Gold Souk

spices souk

Bastakiya

Souk alRas

Heritage & Diving VillagePBeside Parkens

Beside Hotels

HOTEL

Cafeteria

Will Metro bea place for street venders

DUBAI

FU

TU

RE

?

Street Venders

Traditional Places where moststreet vendors are.

Street Vendors who dont havespecific places.

Places where street vednors looking for the morepeople.

future vision

THROUG GENERATIONS THE STREET VENDERS FOUCED IN A TRADITIONAL PLACES TO SALE THEIR PRODUCTS. WHICH are GREAT PLACEsTHAT REFLECT THE CITY BRAND AND CONCEDER AS AN EYE OF THE CITY, WHERE MOST TOURISTS ARE INTERESTED IN TO DISCOVER THE CULTURAL PLACESES.

Can We FindSTEEET VANDORS

images Taken by Lyubomir Sergeevfor the “Affect Media Campaign”which shows the bad empact of media that showing the socity in non realisticway in order to give bad sence of personalities

Video games made their appearance in the 1970s, it wasn't until systems like the Sony PlayStation were released in the 1980s that violence became an issue. Along with these more sophisticated systems came the ability to make graphics more lifelike. The more lifelike they've become, the more interest there has been in the correlation between violent games and violent behavior.

Video GamesCrime and violence

Biological links to aggressive behavior

Jack ThompsonMedia reflect and show the bad sense from reality, most news, articles, things to discuses are wrong. People misunderstand things; they don’t get the purpose of media. Some times media play a big role to change people thinking of things. For example, most movies shows the bad policemen, in order to play with people mind what police could be.

A common criticism of video games is that they increase the violent tendencies among youth. Research found that certain patterns of video game play were much more likely to be associated with these types of behavioral problems than with major violent crime such as school shootings. Examples: Death Race Game, in which players controlled cars that ran over pixelated representations of "gremlins". The game caused such an outcry that it was pulled from store shelves and profiled on 60 Minutes.

Violent video games leads to violent actions “a person who is biologically predisposed to aggression will be more strongly influenced by violent scenes and thus will have a greater risk for carrying out destructive actions”

Rand Theft Auto: Vice City

Death Race

Media play a big role in consumption.. “3000 advertisements per day showing in TV” Media is keeping tell people that they are wrong and everything they have is wrong unless people go shopping. She Showed how this consumption could e�ect us as human beings and out earth negetivlly.

BUY Dove Beauty Campaign

BUY

BUYBUY

They are showing how media could attract people to buy, for example: they use skinny woman’s body to let people buy diet pills. They also use face of women from other regions that have smooth and light skins to lead people to buy lightness and softness creams.

Education plays a big role to aware people of what is going on. It leads people to know what is right and what is wrong. Being as educated making people to divide media’s affection into two parts. One of them: reality, second: to be able to understand.

REALLY FOLLOWING ..

Ken Robinson is one of the great artist how is open people’s eyes of how important education is.

is a not-for-profit media organization. Their goal is to bring important news and information to the public. They provide an innovative, secure and anonymous way for sources to leak information to our journalists (our electronic drop box).

WikiLeaksCitylog is a bundle of integrated features that allows you to connect, compare and compete with your friends in SimCity! Receive updates on your city and track your friend’s progress. If your friend’s city reaches the top of the pollution leaderboard, Citylog will tell you! Citylog also provides recommendations based on your friend’s gameplay experiences so there’s always something new to do! Receive invites to global events and notifications when new challenges are available to play. You can view your achievements and access global leaderboards from the Citylog hub

A M E L A L M A Z E Mأمـــــل املــــازم

Graphic DesignerFunEnergetic

Graphic Designer

FunEnergetic

Graphic DesignerFunEnergetic

Happy

unstabel

Vibrant

Casual

FunEnergetic

Creative

Optimistic

Opptimistic

Optimistic

Creative

OptimisticVibrant

Vibrant

Dreamer

Dreamer

Dreamer

DreamerGraphic DesignerFunEnergeticGraphic Designer

FunEnergetic

Graphic DesignerFunEnergetic

Happy unstabel

VibrantCasual

FunEnergetic

Creative

Opptimistic

Opptimistic

OptimisticCreativeOptimistic

VibrantVibrant

Dreamer

Dreamer

Dreamer

Dreamer

Graphic DesignerFunEnergetic

Graphic Designer

FunEnergetic

Graphic Designer

Fun

Happy

unstabel

Vibrant

Casual

FunEnergetic

Creative

Opptimistic

Optimistic

Optimistic Creative

OptimisticVibrant

Vibrant

Dreamer

Dreamer

Dreamer

Dreamer

Energetic

EXCITEMENT

EXCITEMENT

EXCITEMENT

EXCITEMENT

EXCITEMENT

EXCITEMENT

Energetic

Energetic

Dreamer

Graphic DesignerFunEnergetic

Graphic Designer

FunEnergetic

Graphic DesignerFunEnergetic

Happy

unstabel

Vibrant

Casual

FunEnergetic

Creative

Optimistic

Opptimistic

Optimistic

Creative

OptimisticVibrant

Vibrant

Dreamer

Dreamer

Dreamer

DreamerGraphic DesignerFunEnergeticGraphic Designer

FunEnergetic

Graphic DesignerFunEnergetic

Happy unstabel

VibrantCasual

FunEnergetic

Creative

Opptimistic

Opptimistic

OptimisticCreativeOptimistic

VibrantVibrant

Dreamer

Dreamer

Dreamer

Dreamer

Graphic DesignerFunEnergetic

Graphic Designer

FunEnergetic

Graphic Designer

Fun

Happy

unstabel

Vibrant

Casual

FunEnergetic

Creative

Opptimistic

Optimistic

Optimistic Creative

OptimisticVibrant

Vibrant

Dreamer

Dreamer

Dreamer

Dreamer

Energetic

EXCITEMENT

EXCITEMENT

EXCITEMENT

EXCITEMENT

EXCITEMENT

EXCITEMENT

Energetic

Energetic

Dreamer

مصممة جرافيتيةحيويةمبدعةمغامرة

إجابية

مبهجةمصممة جرافيتية

حيويةمبدعةمغامرة

إجابيةمبهجة

مصممة جرافيتيةمبدعة

حيويةمغامرة

متحمسة

متحمسة

متحمسة

مصممة جرافيتيةحيوية

Des

ign

ing

“ ”IS NOT ABOUT TALENT, IT IS ABOUT EXPERIMENTATIONS AND EXPLORATIONS

Amel Almazem is an Emirati passionate Graphic Designer, born in 1990. Who uses multiple techniques in her art works such as typography, illustrations, Print Making and calligraphies. She is interested in culture and society.

She designed graphic artwork which was one of class projects, which involves photography, illustration and patterns, called beautiful dreams, it took place in FN Design Studio, Alserkal AVENUE “crossing the Emirates II exhibition”. She

Bio

was hosted by Dubai eye radio to talk about this opportunity.

Amel started to gain experiences through her journey; she participated in Sheikh Mohammed Bin Rashed Est, for Young Entrepreneur Competition that involved opining both in Dubai mall to start small business. Also, she got a part time job in Mashreq bank for more than one year as a customer service agent.

Designing is not about talent, it is about experimentations and explorations. Designing is not about the beauty of things it is a key to find solutions to create changes, and create a social impact to help people. Designing can be misunderstood as a visual exploration when in reality applies designing process. Have a big hope and faith in you heart, will reach you to the place you want easily. Especially in design’s world Sharing and combining is kind of hope to make the artwork rise and reach the perfection level.

ArtiststAtmentThings like neutral sense such as beach and sun set inspire me, in order to hear the waves voice clashing with sun sit rise it is kind of contrast between the land and water. Abstraction curvy lines attract my eyes, which is mostly what I am using in my art works conceptually as an Art Nouveau works. Also, typography is a big element that could be uses for multiple sources such as attraction, it will be great if there are combinations of calligraphy and Latin typography to show people what art could do. What iam interested in Arabic typography are “alTholoth” and

“ Diwani” typefaces, they show the beauty of the Arabic letterforms in many ways. recently, 3D typography that interact graphically what give me motivation to design.

Before I start to work, i think of basic words that inspire me to start then I translate them to visual concepts to communicate ideas that inspire and inform the project.

“”AlkhorPlAceBrAnDing

ALKHOR

FEEL FREE

This Branding is a bandel of promotions that promote traditional place in Dubai called «AlKhor», i includes the design of a logo, postcards, poster and magazen layout.

reseArchBAckgrounD Photos

logoDeveloPmentlogorefines

Al kor branding used six steps process to rrive at final solutuons. Which starting from know the place well till branding regarding the research that i got.

concePtmAPing tyPefAce colors

finAllogofinAllogoWithtAglinetAgline

This poster and the post cards are aiming to promote Al Khor area, a traditional area located in dubai which is strongly capturing the historical and traditional acpect of UAE treasure. i used a dynamic layout that shows the feeling of the area it self which is fun and feeling free in this energetic place. i arranged a typography in order of visual consestansy that capture the viewer eyes. for the colors i used vibrent colors for the poster to promote the feeling of the place it selves.

AlkhorPosterPromotion

Size: A1

This part of the project that we were creating a magazine spreads that ineract to AlKhore and my steps through the research. So, i integreate the same theme that shows the vibrent and dynamic feeling in that area.

Size: A2

Size: A2

Creating a map is the most important to complete the whole place branding process. i created a map that leads to traditional and enjoyble areas in Alkhor.

mAPDesign

Post cards designed in same style using keywords like vibrent, fun, feeling free.

PostcArDs

Size: A5

AlM

Al Nahda

S tr

eetAl R

affaStreet

AlEsbijStr

et Ali BinAbi TalebStreet

Al Burji Str.

Deira Str

AlFalah

Street

Al Fahidi Street

aiba Road

AlSoorStreet

SikkatAl KhailStreetAl Daghaya Str.

Baniyas Road

Baniyas Road

AlSabkhaRoad

Heritage &Diving Village

Sheikh SaeedHouse

Al

DeiraBus Station

Al KhaleejCentre

Norway,ConsulateGeneral

Al Maydan Shopping Centre

Deira Fish, Meat &Vegetable Market

SpiceSouk

GoldHouse Gold

Oasis

TheGold

Centre

GoldLand

AmbassadorHotel

Suites HotelArabian Court

Yard Hotel

Capitol ResidenceHotel Apartment

DubaiNova Hotel

Hyde ParkHotel

NewPenninsulaHotel

Rush InnHotel

EverestInternational

Hotel

YorkInternational

AlKhaleej

Hotel

LapazHotel

Land MarkHotel

Phoenicia Hotel

TylosHotel Al Kameelia

Hotel

Al QaidHotel

PiccaddilyHotel

Land Mark Plaza Hotel

Sandras Inn Hotel

AL SOUKAL RAS

AL BUTEEN

Gold Souk

Al Juma MosqueAlRas Metro Station

PPaid Parking

CentralPublicLibrary

Cargo ship

Cafeteria

Al JumaMosque

BastakiyaDubaiMuseum

M

Box carrier

Camel Burger

Round aboute

FEEL FREE AND EXPLOREALKHOR

drive and start shopping

Walk for discovering traditional areas

cycling and feel free

Size: A2

DesignDeveloPment

BrAnDstory

The brand story for this date-honey package is a natural and organic approach for a UAE based audience. Traditional materials of wood and natural palm fibres were combined with hand-made methodologies of laser cutter, traditional branding, and natural colours.

The date-honey package design leverages a traditional brand story in order to promote a Date Honey Festival held in the UAE. To meet this goal, local patterns and historic typography were combined to create a unique locally made wooden box.

“”heritAgetAstePAckAge

mAteriAls

Different materials were used to show the concept and brand story including:

- White Ash Wood Box- Glass Bottle- Palm Fibers- Burned wood sticks - Transparent vinyl stickers- Strathmore brown charcoal paper.

The brand story for this self-promotion package is about the passions of graphic design that has been born in me. The design was implemented using illustrations inspired by Art Nouveau decoration style methodology. The elements that have been used are typography that created by thick out line with depth using line repetition in the edges; it has been merged with self-portrait illustration. To show my variations that can be apply in graphic design techniques I used self generated split colors for the background.

BrAnDstory“ ”self-PromotionePAckAge

theDesignDeveloPment

The design of the self-promotion package was created as casual style with the vibrant feeling of the graphic design. The target was to create a box with brown cardboard to give a sense of casual feeling as we al as human being have something special in our life that motivate our interest so it is something common, however the design that has been used specialized the kind of thing that differentiate my inspiration from others.

BrAnDstory

mAteriAls

The self-promotion package was printed on cardboard paper using laser printer. The CD space has been created within the box. For the stability it has been used circle whit sponge. Palm Fibers has been used as a small bag the give away gifts.

The brand story for this set of playing cards is based on an Aztec theme. The design was implemented using hand generated illustrations in a sketchy stylistic approach. The elements and symbols included on each card range from Aztec Gods, temples, and ceremonial items, to individual head-dresses, royal family members, and warriors. The King and Queen were the most challenging cards to design because of the need to balance a sense of the past with a fresh illustration approach.

“ ”historicAlDeckcArDs

BrAnDingstory

10

102

2

3

3

44

55

66

77

8

8

9

9

DesignDeveloPment

BrAnDingstory

The design for the deck of cards was based on matching an historical approach with the feeling of an uncovered treasure from the Aztec time-period. The goal was to create a box that would appear like it was found underground with cards inside that were relics of the Aztec era. The box itself uses gold and wood materials to evoke the feeling of ancient treasure, with hand carved text incorporated into the design.

mAteriAls

The playing cards were printed on thick transparent paper on a laser printer. The box is made of wood and covered in gold to portray a feeling of the past mixed with an historical look. The color scheme of gold and brown was chosen to give the box a sense of antiquity. A laser-cutter machine was used to print the logo on the top of the rustic sliding box.

mAteriAls “ ”itismorethAnDesigningAnDBeAuty

“ ”PuBlicAtionBookDesign

Its about the collection of sotories that had been collected by Petter Hassail and the book called our memoreis, dreams and future. Design visual collages to represent the stories in diffrent aspects. Over all for the Cover Page my concept is Memories,Dreams, and Future can be Shared with others. Each collage represent a story.

WhAtisit?

I used My Chinese Painting to represent the massy and the share concept of diffrent dreams, memories and future,

mAteriAls

My name is Amel it means: ‘the things I hope for’. My mother gave me this name because she hoped for a lot of things for me. I like my name very much because my mother gave it to me. So I don›t like people to call me another name.

thestoryofmynAme

MALAK, UAE

Size: A1

When I went to the college I started to drown in depression without resistance. However, the voice deep inside me kept shouting, “You can swim.” I moved my arms and legs to prove to that voice that I couldn’t, but suddenly, ‘Oh My God!’ It was right. I could swim!

thevoiceDeePinsiDemeA.ALKURBI, UAE

Size: A1

Form the sky, i took my star. From the ground, i took my place. i got them both together to build my future. i started step by step, with great feeling. They told me you cant build your future, but i tell them that i can dream a beautiful dream.

thesky,thegrounD,myfuture

SHAMSA, UAE

Size: A3

This is life; in one moment you can be happy or be sad. Your way of life is the result of what your hand builds. It's your choice to be famous or to live beside the wall. So, be persistent because life is time, and it goes without coming back.

thelifefActELECTRICAL ENGINEERI,UAESHAMSA, UAE

Size: A3

“ ”shutuPtyPefAceDesign

Sometimes when i use hand

illustration typeface i get inspired by

3D Typeface. it is just kind of style

that i used in many type projects. I

chose it as it is my direction to create

my own type that represent my style

which is street hand righting. i get

inspired by something fun something

that could be modren and inspired

by new generation as spray writting is

kind of abroach to reach the audince

to use it as a header. i am showing the

diffrent kind of same style that have

been integreate same direction. for the

final typeface design i did arabic and

latin vareations.

selfsketch-insPirAtions

tyPefAcePosterPromotion

This poster promote the typeface design direction that strongly capture the street style in graphic and illustreated way. i used shut up word to attract people›s eyes by using casual languge to feel the design it self. The varity of colors give the poster vibrent and fun style that could be attractive somehow in a way of using 3d motion using white color in some edges on the typeface. For the background i used both arabic and english words that explain more about the poster it self in blanfing way to make it interact with the focal point and other elements in the poster.

Size: A1

tyPefAcePosterPromotion

Gold Souk

spices souk

Bastakiya

Souk alRas

Heritage & Diving VillagePBeside Parkens

Beside Hotels

HOTEL

Cafeteria

Will Metro bea place for street venders

DUBAI

FU

TU

RE

?

Street Venders

Traditional Places where moststreet vendors are.

Street Vendors who dont havespecific places.

Places where street vednors looking for the morepeople.

future vision

THROUG GENERATIONS THE STREET VENDERS FOUCED IN A TRADITIONAL PLACES TO SALE THEIR PRODUCTS. WHICH are GREAT PLACEsTHAT REFLECT THE CITY BRAND AND CONCEDER AS AN EYE OF THE CITY, WHERE MOST TOURISTS ARE INTERESTED IN TO DISCOVER THE CULTURAL PLACESES.

Can We FindSTEEET VANDORS

images Taken by Lyubomir Sergeevfor the “Affect Media Campaign”which shows the bad empact of media that showing the socity in non realisticway in order to give bad sence of personalities

Video games made their appearance in the 1970s, it wasn't until systems like the Sony PlayStation were released in the 1980s that violence became an issue. Along with these more sophisticated systems came the ability to make graphics more lifelike. The more lifelike they've become, the more interest there has been in the correlation between violent games and violent behavior.

Video GamesCrime and violence

Biological links to aggressive behavior

Jack ThompsonMedia reflect and show the bad sense from reality, most news, articles, things to discuses are wrong. People misunderstand things; they don’t get the purpose of media. Some times media play a big role to change people thinking of things. For example, most movies shows the bad policemen, in order to play with people mind what police could be.

A common criticism of video games is that they increase the violent tendencies among youth. Research found that certain patterns of video game play were much more likely to be associated with these types of behavioral problems than with major violent crime such as school shootings. Examples: Death Race Game, in which players controlled cars that ran over pixelated representations of "gremlins". The game caused such an outcry that it was pulled from store shelves and profiled on 60 Minutes.

Violent video games leads to violent actions “a person who is biologically predisposed to aggression will be more strongly influenced by violent scenes and thus will have a greater risk for carrying out destructive actions”

Rand Theft Auto: Vice City

Death Race

Media play a big role in consumption.. “3000 advertisements per day showing in TV” Media is keeping tell people that they are wrong and everything they have is wrong unless people go shopping. She Showed how this consumption could e�ect us as human beings and out earth negetivlly.

BUY Dove Beauty Campaign

BUY

BUYBUY

They are showing how media could attract people to buy, for example: they use skinny woman’s body to let people buy diet pills. They also use face of women from other regions that have smooth and light skins to lead people to buy lightness and softness creams.

Education plays a big role to aware people of what is going on. It leads people to know what is right and what is wrong. Being as educated making people to divide media’s affection into two parts. One of them: reality, second: to be able to understand.

REALLY FOLLOWING ..

Ken Robinson is one of the great artist how is open people’s eyes of how important education is.

is a not-for-profit media organization. Their goal is to bring important news and information to the public. They provide an innovative, secure and anonymous way for sources to leak information to our journalists (our electronic drop box).

WikiLeaksCitylog is a bundle of integrated features that allows you to connect, compare and compete with your friends in SimCity! Receive updates on your city and track your friend’s progress. If your friend’s city reaches the top of the pollution leaderboard, Citylog will tell you! Citylog also provides recommendations based on your friend’s gameplay experiences so there’s always something new to do! Receive invites to global events and notifications when new challenges are available to play. You can view your achievements and access global leaderboards from the Citylog hub

Graphic Designer

FunEnergetic

Graphic DesignerFunEnergetic

Happy

unstabel

Vibrant

Casual

FunEnergetic

Creative

Optimistic

Opptimistic

Optimistic

Creative

Vibrant

DreamerDreamer

DreamerGraphic DesignerFunEnergeticGraphic Designer

FunEnergetic

Graphic DesignerFunEnergetic

Happy unstabel

VibrantCasual

FunEnergetic

Creative

Opptimistic

Opptimistic

OptimisticCreativeOptimistic

VibrantVibrant

Dreamer

Dreamer

Dreamer

Dreamer

Graphic DesignerFunEnergetic

Graphic Designer

FunEnergetic

Graphic Designer

Fun

Happy

unstabel

Vibrant

Casual

FunEnergetic

Creative

Opptimistic

Optimistic

Optimistic Creative

OptimisticVibrant

Vibrant

Dreamer

Dreamer

Dreamer

Dreamer

EXCITEMENT

EXCITEMENT

EXCITEMENT

EXCITEMENT

EXCITEMENT

EXCITEMENT

Energetic

Energetic

Dreamer

Amel AlmazemGraphic DesignerContact 0552334188