mvp landing pages
TRANSCRIPT
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Your moment of Zen Ben
MVPLanding page design
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What is a landing page and why do you want one?
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Let’s dive in!
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1. Header
2. Image
3. Deck
4. Call to action
5. Features
6. Reassurers
1 2
3
4
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1. Header
2. Image
3. Deck
4. Call to action
The fold
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1. Header
2. Image
3. Deck
4. Call to action
A
I
D
A
The fold
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How to write a great Header
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Solution #1Hire a copywriter
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Solution #2Try this formula …
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Tired of [pain point]?What if [solution]
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Tired of unhealthy lunches when at work?!
What if you could download a list of the 10 healthiest restaurant in your area
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Tired of unhealthy lunches when at work? What if you could download a list of the 10 healthiest restaurant in your area
Sick of Junk Food?Discover the 10 healthiest restaurants near you
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Picking an image
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Image providers!
• Fotolia• iStock• Shutterstock• Getty images• Flickr commercial use*• Shoot your own**
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The Deck
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Call To Action
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Extra stufffeatures, persuaders, pricing …
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After the click
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Picking a template!
• Unbounce• Launchrock• Wordpress (Themeforest, etc)
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Driving traffic• SEO• Ads (Google, Facebook, …)• Your own social network• Twitter (#, @, reply and follows)• Reddit, HN• Topic-specific forums• Have an audience• Be creative (classified …)
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Examples
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Build
Measure
Learn
Munich, August 7-9, 2015
JOIN! − TICKET SALE at
http://bit.ly/lsmMunich2015− 20% OFF with ‘leanmunich’− Teams: 3 for 2, 5 for 3
Thank you!
Let’s connect
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