This will

promote my magazine

and help me get more

audience into buying

my magazine.

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twitte

r

fac

eb

oo

k

inst

ag

ram

sna

p c

ha

t

yo

utu

be

be

bo

ya

ho

o

oth

er

Counts

Percentage

Facebook: create a page

where audience can upload

covers of their favourite artists, I

can have competitions that

they can get involved in such

as creating an article about

their favourite music band ect.

Instagram: I can

upload images of

artists with the

magazine, new

issues ect.

Twitter: I can

upload events

taking place, new

music news,

gossip,

competitions,

upload my

website ect.

Page 9: My results power point (1)

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Youtube

converter

Itunes Other

Counts

Percentage

This question is asking

my audience how they access music

so if I have a top 10 songs page

than I will know how they will access their music. This can

also help me as I can advertise my website on these websites.

Which will create the idea of synergy.

Page 10: My results power point (1)

When I did my research I found that many of my audience had chosen blue as their

top 3 favourite colour, black as their second and red as their 3. Although my

audience like the colour blue I don't think it would be a appropriate colour for a R&B

magazine because it would fit into the genre classic as the colour connotates

calmness. Therefore I would go for red, black and gold as these colours convey

success. The reason I went with colour red is because most R&B music is based around

love and red is a colour which connotates love whereas the colour gold and black

connotates success and classy.

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Percentage

Page 11: My results power point (1)

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Percentage

Boys usually go for animals that like to take control and be the leader such as tigers lionsand cheetahs whereas girls like animals that are more social such as dogs, seals ect. Onmy graph it shows that 5 people liked lions this may mean that I have to create amagazine is for people who like music and are not much into gossip and news ect.However I can take dogs and cats which are sociable animals and create a magazinewhich contains gossip, interviews and news. This will help my magazine as I am creatinga magazine for females who prefer animals that are sociable therefore like gossip, newsand inspirational stories.

Page 12: My results power point (1)

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Series 1

Series 2

Lastly my music magazine does not have to justcontain everything about music it can have othertopics inside the magazine. I had asked my audiencewhat their favourite hobbies were. I had asked this as Ican link some of the following into my magazine sothat they can be interested.

for example I have

competitions on

dancing where my

audience may be

interested in and

buy the magazine

to get more

information about.

I can also have

articles at the back

that people have

submitted if there

hobbies are to

reading and

writing.

I can also create a pageusing social mediawhere people canupload themselvessinging if they want to.

Page 13: My results power point (1)

1. I will aim my music magazine at boys and girls at the age

of 16-20.

2. I will create a R&B and hip hop music magazine

3. I will use the colours red black and gold as they convey the genre.

4. I would use social media such as facebook, instagram

and twitter to promote the use of synergy.

5. I will make sure that my cover stories are about artists

that my audience like such as Drake who was a popular one and Katy Perry who was second best.