my phone my design
TRANSCRIPT
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SOME TIMES WE GET FED UP WITH INBUILT DESIGN….
NO PROBLEM THIS APP CAN SOLVE IT..
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STRATEGY
THE ONE AND ONLY STRATEGY IS ..
TO PROVIDE THE BEST MODIFICATION
POSSIBLE FOR THE PHONE
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•Nova launcher •Apex launcher •Yahoo aviate launcher •Google Now launcher
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Target customers
It can be used by everyone who has a mobile
So there is nothing like target market
A person with a mobile having android or any other software is sufficient.
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collaboration
For different areas of modification we can collaborate with different companies
To provide wallpapers and other images partnership can
be made with photo downloading websites like pixabay, istock photos etc
For different fonts to be used in phone, websites like font.com and dafont can be contacted.
In addition to launching, some games can be provided as a benefit and contacting the game developers is a part of collaboration strategy
Other websites can be advertised in the launcher until there is no disturbance to regular usage.
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The main goal is to make each and every mobile user use this app
Make the app credible so that users opt for the premium version as well
Premium version brings in more income
Customer excitement and satisfaction while using the app will be the ultimate achievement
The main goal is to make each and every mobile user use this app
Make the app credible so that users opt for
the premium version as well
Premium version brings in more income to the app as well as collaborators
Customer excitement and satisfaction while using the app will be the ultimate achievement
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Product Characteristics
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Grid Formation Numerous designs to arrange apps
Free cropping is available
Shapes of grids are also plenty
Scroll ability
Up to 10 icons per page
Up to 5 scrolling pages
Different sizes of scrolling docks
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Scrolling design •Different shapes for scrolling •Cubic stacks and cuboidal stacks are available •Different back
textures for scrolling surfaces
Infinite Scroll The scrolling can be done to any extent
Lots of design are available
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Attractive folder icons
Back up and restoration of settings on single click…
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Gender and age is asked during installation and color patterns and grouping advices are given accordingly
For those who use particulaR category of apps regularly grouping is done as per their suggestions
Automatic grouping at the beginning according to their category
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Premium mode characteristics
Paid version
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Gesture mode Apps can be opened using different gestures
Drawing of letters, double tapping , swiping are some of them
Hiding and privacy Unused apps and Required apps can be hidden Photos and Videos also can be hidden with this feature
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wallpapers and other images can be downloaded from websites like pixabay, istock photos etc
For different fonts to be used in phone, websites like font.com and dafont are used
In addition to launching, some games are provided as a benefit by collaborating with game developers
Information from Other websites is made available.
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MY phone
MY
design
brand name
slogan
symbol
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In the premium feature ,those who opt for images and buying games get the benefit of price reduction
Coming to the collaborators, the share from the premium sales will be distributed and they increase gradually according to purchase of premium version
The developers for the app would get bonuses if they come with brand new features which excite the customers
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Distribution and
advertising
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By collaborating with websites and different
social media advertising is done In mobile sales shops also the app can be given to customers as a benefit for phone purchase and some share is given to salesman
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Performance
evaluation •The ultimate success of app depends on sales of premium version
•As the cost of premium version is $2 in the beginning it’s a bit difficult to satisfy both users and collaborators’ •But . gradually after increase of usage of premium version through these strategies success rate will be high •The new designs introduced and perfect
collaboration are the main criteria
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THANK YOU
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DISCLAIMER Created by E. Sai Charan, SVNIT
Surat , during a marketing
internship by Prof. Sameer Mathur,
IIM Lucknow.