my journey - by dr. omar shawky

رسالتك

Your Mission

By: Omar Shawky عمر شوقى

أهم سؤال فى البشريه

Greatest Question in

History of Mankind

By: Omar Shawky عمر شوقى

لماذا خلق هللا البشر؟

Why God Created Humans?

And [mention, O Muhammad], when your Lord said to the angels,

"Indeed, I will make upon the earth a successive authority." They

said, "Will You place upon it one who causes corruption therein

and sheds blood, while we declare Your praise and sanctify You?"

Allah said, "Indeed, I know that which you do not know."

A: Why God Created “Humans” :

God’s Successive Authority “Khalifa”

:“البشر”لماذا خلق هللا . أ

هللا “ خليفه”رسالتك أن تكون

هللا“ خليفه”ماذا يجب أن تفعل لتستحق أن تكون

What Should We Do to Deserve to Be

God’s “Khalifa”

And He taught Adam the names - all of them. Then He showed

them to the angels and said, "Inform Me of the names of these, if

you are truthful."

They said, "Exalted are You; we have no knowledge except what

You have taught us. Indeed, it is You who is the Knowing, the

Wise."

He said, "O Adam, inform them of their names." And when he had

informed them of their names, He said, "Did I not tell you that I

know the unseen [aspects] of the heavens and the earth? And I

know what you reveal and what you have concealed."

And [mention] when We said to the angels, "Prostrate before

Adam"; so they prostrated, except for Iblees. He refused and was

arrogant and became of the disbelievers.



B: What Should We Do to Deserve to Be

God’s Khalifa:

1. Be Intellectual (Ability to Learn &

Reason )

- Read First Word & Command

- “People who do not reason” 7 times

- “don’t you reason” 14 times

- “so they understand” 8 times

- “people of insight” 16 times

- “bring your proof” 10 times

- “do not you see” 8 times



:هللا“ خليفه”ماذا يجب أن تفعل لتستحق أن تكون . ب

أن تكون . (فكرالقدره على التعلم و الت)متعلم و مفكر 1

أول كلمه و أول أمرإقرأ -

مرات 7قوم ال يعقلون -

مره14“ أفال تعقلون”-

جمل 8“ لعلهم يفقهون”-

مره16أصحاب البصيره -

مرات 10“هاتو برهانكم”-

مرات 8“ألم تر”-

-

And We said, "O Adam, dwell, you and your wife, in Paradise and

eat therefrom in [ease and] abundance from wherever you will. But

do not approach this tree, lest you be among the wrongdoers."

But Satan caused them to slip out of it and removed them from

that [condition] in which they had been. And We said, "Go down,

[all of you], as enemies to one another, and you will have upon the

earth a place of settlement and provision for a time."

Then Adam received from his Lord [some] words, and He

accepted his repentance. Indeed, it is He who is the Accepting of

repentance, the Merciful.




God’s Khalifa:

1. Be Intellectual (Ability to Learn)

2. Be Moral (Ability to Make Choices)





أن تكون . (القدره إتخاذ قرارات أخالقيه) أخالقى2




God’s Khalifa:



C: How to Fulfill your Mission?






كيف تؤدى رسالتك ؟ . ت

كيف تؤدى رسالك

How to Fulfill Your Mission?

رسالتك

Mission:

مالمستخلف عليه

Stakeholders

عائلتك

Family

شغلك

Work

أصدقائك

Friends

دينك

Religion

بلدك

Country

المجتمع

Community

نفسك

Yourself

Your Mission

has to be:

1. Balanced

2. Deep

رسالتك يجب أن

:تكون

متزنه . 1

عميقه . 2




God’s Khalifa:



C: How to Fulfill your Mission?

Serve & Help Your Stakeholders






كيف تؤدى رسالتك ؟. ت

إخدم و ساعد المستخلف عليهم

كيف ستعيشها , إنها حياتك

It’s Your Life…

How Do You Want to Life it?

Car

MarriageBoy

Girl

Boy

Marriage

Girl

Marriage

$

Time

Planning vs. Reflex

Higher

Objectives

Higher

Objectives

22

Years

Bank

Account

How to Build A Successful Business

Plan for a Small Business

Speaker:

Omar Shawky

Why write a Business Plan

1. Because I have to…

– Needed for financing

– Strategic partnering

– Attract key people/investors

– Organize my thoughts

Why write a Business Plan

2. Because I Need to Understand My Business

– The Plan is the result of a planning process

– People Don’t Plan to Fail; They Fail to Plan

• Who are my customers?

• Why will they buy my product or service?

• What will they pay?

• How will I make and deliver/sell the service/product?

• What resources (people, money, technology) do I need?

• Can I make money / create value?

• Do I have the right team on board?

The Right Ingredients

• A TEAM with Relevant Experience

• Market Size

• Idea

• Technology

• Competitive Advantage

• Reasonable Projections

• Exit Strategy

Company Structure

Financials

Operations&

Production

Team

Idea

Market

Competitive Edge

MarketingStrategy

Business Plan

Business Planning Steps

1. Idea generation, Vision, Mission, Objectives, Strategies

2. Market research and Analysis

3. Marketing strategy

4. Production planning

5. Management and Organization

6. Financial plan

7. Company formulation

1. The Idea

• Innovative product or service

• Visualize a market gap – you

can add value

• Imported idea

Vision

1st Objective

2nd Objective

3rd Objective

4th Objective

Strategy

Where do you want to go at

the end?

What is the road

map and major mile

stones? How will

you reach

your

objectives?

Vision

Objectives

SMART

Specific

Measurable

Achievable

Relevant

Time-Bound

Mission:

Stakeholders

Family

Work

Friends

Religion

Country

Community

Who are your stakeholders and what is

your mission to each one of them?

Mission:

Stakeholders

Shareholders

Employees

Customers

Suppliers

Country

Community

Who are your stakeholders and what is

your mission to each one of them?







6. Financial plan


2. Market Analysis

• Market size

– How big is it NOW?

– Trends – how fast is it or will it grow?

• Market Players – Competitors

– Competitive Advantage

– Estimated market shares

– Existing/planned products in the marketplace

• Is this the RIGHT TIME for my product?

• Is there a GAP that I can fill?

How you capitalize on them

How you avoid them

How maximize them

How minimize their effects

Strengths

Weaknesses

Opportunities

Threats

Internal

External

SWOT Analysis







6. Financial plan


• Who are my TARGET customers?

• Why would they buy my product?

• How much would they pay?

• What are the special features in my product?

• What is my competitive advantage

It is all about your EDGE

3. Marketing Strategy

Marketing Plan Process

Marketing Research

Segmenting Positioning Targeting

Defining Target Market Needs, Wants, Demand

Product

VarietyQualityDesignFeaturesBrandPackagingSizeServicesWarrantyReturn

Price

Price ListDiscountsAllowancesPaymentsCredit

Promotion

PromotionsAdvertising

Sales Force

Public relation

Direct marketing

Place

ChannelsCoverage

Location

InventoryTransport

Push / Pull

Marketing Mix 4 Ps


1. Idea generation , Vision, Mission, Objectives, Strategies





6. Financial plan


4. Production plan

• Technology

• Equipment

• Raw Material Sourcing

• Operation Plan and Capacity







6. Financial plan


5. Management Plans

• Getting the RIGHT Team

on board

• Training

• Delegation

• Empowerment







6. Financial plan


What Investors is looking for in Financial Section:

1. Total Investments

2. Breakdown of Investments (Land, Building, Equipment, People, Working Capital, …etc.)

3. Income Statement Projections

4. Cash Flow Statement Projections

5. Internal Rate of Return (IRR)

6. Breakeven Analysis

7. Payback Period

Financial Section

Financial Plans

• Income Statement Projections – Revenues Assumptions

– Costs/Expenses Assumptions

– Depreciation Assumptions

– Interest Expenses Assumptions

– Taxes

• Cash Flow Projections– Initial investment

– Working Capital (Payables vs Receivables)

– Capital Expenditure (Capex)

– Debt Assumptions


1. Idea generation





6. Financial plan


7. The Company

• Name – logo - slogan

• Legal structure

• Location

Mission – Values - Objectives

Elements of the

Business Plan

1. Executive Summary

2. The opportunity, company, product/service, vision, mission & objectives

3. Market research/analysis / SWOT Analysis

4. Marketing plan

5. Design and development plan

6. Manufacturing and operations plan

7. Management team

8. Financial plan (Capital Required, Projections, Returns)

9. Action Plan

Finally: No Risk … No Gain

ومن ال يتعلم صعود الجبال” “يعش أبد الدهر بين الحفر

“If we all did the things we are really capable of doing,

we would literally astound ourselves”

Thomas Edison

Thank You

&

May God Bless

Omar Shawky

my journey - by dr. omar shawky

Automotive