April 27, 2011

INSPIRING PEOPLE TO TAKE POSITIVE ACTION IN CARING ABOUT THE

PLANET

WASHINGTON, DC – “My Planet and Me” project is rolling out in 30 countries in

Central and SouthEast Europe and Central Asia, inspiring people to take positive

action in caring about the environment.

The project is a part of Earth Day Network’s effort to collect one billion Acts of

environmental service before the 2012 UN Conference on Sustainable Development,

aka Rio+20. To date, over 80 million Acts have been recorded.

“As we reach our lofty goal of collecting a billion Acts of Green worldwide, great

projects like My Planet and Me are critical to amplifying the voice of the movement,”

said Kathleen Rogers, President of Earth Day Network. Rogers added that this year’s

campaign aims to spur government leaders in Rio to action by showing them how

strongly the world’s citizens care about sustainability.

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About Earth Day Network

Earth Day Network’s mission is to broaden, diversify and mobilize the environmental

movement, driving action year-round. Earth Day Network does this through

advocacy, education, public policy, and consumer campaigns.

Earth Day Network mobilizes over one billion people in 192 countries with the help of

our 25,000 partners. Please share your “Act of Green” to help EDN achieve its goal

of “A Billion Acts of Green” by the 2012 U.N. Conference on Sustainable

Development (aka “Rio+20).

About My Planet and Me

My Planet And Me is a multimedia project intended to raise awareness about climate

change issues and the need for each person to treat the environment in a positive

way. Launched on April 20th in the Balkans, it will roll out to a total of 30 countries

during May and June. My Planet and Me aims targets general population, youth in

particular, and through its programs inspires actions that would include anything

from recycling, composting, low carbon travelling, to tree planting and installing

solar panels.

My Planet and Me will work with schools, bloggers, social networks and media to

mobilize large demographics to act green and share their acts of green with others,

through photos, videos and stories.