my personal brand - action plan
DESCRIPTION
Short presentation about personal brand. Material outlines a communication plan of ,,Dawid Borciuch's" brand.TRANSCRIPT
Market-box.pl
Brand action plan on live organism
How to plan road to personal branding…
Step by step what I need…
1. Define product 2. Create value 3. Share voice 4. Go go go
1. Define product
Think about the best product that you ever know…
yeap…
It’s you so configure, develop, work & gain what you want
My product consists of: • My business exp • My knowledge • My personality • My interests
Facts: Dawid Borciuch 25 years old Master degree in Business Administra9on Come from Poland, lived in Poznan Working at marke9ng outsourcing company KIWIGROUP
Features
Business exp
• 4y length • Co-create one of the
best known sports marketing agency in my country KIWISPORT • Worked with over 20
brands • Responsible for
marketing strategies for company with 30 000 000$ revenue per year • Now I run up company
in IT industry
Knowledge
• Passionate of developing marketing strategies – I am reading many book • Attending in many
conferences in Poland • Strong academic
background
Personality
• Easy-going • Reliable • Straight to the point • Detail orientated • Symphatic • Well-organised • Soft style of
management • 100% trust at beginning
for everyone
Interests
• Running – 50km every week • Free ride skiing • Traveling & meeting new
people • New technology freak
2. Create value
My opportunities
very often I meet successful people in
business
I have unique friends
Running is my hobby which enables me to meet new people
I am independent
Always on-line
300GB of content about marketing
wide-knowledge about branding
Time to invest in my brand
Well informed about polish sports
&HoReCa market
Leading marketing intuition
Determine to develop in new technologies
Let’s form leading idea of my brand…
Idea of my brand
Share interests & link people
v v
Value delivery
Share interests Link people
I will collect content, then categorize and comment with own word. I will publish my interviews
with business people.
I have reliable partners in different business sector. I must be a hub between needs/problems and
solutions
U don’t have time to scan the Internet?
Attractive content in one place.
Just ask and say what you need.
3. Share voice
My social platform
Wordpress blog (sub-brand)
• Content agregation • Interview publishing • Share contacts • My tools • My recommendations • Everythink in polish language
Facebook profile
• Non-business friends • My supporters • Easy to interact & feedback
Facebook page (sub-brand)
• Display content from blog
• Business contacts (not much) • Platform to add international
business contacts
GoldenLine
• Polish social media platform for professionals • Nice mechanism of
endorsements
Slideshare
• Publish my presentations • Collect others
• Just for info graphics
Video channel
• Share my videos • Collect movies
• Follow polish and international trendsetters
4. Go Go GO
www.market-box.pl
(blog in polish)
www.twitter.com/DawidBorciuch
(english)
http://pl.linkedin.com/in/dawidborciuch
(english)