Mustafa IqbalB2B Marketing Communications Expert

34 | Father | Unstoppably CreativePink Floyd fan | Love Travelling

Key Strengths

Creative

Listener

Assertive

Informal

People-oriented

Methodical

SupportingProactive

Team player

Talent cultivation

The Driving Force...

11 years of events marketing at a glance

"He led his team very professionally and successfully promoted the company during the initial years when the company was in the process of branding itself in the exhibition industry of Pakistan.”Aasim Siddiqui Managing DirectorPegasus Consultancy (Pvt.) Ltd.

Started the Marketing Communications department

Work included:Print & Online collateral | Websites | Newsletters | Press Releases | MediaRelations | Online & Print Event Dailies | Show Catalogues | Events & CorporateCommunications Strategy | Copy writing…

March 2006

Landed in Dubai

@ IIR Middle East (now informa plc)

Responsible for marketing 16 major LSEs, including:

Setting Personal Targets

Some examples of recent work...

Some examples of recent work...

Some examples of recent work...

The Event Marketing Rocket Science…

Always intriguing - changes from product to product!

Some people still like me!

“Mustafa was brilliant at what he did..."Geoffrey Booy, R & D Director, IIR Middle East

"Professional, creative and determined... making wonders in all the exhibition shows he marketed.”Rachiel Jaddo, Web Manager, IIR Middle East

"A keen eye for detail, a very positive attitude, total commitment and 100% reliable..."Michael Hanlon, Exhibition Director, IIR Middle East

"When you need someone to get things done, he's certainly someone you can trust.”John Wallace, Marketing Director - Life Sciences, IIR Middle East

"An organised and creative marketing professional..."Moira Robertson, Project Director, IIR Middle East

"...dedicated, proactive and keen to assist his clients..."Tony Fields, Sales & Marketing Manager, TTG Middle East & North Africa

“A big 'thank you' to Mustafa for producing fantastic results through his innovative and effective digital marketing campaign execution in Mar & Apr 2011."Magesh Srinivasan, Regional Manager - Sales & Marketing, Sony Professional

"...he has always managed to structure, buildand deliver very strong marketing strategies on projects from various profiles."Jim Meltz, Exhibition Director, IIR Middle East

"without a doubt one of the most creative and hard working marketing managers I have worked with till date."Eben Botha, Exhibition Manager, IIR Middle East