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Claudia Barquero - Michael Bayson - Jarvis Carlisle

Wednesday, April 16, 2014

What is Sprint?•A telecommunications company

•Develops, owns and operates wireless and wireline networks

•Offering services to personal, business and government users


Origin

•Headquarters in Overland Park, Kansas

•1899

•Cleyson Brown and Jacob Brown


Communication Services

•Internet Access

•Email

•Photo and Video


Entertainment Applications

•TV

•Mobile

•GPS Navigation


Statistics•Third largest wireless telecommunications

network in the United States

•48 million subscribers

•$8.1 billion worth of revenue in 2010


2005•Sprint purchased Nextel Communications

•Partnership Cost: $36 billion

•Each owned 50%: Merger of Equals

•New company name: Sprint Nextel

•Outcome: $9 billion debt for Sprint


2010 and SoftBank

•SoftBank Corporation: One of Asia’s biggest internet and telecommunications company

•Market value of $35 billion

•July 2010: SoftBank purchases Sprint


Cash Infusion

•SoftBank’s investment: $21.6 billion

•Ownership: 78% of Sprint

•Sprint’s net worth since 2010 has significantly grown


Financial Impact•2010: SoftBank took Sprint from around $2

million in the negative

•2013: SoftBank took Sprint from around $4 million in the negative

•Late 2013: Sprint made $383 million in profit


Financial Impact•The cost of revenue is slowly but surely getting

better; from a close $20 million in 2010 to close to $10 million in 2013.


Leadership Positions•AT&T and Verizon have and are dominating.

•Reason: Expensive bills for our customers, not enough money to build or upgrade more towers, dropped calls, slow network data.

•Sprint is third place in the telecommunications industry.


Leadership Positions


Sprint VS Competition

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Stock Price Increase

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Sprint since 2010Wednesday, April 16, 2014

Proposal: Towers & Coverage•Build new towers

•Obtain zoning approval

•Brand new coverage

•Formulate pricing strategy

•A fixed reduced rate of our unlimited plan


Proposal: Complete Renewal•Redesigning logo and website

•Sending press releases to major companies with the most effective newsletters

•New benefits, discounts and features for services

•Reconstruction of our mobile website

•Our very own Application Store


Proposal: Complete Renewal•Usage of Google Ad Words with Cost-Per-Click

advertising

•Advertising with billboards, magazines and newspapers

•Brand new way of commercial and televised advertising

•Promising a new pledge to audiences


Financial Overview

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Financial Benefits

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Education

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