my career success stories | fashion designer visual resume | creative job search by anna benami

VISUAL RESUMEAnna Benami

Fashion Designer

HelloMy name is Anna Benami,this is my VISUAL RESUME

MY ONLINE PRESENCE

PORTFOLIOhttp://annabenami.wix.com/mywork

PROJECTShttps://www.behance.net/AnnaSiiramaCV

https://www.linkedin.com/in/annabenami

FACT FILEAnna BenamiFull name:

Washington D.C.Current location:

FinnishNationality:

english, finnish, swedish

Languages:

I was born in Finlandand I got that Scandinavian sense of style

DOUBLE DEGREEBachelor of Fashion and Clothing Studies Degree from Helsinki Polytechnic Stadia

PROJECTS &

Clothing Technician Degree from Helsinki City College of Fashion

With scholarship from the Fashion Merchants of Helsinki Area

+

STYLINGStarted several fashion branding & sewing

projects over the years, as well as freelance Graphic Design and Styling

CAREER After the graduation I began my career at Stockmann Design Studiowww.Stockmann.com

TRAVELEDI worked as fashion designer for various PL brands and traveled Asia, Europe and America for trend research and fashion production

STRENGTHS

M

CAREERCreating beautiful collections& concepts

With good balance of creativity and commercial appeal

STRENGTHSCAREER

AUTUMN/ WINTER2 0 1 5

I know of how to make a piece of a garment great.

Compelling design, strong focus on details, uncompromising attention to fit and integrity of execution

CUBE CO.

MY CAREER SUCCESS STORIESat Stockmann Design Studio

• New brand creation with sales increase of 20% each year, despite economic slowdown

• Created a concept of casual cool lifestyle brand that grew 42% in two years, and formed a base of a successful brand story

• Succeeded in brand building with cool & authentic brand image, street-credibility and target customer appeal, despite minimal marketing efforts

• Good reviews on the collection, qualities, prints, colors and fresh and authentic look

Brand re-launch resulting in 42% growth on first 2 months



Brand and concept development, and collection turnaround




Generated growth on top of growth despite challenging markets




Generated growth on top of growth despite challenging markets

Created solid portfolio of hot items sold out in just few days, and new wardrobe classics that generated steady long term growth


CRAZY DAYS CAMPAIGN


• Achieved top-notch results on price-driven Crazy Days campaigns, reaching 85-100% sell through in just 5 days, even though the volumes are high

• Designed record of items sold out within just half an hour, on an aggressive campaign where items are bought exclusively for this event

• Succeeded in high pressure environment, as CD collection is covering up to 30% of the yearly collection value

15,90


jackets• Specialty on outerwear / jackets, a category that takes skills and is covering 20% of collection value

• Great sales figures and strong sell through 70-80% from season to season

• Introduced authentic wash treatments to achieve the right rugged branded look

• Championed in details, quality and integrity in execution while protecting margin and profitability

M

M

JACKETSat Stockmann Design Studio

Sold outin 2 days

Great fit

Authenticwashed look

Customerfavorite

Performancefeatures

Athleisure

Rightproportions

It’s in the

details

Newsilhouette

Quality &execution

Childsafety


PRINTS& patterns

• 13 years of experience of commercially successful design

• Wide variety of prints, patterns, appliqués & embroideries

PRINTS

PRINTS& patterns

• Compelling & cutting edge designs,authentic in look and execution

& PATTERNS

PRINTS

PRINTS& patterns

• Build major brand competency with brand elevating prints

• Leveraged the most current CAD methods

PRINTS & PATTERNS

I love drawing illustrations from catwalks and blogs

FASHION ILLUSTRATIONS

WHAT I LOVE TO DOmy design philosophy

CREATE BEAUTIFULDESIGNS & CONCEPTS

with good balance of creativity and commercial appeal

INNOVATIVEPROBLEMSOLVING

Best ideas are

result of a little brainstorming

& analysis over a dilemma

Creativity flourishes in partnerships

COLLABORATE

Following what truly inspires and sharing that

excitement, it carries a spirit that energizes and

makes thriving businesses

get INSPIRed & share it

Social consciousness in all

practices, well being and

open communication

RESPECT ANDFAIRNESS

Show

both personally

and professionally

DESIRE TO LEARN

AND GROW

Constant

WHERE I WANT TO GOExplore exciting new opportunities in contemporary fashion,

design and marketing, and challenging myself & encouraging others

and CREATE SOMETHING AMAZING!

in working together or just want to talk further, you’ll find me here:

Email: [email protected]

Portfolio: http://annabenami.wix.com/mywork

LinkedIn: https://www.linkedin.com/in/annabenami

Behance: https://www.behance.net/AnnaBenami

If you are interested

“Anna is one of the best designers

I have ever worked with.

She is very talented brand builder

and she designs every collection

with sophisticated handwriting and style”Sari Pitkänen, Category Manager / Stockmann

PHOTO CREDITS:

http://flanellemag.com/winter-days-guide-stylish-cocooning/

http://moore.sc.edu/academicprograms/mba/professionalmba/programoverview/curriculum/internationalbusinessconcentration.aspx

http://www.blogher.com/shopping-new-york-city

http://altitudeacquisitions.co.uk/altitude-acquisitions-review-london-success-story/

http://usa.chinadaily.com.cn/epaper/2015-01/05/content_19240996.htm

http://kvadrat9.rssing.com/chan-21666333/all_p2.html

http://www.dezeen.com/2012/11/23/nicolas-roope-east-london-creativity-plumen/

http://dethrives.com/thriving-communities/designing-thriving-communities

http://fashionfav.com/category/fashion/

http://blog.urbanoutfitters.com/blog/uo_diy_indoor_growing?cm_re=Blog_Content-_-B-_-uo_diy_indoor_growing

https://fi.pinterest.com/pin/285486063848983560/

http://www.cnet.com/products/apple-macbook-pro-15-inch-2015/

http://www.modemonline.com/fashion/tradeshows/549-bread-and-butter-barcelona

http://southunion.co.uk/files/?page_id=55

http://littlescandinavian.com/2012/05/06/copenhagen-fashion-week-and-ciff-kids-9-12-august-2012/

http://www.vogue.com/13296853/re-done-jeans-denim-factory-los-angeles/

http://www.fluxmagazine.com/pollyanna-45-years-of-fashion-and-innovation/