5 reasons to take action on building your personal brand
TRANSCRIPT
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5 Reasons to Take Actionon Building Your Personal Brand
Yooniko
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• New year, time for making resolutions • Pick positive attitudes and habits to add to your life • It's easier to think about adding things than trying to 'give up'
things
Happy New Year!
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• And here are some reasons why…
This Might Be The Most Important Year Ever For Building Your Personal Brand
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• Higher graduation rates
• Millennials moving into management roles
• Growing need for companies to utilize the personal brands of their employees in order to present a stronger corporate brand
• Rise of the 'gig' economy
• A strong brand can demand higher salary
Because the workforce is getting more competitive
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Because people prefer to buy from other people, not faceless companies
• A personal brand must be powerful, discoverable and consistent
• Helps others in connecting with you
• Keep a clean, clear presence on the right platforms.
• LinkedIn is the most popular platform for professional purposes for recruiters (61 percent) as well as job seekers (34 percent)
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Because it can make or break your job search
• 93% of recruiters will use the online presence of a potential job seeker to decide if they will make the first cut to get an interview
• 94% of recruiters are active on LinkedIn, but only 36% of candidates are
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Because it's already impacting your life
• You already have an online brand and it already could be affecting your potential
• It's commonplace Google people before meetings, after cocktail parties, and upon receipt of emails
• Dell study found 75% of B2B buyers use social media to help them make purchasing decisions
• You can run an audit on your online presence to stay aware of what others may find
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Because your reputation and brand are your only true assets
• Very few skills and abilities are completely unique and directly generate wealth and happiness
• It's as much how you play the game as what cards you're dealt
• We have to offer something special - something unique and only possible through ourselves
• We need to identify this special something and find ways to speak about it
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Let's tackle this year and make every day count!
So what are you waiting for?
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