my business plan

1 Please complete all questions and pages of your business plan (where relevant).

2 Please submit all drafts of your business plan as well as your back up research on the final submission date.

My Business Plan

Student Name

Business Name

School

Mobile No.

An Roinn Gnóthaí Pobail,Comhionannais agus GaeltachtaDepartment of Community, Equalityand Gaeltacht Affairs

In Association With

The Young Entrepreneur Programme is developed by:

Version/Draft

‘The European Agricultural Fundfor Rural Development: Europe

investing in rural areas’.



My Business Plan

Student Name

Business Name

School

Mobile No.


In Association With


Version/Draft





My Business Plan

Student Name

Business Name

School

Mobile No.


In Association With


Version/Draft





My Business Plan

Student Name

Business Name

School

Mobile No.


In Association With


Version/Draft



Young Entrepreneur Programme Business Plan

Section 1 PRODUCT/SERVICE

A BDescribe your product/service offering What problem does it solve?

C If you are offering multiple products/services, please list all the individual products/services that make up your overall offering.


DDESCRIPTION COST

How much will it cost to develop your product/service? Please provide a breakdown.

Section 2 ACTION PLAN

ADESCRIPTION

1

2

3

4

5

6

7

8

9

10

COMPLETION TIMELINEHOW LONG WILL IT TAKE?

What are the ten key steps you need to take to turn your idea into a real product/service?

Section 3 BUSINESS MODEL

A

B

How are you going to structure your business to make a profit?

Complete a SWOT analysis for your business.


STRENGTHS

OPPORTUNITIES

WEAKNESSES

THREATS

Section 4 TEAM


AROLES SKILLS

Describe the team you will need.

Section 5 CUSTOMERS – PART 2 – Profile for my end customer as a Business or Organisation

A I am targeting end customers in these sectors. (If you tick a sector please list the most important three business types).


AGRI/FOOD

HEALTHCARE

RETAIL

CONSTRUCTION

INDUSTRIAL

TOURISM

EDUCATION

SPORTS & LEISURE

PROFESSIONAL SERVICES

MEDIA

Section 5 CUSTOMERS – PART 1

A My end customers (who pays for the product/service) will be mainly

BUSINESSES/ORGANISATIONS

If your end customer is a business/organisation, only complete section 5 Part 2 and ignore part 3.

If your end customer is a private individual only, then ignore section 5 Part 2 and go straight to Part 3.

If you intend to target both, then tick both and complete section 5 Part 2 and 3.

PRIVATE INDIVIDUALS

B

B

My end customers will typically have the following number of employees

My end customer are primarily in the following age groups


1-20

0-5

25-40

20-50

5-16

40-50

50-250

16-25

50-60

250+

60+

If you are going to sell to more than one size of business or organisation tick multiple boxes

CNAME THE COUNTRIES OR REGIONS HOW MANY POTENTIAL END CUSTOMER IN EACH COUNTRY OR REGION?

My most important end customers are located in the following areas

Section 5 CUSTOMERS – PART 3 – Profile for my end customer as a private individual

A What percentage of my end customers are

MALE FEMALE

C

D

What is their relationship status?

Does your end customer have children?


SINGLE

YES

MARRIED

NO

OTHER

E What is the income of your end customer?

€0 TO €10,000

€40,000 TO €60,000

€10,000 TO €20,000

€60,000 TO €100,000

€20,000 TO €40,000

€100,000

F Where does your end customer get their news and information from?

TELEVISION

MAGAZINES

RADIO

NEWSPAPERS

INTERNET SOCIAL MEDIA

In the boxes below, indicate the programmes, websites or publications which are most relevant.

G

J

Does your end customer own their own home?

Is the end customer the user of my product/service?


YES

YES

NO

NO

H What is the educational level of your end customer?

NONE PRIMARY SECONDARY THIRD LEVEL

INAME THE COUNTRIES OR REGIONS HOW MANY POTENTIAL END CUSTOMER IN EACH COUNTRY OR REGION?

My most important end customers are located in the following areas

If no, please complete Section 5 Part 4, if yes, please ignore Section 5 Part 4.


Section 5 CUSTOMERS - Part 4 - End user profile

B The users of my product or service (not necessarily the person buying the product/service) are primarily in the following age groups

0-5

25-40

5-16

40-50

16-25

50-60 60+

A What percentage of my end users are

MALE FEMALE

C Where does your end user get their news and information from?

TELEVISION

MAGAZINES

RADIO

NEWSPAPERS

INTERNET SOCIAL MEDIA

Please tick the relevant boxes and indicate the programmes, websites or publications which are most relevant for the categories you have ticked.


Section 6 COMPETITION

A Is your main competition...

LOCAL NATIONAL GLOBAL

COMPETITOR 1

ONLINE

B

COMPETITORS NAME

HEADQUARTERS LOCATION

WEB ADDRESS

NO. OF EMPLOYEES

PRODUCT/SERVICE/PRICE

Give details on your top three competitors for your first year of tradingCOMPETITOR 2 COMPETITOR 3

C

PRODUCT RANGE

COMPETITORS NAME

MY BUSINESSChoose from Better or Worse EXPLAIN/JUSTIFY

PRODUCT AVAILABILITY

QUALITY

CREATIVITY & INNOVATION

CUSTOMER SERVICE

PRICE

WEBSITE

NO. OF VISITORS TO WEBSITE

FACEBOOK, TWITTER & YOUTUBE INTEGRATION

E-COMMERCE

Name your biggest competitor and rate your own business against your biggest competitor in the space provided



Section 7 ADVERTISING & PROMOTION

A Please complete the following.

YOUR BUSINESS NAME YOUR WEBSITE DOMAIN

YOUR PRODUCT NAME

WHAT OTHER BUSINESS NAMES DID YOU CONSIDER?

WHAT OTHER PRODUCT NAMES DID YOU CONSIDER?

ALSO, PLEASE ATTACH YOUR LOGO TO YOUR SUPPORTING MATERIAL PACK.

WHAT OTHER WEBSITE DOMAINS DID YOU CONSIDER?

B Do you have a tagline?

C Please choose the most effectve method(s) to advertise/promote your business/product

PRINT ADS

PR

PROMOTIONS

BROADCAST

ONLINE DIRECT MAIL

TRADE SHOWS & EXHIBITIONS OTHER


FOR EACH METHOD YOU CHOOSE, PLEASE PROVIDE DETAILS AND JUSTIFICATION

E Please insert relevant marketing costs in to the table below


PRINT ADS

Jan May SepFeb Jun OctMar Jul NovApr Aug Dec TOTAL

PROMOTIONS

ONLINE

PR

BROADCAST

TRADE SHOWS/EXHIBITIONS

DIRECT MAIL

OTHER

TOTAL

D Does your business have an active...

WEBSITE FACEBOOK PAGE TWITTER A/C YOUTUBE VIDEO

Section 8 SALES PLAN

A I will sell my product or service.

DIRECTLY TO THE END CUSTOMER(person paying for it)

THROUGH THIRD PARTIES(distributor, wholesaler, retailer)


If you are going to sell through both tick both boxes.

B

C

If you are selling directly to the end customer which of the following methods will you use?

If you are selling through third parties, what % will you sell through? Please provide details for each type selected.

TELESALES FACE TO FACE SALES YOUR OWN WEBSITE YOUR OWN STORE

Percentage Percentage Percentage PercentageHow many staff?

How many staff?

How many staff?

How many staff?

NAME

NAME

NAME

NAME

NAME

NAME

LOCATION

LOCATION

LOCATION

LOCATION

LOCATION

LOCATION

WEB ADDRESS

WEB ADDRESS

WEB ADDRESS

WEB ADDRESS

WEB ADDRESS

WEB ADDRESS

DISTRIBUTORS/WHOLESALERS

RETAIL OUTLETS

ONLINE RESELLERS (AMAZON, EBAY)

Percentage

Percentage

Percentage

A

A

Please complete the team costs table below. (Costs should include PRSI).

What are the direct costs of producing your product or service? Please list individual cost components and total direct cost per unit.


STAFF 1


STAFF 2

STAFF 3

STAFF 4

STAFF COMMISSION

TOTAL TEAM

Section 9 TEAM COSTS

Section 10 PRICING

DIRECT COST DESCRIPTION COST PER UNIT

TOTAL DIRECT COST PER UNIT


B Please complete the tables below for each product or service in your offering

UNIT DESCRIPTION

UNIT DESCRIPTION

Jan

Jan

May

May

Sep

Sep

Feb

Feb

Jun

Jun

Oct

Oct

Mar

Mar

Jul

Jul

Nov

Nov

Apr

Apr

Aug

Aug

Dec

Dec

TOTALUNITSSOLD

TOTALUNITSSOLD

DIRECT COST

PRICE €

UNIT SELLING PRICE €(inc VAT)

TOTAL€

TOTAL€

TOTAL DIRECT COST OF SALES

TOTAL INCOME

UNITS SOLD

UNITS SOLD


C

D

E

What rate of VAT applies to your product/service?

How much VAT will you pay to the government on your sales?

How much third part commission will you pay (if any )?

%


Section 11 THE BOTTOM LINE

TOTAL INCOME


TOTAL DIRECT COST OF SALES

GROSS PROFIT

RENT

RATES

PROFESSIONAL FEES

MARKETING

GRANT AID

LIGHT, HEAT & WASTE

STATIONERY/POSTAGE

THIRD PARTY COMMISSION

PERSONAL MONEY

PHONE/INTERNET

LOAN/LEASE PAYMENTS

TOTAL EXPENSES

FAMILY/FRIENDS

INSURANCE

TOTAL TEAM

PROFIT/LOSS

BANK LOAN

INVESTORS

LEASING

CASH POSITION

FIN

AN

CIN

GEX

PEN

SES

my business plan

Documents

business planstudent

business modelabhow

business types

rural areas

roinn gntha pobail

school mobile

final submission date

end customers